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Fuse Delivers Award Winning Resources for AGCO Customers and Dealers

Fuse Awards

From the launch of Fuse Connected Services to new product and partnership announcements, 2015 has been an exciting year for the AGCO farmer. In addition to delivering best-in-class solutions for growers, AGCO continued its commitment to providing resources for growers and dealers that want to understand more about Fuse.

AGCO’s precision farming approach is gaining recognition, and this likely impressed the members of The New Economy judging panel in February 2015, which awarded AGCO with The New Economy Clean Tech Award for Best Agribusiness & Agricultural Solution.

The following month, the global Fuse website, www.AGCOtechnologies.com, won two Interactive Media Awards™ for Outstanding Achievement in the areas of ‘Science/Technology’ and ‘Professional Services’ due to the site’s detailed content and usability.  In September the site was also honored with a Silver W3 Award based on design and creative elements. The Fuse website features information about Fuse products and services, as well as support and training resources.

Another resource to learn more about Fuse is our video showcasing AGCO’s vision for the future of precision farming. The video brings a greater understanding of the Fuse strategy by highlighting the benefits it brings to AGCO customers and dealers. Since the video’s release, it has been honored with a Gold Remi Award in the ‘Agriculture’ category as well as a prestigious Silver Cannes Corporate Media & TV Award.

Providing excellent resources to AGCO customers and dealers is just one way AGCO is delivering on the Fuse approach to precision farming. Coming soon in 2016 will be the launch of additional languages of the Fuse website and a new payback calculator tool to help growers understand the value of precision farming, in addition to new videos featuring our products, services and customer testimonials.

Take a look at the Fuse website, spend a view minutes watching the video and learn how Fuse technologies and services are connecting your farm enterprise like never before.

 

Abby Burton is a marketing communications specialist for AGCO’s Advanced Technology Solutions group, focusing on delivering the Fuse message to customers, dealers, employees and investors.

Massey Ferguson 100-130hp MF 5700 SL Series Introduces a New Tractor Genre

Four new highly versatile 100hp to 130hp tractors in the new Massey Ferguson MF 5700 SL Series offer best in class visibility, manoeuvrability and transmission control.

As well as making the perfect partner for a Massey Ferguson loader, the new tractors are also ideally suited to a wide range of field and transport duties.

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“The MF 5700 SL Series introduces a new genre of tractors that build on the success of the MF 5600 Series. They mould together the compact dimensions required by livestock and mixed farmers with the performance and power needed for arable work,” says Campbell Scott, Director, Marketing Services.

“At the same time Massey Ferguson has refined its elegant answer to meeting the requirements of the strict Stage IV/Tier 4 final emission regulations with a revolutionary, ‘All in One’ Selective Catalytic Reduction (SCR) system,” he adds.

The unique ‘All in One’ SCR technology employed on the latest AGCO Power 4.4 litre, four cylinder engine doesn’t sacrifice power, efficiency, maintenance, ground clearance or, importantly, visibility. It is also proven to help reduce fuel consumption.

“Mounting the highly compact SCR system below the cab on the right hand side allows the MF 5700 SL Series to retain its steep sloping bonnet to offer unrivalled forward visibility, unimpeded by any extraneous additions,” explains Mr Scott.

Up in the cab, operators benefit from the same comfort provided on larger Massey Ferguson tractors offering superb visibility across the steep nosed bonnet along with the same sophisticated, but straightforward control. A new clear dashboard colour display provides better visibility during the day and at night making it easier to use the Set Up and Information Screen (SIS).

A new Speedsteer option makes it possible to vary the number of steering wheel revolutions needed to turn the wheels from lock-to-lock. This allows loading operations and headland turns to be made more quickly and with less effort.

All the MF 5700 SL Series tractors can be specified with the choice of either the Dyna-4 or Dyna-6, efficient and easy to use transmissions. Both come with the useful brake to neutral function and the option of AutoDrive.

Unrivalled hydraulic operation and control is provided by a choice of three systems to help users tailor the tractors to suit every application. All models are equipped with an efficient twin-pump system that delivers 58 litres/min for the spool valves and linkage, with a separate pump for all internal services.

For those requiring extra flow – to boost loader performance – there is also the 100 litre/min combined flow system, which combines the flow from the linkage pump with 42 litres/min from an additional high pressure pump.

