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Tractors for the New Generation of Farmers World Premiere for Massey Ferguson Global Series

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), is unveiling the groundbreaking new MF Global Series tractors at its exciting Vision of the Future event in Beauvais, France.

Backed by an investment of over $350 million from its parent company AGCO, and the result of more than six years of research and development, the Massey Ferguson Global Series is a brand-new product line of 60-130hp tractors which will ultimately be assembled at multiple manufacturing sites and sold globally.

MF 4709 Global Series tractor

MF 4709 Global Series tractor

“With its forward-looking perspective, our Vision of the Future event is the perfect platform for the world public debut of these new machines,” comments Richard Markwell, Massey Ferguson Vice President and Managing Director Europe/Africa/Middle East (EAME). “This is the largest manufacturing and new product development project in the history of AGCO and is an extremely significant evolution for the Massey Ferguson brand. It signals the biggest extension to our tractor line-up for many years. Massey Ferguson boasts impeccable credentials to spearhead the ambitious Global Series project with unrivalled experience and understanding of designing, manufacturing and selling tractors in international markets.”

“As modern agriculture becomes ever more challenging and hungry for efficient and appropriate mechanisation, these tractors represent a new source of power for world agriculture. Designed from the outset for global distribution, they will offer an array of specification, options and features to suit customers no matter where in the world they farm,” Mr Markwell continued.

Multi-national engineering teams worked on a clean-sheet design. Their brief was to take the concept of the utility tractor and re-engineer it from the ground up whilst incorporating the classic Massey Ferguson design tenets of straightforward, dependable operation. Around 90% of the components are completely new. More than 36,000 hours of lab and field testing have seen prototype models show their paces in Africa, Asia, Europe and the Americas.

In a concept unique in the farm machinery industry, the thrust of the manufacturing strategy is to create a highly flexible network of plants where major units and complete tractors can be produced and assembled at multiple locations throughout the world. Plants in the network include Canoas in Brazil, Chennai in India, Manisa in Turkey and Changzhou in China. At Changzhou, a brand-new state-of-the-art factory has been built to act as an anchor facility for both tractor manufacturing and for the supply of major components. Wholly owned and operated by AGCO, the plant is equipped with all the very latest machine tools, assembly processes and systems as distributed extensively in AGCO factories worldwide.

The Massey Ferguson Global Series will be introduced on a phased approach basis over the next five years. Rugged, dependable, easy-to-operate and maintain, they will be available as footstep, semi-platform, platform and cab versions. The first model – the 82hp MF 4708 – is already in production for African markets and the next model up, the MF 4709 will be launched in other EAME markets later this year.

“The Global Series is designed by our experienced engineering teams, built by using cutting-edge manufacturing and quality techniques and fully backed and supported in the field,” adds Mr Markwell. “These tractors are set to become the machines of choice for the new generation of farmers all over the world.”

Glossary of Benefits

Cab comfort is just one of the carryovers from high horsepower models that sets Massey Ferguson compact, utility and midsize tractors apart.

Cab comfort is just one of the carryovers from high horsepower models that sets Massey Ferguson compact, utility and midsize tractors apart.

With continuous introductions of customer-focused innovations, Massey Ferguson® builds upon a history that spans three centuries and its full line of equipment. Listed here are just a few of the latest advancements available on its compact, utility and midsize tractors, and how they can make the work you do more productive, safer and comfortable.

More choices, more options. With 28 different models between 22.5 and 150 engine HP within seven different series, choices in compact and midsize tractors are nearly unlimited—especially with the option of 2- or 4-wheel-drive on a number of models, cab or open platform, and a choice of transmissions. In many cases, there’s even a choice between premium, deluxe and classic versions within the same horsepower class. Massey Ferguson allows you to purchase what you need—no more and no less.

Steel construction. From the largest Massey Ferguson tractors to the smallest 1700E Series offerings, you’ll find fenders, hoods and platforms made from steel for rugged durability, as well as stability and comfort on uneven ground.

Dedicated engines. Except for a few light-duty models, all Massey Ferguson tractors are equipped with direct-injection diesel engines that deliver dependable power and torque. The 4600, 5600 and 6600 series tractors, in fact, are all powered by AGCO POWER™ engines, which are specifically designed for agricultural applications—not for dual-purpose uses in forklifts and other machines. Such dedicated design allows for better per-liter performance and smaller, power-packed engines, translating into more powerful tractors and roomier cabs.

