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AGCO Australia hosts the Next Generation of Agriculture Leaders

As innovation in precision farming becomes increasingly important to Australian and New Zealand farming practices, the latest innovations in guidance technology are vital in any young graduate’s university curriculum.

With Fuse Technologies at the forefront of this innovation, AGCO Australia recently played host to a group of Bachelor of Business (Agribusiness) students from Geelong’s Marcus Oldham College.

Students were taken through a detailed information session by Advanced Technologies Product Manager Jeremy Duniam, followed by a question and answer session and a chance to take a closer look at some of the other exciting AGCO products.

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Marcus Oldham students during their Fuse Technologies presentation.

 

Accompanying the students, Senior Lecturer Des Umbers said that it was vital graduates are exposed to advancements in on and off farm technologies to prepare them for best practice farming methods.

“Agribusiness courses can’t afford to have students graduate without an understanding of the latest technologies and innovations. It will help them in the future if they intend to work at large corporate farms or their own operations as well as help the older generation of farmers adapt,” says Des Umbers

Attending the visit was Marcus Oldham student Alex Baum already has a strong interest in precision farming. His family operates an 18,000 acre property in Western Australia and applies no-till “tram lining”  to help reduce input costs and make fertiliser application more efficient.

“I am passionate about precision farming, it is really important on the farm as we try to save on inputs where we can. We need to add significant amounts of fertilizer – reducing those costs with efficient application is really important,” says Alex Baum.

AGCO Broad Acre manager Fergal Meehan was impressed by the quality of the student group and their positive attitude, seeing a bright future for the next generation of farm managers, contractors and consultants.

“It is great to see such an enthusiastic group embarking on a career in agriculture keen to learn about exciting advancements in precision farming. It was also a great opportunity for AGCO to showcase our industry leading technology to the next generation of agriculture leaders,” says Fergal Meehan.

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Marcus Oldham College students visit AGCO Australia

 

 

 

 

 

It’s Your Farm and Your Data: AGCO’s Data Management Approach

By Carla Gasparin

Partnerships through connectivity solutions, and utilizing industry standards, are key enablers for today’s farmers. With Fuse®, AGCO is pioneering an open approach to precision farming built on adherence to industry data standards and a growing list of partnerships. Fuse is AGCO’s precision farming and precision machine management strategy that allows farmers freedom and flexibility in their choices of machinery, farm management and agronomy software, and service providers – while providing unique solutions for managing their valuable data.Data Management

A rapidly growing area of machine technology is remote connectivity, with solutions integrated into products that communicate equipment performance information and wirelessly send agronomic (task) information from the field to the office and from the office to the field. In order to preplan, manage and analyze agronomic data, AGCO offers the wireless transfer of task data from the machine terminal to the office computer through a unique data pipe, separate from raw machine data. AGCO recognizes and respects customers’ data privacy rights and acknowledges that all equipment and crop data generated during a grower’s operation belongs to the grower. An AGCO customer can choose between task and fleet management products and data paths to wirelessly transfer operational information:

  • AgCommand®, AGCO’s telematic machine and fleet monitoring system, captures and wirelessly transfers equipment status, location and performance data to a unique user interface used by farmers and AGCO dealers to provide machine optimization, performance monitoring and machine uptime. Customers and dealers can access data through the AgCommand website and app on an iOS smart device. Telemetry focuses on keeping equipment in the field and ensuring the machine is optimized for the best performance. Focusing on minimizing downtime, AGCO uses technology to make sure farm equipment is not only continually moving, but also running optimized. Products that are never idle and providing the current status is the target. We develop solutions that help farmers to understand where his/her pieces of equipment are, and let him/her knows what operations it is doing.
  • Task data management is possible with a wide selection of AGCO’s partner Farm Management Information Systems including FarmWorks, Claas Agrocom Net, Helm, BASF and Land-Data Eurosoft AgrarOffice. Since 2010 the VarioDoc/TaskDoc offering from AGCO has been based on the ISO 11783-10 standard. AGCO’s task management solutions include wireless transfer of crop data in the form of work orders and work records. This can be done through an exchange server directly from a machine terminal through cellular connection or Bluetooth. AGCO is not locked into a single service provider or FMIS. We are the connectivity partner between the farmers and service providers, so our customers are free to choose which trusted advisors he/she wants to work with. It is important we offer capabilities that link service providers with our customers, more specifically to business data and field operations. It is important to respect customers’ choices, and let them to choose their service providers.

