Posts Tagged ‘Technology’
By Amanda Wemette
At some point during your education or business training, you may have heard of the technology adoption theory called “Diffusion of innovations” by Everett Rogers, which categorizes technology adopters in five stages: innovators, early adopters, early majority, late majority, and laggards. This theory has been applied to many industries, from consumer gadgets to business solutions. When it comes to precision farming, the adoption of new technologies can often be met with skepticism and a “let’s see where this goes first” attitude. This is understandable, given the rate at which technology changes and the resources required to implement new farming tech, from purchasing to training.
Some technologies, such as automatic guidance, are widely used and in the last stages of the adoption curve. The benefits of automatic guidance are well known and accepted. But what about the constant flow of new precision farming technology innovations? What makes growers confident enough to turn from “Laggards” into “Early Adopters” or “Early Majority”?
As this 2013 study notes, “Farmers appreciate in-field demonstrations, free trials, [and] support services related to the use of new technologies, as they promote the perception that the use of a technology is easy.” Communicating the value, or return, on precision farming products and services is also helpful, as is traditional word of mouth marketing. Hearing from one’s peers helps to validate the buying decision. In fact, word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. This can come in the form of neighbors sharing best practices over dinner, or through reading and viewing customer testimonials. A little assurance can go a long way.
What influences your precision farming technology buying decisions? Tweet @AGCOcorp and let us know.
Amanda Wemette is a Sr. Marketing Communications Specialist for AGCO’s Global Advanced Technology Solutions group (Fuse). Connect with Amanda on Twitter @AmandaWemette
By Jennifer Parillo
Current Data Transfer Methods
In comparison to advancements in other industries, ranging from traffic cameras to cell phones, the current methods of transferring agricultural task data have become outdated. Farming decisions are becoming more prevalently based upon data analysis, and the ability to securely gather and transfer data has become imperative. The speed with which this data can be transferred is becoming increasingly critical as well, in order to allow producers to make quick adjustments to time sensitive tasks.
Most precision farming technologies currently employ USB sticks to transfer the data from the machine to the office. While this is, by definition, “wireless”, it is neither the most efficient nor the most reliable means to transport the data. Bluetooth technologies have also been used, but proximity poses a limitation, thus this does not provide a viable solution for producers managing fleets or multiple locations.
Wireless Data Transfer
The transition away from prior transfer methods to wireless means of communicating machine and agronomic data will streamline this process, allowing producers more time to use and analyze the data, rather than spending their time and resources gathering it. Wireless data transfer is not just the fastest, but also the most secure channel to move the data both to and from the machine. Producers will no longer rely on their team of operators to manage the USB sticks housing their invaluable data, and they will have the data at their fingertips nearly immediately following the task completion. By utilizing secure servers to move the data through the pipeline, the data also cannot end up in the hands of anyone other than its intended recipient; this is of course more important when referring to agronomic data than machine data.
Benefits of Wireless Data Transfer
- Eliminates distance as a limiting factor in the transfer of data, allowing large scale producers with widespread fleets to manage their operation from wherever they are
- Reduces risk of lost or missing task data in FMIS from computer not downloading task data file after a job is completed
- Better enables growers to make operational decisions due to ease and speed of gathering their data
- Enables a faster and more efficient data sharing process with third party service providers
- Eliminates risk of lost task data that can result from lost or damaged USB sticks
- Reduces the amount of necessary steps taken for the producer to turn their raw data into usable information which can support their decision making process
- Saves money and valuable time by eliminating unnecessary trips to the field and back to the office
AGCO offers unique solutions for wireless data transfer depending on the grower’s machine(s) and needs. Visit the Fuse website to learn more about our solutions, and stay tuned for the release of the new Go-TaskTM app on the Apple® App Store, coming soon.
Jennifer Parillo is a Global Marketing Specialist for AGCO’s Advanced Technology Solutions group (Fuse).
This week’s coverage of the Crop Tour 2016 highlights some of the precision farming technologies that help farmers make their operations more efficient – from Fairmont, MN, to Rostov-on-Don, Russia. The Fuse open approach is making operational gains possible by leveraging partnerships to provide the most productive, accurate seeding equipment in the world.
AGCO’s Darren Goebel, Director – Global Commercial Crop Care, discusses how applying precision farming to planting is a worthwhile investment, by improving yields through more precise singulation. He also discusses how precision farming technologies can offset soil quality differences including soil texture, organic matter, and topography differences.
