Posts Tagged ‘Technology’

Fuse® Technologies at the Future Farm opening in Zambia

By Dr. Bernhard Schmitz

AGCO’s Fuse® Technologies strategy and precision farming products were presented during the recent Future Farm opening in Zambia. Visitors learned about AGCO’s technology offerings that are currently available for the future farm:

  • All technology enabled machines were equipped with Auto-GuideTM
  • All technology enabled machines were equipped with AGCO’s telemetry system, AgCommand®.
  • The open approach of the Fuse strategy was perfectly demonstrated with the presence of Precision Decision next to the Fuse tent. Precision Decision offers services around precision agriculture such as soil sampling.
AGCO’s Fuse<sup>®</sup> Technologies strategy and precision farming products were presented during the recent Future Farm opening in Zambia.

AGCO’s Fuse® Technologies strategy and precision farming products were presented during the recent Future Farm opening in Zambia.

The Future Farm perfectly showcases AGCO’s open approach by exemplifying how different agricultural business partners are brought together to connect and demonstrate the best farming practices for Africa.

To follow the latest updates about the Future Farm, connect with @AGCOcorp on Twitter and follow the hashtags #FutureFarm and #AGCOAfrica.


Dr. Bernhard Schmitz is a Commercial Manager for AGCO’s Advanced Technology Solutions group, focusing on Fuse precision farming products for the EAME region.

AGCO engineers from around the globe participate in Plugfest to improve interoperability of precision equipment and data

By Ben Craker

AGCO engineers from around the globe recently participated in the Agricultural Industry Electronics Foundation (AEF) spring Plugfest in Lincoln, Nebraska. The annual event brings together tractor, terminal, and implement manufacturers from around the globe to test compatibility with each other under the ISO11783 standard for agricultural machine communications. Participants at Plugfest bring the terminals and Electronic Control Units (ECU) used in their machinery to test compatibly with other manufacturers. Historically there have been slight differences in interpretation of the ISO11783 standard between companies, sometimes resulting in incompatibilities. The event gives ag equipment manufacturers a chance to test with many different manufactures in one location to identify any issues.

Plugfest 2015

AGCO engineers from around the globe recently participated in the Agricultural Industry Electronics Foundation (AEF) spring Plugfest in Lincoln, Nebraska.

The recent launch of the AEF ISOBUS Database website earlier this year at the SIMA show in France has given additional structure to the ISO11783 standard. Manufacturers that participate in the ISOBUS database must have their software and hardware conformance tested by independent third party test labs to verify adherence to the standards. The overall ISO11783 standard has been broken down into multiple, different functionality tests ranging from universal terminal support to automatic section control and georeferenced data logging. Using the database, farmers are able to select from machinery that has been conformance tested to see what functionalities will work with various different tractor and implement combinations.

In addition to the Plugfest event, several meetings took place during the week. The AEF organization is broken up into multiple different working groups, each with their own teams focused on specific projects. The working groups are composed of members from many different manufactures from all over the world; the event gives them an opportunity to meet face to face and work on their areas of focus. This year also saw a meeting between the AEF working group focused on Farm Management Information System (FMIS) communication and the AgGateway SPADE and ADAPT teams. The two groups identified areas where they can collaborate – minimizing the duplication of effort – while working toward better communication between manufactures to simplify the process of moving farmers’ data between different machines and software.

AGCO’s involvement in organizations like AgGateway and AEF and participation at events like Plugfest are examples of the Fuse® Technologies open approach and mixed fleet focus. These groups are continuously working so that precision farming technology will be easier to use when a grower has multiple brands of equipment. The work done by engineers and other personnel from AGCO and other companies moves the entire industry forward toward a goal of interoperability of precision equipment and data.


Ben Craker is a Manager for AGCO’s Advanced Technology Solutions group, focusing on Global Partnerships and Standards for Fuse Technologies. Connect with Ben on Twitter @crakerb.