We in AGCO recognize that task and fleet management data are important information that should be handled differently. We want to make sure the farmers are connected to each step of the crop cycle, and also connected to AGCO dealers and service providers. The data collected in one operation can be used to create information that will be used in the next operation, from planning and planting, to growing, harvesting and storage. Fuse Technologies address each step of the growing cycle, focusing on adding new technologies on all AGCO equipment.

To learn more about the Fuse data privacy policy, visit http://www.agcotechnologies.com/about-fuse/data-privacy/.

 

Carla Gasparin is a Manager for AGCO’s Advanced Technology Solutions group, working in  Product Management for Global Off-board Technologies for Fuse Technologies.

AGCO Celebrates 25 Years of History, Hundreds of Years of Experience

AGCO commenced celebrating its 25th year this week at the SIMA Paris International Agri-Business Show, where visitors learned not only about the company’s past achievements, but also the principles that will help shape the equipment industry for the next 25 years.

“As a company focused entirely on agriculture, and as a global business selling and supporting products in more than 140 countries, we’re acutely aware of our responsibility to help farmers everywhere meet the productivity challenges of the future,” said Gary L. Collar, senior vice president, general manager of Asia Pacific.SIMA AGCO

AGCO is deliberately evolving from being a provider of machines and structures to being a provider of total solutions. Total farming solutions that provide more productivity, efficiency and analytical insight are achieved by using the power of modern technology to create networks in systems that in the past were collections of separate components.

“We plan to be the best in the industry at helping farmers meet the food needs of a growing population,” said Dr. Rob Smith, senior vice president and general manager of Europe, Africa and Middle East. “Increased grain production is a very large part of this. Also very important is the long-lasting and widespread shift toward more protein-heavy diets containing more meat, milk and eggs.”
AGCO is uniquely equipped to serve the world’s farmers. AGCO can plant and harvest grains with its well-known tractors, harvesters and implements. And AGCO can help preserve and protect the grain worldwide in GSI storage and handling systems. AGCO products also assist in the harvest of hay, forages and other livestock feed crops necessary to produce the additional meat, milk and eggs global consumers are demanding. And through GSI, AGCO provides the feeding, watering and livestock production systems needed to produce the desired protein much more efficiently.

During its first 25 years, AGCO was not content to compete primarily in the most developed markets and, therefore, has become an aggressive leader in emerging markets.

For additional coverage on AGCO’s presence at SIMA, please visit sima.agcocorp.com.

 

Agricultural industry certification for MF Datatronic 4 CCD console

In the continuing quest for total connectivity across all farm operations, Massey Ferguson, has announced a software upgrade making functionalities of its tractor Datatronic 4 Control Centre Display (CCD) console fully-compliant with the latest agricultural industry standards.

The in-cab CCD console has been certified to conform to the TC-SC and TC-Bas functionalities of the Agricultural Industry Electronics Foundation (AEF). This means that when connecting the tractor to an ISOBUS implement with the same AEF certifications, those functionalities will work from the tractor terminal to control the implement.

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The certification will apply to new MF tractors fitted with Datatronic 4 from May 2015. It will be possible to upgrade existing tractors equipped with Datatronic 4 to the AEF standard via the MF dealer network.

Massey Ferguson’s industry-leading CCD puts the operator in total command of the tractor, enabling a whole raft of operations to be monitored, logged, programmed, memorised and played back. The Task Controller function within the CCD allows the operator to set up specific ‘jobs’ on the farm and then to record the data for each job. Exporting the data permits full analysis in the farm office or alternatively, jobs can be set up in the office and imported into the tractor console. The CCD’s Section Control function interfaces with farm implements. It enables sections of an implement such as a spreader or sprayer to be switched on and off to ensure inputs are only applied in desired areas and are not put down in areas which have already been covered

Commenting, Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development said:  “We are committed to ensuring that MF tractors fit perfectly into a ‘whole farm’ mechanisation system – from the field to the farm office and the dealer workshop. At the same time, we want our customers to make full use of the capability that our highly-efficient machines provide. Farmers of the future will increasingly adopt farm management tools that make their operations leaner and we must make sure that agricultural machinery is part of this equation.”

