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Posts Tagged ‘testimonials’

The Future of Farming Is Now: Africa Set to “Leapfrog” Farming Practices of Old

By Matt Rushing

“Technology leapfrogging” refers to the adoption of advanced or state-of-the-art technology in an application area where immediate prior technology has not been adopted. Discussions of Information and communication technologies (ICT)  leapfrogging have largely focused on developing countries, which generally lag behind on technology adoption, and unlike the developed countries, are not inhibited by entrenched intermediate technology. New and advanced technology provides developing countries with the opportunity to accelerate economic development…In addition, the advancement of ICTs has reduced costs and imposed lesser demands on the skill of the users due to user-friendly features…1

Last month, AGCO held its sixth annual Africa Summit in Berlin, Germany, where I was honored to give a short presentation about how precision farming can help solve many of the challenges facing today’s growers.

AGCO_Zambia_Farm_Fuse

What is especially exciting for Africa is that the new generation of growers has the opportunity to “leapfrog” farming practices of old and start with the best technology AGCO can offer. For example, they can skip manual planting and fertilizing practices and go straight to mechanical and automated rate and section control, in the same way many developing countries never fully developed a traditional telecommunications infrastructure, but skipped straight to mobile phones.

Although there are challenges such as climate volatility and agronomic know-how, the future is bright and opportunities are boundless to take advantage of the last several decades of agricultural technology leaps and apply them in a fresh environment. AGCO’s Fuse precision farming technologies can help growers reduce waste and maximize yields from the smallest subsistence farmers to the largest corporate farming operations.

To learn more about the Summit and view the event gallery, visit http://agco-africa-summit.com/.

To learn more about Fuse, visit http://www.agcotechnologies.com/about-fuse/.

Matt Rushing is the Vice President of AGCO’s Global Fuse Product Line. Learn more about AGCO’s precision farming technology solutions by visiting www.AGCOcorp.com/Fuse.

1https://journalistsresource.org/wp-content/uploads/2013/04/Technology-Leapfrogging-for-Developing-Countries.pdf

Increasing Precision Agriculture Technology Adoption

By Amanda Wemette

At some point during your education or business training, you may have heard of the technology adoption theory called “Diffusion of innovations” by Everett Rogers, which categorizes technology adopters in five stages: innovators, early adopters, early majority, late majority, and laggards. This theory has been applied to many industries, from consumer gadgets to business solutions. When it comes to precision farming, the adoption of new technologies can often be met with skepticism and a “let’s see where this goes first” attitude. This is understandable, given the rate at which technology changes and the resources required to implement new farming tech, from purchasing to training.

Diffusion of innovations

Rogers Everett – Based on Rogers, E. (1962) Diffusion of innovations. Free Press, London, NY, USA.

Some technologies, such as automatic guidance, are widely used and in the last stages of the adoption curve. The benefits of automatic guidance are well known and accepted. But what about the constant flow of new precision farming technology innovations? What makes growers confident enough to turn from “Laggards” into “Early Adopters” or “Early Majority”?

As this 2013 study notes, “Farmers appreciate in-field demonstrations, free trials, [and] support services related to the use of new technologies, as they promote the perception that the use of a technology is easy.” Communicating the value, or return, on precision farming products and services is also helpful, as is traditional word of mouth marketing. Hearing from one’s peers helps to validate the buying decision. In fact, word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. This can come in the form of neighbors sharing best practices over dinner, or through reading and viewing customer testimonials. A little assurance can go a long way.

What influences your precision farming technology buying decisions? Tweet @AGCOcorp and let us know.

 

Amanda Wemette is a Sr. Marketing Communications Specialist for AGCO’s Global Advanced Technology Solutions group (Fuse). Connect with Amanda on Twitter @AmandaWemette