Klaus and Massey Ferguson – a Perfect Match

 MF7615 Series surpasses New Zealand Dairy farmer and contractor’s expectations for hedge mulching business.

MF7615 series Contractor NZ

Contractor and dairy farmer Robert Klaus has great partnerships.

The first is with his wife Sharon who loves her cows and runs the dairy farm. The second is with Massey Ferguson, and their MF7615 tractor, the backbone of  Robert’s hedge-cutting business.

Robert and Sharon bought their first dairy farm near Matamata. They’d been share milking for seven years, working up to managing a 500-cow herd. Now they have their own property where they milk 150 cows on 52 effective hectares.

It’s a small farm and dairy payouts are looking questionable for this coming season, so it is good Robert has his contracting sideline. Besides he loves machinery.

“I’d been working for a mate who owns a contracting business for the last eight years and I wanted to do something myself. Sharon enjoys milking, and I could see a gap in the market mulching barberry hedges.”

Robert looked at second-hand cutters but couldn’t find anything good enough so he had the local engineers design and build one for him. It’s like a giant mower tilted on its side with two big blades, and a shroud around it. It mulches the hedges and leaves everything tidy.

Robert got the Massey Ferguson 7615 in December from Matamata tractors.

“I needed a six-cylinder machine with a long wheel base because the hedge-cutter is mid-mounted. I got the Dyna-VT variable transmission as it goes down to 0.3 kph. I use it in foot mode. I just take my foot off and it stops. I hardly ever use the brake or clutch. It’s like driving a big forklift.”

The hedge cutter runs off the tractor’s hydraulics and all the operations for the rams on the cutter are controlled from the factory joystick in the cab.

“I saved a lot of money, as I didn’t have to fit an after-market joystick,” Robert says.

The joystick also has a forward/reverse button so he doesn’t have to move his hand during operations. He can constantly look at where he’s going and what the mulcher is doing.

The cutter is mounted on the left side of the tractor, and Robert says it is “a piece of cake getting in and out the right door. In some other brands it was just about impossible to get out.”

There are dual wheels on the cutter side to help balance the weight of the machine.

“I’ve got a bigger footprint on the left side, which makes it more stable. Otherwise, if I hit a hole the cutter would drop when I’m trying to keep the hedge straight.”

He doesn’t fit duals on the right side, as it would make the tractor too wide to get through gateways.


The MF 7615 produces 150hp from a Tier 4a AGCO Power SCR engine, which uses AdBlue to minimise toxic emissions.

“It’s no problem. I fill AdBlue every third tank of diesel. It’s got a gauge telling me when its low, and I always keep a bit on hand.”

He says anyone can jump in and drive the tractor. “It’s what I like about them. “They’ve got all the technology but it’s user-friendly. Everything is simply laid out.”

The cab also meets with his approval.

“It’s awesome – comfortable and really quiet. That stood out when I first drove it. People ring me and ask what I’m doing because they can’t even hear the hedge-cutter working.”

Robert says the serviceability is also good. “You don’t have to pop the bonnet to check the oil. And if you need to blow out the radiator, it’s right there and easy to get at.”

The MF 7615 is available in three different specifications: Essential, Efficient and Exclusive. Robert got the Efficient.

He’s had great service from Matamata Tractors.

“When we were building the hedge-cutter they helped the engineer to shift the diesel, hydraulic and AdBlue tanks, and nothing was ever a problem.”

This isn’t Robert and Sharon’s first dealing with Massey Ferguson tractors. They also run a MF5460.

They’ve had the MF 5460 for four years. It’s 120hp with a Dyna-4 transmission.

“I always liked Fergies and Matamata Tractors did a good deal I couldn’t pass up. I just like the tractor. It’s got everything we need but is still basic to operate,” Robert says.

“It’s really reliable and nothing has gone wrong with it. On the big farm it pulled the silage wagon. Now it has an auger bucket for feeding out on a pad. It also does the mowing and all the farm work.

He says both the Fergies are very quiet tractors, with everything well laid out, at your fingertips.