The Fuse Strategy: Partnership focus and openness through industry organizations

By Ben Craker

It is hard to read through any farming magazines without seeing an article about new technology or how big data is driving the next revolution in agriculture. The period we are in now is often described as a hinge point where the market will fundamentally shift as the result of new disruptive technology. The information age of farming is upon us with new players in the ag sector from places like Silicon Valley. The machines farmers use to grow the food and fiber to feed the world are advancing at a pace like never before with new technologies seeming to be announced almost daily. This change in the industry is what led AGCO to develop FuseTM Technologies, our next generation approach to precision agriculture.

A key focus of the Fuse strategy is partnering with industry leading companies. AGCO has a history of working with leading technology companies to integrate advanced technology components and features into our equipment. Examples include Raven rate and section control products on RoGators and TerraGators, Beeline for the original Auto-Guide system, Topcon in more recent years for machine guidance, terminals, and telematics. The Fuse strategy formalizes the partnering process and provides direction for how AGCO will partner with tech companies. This allows AGCO to focus on the development of the machine and a few core features, while still integrating best in class technology from innovators and leaders in the industry.

One of the most exciting developments in the partnering strategy has been the recent formation of the Intelligent Agricultural Solutions (IAS) joint venture with Appareo. This unique to the industry partnership will provide AGCO direct access to a leading technology company to help in the development of advanced sensors and communications while helping to fuel future research and development. The capabilities of the IAS team and their passion for creating new technologies that will fundamentally change the precision farming industry are very exciting and work has already begun on some truly innovative ideas.

AGCO is also participating in Farm2050 with companies like Google, DuPont and Flextronics to help AgTech startups get access to capital, design, manufacturing, distribution and general industry knowledge to bring new technologies to the market to help meet the world’s growing demand for food and fiber. The mission of the group is to enable new startups to quickly get to market and really accelerate technology in the ag industry. Farm2050 is a little different than the traditional venture capital group in that the participants are providing something other than just funding to the startups – companies like AGCO are providing agriculture industry expertise. AGCO’s participation in this group is a great example of how we are looking for the next generation of technology to integrate into our machines as part of the Fuse strategy.

Participation in industry organizations is also a good example of how the Fuse open approach and partnering strategy is benefiting the industry. Through groups like the Agricultural Industry Electronics Foundation (AEF) and AgGateway, AGCO is playing an active role in making farmers’ lives easier. AGCO employees have worked alongside employees from some of our fiercest competitors to standardize machine to machine communication through the ISO11783 standard. Since the original roll out of the standard and introduction of ISOBUS equipment the group has continued to improve on the standard and will be launching additional tools at the SIMA show in France at the end of the month, delivering independent verification of functionalities within the ISO11783 standard.

Similar work is going on within the AgGateway group where people from a wide variety of companies involved in the ag industry, from seed and chemical companies to software providers and ag retailers, have come together to help advance eBusiness in agriculture. A key part of that is making sure everyone is speaking the same language. The AgGateway Precision Ag Council, of which AGCO is an active member, is building on the ISO11783 standard to help make it easier for famers to manage all the data they log on their machines or create in a Farm Information Management System (FMIS). Today almost any grower can tell you about the difficulties of getting one brand to talk to another or trying to coordinate information between different FMIS platforms. Later this year AgGateway plans to roll out a tool to help streamline this process and enable growers to really start creating meaningful information they can use to drive fact based decisions in their precision farming operations.

So whether is it is leveraging long standing partnerships with precision farming companies, looking for new innovative technologies to integrate into AGCO machines or participating with groups working to standardize the data flow in the precision agriculture world, it is an exciting time to be involved in precision agriculture. By focusing on partnerships and openness, in addition to its own technological advancements, AGCO is positioned to be a leader in the greatest advancement in agriculture since the introduction of the internal combustion engine.

To learn more about the Fuse strategy, and read our latest news and announcements, visit agcotechnologies.com.

 

Ben Craker is a Manager for AGCO’s Advanced Technology Solutions group, focusing on Global Partnerships and Standards for Fuse Technologies. Connect with Ben on Twitter @crakerb.

 

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