Innovative transmissions. Each Massey Ferguson tractor is matched with the best transmission available. For instance, the GC1700 Series offers a standard two-range hydrostatic transmission, while the 12-speed power shuttle in the 4600 Series allows for faster forward/reverse shuttling and speed choices. The venerable Dyna-4 is standard equipment in the 5600 and 6600 Series. This semi-powershift, which automatically and smoothly shifts gears, has four Dynashift ratios that can be shifted up or down under full load within four electro-hydraulically selected main ranges. The 6600 offers two other choices, including the Dyna-6 (same as Dyna-4 but with 24 speeds) and the Dyna-VT CVT, making it the first mid-range tractor to offer a continuously variable transmission.

High-flow hydraulics. Class-leading hydraulic systems move more gallons of oil per minute, so attachments like loaders and implements deliver fast operation and quick response. The use of multiple pumps also means you never have to sacrifice productivity in one system, such as steering, to get extra power to another. Mid-range tractors offer a choice of open center or closed center hydraulics to meet the specific needs of the customer.

Ultimate comfort. Massey Ferguson engineers recognize that comfort translates into productivity. That’s why you’ll find features like a flat deck that adds roominess as well as safety, cabs borrowed from our high-horsepower models and otherwise unheard-of options on a midsize tractor, like cab suspension and a suspended front axle.

For more information on Massey Ferguson compact, utility and mid-sized tractors, visit masseyferguson.us.

Benchmark for Power

Featuring the most powerful tractors ever made by Massey Ferguson, the new 8700 Series delivers ground-hugging torque and fuel efficiency unsurpassed in conventional tractor design. But the advantages don’t end there: All five models in the series also feature a number of other industry-leading components, including additional performance-enhancing innovations in engine technology, high-capacity hydraulics and ergonomic cab design.

To begin with, the new AGCO POWER™ 8.4-liter, 6-cylinder engine delivers 270 to 370 max engine HP. “Add to that,” says Ash Alt, AGCO field marketing manager, high-horsepower tractors, “the Engine Power Management [EPM] system provides a boost of an additional 30 HP that allows for faster engine response, providing more torque and more power to the application.”

The Dyna-VT continuously variable transmission (CVT) has also been updated. “Still providing the unmatched performance without the need to shift, clutch or change ranges,” says Alt, “the CVT on the 8700 Series further reduces fuel consumption, as well as wear and tear on the operator and equipment.”

The hydraulics on the 8700 Series are also best-in-class. Oil flow has been increased by more than 17% to 54 gallons per minute. “Couple that with industry-leading oil flow management,” adds Alt, “and the hydraulics on 8700 tractors provide greater capacity and precision, and faster response.”

The new CYCLAIR cooling system increases overall tractor performance “by maximizing air flow through a series of coolers and out through a redesigned hood,” says Alt. “Vents in the hood split the air flow to expel hot air, while directing cool, fresh air towards the main radiator.”

In addition to the CVT and EPM, the new AGCO POWER engine also employs features such as high-pressure common-rail fuel injection and twin turbochargers, to help deliver more torque and greater efficiency at lower engine speeds. In combination with third-generation Selective Catalytic Reduction (SCR) and cooled Exhaust Gas Recirculation (cEGR) technologies, the new power plant further reduces fuel usage and engine wear.

Also increasing the versatility of the tractors, the 8700 Series offers the option of a factory-installed front 3-point hitch and 1,000-rpm PTO. The front 3-point hitch has a lift capacity of 11,023 pounds, while new monobloc weights for front ballast are also available. The 8700 Series tractors also feature a redesigned, rear 3-point quick hitch that’s easier to use and offers an increased lift capacity of 26,355 pounds.

Inside the cab, the 8700 Series tractors blend comfort, noise reduction and operator-friendly ergonomics, all of which reduce operator fatigue. Easier to read and navigate, the new dashboard contains a Setup and Information Screen (SIS) that is 50% larger and offers 10 times better resolution and intuitive functionality. Cab updates also include relocated B-pillar controls for added convenience.

“These new 8700 Series tractors,” says Alt, “are not only the most powerful tractors ever built by Massey Ferguson, but the most intuitive and productive in their class. They’re the result of multiple engineering achievements developed with the needs of our customers in mind all the way.”