Technology an important part of Agrishow 2015

By Rafael Antonio Costa

For the first time in 22 editions, Agrishow – one of the world’s largest and most comprehensive agricultural technology trade shows – saw a decline in total sales volume over the previous year (1.8 billion in business). According to show organizers, high interest rates and political/economic uncertainty were responsible for the loss of business. Yet despite the downturn, the show was still exciting for AGCO customers, with two AGCO brands (Massey Ferguson and Valtra) bringing new launches to the show:


  • Sugar Cane Harvester (BE1035e)
  • New rotary combine class 6 (BC6800)

Massey Ferguson:

  • New rotary combine class 6 (BC6800)
  • Planter Fertilizer (MF 700 CS)
Inside the “war room” at the AGCO Ribeirão factory

Inside the “war room” at the AGCO Ribeirão factory

Technology played an important role at both stands, especially at Valtra for the new sugar cane harvester launch, including:

  • Automatic guidance through Auto-GuideTM 3000 – critical to a sugar cane harvesting operation, and comes standard.
  • AgCommand® – also comes standard, and enables dealers to monitor the sugar cane harvesters for their customers (with their permission).

The new harvesting machines will have a tracking service included as part of the AgCommand technology, which will allow the AGCO Ribeirão factory to better support the first machines in the field and ensure our customers have the machines working at the maximum efficiency possible – a key component of the Fuse strategy.

Inside the “war room” at the AGCO Ribeirão factory

Inside the “war room” at the AGCO Ribeirão factory

A “war room” was assembled at the factory site to support the 35 machines forecasted to be produced this year. In the war room, specialists track the status of the sugar cane harvesters sold with AgCommand® installed. The room counts on a 42’’ TV and a workbench with the Auto-GuideTM 3000 system installed, to speed and facilitate technical support.


To see photos from Agrishow 2015, visit our Facebook album.

To learn more about Fuse, visit


Rafael Antonio Costa is a Product Marketing Manager for AGCO’s Advanced Technology Solutions group in South America. He is based in Mogi das Cruzes, Sao Paulo.


AGCO Australia hosts the Next Generation of Agriculture Leaders

As innovation in precision farming becomes increasingly important to Australian and New Zealand farming practices, the latest innovations in guidance technology are vital in any young graduate’s university curriculum.

With Fuse Technologies at the forefront of this innovation, AGCO Australia recently played host to a group of Bachelor of Business (Agribusiness) students from Geelong’s Marcus Oldham College.

Students were taken through a detailed information session by Advanced Technologies Product Manager Jeremy Duniam, followed by a question and answer session and a chance to take a closer look at some of the other exciting AGCO products.

Marcus-Oldham Fuse Technologies

Marcus Oldham students during their Fuse Technologies presentation.


Accompanying the students, Senior Lecturer Des Umbers said that it was vital graduates are exposed to advancements in on and off farm technologies to prepare them for best practice farming methods.

“Agribusiness courses can’t afford to have students graduate without an understanding of the latest technologies and innovations. It will help them in the future if they intend to work at large corporate farms or their own operations as well as help the older generation of farmers adapt,” says Des Umbers

Attending the visit was Marcus Oldham student Alex Baum already has a strong interest in precision farming. His family operates an 18,000 acre property in Western Australia and applies no-till “tram lining”  to help reduce input costs and make fertiliser application more efficient.

“I am passionate about precision farming, it is really important on the farm as we try to save on inputs where we can. We need to add significant amounts of fertilizer – reducing those costs with efficient application is really important,” says Alex Baum.

AGCO Broad Acre manager Fergal Meehan was impressed by the quality of the student group and their positive attitude, seeing a bright future for the next generation of farm managers, contractors and consultants.

“It is great to see such an enthusiastic group embarking on a career in agriculture keen to learn about exciting advancements in precision farming. It was also a great opportunity for AGCO to showcase our industry leading technology to the next generation of agriculture leaders,” says Fergal Meehan.


Marcus Oldham College students visit AGCO Australia






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