Posts Tagged ‘precision farming’
A Delegation of Chinese agricultural and engineering representatives recently toured AGCO Australia’s Sunshine distribution and corporate offices.
The study tour focused on the promotion of shared innovation and farming practices as China moves towards modernising its agriculture sector while balancing environmental and population challenges.
A vital industry in China, agriculture employs a staggering 300,000 million farmers – roughly 21% of its population, with a history stretching well into China’s ancient past. Rice has been cultivated in China for 7,700 years making it one of the oldest agrarian civilisations.
More contemporarily, China ranks highly in worldwide production of rice, wheat, potatoes, sorghum, peanuts, tea, millet, barley, cotton, oil seed, pork and fish. Accounting for 10 percent of arable land worldwide, China produces food for 20 percent of the world’s population – that’s 1.4 billion people.
Having also visited Europe and North America, the group were interested in analysing case studies of AGCO products that illustrate the real world benefits new technologies have had on farming operations in Australia and the adoption rate amongst local farmers.
China’s agricultural sector is large but also one of the least efficient in the world. The study group’s main focus was on farming methods that will help drive change in traditional methods.
The representatives came from a variety of regions in China, keen on gathering strong evidence of the benefits of different farming practices and their potential to transform traditional techniques, helping China forge ahead with modernisation while mitigating the worst effects of air and water pollution.
Emission reduction technologies and fuel efficient machinery were of particular interest to the delegation as China increases mechanisation of agriculture.
The contrast with Australia’s agricultural sector could not be starker. As a country with a small population, agriculture in Australia employs 307,000 people – that’s 1% of its population. The majority of farm output is destined for offshore markets with Australia ranking 5th in global wheat exporters.
The potential for improvements in Chinese farming practices is enormous and could have huge benefits for not only for China but also the world, as future food scarcity looms as a potential threat to the global population.
It is hoped that these experiences will help Chinese agricultural specialists and policy makers compare global agricultural practices and adapt new technologies to Chinese farming conditions.
As part of the FuseTM Technologies “open approach” to precision farming, AGCO has maintained a focus on developing new industry partnerships as well as expanding existing partnerships – all to provide our customers with the best possible solutions. Recently, AGCO and Appareo Systems have agreed to enter a joint venture, building on the existing Intelligent Agricultural Solutions (IAS) business structure, to allow for breakthrough agricultural innovation. This collaboration will focus on the need for more advanced electronic technology centered around data collection, wireless communication, advanced sensors and intelligent machine control.
The joint venture will develop technology for advanced machine control systems, sensing applications, automated subsystems, machine prognostics and machine health monitoring, specific protein and grain control systems, and development of innovative electromechanical devices and systems. This will provide AGCO and Appareo Systems a key vehicle to deliver advanced technology and equipment management solutions, supporting a variety of crop types and markets globally.
“Global agriculture is going through a period of revolutionary change. The need for more advanced electronic technology focused on data collection, wireless communication, advanced sensors/sensor fusion and intelligent machine control has grown exponentially. As we continue to build on AGCO’s Fuse strategy, we intend to leverage the new partnership with Appareo as a key driver in building the most adept and most open data system available to the industry”, said Eric Hansotia, Senior Vice President, Global Harvesting, Advanced Technology Solutions (ATS). “As the agricultural industry shifts, there is a greater need for more advanced technology, and we anticipate that this partnership will provide breakthrough innovation making our customers more profitable while supporting their mixed fleet operations.”
Visit www.appareo.com to learn more about Appareo’s developments in agriculture.
For more information about the Fuse Technologies open approach, click here.
To see the full press release about the new joint venture between Appareo and AGCO, click here.
FuseTM Technologies had a comprehensive presence at tradeshows around the globe late summer and fall this year. AGCO customers had a chance to interact with current precision farming technology products, talk with Fuse experts, and hear a little about what to expect from AGCO technologies in the future.
The North America region represented Fuse Technologies at several shows – often despite unseasonably chilly and rainy weather conditions. Fuse was in attendance at InfoAg, MAGIE Show and Husker Harvest Days, and the sun came out just in time at Ohio Farm Science Review for successful field demonstrations using Auto-GuideTM 3000 and FieldStar® II. A visit to the virtual farm through the augmented reality experience at Farm Progress Show was a big hit with show attendees. You can see a sample of the full Farm Progress Show 2014 experience here. Fuse was also represented at the United States capitol at CAPA’s (the Coalition for the Advancement of Precision Agriculture) inaugural Precision Ag Forum in September. Read more about that event here.
In South America, Expointer had interactive Fused Farm displays, representing AGCO’s technology solutions for Massey Ferguson and Valtra. The Fuse strategy was presented in an exclusive area of the stand for both brands. The essence of the strategy was displayed by a touch screen totem, showing all of AGCO’s technology products, the product benefits to customers, and AGCO’s vision for precision agriculture in the future. The technology stands also featured a video wall that showed customer testimonies, discussing the positive points of having AGCO technology products (guidance, telemetry, etc.) in his machine. Another attraction was the AgCommand App simulator, also running in a touch screen totem, where customers could check some of the benefits of the system. In general customers provided very positive feedback about AGCO’s Fuse initiative.
