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Massey Ferguson MF 7700 Series Offers Straightforward Sophistication

Massey Ferguson is introducing the new MF 7700 Series at the SIMA Show in Paris, France. These new models build on the highly successful and award winning MF 7600 Series, providing an outstanding choice of straightforward and dependable tractors.

A total of nine tractors offer maximum powers of 140hp to 255hp, providing a choice of three transmissions and three levels of specification. Engine Power Management (EPM), which provides up to 25hp extra power, is standard on all models taking maximum power to 280hp on the flagship MF 7726 model.

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“The MF 7700 Series continues Massey Ferguson’s drive to develop dependable, straightforward, low maintenance tractors that provide efficiencies across all farming operations,” says Campbell Scott, Director Sales Engineering and MF Brand Development.

“These new tractors benefit from the excellent pedigree established by the MF 7600 Series, which won Machine of the Year, Tractor of the Year Golden Design Award as well as Gold Medals and numerous accolades across Europe. It has also established a proven track record and gained strong respect from customers,” he adds.

Massey Ferguson has further refined this award winning design and added new features that boost comfort and control, leading to even greater performance and productivity to further reduce overall ownership costs.

MF 7700 Series features:

  • Latest technology six cylinder, 6.6 litre and 7.4 litre AGCO POWER engine, with Engine Power Management (EPM) generating 25hp extra power on all models
  • Unrivalled choice of Dyna-4, Dyna-6 semi-powershift or Dyna-VT continuously variable transmission, (depending on model)
  • Electronic PTO speed selection on all Efficient and Exclusive models
  • High capacity – Permissible Gross Vehicle Weight increased by 12% allowing MF 7700 Series to carry larger loads and pull heavier trailers
  • New Massey Ferguson designed and built, maintenance-free front axle suspension offers high comfort
  • Higher hydraulic capacity and up to eight spool valves for excellent implement control
  • AGCOMMAND and latest Auto-Guide 3000 ready
  • Available in Essential, Efficient and Exclusive specifications to match all owners’ specific tasks and budgets

Polar stars steal the limelight at SIMA

The MF 5610 tractor which captured the imagination of millions worldwide on its epic journey to the South Pole is  one of the star exhibits on the Massey Ferguson stand at this week’s SIMA Show in Paris. Joining the famous tractor on day one of the exhibition was Antarctica2 expedition Lead Driver, Manon Ossevoort, who spearheaded the 5000 km return trip to the Pole in December 2014.

In completing the mission, the MF 5610 claimed its place in history and became the first standard farm tractor equipped with tyres to reach the Geographic South Pole overland.  For 38-year-old Manon, the ice challenge proved that, with belief and determination, dreams really do come true.

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“I was impressed with the MF tractor’s performance,” she says. “It just kept going and going and going – like a tenacious little animal ploughing through the icy conditions. And it turned out to be the best place to be on the expedition – spacious, warm and comfortable. A safe haven. We had 24-hour daylight but I loved doing what we called the ‘night’ drive when the rest of the team was sleeping back at camp. It was just me and the tractor, breaking trail in this beautiful landscape. Driving across the solid ‘sastrugi’ ice waves was like climbing over rocks. It became an extreme sport for us, navigating them fast and safely!  I am really proud of the tractor. It became the most solid and dependable friend to me.”

Visitors are able to see the MF 5610 as it returned battle-scarred from the ice complete with especially-developed Trelleborg tyres, crevasse bar, electric winch, polycarbonate windscreen, rear-mounted generator and extra 410 litre fuel tank.

Commenting, Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development said: “We are thrilled to feature the tractor on our stand at SIMA and delighted to welcome Manon as our guest. Her experiences on the ice with the team filled us with awe. We were overwhelmed by the response from the global audience who followed the Antarctica2 adventure. It was an inspiring feat, and so many people have taken the tractor to their hearts. The MF 5610 received a hero’s welcome when it returned to its birthplace at our manufacturing plant in Beauvais, France. We are all so proud of its achievement.”

