Posts Tagged ‘UK’
More than 7,250 farmers, contractors and guests from as far afield as Cornwall and Scotland travelled to the Discover AGCO show at the National Exhibition Centre (NEC) Birmingham, on 26th and 27th February to view the extensive range of equipment from Massey Ferguson.
The largest individual manufacturer event ever held in the UK, Discover AGCO showcased $18 million worth of equipment, bringing together a complete line-up of machinery from AGCO’s leading brands including the world famous Massey Ferguson brand, along with support services provided by AGCO Parts and AGCO Finance.
Held in 15,000m² space in two halls at the NEC, Discover AGCO treated guests to a machinery show experience more akin to that found at large European exhibitions. Indeed, the event provided the opportunity for customers to see the entire Massey Ferguson lineup, from Power Generators and lawn equipment, right up to our 400 horsepower MF 8700 series and our top of the range harvesting collection. Visitors were welcomed onto the stand to talk to senior staff, Area Sales Managers and Sales Support staff. Colleagues from the Beauvais factory in France also joined us to promote the forthcoming Vision of the Future event and give support to our UK team.
The event employed more than $1 million worth of audiovisual equipment to put on a wide range of presentations, including a video tracing the company’s development and achievements from its foundation to the present day. There were also presentations by Campbell Scott, Director of Brand Development for Massey Ferguson, as well as a commentary in the centrally-positioned ‘Ultimate Dealership’. A full seminar programme, addressing farm management, agronomy and livestock issues, was fully booked by visitors before the event.
David Sleath, Director Sales UK and Ireland told us, “The indoor facilities at the NEC provided the opportunity to show our massive range of equipment to our customers in a professional space, in a business-like manner and without any distractions. As well as being able to look closely at specific machines, customers could also talk to senior executives, staff and specialists in comfort, in great detail about their specific needs and, in many cases, with their dealers at the same event,” adds Mr Sleath.
One customer, Chris Gardner, from Mill Farm Ashorne, in Warwickshire, who runs a specialist grassland and agricultural contracting business, praised the show for the choice of venue and its professional approach. “The NEC is an excellent venue – warm and dry! We found the show was well laid out and I really appreciated the way we were able to take a long, detailed look, at the equipment, without feeling we were being hassled by salesmen, there was no ‘hard sell’. But as soon as we did want extra information somebody was always available to provide what we wanted.”
Sam Mercer, Sales Director of the Reekie Group, travelled to Birmingham with two coach loads of customers from its depots at Perth, Stirling and Cupar. “It was a long way to come from Central Scotland, more than six hours travelling, but it was well worth it. It was good for our customers to see not only what Massey Ferguson has to offer but the other services and products available.”
“Our customers said the show put over a very professional image. The feedback on the way home was all positive – they found it interesting and informative and, despite the long journey, well worth the visit,” Sam told us.
Big congratulations to Dave Turner, Service Technician at Massey Ferguson dealership Highwood’s, Somerset, UK. Dave has just celebrated an incredible fifty years as a Technician at the Yeovil Depot. In 1966 Dave graduated from college with a 1st Class certificate in Agricultural machinery, maintenance and repair and had the original certificates to show us. Dave had some fascinating stories to tell us, “Over fifty years you get to meet all kinds of people and machinery” Dave told us, “I actually retired two years ago but I like to keep my hand in and my mind active. I remember how I used to race around the countryside with my colleague, Salesman Jim Tooze, he’d sell them and I’d support them. We were a proper double act.”
We asked Dave how life in the workshop differs now from fifty years ago, he explains, “The biggest difference over the years has been speed. Machinery has advanced so much and the pace of life has quickened. Customers need their equipment as soon as possible so we have to fix things quickly, there’s little downtime. It’s so important to retain driver and customer relations, it may put pressure on us but it’s all part of the service.
We asked Dave what he most enjoyed about the job, he tells us “It’s all about the people. I’ve been lucky, I’ve worked closely with dealers, customers and colleagues and all have supported me over the years. It really is an extended family working for Massey Ferguson, it’s all about family.”
Ben Manning, Group Aftersales Manager at Highwood’s comments “The modern professionalism of the manufacturer, dealership staff, customers and drivers have all impressed on Dave the move forward in agricultural engineering, it’s imperative that we have people like Dave working to meet our consistently high standards of support.”
A group of students has completed a 2,000 mile charity drive from Dover via Lands End to John O’Groats in a Ferguson TE20 tractor dating from the late 1940s.
With sponsorship from Massey Ferguson in the form of drivers’ kits and fuel, the Grey Fergie Challenge saw six friends from Harper Adams University College make the trip to help raise funds for Help for Heroes. Their target is to raise £5,000.
Despite many challenges along the way, poor weather and long hours without sleep, they made the journey in the just two weeks.
Team leader, 19-year-old Sean Nixon commented: “Three of us own Massey Ferguson tractors and we felt that the a little Grey Fergie was an iconic model to undertake the trip.”
“The challenge was definitely a test of mental strength and mechanical ability,” he says. “We would like to thank all those who have donated and all those who supported us and helped us along the way. The website and charity link are still open for anyone who would like to make a donation and help us reach our target.”
For more information visit www.grey-fergie.co.uk
Created in response to a report on the current status of soil and water management, the Centre, based at Harper Adams University College in Shropshire in the English Midlands, aims to provide ‘sustainable improvements’ in farming and ecosystem efficiency through better knowledge co-ordination, transfer and development.
Challenger has committed to backing the Centre for three years and will be involved in knowledge transfer days, ongoing research and extensive educational programmes for farmers and agronomists.
“Challenger’s mission statement: ‘Your Soil, Our Territory’ fits particularly well with the project,” explained Martin Hamer, Challenger Manager National Sales, UK. “Our tracked machines are already helping farmers to look after their most valuable resource – the land.”