Posts Tagged ‘precision ag’
By Bernhard Schmitz
AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.
Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.
The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.
After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.
Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.
Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.
Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.
As recently as a decade ago, most farmers didn’t give much thought to the notion that their tractor could have GPS-guided automated steering. Most sure didn’t think they needed it. Now, producers rave that automated steering has taken a lot of stress out of farming’s long hours, while increasing efficiencies.
The experts at AGCO are certain the same kind of appreciation will come as a result of AgCommand™, the company’s new telemetry system. AgCommand can log and transmit numerous bits of information about an operation’s machinery to a web site easily accessible to the farmer or others involved in the operation. AgCommand is only a part of AGCO’s larger Fuse™ initiative that encompasses all aspects of AGCO’s technology offerings. It will enable farmers to optimize their farms through current and future AGCO products and services. To learn more about Fuse, click here.
The data becomes a big tool for the farmer and can translate into improved equipment and overall operational efficiencies. Here are just a few examples:
A farm manager in the office (or the machine operator) might receive a message via the AgCommand web site that one of their tractors is experiencing wheel slippage. If there is slippage, maybe conditions in the field aren’t right yet for cultivation. The producer may have to check for compaction in areas where slippage occurs.
Monitors on the combine might tell the operator or manager—in real time—that they are experiencing grain loss. The combine setup can be adjusted before any more grain is lost.
A farm’s machinery dealer can be tied into the AgCommand monitoring system. They can see when service intervals are going to hit—when more filters and fluids are going to be needed and have them on hand. If the farmer does his own servicing, the dealer can automatically ship supplies directly to the farmer.
The newest assisted-steering technology from AGCO, Auto-Guide 3000, offers integration across a range of agricultural equipment brands. Auto-Guide 3000 is part of AGCO’s larger Fuse™ initiative that encompasses all aspects of AGCO’s technology offerings. It will enable farmers to optimize their farms through current and future AGCO products and services. To learn more about Fuse, click here.
The new system is also compatible with all GLONASS satellites, in addition to WAAS, OmniSTAR XP, G2 and HP subscription, and RTK GNSS signals. In fact, its high quality and reliability were driven by extensive testing at nine different AGCO manufacturing sites around the globe.
“Auto-Guide 3000 has been the most extensively tested guidance product that has come from AGCO to date,” says Matt Rushing, vice president, product management, AGCO Advanced Technology Solutions (ATS) and Electronics Functional Group (EFG). “It’s a solution that both customers and dealers can place a high level of confidence in.”
Ease of use is key, notes Rushing. “AGCO has taken steps to design its next generation of guidance solutions to be simple to operate.” With Auto-Guide 3000, he adds, “it’s also fully scalable from sub-meter to centimeter accuracy.”
It’s getting to the point that assisted steering is a standard requirement for most large farmers in North America. Steering and guidance are the most basic precision-ag functions and are the foundation for almost every operation in the growing cycle.
One of the greatest benefits of the Auto-Guide 3000 is that it can be integrated right into the same C1000 tractor monitor that the operator uses to control his tractor, White planter or Hesston® by Massey Ferguson baler. The system also features straight-line, pivot and contour modes, and works with the C2100 monitor in Massey Ferguson combines.
This eliminates the need for an extra monitor in the cab and helps the operator focus on the field, since all the information he or she needs is in one location. However, notes Rushing, for more advanced characteristics and functionality, an optional monitor is available that offers a larger screen and more dedicated functions.
Auto-Guide 3000 is currently available as a factory-installed option on select Massey Ferguson and other AGCO-made tractors and combines, and on Hesston by Massey Ferguson self-propelled windrowers. It’s also offered as an aftermarket add-on.
Farm Progress Show Attendees Caught a Break From the Heat While Learning About AGCO’s Technology Offerings
By Jason O’Flanagan
The 2013 Farm Progress Show (FPS) held in Decatur, IL, from August 27-29 was a great platform for farmers in North America to be exposed to the new FuseTM Technologies strategy from AGCO. FPS is the largest open air farm show in the Americas, with a unique focus directly on the farmer.
During the show AGCO showcased its technology offerings under the shade of the Fuse Pavilion at the center of the AGCO lot. Pathways leading in and out of the pavilion emphasized a key piece of the Fuse strategy – connectivity among different machinery – and guided users to various machines where they could talk with AGCO experts about Fuse technology products.
On the stage within the Fuse Pavilion, presentations at lunchtime on Tuesday and Wednesday included Bob Crain, Sr. VP of AGCO NA, Dr. Jay Lehr, Mike Pearson and me, Jason O’Flanagan. The panel discussed technology in general as well as how the Fuse Technologies strategy would benefit the farmer.
Key to the Fuse Technologies message was the “smart bar.” It featured some of the technology products that are already part of the Fuse portfolio such as AgCommandTM and Auto-Guide® 3000, which were available for demos. The pavilion and smart bar were a hit in the hot weather, providing a welcome respite from the sun to have questions answered and to see the technology in action.
“High-tech solutions for professional farmers feeding the world.”
To see more photos from the event, visit our Facebook page.
To learn more about Fuse Technologies, click here.
Jason O’Flanagan is a Senior Marketing Specialist for the AGCO ATS team for the North America region.
Last month, Aguimar DeSouza, Senior Global Marketing Specialist for the AGCO Technology Solutions (ATS) team, was quoted in Iowa Farmer Today discussing how precision ag usage increases as the user experience improves. Below are his thoughts on the topic.
“Since the first yield monitor systems were produced around 1996, two main challenges OEMs and precision ag companies faced on the adoption of their products were the interface between operators and the technology, and the understanding and management of the data collected.
Ag OEMs and independent precision ag companies discovered that the profiles of machine operators around the world were different and this difference created a natural barrier for operators to use the new technology. In South America and Eastern Europe the problem faced was the level of education of the operators; in North America the issue was the age of owners/operators.
By understanding these differences the ag OEMs and independent precision ag companies began to develop products that were much easier to use and more intuitive. Within the last few years new display interfaces have been introduced and products have become much easier to use. All these changes have increased the adoption of precision ag technologies around the world year after year.
Now ag OEMs and independent precision ag companies are working hard to make the data collection, analysis and management easier. The recent public announcements related to connected strategies such as AGCO’s Fuse™ Technologies and from other OEMs have indicated that the industry understands the value of data collection, analysis and management. The final goal is to provide a technology that will allow farmers around the world to connect their assets via a wireless network, receive and send data, make management decision, manage their fleets, etc., in more efficient ways.
I would say that the ag OEMs and independent precision ag companies understood the differences of their customers around the world and started to produce solutions that met their customers’ needs. Precision ag technologies will continue to guide the future of agriculture around the globe!”
Click here to learn more about AGCO’s Precision Farming offering.
Aguimar DeSouza is Senior Global Marketing Specialist for the AGCO ATS team based in Duluth, Ga. USA.