For more information on Massey Ferguson compact, utility and mid-sized tractors, visit masseyferguson.us.

Massey Ferguson Tractors Worth Their Salt

Leading Australian Shellfish Company Trusts Massey Ferguson Quality in Marine Conditions.

MF2615 Utility Tractor

Shellfish Culture’s MF2615 pulling a haul of oysters back to shore

Massey Ferguson tractors are versatile machines usually found working in a paddock, assisting farmers improve efficiencies and output.

But the versatility of MF tractors means that they are also suitable for applications that may seem a little surprising.

Shellfish farming in Tasmania, Australia’s southernmost state, is one such unique application.

With one of the most isolated stretches of pristine ocean lapping its’ shores, Tasmania is the perfect place to farm shellfish and reliable, quality built tractors are needed to do it.

Local Tasmanian company, Shellfish Culture, has been operating Australia’s first Pacific oyster hatchery since 1979. Thirty five years on, the company is at the forefront of innovation and excellence in aquaculture, growing from a cooperative to now the largest shellfish seed producing company in Australia.

Shellfish Culture uses Massey Ferguson tractors in their harvesting and management of oyster farms. Impressed by the quality and reliability of their older MF435 compared to other brand tractors, the company later purchased a new MF2615. Both tractors spend a lot of hours in salt water, instead of high and dry on a paddock.

The tractors are driven from the farm’s beaches into the sheltered water as part of the farm’s regualar operations. They are used to haul oyster baskets and barges back onto the shore and spend many hours partially submerged.

The tractors are washed down daily and checked regularly during routine maintenance by staff and are proving to be reliable workhorses in the corrosive salt water conditions, compared to the company’s previous tractors.

MF tractors are an integral part of the company’s production of high quality oysters that find their way into markets and on dinner plates around the world.

Of and For The Future

A legacy of sustainability is evident from the talk around the table in their farm shop on a recent warm afternoon. Dave Ring, his son Brent, 38, and grandson Dylan, 8, laugh about a story in which the boy informed his grade-school teacher that he may have to come home soon to farm full time.

Brent and David with their MF7624.

Brent and David with their MF7624.

The reason? It seems his dad had accumulated some gray hair around his temples. Dylan took that as a sign that Brent would be retiring soon and his time to take over was at hand.

“Dylan is 8 going on 21,” laughs Dave, obviously proud of his grandson. Dave also feels confident the operation will be healthy when Dylan is indeed ready to take over.

The Rings farm more than 1,000 acres of corn, soybeans and wheat, milk 100-plus dairy cows and raise thousands of tom turkeys annually on a contract basis. They have always been proponents of good conservation. They seed cover crops in the fall, do minimal subsurface tillage, incorporate dairy manure and turkey litter in the soil, and buffer waterways.

“As for conservation, you have no choice in this part of the world,” says Dave. “We have rolling ground and you have to prepare the land to slow erosion. If we weren’t good stewards, there wouldn’t be anything left for my grandson.”

Dave is used to thinking about new generations. For 28 years, he was a high school business teacher, then vocational agriculture teacher and FFA leader. Now 68, he spent his younger days rising at 3 a.m. to milk cows and work the farm before heading off to his teaching job.

He thought the teaching would only be temporary—to help out the school district fill a sudden vacancy, then later to secure the agriculture program in danger of being cut for lack of an instructor. Turns out he was a natural. “I was starting to enjoy it,” Dave admits.

He is particularly proud of nearby Southridge High School’s FFA program, which had 15 members when he started teaching it and 160 when he retired in 2009.

Earlier this year, Dave Ring was recognized with the prestigious Master Farmer award from Indiana Prairie Farmer magazine. The nominees are considered for the honor based on the quality of their operation and community service. The awards were given this past spring at a banquet sponsored by the magazine and the Purdue Ag Alumni Association.

“The Rings have done a super job of being diversified,” says Kevin Lubbehusen of Blesch Bros. Equipment Co., Dave’s farm equipment dealer.

“You don’t often see someone of his age staying out front on the technology side,” says Kevin. “That ability to stay current, along with his years of experience and his reputation for being a straight shooter, make him someone people listen to.”

Read the full story at http://www.myfarmlife.com/features/of-and-for-the-future/.