Posts Tagged ‘precision farming’
By Matt Rushing
“Technology leapfrogging” refers to the adoption of advanced or state-of-the-art technology in an application area where immediate prior technology has not been adopted. Discussions of Information and communication technologies (ICT) leapfrogging have largely focused on developing countries, which generally lag behind on technology adoption, and unlike the developed countries, are not inhibited by entrenched intermediate technology. New and advanced technology provides developing countries with the opportunity to accelerate economic development…In addition, the advancement of ICTs has reduced costs and imposed lesser demands on the skill of the users due to user-friendly features…1
Last month, AGCO held its sixth annual Africa Summit in Berlin, Germany, where I was honored to give a short presentation about how precision farming can help solve many of the challenges facing today’s growers.
What is especially exciting for Africa is that the new generation of growers has the opportunity to “leapfrog” farming practices of old and start with the best technology AGCO can offer. For example, they can skip manual planting and fertilizing practices and go straight to mechanical and automated rate and section control, in the same way many developing countries never fully developed a traditional telecommunications infrastructure, but skipped straight to mobile phones.
Although there are challenges such as climate volatility and agronomic know-how, the future is bright and opportunities are boundless to take advantage of the last several decades of agricultural technology leaps and apply them in a fresh environment. AGCO’s Fuse precision farming technologies can help growers reduce waste and maximize yields from the smallest subsistence farmers to the largest corporate farming operations.
To learn more about the Summit and view the event gallery, visit http://agco-africa-summit.com/.
To learn more about Fuse, visit http://www.agcotechnologies.com/about-fuse/.
Matt Rushing is the Vice President of AGCO’s Global Fuse Product Line. Learn more about AGCO’s precision farming technology solutions by visiting www.AGCOcorp.com/Fuse.
By Chris Rhodes
There was a refreshing op-ed piece in the New York Times a few weeks ago. Typically when city-based media focus their energy on agriculture, the focus is on organic labels, artisanal foods, and craft beers – forgetting about the real work of feeding a growing population of seven billion people. In the article, author Jayson Lusk talked about how technology is enabling fewer farmers, on less land, with a smaller environmental footprint get the work done to feed more people better food. He highlighted that in the 1950’s farm technology would have required 180 million acres to produce the same amount of soy that is produced on 80 million US acres today, and that it would require a whopping 308 million acres to produce the corn that is currently grown on 80 million acres. Without the technology that creates this kind of efficiency, we would not be able to feed the current population—80% of whom now live in cities.
In addition to the focus on productivity, it was nice to see an article that admits that there is no group of people who love the land more, and are better stewards of the land, than farmers. Jayson points out that the term ‘Factory Farm’ is generally used as a pejorative, but that most farms are actually still owned by families. He also points out that it is precisely the attention to detail, and the scale of the ‘Factory Farm’ that allows for the technology development and use that drives down the ecological cost of farming while still feeding the world. It’s these larger farms that are driving the adoption of technology that reduces the use of water and chemicals and that allows for the low- and no-till cropping that has reduced soil erosion 40% since the 1980’s.
Finally, Jayson alludes to the immense complexity that comes with bringing together a bunch of different types of technology. That complexity remains one of the main stumbling blocks of technology adoption, but not one that can’t be overcome. A continued focus on driving technology through mobile devices and on connecting technology more openly will ensure that the strides we are making with technology will continue to deliver the productivity and environmental benefits we have been seeing over the last couple of decades.
For more information about how AGCO solutions are helping growers large and small become more efficient, visit www.AGCOcorp.com/Fuse.
Chris Rhodes is the Global Director of Commercial ATS (Advanced Technology Solutions) and Partnerships for Fuse®, AGCO’s next generation approach to precision farming. Chris helps ensure the delivery of Fuse technologies and services to our customers and the advancement of the Fuse open approach through industry partnerships and strategic alliances.
By Amanda Wemette
At some point during your education or business training, you may have heard of the technology adoption theory called “Diffusion of innovations” by Everett Rogers, which categorizes technology adopters in five stages: innovators, early adopters, early majority, late majority, and laggards. This theory has been applied to many industries, from consumer gadgets to business solutions. When it comes to precision farming, the adoption of new technologies can often be met with skepticism and a “let’s see where this goes first” attitude. This is understandable, given the rate at which technology changes and the resources required to implement new farming tech, from purchasing to training.
Some technologies, such as automatic guidance, are widely used and in the last stages of the adoption curve. The benefits of automatic guidance are well known and accepted. But what about the constant flow of new precision farming technology innovations? What makes growers confident enough to turn from “Laggards” into “Early Adopters” or “Early Majority”?
