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Posts Tagged ‘technology’

4 Generations of Massey Ferguson

The AGCO marketing team for Australia and New Zealand recently visited  the Mazaris property in Werribee South, Australia, to get a better understanding of how Massey Ferguson has evolved alongside farmers.

The productive region is a tightly knit community only a short distance from the populous Melbourne, with furrows of vegetables growing to the roads edge, rich soil and good irrigation networks. The area supplies around 70% of lettuces consumed in Australia and has experienced adaption and change brought about through drought and tight market conditions.

Settling in the area in the 1930′s, Great Grand Father Mazaris purchased a Fergie to assist in tilling and to borrow an old cliche, the rest is history. Through four generations, the Mazaris’ have continued their connection with Massey Ferguson. The horsepower of their most recent purchase, the MF 7495,  allows for deeper tilling and increased speed while maintaining greater fuel efficiencies. The evolution of MF tractor technology is increasingly important on the Mazaris property as the cost of diesel inputs outstrip produce prices

The ability to do more with less looks likely to continue the Mazaris and Massey Ferguson connection for another generation to come.

Peter, Don and Ricky Mazaris with their MF7495

Who wants Agriculture Apps?!?

Hey there! I recently picked up an iPad2 and I am addicted to all the different Apps that are available, even more so than on my iPhone! Everything from sports to financial news and most importantly Agriculture! While most farmers are not walking around with an iPad around the shop or in the field  all the Apps below are also available on the iPhone. Every farmer wants to know the future weather patterns; the Weather Channel App is interactive and intuitive. It provides “layers” on the radar map for everything from “feels like” to “UV index”.

Most importantly, the Ag Apps! In no order of importance I have listed my Top 5 Apps that help the everyday farmer around his/her day to day tasks as well as commodity news and updates.

1)      AGWEB – Their news is broken down by Crops, Business, and Livestock. Providing detailed information on the biggest headlines that can help you grow your business.

2)      Spray Lite – Spray Lite customizes to your farm! The app provides entries for detailed information regarding your farm, where you sprayed, what chemical you applied and what crops you are growing. The settings are adjustable to focus on a specific operator, including the spray pressure, water rate, and speed of application. Over all a great crop management App.

AgriBusiness

3)      AgriBusiness – This is the most detailed informational Ag App I have found. Subcategories include BioFuel, Corn Markets, Dairy, Fertilizer, Fruit, Forestry, Rice, Nuts, Tobacco, and Wheat. Some subcategories break down regional information into as many as 110 different countries!

4)      PrecisionEarth – Using the GPS in your phone, this App can map out field boundaries and utilize Shapefiles. It also has the functionality to Import Imagery, Analysis Results, and Export Shapefiles. Entering grower, farm and field information, has never been easier!

5)      Tank Mix Calculator – Who wants to do math all day? I know I sure don’t. Select the acreage, tank size and gallon per acre, then select the chemical (over 170 to pick from) and you are off to the field! This is a real time saver, not to mention eliminates mathematical errors that could kill your crops!

These are only a few of my favorites; farmers are designing their own to suite their needs. If you could design an App to help you run your farm what would it include?!?

Challenger Technology – Agritechnica 2011

Gaston Marx, takes us on a tour of Challenger Technology at Agritechnica 2011. The AgCommand system can be installed on all machines, even if they are non-AGCO machines, to log data including fuel usage and data of work that has been completed yearly. From this information the user will be able to monitor and improve efficiency on their farm.

AGCO Parts, NA Makes Waves in Customer Experience

Picture of Jennifer McMahan (Whitfield), Director of Customer Experience for AGCO Parts, NA

Jennifer McMahan (Whitfield), Director of Customer Experience for AGCO Parts, NA

AGCO Parts recently presented “Changing the Customer Experience: An AGCO Case Study,” to attendees of the Association of Equipment Manufacturers (AEM) Customer Support Seminar in Milwaukee. The AEM Customer Support Seminar invites industry leaders to provide presentations, case studies and examples of technology working with dealer networks, the workforce and customers for company excellence.