To learn more about Fuse, AGCO’s approach to precision farming technologies and services, visit www.AGCOcorp.com/Fuse.
By Darren Goebel
Greetings from Crop Tour 2016! Crop Tour is an initiative at AGCO in which we are gathering information throughout the growing season and demonstrating how different variables that farmers face every year can impact overall yield potential. As an agronomist I love the opportunity to get out to walk fields, observe crop progress, and talk to farmers. This week I was in North Dakota, Minnesota, and South Dakota. Two weeks ago I was in Russia. What is interesting about these two seemingly divergent locations is how similar farmers from Fairmont, MN, to Rostov-on-Don, Russia, are. Everywhere I go; farmers are looking for new techniques to increase production as efficiently as possible in order to improve their bottom line. AGCO is leading the precision revolution with Fuse® Technologies and the most productive, accurate seeding equipment in the world.
Following is my story of Crop Tour 2016 in photos:
Precision pays in Russia
Minnesota, the land of 10,000 lakes; 30,000 after a hard rain
Crops in Minnesota have had a tough time getting started due to cool, wet weather this spring. This week was no exception. The lake in the background of this picture is a result of over three inches of rain the night before. Pictured in the photo are Rick Sparks and John Menssen, both AGCO employees. Rick is an agronomist and product specialist for the region. John farms and is a Key Account Manager for Ziegler CAT. What I love about AGCO is the passion our employees have for agriculture. Here we were checking stands. This field was planted using prescriptions from Farmer’s Edge, in collaboration with Fuse Technologies for Crop Tour 2016.
Elevation map taken from “as applied” data collected from the GPS receiver, shown in FieldView. Agronomists use elevation data along with NDVI, yield data, and soil productivity information to make population decisions. Visualization above through Climate’s FieldView, a Fuse connected partner. Note the missing portion of the “as applied” map where the lake can be seen in the previous picture. Below you can see the variable rate prescription from Farmer’s Edge that was applied. Varying seeding rates increases yield on highly productive soils while not wasting seed on poorer soils. The red areas shown below were seeded at 20,000 plants per acre.
One of the most rewarding things about working in agriculture is the opportunity to interact with farmers around the world. They are working hard to sustainably produce crops so that future generations can continue to enjoy the lifestyle. It’s hard work but I have not met a farmer yet that would rather be doing anything else. More to come from Crop Tour 2016!
Darren Goebel is the Director Global Commercial Crop Care, for AGCO’s Global Product Management Group. Connect with Darren on Twitter @Agronomist_IN.
By: Amanda Wemette
Precision agriculture technologies can provide multiple benefits to producers through input savings, improved time, labor and equipment management, and environmental benefits. Automatic section control (ASC) technology, available for use on sprayers, planters, spreaders, and other application equipment, works by automatically turning sections of equipment off in areas where inputs have been previously applied or in unwanted zones (e.g. environmentally sensitive areas such as grassed waterways).
Research at Auburn University found that ASC can provide a 4.3% average savings on inputs with a payback period of less than 2 years for most application equipment. These savings are a result of reduced overlap at headlands and within point rows. In return, farmers can expect savings between $1.50/ac/yr to $25.00/ac/yr for this technology depending upon crop, management, and field shape and size.
Automatic guidance systems, which reduce overlap and input usage, can save approximately 10% on input savings with farmers seeing a possible 15% to 30% overall savings when using both ASC and automatic guidance systems together. Additional benefits of automatic guidance systems include reducing the concentration time needed during driving, which in turn leads to less fatigue and an increased ability to focus on other tasks.
Yield maps can be used not only to evaluate current and new management practices, but also as a data source for development of site-specific management strategies (e.g. management zones, variable-rate seeding and nutrient prescription maps, etc.).
Furthermore, the adoption of variable-rate technology to vary inputs can provide additional savings and yield benefits to producers by placing the ideal amount of inputs in the right place.
With machine and fleet management, you gain a higher level of understanding about the efficiency, performance and logistics of your entire operation from a computer or mobile device – putting fleet and asset information at your fingertips and enabling you to make big-picture decisions about your operation.
Amanda Wemette is a Sr. Marketing Communications Specialist for AGCO’s Advanced Technology Solutions group, focusing on bringing AGCO’s Fuse precision farming technologies and services to market . Connect with Amanda on Twitter @AmandaWemette.
To see the benefits of precision agriculture, try our simple payback calculator.
For more information on AGCO’s precision farming products, data management policy and Fuse Connected Services, please visit www.AGCOcorp.com/Fuse.