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Fuse Technologies Year-In-Review: An Exciting Launch In 2013 With More To Come in 2014

July 2013 marked the launch of AGCO’s new global precision agriculture initiative, FuseTM Technologies.  The Fuse strategy and customer benefits were shared with the world at several key events, involving customers and dealers.

AGCO’s Advanced Technology Solutions (ATS) leadership unveiled this new strategy at a precision agriculture conference in Lleida, Spain on July 9 and again the following week in Springfield, Illinois at North America’s largest precision agriculture tradeshow, InfoAg.  The launch was well-received globally, garnering broad exposure on the international business wires as well as with regional media.

AGCO Fuse “lunch and learn” under the shade of the Fuse Pavilion at Farm Progress Show

Fuse “lunch and learn” under the shade of the Fuse Pavilion at Farm Progress Show

Following these launches, Fuse Technologies had a significant presence at the 2013 Farm Progress Show in Decatur, IL, in August. The team hosted two well-attended information sessions during which a panel of AGCO experts and local personalities presented the Fuse strategy and other precision farming topics.

Fuse also had a noteworthy presence at Agritechnica in Hanover, Germany, in November which included the debut of a 3D, interactive smart farm visual that brought the Fuse connected strategy to life for visitors to the AGCO area in Hall 9. Fuse experts were stationed in each brand area to further explain how Fuse helps customers within each brand, and Fuse also had a presence in the Smart Farming exhibit hall.

The Fuse interactive smart farm display at Agritechnica, operated by a video game platform

The Fuse interactive smart farm display at Agritechnica, operated by a video game platform

In the APAC region, AGCO ATS dealers gathered in New Zealand in August for comprehensive training in AGCO’s technology offerings. The Fuse South America launch began with the annual dealer meetings in that region: Massey Ferguson dealers in Argentina in November, and Valtra dealers in Brazil in December. The South America customer launch will soon follow with a Fuse presence at regional trade shows starting in early 2014.

An AgCommand website release with new features and updates went live in November, with updates for the mobile app launched this December. There were several product launches at Agritechnica as well: TaskDoc which is now available on select Massey Ferguson combines, VarioDoc availability for select Fendt combines, and Fendt Section Control for most new Profi Plus tractors.

There have also been numerous activities for AGCO employees and dealers to learn about the new Fuse strategy and get excited about how we are delivering on our vision to provide high-tech solutions for professional farmers feeding the world.

What’s next for Fuse Technologies? ATS recently launched the Fuse Contact Center, a dedicated, global customer support center, first opened in North America with more regions coming on board in early 2014. The Fuse team will continue to provide ongoing support of the strategy from product development to marketing and communications. Be sure to follow us on Facebook and Twitter for the latest Fuse news!

To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

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