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Celebrate Great British Beef on the Menu, says LIB

A team of all female farmers are marking St George’s Day (April 23) by launching the second Great British Beef Week (GBBW).

Ladies in Beef, who are backed by TV star Lynda Bellingham, are encouraging people across the UK to celebrate in the traditional way by ensuring delicious Red Tractor assured British beef is on the menu.

GBBW has harnessed support across the industry from livestock markets to independent butchers. Major supermarkets including Asda, Tesco, Waitrose and Morrisons have also agreed to add their weight to the initiative by carrying special on-pack logos. This year, Ladies in Beef are on a mission to raise funds for the national Help for Heroes charity which aims to provide better facilities for British servicemen and women wounded in action.

Agriculture Minister Jim Paice, who helped launch this year’s GBBW inWestminsteron Monday, said: “With the world’s population growing fast, Britain’s got huge opportunities to export our high quality beef and breeding stock to the world. I fully support the valuable work being done by Ladies in Beef to generate growth in the industry, which will go hand in hand with all the work this Government is doing to rebuild confidence and respect for British farming.”

Minette Batters, Ladies in Beef co-founder, said:  “Great British beef is delicious, versatile and great value. It can be bought from your local butchers, farm shop or supermarket and is perfect for any occasion, whether you’re having a large gathering with family and friends or looking for a quick, simple and low-cost meal option at home.”

Robert Dunk, Manager, Sales Massey FergusonUKandIreland, said “We are delighted to help promote Great British Beef Week with the loan of an MF 5450 tractor and fully support the Ladies in Beef initiative. There are thousands of Massey Ferguson tractors working in the livestock sector – an area which makes a huge contribution to the UK’s agricultural output.”

To help inspire people to get cooking with beef, the Ladies in Beef have created a variety of mouth-watering recipes which can be found on the website www.greatbritishbeef.co.uk

Red Tractor Announces Sunday Lunch Hero!

After weeks of searching the nation for a Sunday lunch hero, Red Tractor is pleased to announce the winner – nine year-old Freya Thackray from Bradford.

Red Tractor had thousands of entries to the competition which was an integral part of the ‘Sunday Lunch Heroes’ campaign, encouraging people to get together and support great quality Red Tractor food for a traditional Sunday lunch.

Freya, nominated by her mum, Julie, was chosen as the winner because she supports her busy mum and dad in the kitchen and loves to cook Sunday lunch for friends and family. Freya also helps with the weekly shop by looking out for the Red Tractor logo on food and drink.

The prize for Freya, Julie and family is a delicious Red Tractor Sunday lunch cooked for them in the comfort of their own home by ITV chef, Dean Edwards. Dean first shot to fame as a finalist on Master Chef in 2006, he has starred regularly on ‘This Morning’ and is now resident chef on ITV’s ‘Lorraine’.

Julie, 50, from Bradford, UK  said: “I’m delighted to have won this competition for our daughter Freya who is a huge help in the kitchen. Freya absolutely loves Sunday lunch, and I feel she really embodies what Red Tractor were looking for in their Sunday lunch hero – an assertive little girl who really cares about where her food comes from.

“Freya loves to shop for her ingredients, and always makes a point of picking products with the Red Tractor logo on it, she knows this means the food has been produced to good standards. We’re hugely excited to have Dean Edwards visit and can’t wait for our delicious Red Tractor Sunday lunch with all the trimmings!”

David Clarke, CEO of Red Tractor Assurance, said: “We wanted to revive this Great British occasion by launching the Red Tractor ‘Sunday Lunch Heroes’ campaign. We had an overwhelming response and looking through the entries it is clear that many people are committed to quality food with a guarantee of origin. And what’s more reassuring is that children as young as eight are aware of where their food comes from.”

The Red Tractor logo is a mark of quality assurance that shows that food or drink products meet high standards of food safety, environmental protection and animal welfare. The Union Flag featured in the logo also highlights a guarantee of origin.

