Brands
 

Posts Tagged ‘Technology’

Agricultural industry certification for MF Datatronic 4 CCD console

In the continuing quest for total connectivity across all farm operations, Massey Ferguson, has announced a software upgrade making functionalities of its tractor Datatronic 4 Control Centre Display (CCD) console fully-compliant with the latest agricultural industry standards.

The in-cab CCD console has been certified to conform to the TC-SC and TC-Bas functionalities of the Agricultural Industry Electronics Foundation (AEF). This means that when connecting the tractor to an ISOBUS implement with the same AEF certifications, those functionalities will work from the tractor terminal to control the implement.

blog_datatronic

The certification will apply to new MF tractors fitted with Datatronic 4 from May 2015. It will be possible to upgrade existing tractors equipped with Datatronic 4 to the AEF standard via the MF dealer network.

Massey Ferguson’s industry-leading CCD puts the operator in total command of the tractor, enabling a whole raft of operations to be monitored, logged, programmed, memorised and played back. The Task Controller function within the CCD allows the operator to set up specific ‘jobs’ on the farm and then to record the data for each job. Exporting the data permits full analysis in the farm office or alternatively, jobs can be set up in the office and imported into the tractor console. The CCD’s Section Control function interfaces with farm implements. It enables sections of an implement such as a spreader or sprayer to be switched on and off to ensure inputs are only applied in desired areas and are not put down in areas which have already been covered

Commenting, Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development said:  “We are committed to ensuring that MF tractors fit perfectly into a ‘whole farm’ mechanisation system – from the field to the farm office and the dealer workshop. At the same time, we want our customers to make full use of the capability that our highly-efficient machines provide. Farmers of the future will increasingly adopt farm management tools that make their operations leaner and we must make sure that agricultural machinery is part of this equation.”

The Fuse Strategy: Partnership focus and openness through industry organizations

By Ben Craker

It is hard to read through any farming magazines without seeing an article about new technology or how big data is driving the next revolution in agriculture. The period we are in now is often described as a hinge point where the market will fundamentally shift as the result of new disruptive technology. The information age of farming is upon us with new players in the ag sector from places like Silicon Valley. The machines farmers use to grow the food and fiber to feed the world are advancing at a pace like never before with new technologies seeming to be announced almost daily. This change in the industry is what led AGCO to develop FuseTM Technologies, our next generation approach to precision agriculture.

A key focus of the Fuse strategy is partnering with industry leading companies. AGCO has a history of working with leading technology companies to integrate advanced technology components and features into our equipment. Examples include Raven rate and section control products on RoGators and TerraGators, Beeline for the original Auto-Guide system, Topcon in more recent years for machine guidance, terminals, and telematics. The Fuse strategy formalizes the partnering process and provides direction for how AGCO will partner with tech companies. This allows AGCO to focus on the development of the machine and a few core features, while still integrating best in class technology from innovators and leaders in the industry.

One of the most exciting developments in the partnering strategy has been the recent formation of the Intelligent Agricultural Solutions (IAS) joint venture with Appareo. This unique to the industry partnership will provide AGCO direct access to a leading technology company to help in the development of advanced sensors and communications while helping to fuel future research and development. The capabilities of the IAS team and their passion for creating new technologies that will fundamentally change the precision farming industry are very exciting and work has already begun on some truly innovative ideas.

AGCO is also participating in Farm2050 with companies like Google, DuPont and Flextronics to help AgTech startups get access to capital, design, manufacturing, distribution and general industry knowledge to bring new technologies to the market to help meet the world’s growing demand for food and fiber. The mission of the group is to enable new startups to quickly get to market and really accelerate technology in the ag industry. Farm2050 is a little different than the traditional venture capital group in that the participants are providing something other than just funding to the startups – companies like AGCO are providing agriculture industry expertise. AGCO’s participation in this group is a great example of how we are looking for the next generation of technology to integrate into our machines as part of the Fuse strategy.

Participation in industry organizations is also a good example of how the Fuse open approach and partnering strategy is benefiting the industry. Through groups like the Agricultural Industry Electronics Foundation (AEF) and AgGateway, AGCO is playing an active role in making farmers’ lives easier. AGCO employees have worked alongside employees from some of our fiercest competitors to standardize machine to machine communication through the ISO11783 standard. Since the original roll out of the standard and introduction of ISOBUS equipment the group has continued to improve on the standard and will be launching additional tools at the SIMA show in France at the end of the month, delivering independent verification of functionalities within the ISO11783 standard.

Similar work is going on within the AgGateway group where people from a wide variety of companies involved in the ag industry, from seed and chemical companies to software providers and ag retailers, have come together to help advance eBusiness in agriculture. A key part of that is making sure everyone is speaking the same language. The AgGateway Precision Ag Council, of which AGCO is an active member, is building on the ISO11783 standard to help make it easier for famers to manage all the data they log on their machines or create in a Farm Information Management System (FMIS). Today almost any grower can tell you about the difficulties of getting one brand to talk to another or trying to coordinate information between different FMIS platforms. Later this year AgGateway plans to roll out a tool to help streamline this process and enable growers to really start creating meaningful information they can use to drive fact based decisions in their precision farming operations.

So whether is it is leveraging long standing partnerships with precision farming companies, looking for new innovative technologies to integrate into AGCO machines or participating with groups working to standardize the data flow in the precision agriculture world, it is an exciting time to be involved in precision agriculture. By focusing on partnerships and openness, in addition to its own technological advancements, AGCO is positioned to be a leader in the greatest advancement in agriculture since the introduction of the internal combustion engine.

To learn more about the Fuse strategy, and read our latest news and announcements, visit agcotechnologies.com.