A 110 litre/min closed centre load sensing (CCLS) system is another option, delivering flow and pressure on demand for optimum output, control and economy. This also comes with finger-tip spool valve controls or electronic joystick.

All models are also available with the option of front axle suspension, developed and built by Massey Ferguson as an integral part of the design.

Massey Ferguson MF 4700 Series cab tractors set the new multi-purpose tractor benchmark

Three new models in the Massey Ferguson MF 4700 Series are the first standard farm tractors for generations, from any manufacturer, which have been developed specifically for the demanding 75hp to 100hp sector.

Fitted with cabs and offering powers of 75hp, 85hp and 95hp, the brand new MF 4700 Series tractors are purpose designed and built for the 75hp to 100hp sector, featuring the most up to date engine, transmission, cab and driveline technology.

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“Designed by engineers in Massey Ferguson’s Beauvais facility, the MF 4700 Series are not only completely new tractors, they also introduce an entirely original concept in modern tractor development,” says Campbell Scott, Director, Marketing Services.

“The MF 4700 Series are the first, and only, tractors available that have been totally designed in the 21st Century to deliver the straightforward, rugged and reliable operation for users in the 75hp to 130hp sector.

“They not only introduce modern technology to this size of tractor for the first time, but they are also purpose-built for this important sector. And, of course, they benefit from over half a Century of Massey Ferguson’s experience of producing pioneering, straightforward and dependable tractors,” he adds.

The MF 4700 Series offers best in class comfort and control from a completely new, spacious, air-conditioned cab built in the new Beauvais 2 facility. The cab is equipped to the highest specifications providing the most modern features and controls in the sector.

All the new tractors are powered by the latest technology AGCO Power 3.3 litre, three cylinder engines. Well proven in other Massey Ferguson tractors, these efficient engines deliver high power and torque with exceptional economy and meet the strict Stage IV/Tier 4 regulations with maintenance free Selective Catalytic Reduction (SCR) technology.

An engine speed memory is standard and is activated by simply pressing a button in the cab.

Massey Ferguson has developed an efficient 12 x 12 mechanical gearbox specifically for the MF 4700 Series. This is equipped with a synchronised reverse shuttle, with hydraulic clutch activation for easy shifting as standard.

The renowned Powershuttle control lever is an option that provides finger-tip direction changes and comes with a button on the gear lever to activate the clutch. This is similar to that used on larger Massey Ferguson tractors and comes with Comfort Control to allow operators to adjust the sensitivity of the shift.

Four-wheel drive is provided by a centre-mounted shaft tucked neatly under the centre of the gearbox and engine. It is engaged electro-hydraulically and is disengaged automatically at speeds more than 14km/hr and activated again as speeds drop.

All the new tractors are equipped with a new open-centre hydraulic system. This uses a tandem pump to supply the pressure and flow required to operate the latest implements.

The powerful three point linkage’s 3,000kg lift capacity handles modern implements with ease. The modern, well-proven electronic linkage control (ELC) system is operated by a convenient ‘mouse’, which fits neatly into the hand and provides straightforward and efficient operation.

The MF 4700 Series make ideal loader tractors and are fully compatible with the Massey Ferguson 900 and 900X ranges, which offer a wide choice of lift capacity, height and controls.

AGCO Testifies on Big Data in Agriculture

By Abby Burton

AGCO was invited to testify in front of the House Agriculture Committee that took place October 28, 2015. In announcing the Full Committee public hearing, Big Data and Agriculture: Innovation and Implications, Chairman K. Michael Conaway explained that the hearing would be a forum for stakeholders to explain what big data means to their business and how it is changing the agriculture marketplace.
As one of five expert witnesses, and representing the only machinery company on the panel, Matt Rushing, vice president, Global Advanced Technology Solutions (ATS) Product Line at AGCO, offered perspective into the area of agriculture data: what it is, the potential it holds for helping growers increase productivity, some challenges the industry faces and, most importantly, the exciting opportunity to help growers leverage their data effectively.Matt Testifying 2

In Rushing’s written and verbal testimony on behalf of AGCO, he explained how new, precision agriculture technologies are creating tremendous amounts of data that has so far not been utilized by most growers. Being able to harness this generated data has the potential to be the next big driver in productivity gains. Smart, connected machines and growers’ ability to effectively manage and use farm data is at the forefront of the next farming revolution. With these changes, states AGCO’s testimony, shared standards for accessing, processing and ownership of this data must be agreed upon.