Jennifer McMahan (Whitfield), Director of Customer Experience for AGCO Parts, NA, spoke to industry participants on Sept. 26 about how focusing on customer experience instead of customer service can transform an organization.

“Customer service needs to be effective, efficient and responsive since it builds your customers’ confidence in doing business with you,” said McMahan. “But, customer experience is more than just great customer service, it’s how your customers ‘feel’ about doing business with your company. It’s making sure you have the right people, the right process and the right tools to support your customers’ needs. The ultimate goal of customer experience is reached when your customers become an advocate of your brand.”

Jennifer spoke to a crowd of more than 120 industry leaders about how AGCO Parts, NA has begun to transform its customer experience system through evaluating how AGCO’s people, processes and tools are affecting the dealer network they work with, as well as their customers. “Before, we gave it our best effort and we didn’t have documented processes,” she said. “We had limited cross-functional alignment and communication — informal expectations. Our data and our systems were not aligned with our dealers.” McMahan added, “But now, we have made significant investments to create targeted performance metrics, process adherence and clearly documented expectations. We are investing in tools and systems to be better aligned with our dealers and have monthly scorecards for better transparency of information.”

Jennifer presented a pyramid with several steps to achieving customer advocacy, and noted that we still have a long way to go to truly reach the top in customer experience. But, according to the results we have seen recently, we are well on our way. In 2010, we (AGCO Parts, NA) received best-in-class awards from the North American Service-Parts Conference in recognition for its service, quality and safety.

Additionally, according to the 2011 Heavy Equipment Parts Manager Survey of agriculture and construction companies by Carlisle Research, AGCO Parts experienced a double-digit increase in overall satisfaction. In addition, overall availability satisfaction rose 10 points, and new-model availability increased 12 points, according to the survey.

“It makes a difference if you take the time to be your own customer,” concluded McMahan. She challenged the attendees to take a hard look at the way customers interface with each of their companies to encourage the same growth that AGCO Parts continues to strive toward.

Do you have a customer experience story of a time when a company’s people, processes, and tools resulted in an outstanding customer experience?  Share your story with us on Facebook.

Precision Agriculture Changing Your Life

Not more than a decade ago, farmers were just warming up to the idea of hydraulic and electric guidance to steer their tractors, implements and combines in a consistent, straight line. Ag dealers were finding that “they require precision ag specialist to keep up with the new developments and best serve their customers” says Chad Elmore, managing editor of Farm Equipment. Here at AGCO, our dealers are dedicated to serving your technology needs.

Support after the sale is a crucial part of the equation; AGCO is proud to help serve you, the customer, at your earliest convenience. Elmore continues to say, “today, precision farming techniques are accepted by many in the ag industry and products that make up that segment are being updated continuously.” AGCO Advanced Technology Solutions is constantly working to provide our customers with cutting edge technology to save you money and more importantly, time,  so you can spend time with the ones you love – not just the tractor you love!

Dave Swain, Technology Marketing Specialist – HHP Tractors says, “More farmers are running multiple machines in different areas and they need to know what’s going on with each piece of equipment. Telematics will play a big role in agriculture. There’s a lot of data being generated by machines that can be used by the farm operator to make decisions ranging from equipment stylization to maintenance.”

Our AgCommand telematics service monitors engine and transmission status, machine location, combine operation information along with other data. The user can see the information on their computer through the internet or receive SMS messages via cell phone.

AGCO has many different telemetry and guidance products to help you become more efficient in your farming tactics. Please visit your local dealer or our website at  www.AGCOTechnologies.com to see how we can help you increase your margins and spend more time with your loved ones!

What will you spend your saved time on?

Would you like to be considered for the AGCO Advanced Technology Solutions Consumer Research Panel? Apply on Facebook to voice your opinion! We are looking for several more applicants from all around the world.