Also making an appearance at the MF SIMA stand are the expedition’s Lead Mechanic, Nicolas Bachelet and Cameraman, Simon Foster.

Darmac Ag Sales and Service Appointed Fendt Dealer for the Yarra Valley and Beyond

Established in 2005, Darmac Ag Sales & Service is located in the fertile and richly soiled hills of Silvan, in Victoria’s Yarra Valley region, have recently become AGCO Australia’s newest Fendt dealer.

Expanding steadily into a highly professional and skilled operation, the Darmac Ag team offers a range of products and services to local Farmers as well small property owners and municipal councils beyond their immediate region.

Darmac Ag’s successful business expansion and dedication to professional service has resulted in their recent appointment as the Yarra Valley region’s new Fendt dealer.

Darmac Ag Dealer Principal Darren McIntyre with AGCO Australia’s Chris Dalton.

Darmac Ag Dealer Principal Darren McIntyre with AGCO Australia’s Chris Dalton.

Fendt technology, comfort and innovation has been coupled with a dedicated sales and service team at the fully equipped facilities of Darmac Ag. The highly experienced staff and dealer principal, Darren McIntyre, are excited at the opportunity of offering Fendt’s industry leading products and technology.

Already making inroads with municipal councils beyond the Yarra Valley, Darmac Ag attracted the attention of Boroondara council, previous Fendt owners, who became Darmac Ag’s first Fendt Sale.

Encouraged by Fendt’s low maintenance, favourable operating lease and Darmac Ag’s solid service and support, Boroondara purchased two Fendt 312 Series Varios.

“They will be utilised maintaining parks and gardens. The 312’s are really ideal for these sorts of applications as any operator can get into them. The Vario transmission makes switching between tasks and on road travel really straight forward,” Darren says.

According to Darren, other models in the Fendt range are also ideally matched to Darmac’s local farming conditions and give Darmac Ag a machinery solution for most local operators.

“The 90 HP Fendt 200 Series Vario are ideal for the local orchard, vineyard and strawberry farmers, with high levels of comfort and fuel efficiency matched with the advanced Vario transmissions,” says Darren.

Local Area Sales Manager for AGCO Australia Chris Dalton was pleased to be a part of the appointment and sees a lot of opportunities for the Fendt range with local customers.

“There are a lot of good operators in the area and there is demand for quality, reliable machines that are well supported with parts and service. Fendt innovation and technology together with Darmac Ag’s proven track record of professional service are a great combination,” says Chris.

Darmac Ag Dealer Principal Darren McIntyre with AGCO Australia’s Chris Dalton

The Darmac Ag Team: Trevor Phelan – Parts and Service, Darren McIntyre and Sales Manager David Hodgson.

South Pole ‘Tractor Girl’ calls in to thank Massey Ferguson team in UK

Staff at Massey Ferguson in the UK gave a warm welcome to Manon Ossevoort who drove an MF 5610 tractor on the adventurous Antarctica2 mission to the South Pole.

Manon Ossevoort 'Tractor Girl' and Expedition Ambassador and Lead Driver of the Antarctica2 Expedition visits Abbey Park

Manon Ossevoort ‘Tractor Girl’ and Expedition Ambassador and Lead Driver of the Antarctica2 Expedition visits Abbey Park

The 38-year-old Dutch-born Expedition Ambassador and Lead Driver, better known as ‘Tractor Girl’, visited Massey Ferguson’s offices at Abbey Park Stoneleigh in Warwickshire on 23 January. Manon captured the imagination of millions worldwide as she and her team battled across the vast icescape with the MF tractor on a gruelling 28-day, 5000 km round-trip from the Antarctic coast to the South Pole. On reaching its destination, the MF 5610 made history to become the first standard farm tractor equipped with tyres to reach the Geographic South Pole overland.

Throughout the expedition, a Massey Ferguson team at Abbey Park was responsible for coordinating the expedition communications and relaying news and pictures of the epic journey to a global audience.