 

Ben Craker is a Manager for AGCO’s Advanced Technology Solutions group, focusing on Global Partnerships and Standards for Fuse Technologies. Connect with Ben on Twitter @crakerb.

 

AgCommand®: Keeping Customer Benefits in Mind

By Vic Rexroade

Released in 2010, AGCO’s AgCommand® solution has been a leading edge farm equipment data recording tool that helps users optimize fleet performance, monitor operating costs and generate reports. Since AgCommand’s release and adoption into the telematics market we have learned a lot from AgCommand’s utilization in the ag industry from our users and dealers. AgCommand is an ever evolving product, and expanding on what we’ve heard from our user base, this past November we released more updates to the website and mobile app.

FUSE_ATS_NA-ipad-mobile-laptop_hr_RESIZED

Visit www.agcotechnologies.com to learn more about AgCommand® and the AgCommand mobile app.

The current challenge to gathering so much data from an advanced piece of AGCO equipment is how we interpret this data and make it more user friendly. Our solution to this in our November update was to renovate and simplify the user interface in the AgCommand website and mobile app to help each look and feel more appealing to our AgCommand users. We also implemented an automatic Weekly Status Report that will deliver to users a quick snapshot of vehicle productivity, performance, and maintenance. We have also restructured a few of our reports to help users understand data coming from the machine more clearly. By leveraging AGCO’s strength and experience in telematics, we can help our customers optimize their entire fleet and operation, even if they can’t be on site with every machine 24/7.

Be on the lookout for more exciting AgCommand updates in 2015, which will feature enhanced dealer capabilities to better serve our customers’ needs for uptime and efficiency.

To learn more about FuseTM Technologies, visit www.agcotechnologies.com.

 

Vic Rexroade is a Senior Product Management Specialist for AGCO’s Advanced Technology Solutions group, focusing on Telematics and Data for Fuse Technologies.

 

Chinese Agricultural Delegation Visits AGCO in Australia.

A Delegation of Chinese agricultural and engineering representatives recently toured AGCO Australia’s Sunshine distribution and corporate offices.

The study tour  focused on the promotion of shared innovation and farming practices as China moves towards modernising its agriculture sector while balancing environmental and population challenges.

A vital industry in China, agriculture employs a staggering 300,000 million farmers – roughly 21% of its population, with a history stretching well into China’s ancient past. Rice has been cultivated in China for 7,700 years making it one of the oldest agrarian civilisations.

More contemporarily, China ranks highly in worldwide production of rice, wheat, potatoes, sorghum, peanuts, tea, millet, barley, cotton, oil seed, pork and fish. Accounting for 10 percent of arable land worldwide, China produces food for 20 percent of the world’s population – that’s 1.4 billion people.

Chinese-Delegation2

Having also visited Europe and North America, the group were interested in analysing case studies of AGCO products that illustrate the real world benefits new technologies have had on farming operations in Australia and the adoption rate amongst local farmers.

China’s agricultural sector is large but also one of the least efficient in the world. The study group’s main focus was on farming methods that will help drive change in traditional methods.

The representatives came from a variety of regions in China, keen on gathering strong evidence of the benefits of different farming practices and their potential to transform traditional techniques, helping China forge ahead with modernisation while mitigating the worst effects of air and water pollution.

Emission reduction technologies and fuel efficient machinery were of particular interest to the delegation as China increases mechanisation of agriculture.

The contrast with Australia’s agricultural sector could not be starker. As a country with a small population, agriculture in Australia employs 307,000 people – that’s 1% of its population. The majority of farm output is destined for offshore markets with Australia ranking 5th in global wheat exporters.

The potential for improvements in Chinese farming practices is enormous and could have huge benefits for not only for China but also the world, as future food scarcity looms as a potential threat to the global population.

It is hoped that these experiences will help Chinese agricultural specialists and policy makers compare global agricultural practices and adapt new technologies to Chinese farming conditions.

 

Exciting New AGCO Partnership Promises Breakthrough Innovation

As part of the FuseTM Technologies “open approach” to precision farming, AGCO has maintained a focus on developing new industry partnerships as well as expanding existing partnerships – all to provide our customers with the best possible solutions. Recently, AGCO and Appareo Systems have agreed to enter a joint venture, building on the existing Intelligent Agricultural Solutions (IAS) business structure, to allow for breakthrough agricultural innovation. This collaboration will focus on the need for more advanced electronic technology centered around data collection, wireless communication, advanced sensors and intelligent machine control.  AGCO and Appareo joint venture

The joint venture will develop technology for advanced machine control systems, sensing applications, automated subsystems, machine prognostics and machine health monitoring, specific protein and grain control systems, and development of innovative electromechanical devices and systems. This will provide AGCO and Appareo Systems a key vehicle to deliver advanced technology and equipment management solutions, supporting a variety of crop types and markets globally.

“Global agriculture is going through a period of revolutionary change. The need for more advanced electronic technology focused on data collection, wireless communication, advanced sensors/sensor fusion and intelligent machine control has grown exponentially. As we continue to build on AGCO’s Fuse strategy, we intend to leverage the new partnership with Appareo as a key driver in building the most adept and most open data system available to the industry”, said Eric Hansotia, Senior Vice President, Global Harvesting, Advanced Technology Solutions (ATS). “As the agricultural industry shifts, there is a greater need for more advanced technology, and we anticipate that this partnership will provide breakthrough innovation making our customers more profitable while supporting their mixed fleet operations.”

Visit www.appareo.com to learn more about Appareo’s developments in agriculture.

For more information about the Fuse Technologies open approach, click here.

To see the full press release about the new joint venture between Appareo and AGCO, click here.

Join Us on Twitter