Between the 15th and 16th September, over 1,000 Mackenzie University students visited the AGCO stand during a Job Fair sponsored by the university – one of the largest and most traditional of Brazil. At the AGCO stand, students could learn about the evolution of technology in the field, interacting with the Fuse Technologies totem. AGCO´s professionals explained our global connectivity strategy, positioning our company as a leader in the development of technologies focused on farmers.
On the opposite side of the globe, the Massey Ferguson Vision of the Future events were held in the Asia Pacific (APAC) and the Europe, Africa, Middle East (EAME) regions. In Europe, the Fuse message was an integral part of cutting-edge technology conversations such as the latest in drone technology. Onsite demonstrations showed how guidance, telemetry and ISOBUS compatibility can allow Massey Ferguson customers to produce more with less. EAME hosted a Fendt Field Day as well, and recently participated at Agrosalon in Russia. At each event, customers had the opportunity to interact with AGCO technology products and learn more about the Fuse connected strategy. The 2014 tradeshow season will conclude with EIMA (International Agricultural and Gardening Machinery Exhibition) in Italy in November.
In addition to the unveiling of several new Massey Ferguson tractor models, Massey Ferguson Vision attendees in Australia were educated about the Fuse Technologies strategy and what to expect from AGCO technology products in the future. You can read more about the Australia event here. APAC also hosted a Massey Ferguson customer event.
To see more photos from recent events, visit our Facebook page.
To learn more about Fuse Technologies, click here.
As a supplement to the precision farming product support offered by our dealers, the FuseTM Contact Center is focused on providing the best experience for our customers. Supporting products such as AGCO’s guidance systems, telemetry tools including AgCommand®—and others—our team is extensively and continuously trained and certified to guarantee we can deliver the best support to our customers around the globe.
Delivering support in a timely manner is critical in the agriculture business. Customers often call when they are in the middle of an operation. Having an expert to guide customers step-by-step on how to perform a specific task when they need the assistance can greatly reduce their downtime.
Providing this level of service is an important strategic initiative for AGCO, but what matters the most is what our customers think. Here is what some growers are saying about their experiences with the Fuse Contact Center:
“When I call I get the same guy every time. So I don’t have to go through the same story again.”
-Terry H., Iowa, USA
“The Fuse Contact Center called me back in a couple days to make sure my problem was resolved!”
-Carl S., Arkansas, USA
“I needed help with settings on the GPS. They understood what I was talking about. Give it a try.”
-Colin L., Ontario, Canada
The Fuse Contact Center is open seven days a week, nineteen hours a day. Customers can call toll-free within their local region and receive support in eleven languages. Live chat is also available.
The Fuse Contact Center is a key part of the Fuse Technologies strategy to provide growers with the expertise and answers to run their operation more efficiently. Visit AGCOtechnologies.com to view a complete list of regional toll free numbers, products and supported languages.
Vision of the Future, Melbourne 2014, showcased Massey Ferguson’s range of machinery and technology solutions for grounds care applications right through to modern broad acre farming operations.
With 4,500m2 of exhibition space and over 80 display units, information kiosks and multimedia displays all under one roof, Vision of the Future was a great opportunity for agricultural operators across the APAC region to see the latest in Massey Ferguson products and Fuse technologies before the busy Harvest period.
Running over three days, the event unveiled new Massey Ferguson products as part of a wider global release.
Vision of the Future – Melbourne featured a glimpse of the new generation of Massey Ferguson products now available in Australia and New Zealand, including the New 74-82 HP MF4700 Global Series and Massey Ferguson’s most powerful tractor yet, the new 270-370 HP MF8700 Series.
260 Massey Ferguson dealers from across the region along with over 400 customers were also introduced to the global series concept, unique in the farm machinery industry and a major component of Massey Ferguson’s Vision of the Future.
Massey Ferguson’s parent company, AGCO has already started the Global Series investment in new facilities and systems that will create a highly flexible network of manufacturing plants, enabling major units and complete tractors to be produced and assembled at multiple locations throughout the world to meet the demands of local markets.
“This is an exciting time for Massey Ferguson and our customers as we embark on a new generation of products that offer features and quality that will make them very attractive to Australian and New Zealand farmers and operators,” says Simon Hole, Director of Marketing, AGCO Australia.
Product specialists, parts specialists, dealers and finance representatives were available with the latest information and product knowledge about the exciting Massey Ferguson range and the future of Global Series.
Also featured at the event was the exciting and ongoing development in technology products.
Taking the central stage across the three day event, Fuse technology Product Manager Jeremy Duniam outlined the huge benefits of technologies currently available on Massey Ferguson products and the enormous market potential these products have, as well as their positive impact on the profitability and efficiency of farming worldwide.
“Fuse is a new generational open approach to precision agriculture for Massey Ferguson products. Fuse connects the entire crop cycle from enterprise planning to planting, crop care, and harvesting and grain storage. For Massey Ferguson customers it means access to seamless advance technology and data management that can be integrated into their current operations and service providers with immediate benefits and improvements in efficiencies into the future. It is an exciting time for advanced technologies”, Jeremy said.
Dealers and customers also got the opportunity to be amongst the first people in the world to test drive the new MF4700 Global Series, with several MF4708 models available at an off site testing location.
The Vision of the Future event was a huge success and the Massey Ferguson team at AGCO Australia thanks all APAC attendees, many of whom travelling from around Asia Pacific, New Zealand and regional Australia, for their positive participation in the event.