“It was a great pleasure to welcome Manon to the UK and hear yet more details of this extraordinary story,” said Declan Hayden, Vice President, Global Sales & Operations Planning. “It is truly an awe-inspiring feat, highlighting the strength and endurance of the MF tractor, as well demonstrating the fortitude and resilience of the crew.”

Manon commented: “By supplying the MF 5610 to Antarctica2, Massey Ferguson showed its belief in this incredibly ambitious mission and took up my challenge to take a tractor to the South Pole. I am thrilled to be here and back with the MF team who worked with me on planning the expedition over a period of three years. They never stopped believing that we could achieve our goal. I know the team at Abbey Park was eager to hear more of my story but I was equally fascinated to find out how they supported the expedition communications day-to-day.”

The Abbey Park Team welcome Manon Ossevoort and Simon Foster back to Abbey Park

The Abbey Park Team welcome Manon Ossevoort and Simon Foster back to Abbey Park

Manon was joined at Abbey Park by fellow team member, Antarctica2 cameraman Simon Foster. “This was a once-in-a-lifetime experience,” he said. “Taking pictures and video in the extreme cold was exceptionally challenging. We were able to take some great shots of the tractor on its voyage which were used widely by the world’s press and across social media.”

Paul Lay, Massey Ferguson Manager, Public Relations and Communications who led the Abbey Park-based communications team adds: “Antarctica2 was an amazing project for the team to manage. The technical challenges of conveying communications and developing news from Antarctica quickly to a global audience were immense. There are no geosynchronous communications satellites at the Earth’s Poles so digital communications are very slow and unreliable.   We overcame those and were delighted when, together with other world media, the BBC ran a four minute live news broadcast with Manon when her MF 5610 tractor reached the South Pole – a first.”

The Antarctica2 MF 5610 expedition tractor will be a highlight of Massey Ferguson’s stand at the upcoming SIMA Show in Paris 22-26 February 2015.

Chinese Agricultural Delegation Visits AGCO in Australia.

A Delegation of Chinese agricultural and engineering representatives recently toured AGCO Australia’s Sunshine distribution and corporate offices.

The study tour  focused on the promotion of shared innovation and farming practices as China moves towards modernising its agriculture sector while balancing environmental and population challenges.

A vital industry in China, agriculture employs a staggering 300,000 million farmers – roughly 21% of its population, with a history stretching well into China’s ancient past. Rice has been cultivated in China for 7,700 years making it one of the oldest agrarian civilisations.

More contemporarily, China ranks highly in worldwide production of rice, wheat, potatoes, sorghum, peanuts, tea, millet, barley, cotton, oil seed, pork and fish. Accounting for 10 percent of arable land worldwide, China produces food for 20 percent of the world’s population – that’s 1.4 billion people.

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Having also visited Europe and North America, the group were interested in analysing case studies of AGCO products that illustrate the real world benefits new technologies have had on farming operations in Australia and the adoption rate amongst local farmers.

China’s agricultural sector is large but also one of the least efficient in the world. The study group’s main focus was on farming methods that will help drive change in traditional methods.

The representatives came from a variety of regions in China, keen on gathering strong evidence of the benefits of different farming practices and their potential to transform traditional techniques, helping China forge ahead with modernisation while mitigating the worst effects of air and water pollution.

Emission reduction technologies and fuel efficient machinery were of particular interest to the delegation as China increases mechanisation of agriculture.

The contrast with Australia’s agricultural sector could not be starker. As a country with a small population, agriculture in Australia employs 307,000 people – that’s 1% of its population. The majority of farm output is destined for offshore markets with Australia ranking 5th in global wheat exporters.

The potential for improvements in Chinese farming practices is enormous and could have huge benefits for not only for China but also the world, as future food scarcity looms as a potential threat to the global population.

It is hoped that these experiences will help Chinese agricultural specialists and policy makers compare global agricultural practices and adapt new technologies to Chinese farming conditions.

 

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