For more information on the campaign, please go to www.redtractor.org.uk

DBC Expands Red Tractor Range

DBC Foodservice is expanding its range of Red Tractor quality assured products to enhance the breadth of its offering. This follows £600,000 of incremental sales across its Red Tractor fresh meat range in the last 20 weeks.

DBC’s commitment to its Red Tractor offering comes a year after the appointment of Rob McFarlane, as Commercial Director, meats. Rob was brought in to develop and enhance DBC’s fresh meat offering and develop a range of brands into foodservice.

Set against the distinctive backdrop of an iconic Massey Ferguson Red Tractor, DBC, the largest British-owned foodservice provider, welcomed Red Tractor’s head of marketing, Richard Cattell, to its head office in Welwyn Garden City to mark the initial success and re-affirm the development plans for 2012.

Rob McFarlane’s vision to develop fresh meat sales has included the successful introduction of Farmhouse Champion, a premium, British red meat brand; a new EBLEX Quality Standard range of quality assured beef and lamb products; and the Broadland Farms Red Tractor-certified turkey brand. New Red Tractor lamb and beef products, specifically aimed at chefs and caterers, will follow throughout 2012.

These initiatives have helped DBC’s total fresh meat sales to increase by 10% year-on-year during the current financial year to date (1 April to 31 December 2011).

Rob McFarlane, who joined DBC in February 2011 with 24 years of experience in the meat and poultry sector, says: “We are very excited to be developing our Red Tractor range of products, and are listening closely to our customers to ensure we consistently have the right products to suit their needs. DBC Foodservice has been working with Red Tractor Assurance for a while, and our expanding range of Red Tractor products demonstrates our continued commitment to British farming and to offering quality British products to our discerning customers.”

Richard Cattell, head of marketing at Red Tractor, says: “We are delighted that DBC is expanding its Red Tractor range, which demonstrates its on-going commitment to high standards of quality food and drink, and responsible farming. We are looking forward to working even more closely with DBC in 2012.”

For more information please visit www.dbc.co.uk.

Red Tractor Gets Full Back-ing From Bristol Rugby Club’s Full-back, Jack Tovey

Two local Bristol (United Kingdom) farmers, John Hore and Charles Bourns,  have combined their two greatest passions – farming and rugby – by sponsoring up-coming rugby star, Jack Tovey. The sponsorship aims to promote great food and farming through the use of the Red Tractor logo which will now gain exposure to thousands of Bristol’s rugby fans.

Jack Tovey with his Red Tractor sponsors, local farmers John Hore (L) and Charles Bourns (R)

John, a local Red Tractor beef and sheep farmer, said: “Rugby is a truly British sport, featuring highly skilled athletes and it has a vast number of supporters who regularly go and watch their team each week.  We thought the rugby would provide a fantastic stage to highlight the important role that Red Tractor farming plays in producing quality food.”

Charles Bourns runs a poultry farm in Gloucestershire, he said: “A tremendous amount of effort and integrity goes into producing great quality chickens under the Red Tractor Scheme and it is important that we help to promote this to consumers.”

Every time full back Jack scores a try, the Red Tractor name is announced and it seems to be providing an extra lift for Jack who has made 56 appearances for Bristol and scored seven tries so far this season.  Jack said: “I’m delighted that John and Charles approached me about the Red Tractor sponsorship.  I jumped at the chance to help support local farmers in the Bristol community and to engage spectators in something with real value.”

For further information on Red Tractor visit: http://www.redtractor.org.uk/.

Red Tractor, supported by Massey Ferguson, is launching an exciting new campaign

Red Tractor, supported by Massey Ferguson in the United Kingdom, is launching an exciting new campaign called Sunday Lunch Heroes, backed by ITV celebrity chef Dean Edwards.

Promoting quality food and sustainable farming, consumers in the UK are being asked to nominate their ‘Sunday Lunch Hero’ for a chance to win Sunday lunch cooked in their own home by Dean Edwards.

For more information on Red Tractor Scheme: www.redtractor.org.uk/sundaylunch
Why not follow the campaign on Twitter: @RedTractorFood

 

 

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