Posts Tagged ‘Technology’
Last month, Aguimar DeSouza, Senior Global Marketing Specialist for the AGCO Technology Solutions (ATS) team, was quoted in Iowa Farmer Today discussing how precision ag usage increases as the user experience improves. Below are his thoughts on the topic.
“Since the first yield monitor systems were produced around 1996, two main challenges OEMs and precision ag companies faced on the adoption of their products were the interface between operators and the technology, and the understanding and management of the data collected.
Ag OEMs and independent precision ag companies discovered that the profiles of machine operators around the world were different and this difference created a natural barrier for operators to use the new technology. In South America and Eastern Europe the problem faced was the level of education of the operators; in North America the issue was the age of owners/operators.
By understanding these differences the ag OEMs and independent precision ag companies began to develop products that were much easier to use and more intuitive. Within the last few years new display interfaces have been introduced and products have become much easier to use. All these changes have increased the adoption of precision ag technologies around the world year after year.
Now ag OEMs and independent precision ag companies are working hard to make the data collection, analysis and management easier. The recent public announcements related to connected strategies such as AGCO’s Fuse™ Technologies and from other OEMs have indicated that the industry understands the value of data collection, analysis and management. The final goal is to provide a technology that will allow farmers around the world to connect their assets via a wireless network, receive and send data, make management decision, manage their fleets, etc., in more efficient ways.
I would say that the ag OEMs and independent precision ag companies understood the differences of their customers around the world and started to produce solutions that met their customers’ needs. Precision ag technologies will continue to guide the future of agriculture around the globe!”
Click here to learn more about AGCO’s Precision Farming offering.
Aguimar DeSouza is Senior Global Marketing Specialist for the AGCO ATS team based in Duluth, Ga. USA.
The 9th European Conference on Precision Agriculture held in Spain set the perfect stage for the EAME (Europe, Africa and Middle East) regional launch of AGCO’s new global precision farming initiative, Fuse™ Technologies.
The mid-July conference took place in Lleida, Catalonia under the auspices of the International Society of Precision Agriculture (ISPA) and the Universitat de Lleida (UdL).
Matt Rushing, AGCO Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group presented the new global technology strategy at the conference: “Fuse™ Technologies will encompass all of AGCO’s core product brands, enable a deeper integration with our technology suppliers, and impact all stages of the farming life cycle from enterprise planning, planting, and seed growth to application, harvesting and grain storage.”
The Fuse strategy presentation was well received by the audience. ECPA participants appreciated the concept of an open approach – that data from one information system can be used on various systems. The AGCO team and conference participants had good discussions at the AGCO Fuse stand about the current product offerings and the strategy to bring the different technology solutions closer together.
During the field demonstration at ECPA the performance of AGCO’s technology offering was demonstrated on the Fendt 939 using the Varioterminal 10.4. The VarioGuide™ system showed the high accuracy that can be achieved when the VariotronicTI automatic function is used. In addition to accuracy, a high operator comfort is guaranteed.
Fuse Technologies encompasses current products like the one demonstrated at ECPA, and will include all future technology products and services. To learn more about our specific on and off board technologies and how Fuse supports farmers throughout the entire life cycle of farming, click here.
Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Marktoberdorf, Germany.
The AGCO marketing team for Australia and New Zealand recently visited the Mazaris property in Werribee South, Australia, to get a better understanding of how Massey Ferguson has evolved alongside farmers.
The productive region is a tightly knit community only a short distance from the populous Melbourne, with furrows of vegetables growing to the roads edge, rich soil and good irrigation networks. The area supplies around 70% of lettuces consumed in Australia and has experienced adaption and change brought about through drought and tight market conditions.
Settling in the area in the 1930′s, Great Grand Father Mazaris purchased a Fergie to assist in tilling and to borrow an old cliche, the rest is history. Through four generations, the Mazaris’ have continued their connection with Massey Ferguson. The horsepower of their most recent purchase, the MF 7495, allows for deeper tilling and increased speed while maintaining greater fuel efficiencies. The evolution of MF tractor technology is increasingly important on the Mazaris property as the cost of diesel inputs outstrip produce prices
The ability to do more with less looks likely to continue the Mazaris and Massey Ferguson connection for another generation to come.
Hey there! I recently picked up an iPad2 and I am addicted to all the different Apps that are available, even more so than on my iPhone! Everything from sports to financial news and most importantly Agriculture! While most farmers are not walking around with an iPad around the shop or in the field all the Apps below are also available on the iPhone. Every farmer wants to know the future weather patterns; the Weather Channel App is interactive and intuitive. It provides “layers” on the radar map for everything from “feels like” to “UV index”.
Most importantly, the Ag Apps! In no order of importance I have listed my Top 5 Apps that help the everyday farmer around his/her day to day tasks as well as commodity news and updates.
1) AGWEB – Their news is broken down by Crops, Business, and Livestock. Providing detailed information on the biggest headlines that can help you grow your business.
2) Spray Lite – Spray Lite customizes to your farm! The app provides entries for detailed information regarding your farm, where you sprayed, what chemical you applied and what crops you are growing. The settings are adjustable to focus on a specific operator, including the spray pressure, water rate, and speed of application. Over all a great crop management App.
3) AgriBusiness – This is the most detailed informational Ag App I have found. Subcategories include BioFuel, Corn Markets, Dairy, Fertilizer, Fruit, Forestry, Rice, Nuts, Tobacco, and Wheat. Some subcategories break down regional information into as many as 110 different countries!
4) PrecisionEarth – Using the GPS in your phone, this App can map out field boundaries and utilize Shapefiles. It also has the functionality to Import Imagery, Analysis Results, and Export Shapefiles. Entering grower, farm and field information, has never been easier!
5) Tank Mix Calculator – Who wants to do math all day? I know I sure don’t. Select the acreage, tank size and gallon per acre, then select the chemical (over 170 to pick from) and you are off to the field! This is a real time saver, not to mention eliminates mathematical errors that could kill your crops!
These are only a few of my favorites; farmers are designing their own to suite their needs. If you could design an App to help you run your farm what would it include?!?
Gaston Marx, takes us on a tour of Challenger Technology at Agritechnica 2011. The AgCommand system can be installed on all machines, even if they are non-AGCO machines, to log data including fuel usage and data of work that has been completed yearly. From this information the user will be able to monitor and improve efficiency on their farm.