As this 2013 study notes, “Farmers appreciate in-field demonstrations, free trials, [and] support services related to the use of new technologies, as they promote the perception that the use of a technology is easy.” Communicating the value, or return, on precision farming products and services is also helpful, as is traditional word of mouth marketing. Hearing from one’s peers helps to validate the buying decision. In fact, word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. This can come in the form of neighbors sharing best practices over dinner, or through reading and viewing customer testimonials. A little assurance can go a long way.
What influences your precision farming technology buying decisions? Tweet @AGCOcorp and let us know.
Amanda Wemette is a Sr. Marketing Communications Specialist for AGCO’s Global Advanced Technology Solutions group (Fuse). Connect with Amanda on Twitter @AmandaWemette
By: Amanda Wemette
Precision agriculture technologies can provide multiple benefits to producers through input savings, improved time, labor and equipment management, and environmental benefits. Automatic section control (ASC) technology, available for use on sprayers, planters, spreaders, and other application equipment, works by automatically turning sections of equipment off in areas where inputs have been previously applied or in unwanted zones (e.g. environmentally sensitive areas such as grassed waterways).
Research at Auburn University found that ASC can provide a 4.3% average savings on inputs with a payback period of less than 2 years for most application equipment. These savings are a result of reduced overlap at headlands and within point rows. In return, farmers can expect savings between $1.50/ac/yr to $25.00/ac/yr for this technology depending upon crop, management, and field shape and size.
Automatic guidance systems, which reduce overlap and input usage, can save approximately 10% on input savings with farmers seeing a possible 15% to 30% overall savings when using both ASC and automatic guidance systems together. Additional benefits of automatic guidance systems include reducing the concentration time needed during driving, which in turn leads to less fatigue and an increased ability to focus on other tasks.
Yield maps can be used not only to evaluate current and new management practices, but also as a data source for development of site-specific management strategies (e.g. management zones, variable-rate seeding and nutrient prescription maps, etc.).
Furthermore, the adoption of variable-rate technology to vary inputs can provide additional savings and yield benefits to producers by placing the ideal amount of inputs in the right place.
With machine and fleet management, you gain a higher level of understanding about the efficiency, performance and logistics of your entire operation from a computer or mobile device – putting fleet and asset information at your fingertips and enabling you to make big-picture decisions about your operation.
Amanda Wemette is a Sr. Marketing Communications Specialist for AGCO’s Advanced Technology Solutions group, focusing on bringing AGCO’s Fuse precision farming technologies and services to market . Connect with Amanda on Twitter @AmandaWemette.
To see the benefits of precision agriculture, try our simple payback calculator.
For more information on AGCO’s precision farming products, data management policy and Fuse Connected Services, please visit www.AGCOcorp.com/Fuse.
By: Ben Craker
Recently I had the opportunity to talk with Kevin Harwood and Ryan Considine, the hosts of Mutual Mobile’s Tech Table podcast. Mutual Mobile is a consulting firm specializing in mobile solutions and is one of AGCO’s key partnerships for delivering best-in-class precision farming technology solutions to AGCO’s customers and dealers. Normally the podcasts feature guests discussing topics related to Android, iOS, the web and where new technology is headed. For my recent visit the hosts branched out a little to learn how farm technologies are changing, and the impact the Internet of Things (IoT) will have on the day to day life of the average farmer. We talked about how products like Auto-Guide™ and VarioGuide have become must-haves for farm operations of nearly any size.
Data, of course, was a main topic of discussion. We talked about the coming evolution in the way farms are managed, such as how innovative products like Go-Task™ and VarioDoc allow farmers to get information to and from machines easily so they can pass it securely to the software tools and trusted advisors they choose. Enabling data to flow to the right places for quick and accurate analysis will enable growers to manage their fields on a nearly plant by plant basis. We also discussed how the stream of information coming off machines and into tools like AgCommand® will allow new levels of uptime and productivity. Should farmers elect to share this machine information with their dealers, a new level of uptime can be unlocked through remote monitoring and analysis of machine performance.
So if you are interested in technology and the future of farming from data to drones, check out the February Tech Table podcast from Mutual Mobile to see what we discussed. There is also a great archive of other podcasts covering a wide variety of technology innovation with topics like the connected car, the Internet of Things and technology in healthcare.
For more information about Fuse, AGCO’s open approach to precision agriculture, visit www.AGCOcorp.com/Fuse.
Ben Craker is a Manager of Product Management Data, Partners and Standards for AGCO’s Advanced Technology Solutions group. Connect with Ben on Twitter @crakerb.