The testimony highlights some challenges, and what AGCO is doing in the space. With challenges such as technical barriers and adoption, it is up to leaders in the ag industry to develop and advocate for technology that achieves a secure, standardized yet adaptable environment, and keeping data sharing choices open, so growers can use it how they want to maximize its potential. Ownership is a key piece of farm data discussion. AGCO asserts that the farmer owns and should have control and responsibility for the data generated by his or her operation. In an effort to further respect growers’ data privacy choices, AGCO has separated its data pipelines; one for machine data, and on for more sensitive agronomic data. The agronomic data pipeline is not aggregated, evaluated or stored by AGCO other than to facilitate the transfer between the machine and the software chosen by the grower.

“Agriculture data is the ultimate grower tool to minimize risk and increase profitability while enabling them to become better stewards of the land,” said Rushing in the testimony. “AGCO’s focus is on helping growers make sense of their data, and we were honored to be asked to testify representing the machinery side of the industry,” he said.

AGCO’s testimony closes in saying it is an exciting time to be a part of the agriculture industry, and calls attention to “an unprecedented level of cooperation among farmer advocacy groups, industry associations, biotech companies, equipment manufacturers and technology providers – all coming together to help growers utilize data to feed the world.”

To download a white paper of Matt Rushing’s testimony, click here.

Click here to view the recorded hearing.

For more information about Fuse, AGCO’s open approach to precision agriculture, visit www.AGCOtechnologies.com.

Abby Burton is a marketing communications specialist for AGCO’s Advanced Technology Solutions group, focusing on delivering the Fuse message to customers, dealers, employees and investors.

AGCO Visits Silicon Valley to Meet Innovators Helping to Feed the World

By Ben Craker

A key aspect of the Fuse strategy is to seek out new and innovative technologies to integrate into machines.  AGCO understands how quickly new technologies change and develop. This means no one company will be able to provide all the different solutions farmers will want on their own. Partnering allows AGCO to focus on developing core machines and on technologies that have become integral to the machine. A good example of this is the recent announcement for the new VarioGuide and Auto-Guide systems. We have taken the approach that no one will be better at steering a machine built by AGCO than AGCO. However, we are not experts in the development of GNSS receivers, so we have partners like NovAtel, Topcon, and Trimble to provide industry leading receivers with their own unique features that connect into the AGCO machines and technology products.

Royse Event

Pictured L to R: Erica Riel-Carden (Royse Law), Chris Rhodes (AGCO), Roger Royse, Darren Goebel (AGCO

Following the Fuse open partnering strategy, earlier this month a team from AGCO, including Chris Rhodes and Ben Craker from Advanced Technology Solutions and Darren Goebel from Global Crop Care, traveled to Silicon Valley to meet with a variety of tech startups that are focused on agriculture. The Royse Law Firm has created an incubator for these new companies to help them take their innovative ideas to market. Silicon Valley is perhaps the global epicenter for innovation but often the creative people, who have developed a new product or service, don’t have the funding or industry experience to grow their business beyond a fairly small scale. This is where Roger Royce and his “incubator” come in. The AgTech Innovation Network connects startup businesses with potential investors or partners like AGCO to help companies get past the new-idea phase and into the market.

As AGCO looks to the horizon and the next technologies that will change the way farms operate, startups in Silicon Valley will likely play a big role.  Through participation with the groups like the AgTech Innovation Network and Farm2050, AGCO will learn about these emerging technologies first hand and integrate them into products promptly to help growers become more productive, efficient and sustainable.  At last week’s meeting AGCO made connections with companies in areas from fleet and employee management, to food freshness monitoring and traceability, to enhanced wireless communications in remote areas and localized weather information.

While not every product or service fits exactly into the current AGCO portfolio, many of them could be adapted to provide new and exciting tools for growers with AGCO equipment. For instance, some of the sensor technology developed for a robotic fruit harvester may have other uses in application equipment. This is part of the purpose of the incubator, to expose the products to different people who may have slightly different viewpoints on what they could be best used for, or what markets would really see a demand for the technology. It was a very exciting meeting with a lot of companies for the AGCO partnering team to follow up with on future possibilities.

Ben Craker is a Manager for AGCO’s Advanced Technology Solutions group, focusing on Global Partnerships and Standards for Fuse Technologies. Connect with Ben on Twitter @crakerb.

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