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Sharing AGCO’s Precision Farming Technology Offering with Customers Around the Globe

FuseTM Technologies had a comprehensive presence at tradeshows around the globe late summer and fall this year. AGCO customers had a chance to interact with current precision farming technology products, talk with Fuse experts, and hear a little about what to expect from AGCO technologies in the future.

Fuse Technologies tower at Farm Progress Show

The augmented reality experience at Farm Progress Show 2014

The North America region represented Fuse Technologies at several shows – often despite unseasonably chilly and rainy weather conditions. Fuse was in attendance at InfoAg, MAGIE Show and Husker Harvest Days, and the sun came out just in time at Ohio Farm Science Review for successful field demonstrations using Auto-GuideTM 3000 and FieldStar® II. A visit to the virtual farm through the augmented reality experience at Farm Progress Show was a big hit with show attendees. You can see a sample of the full Farm Progress Show 2014 experience here.   Fuse was also represented at the United States capitol at CAPA’s (the Coalition for the Advancement of Precision Agriculture) inaugural Precision Ag Forum in September. Read more about that event here.

Expointer MF and Valtra technology

Massey Ferguson and Valtra technology stands at Expointer in South America

In South America, Expointer had interactive Fused Farm displays, representing AGCO’s technology solutions for Massey Ferguson and Valtra. The Fuse strategy was presented in an exclusive area of the stand for both brands. The essence of the strategy was displayed by a touch screen totem, showing all of AGCO’s technology products, the product benefits to customers, and AGCO’s vision for precision agriculture in the future. The technology stands also featured a video wall that showed customer testimonies, discussing the positive points of having AGCO technology products (guidance, telemetry, etc.) in his machine. Another attraction was the AgCommand App simulator, also running in a touch screen totem, where customers could check some of the benefits of the system. In general customers provided very positive feedback about AGCO’s Fuse initiative.

Technology job fair Brazil

Job fair attendees in Brazil could learn about Fuse Technologies and the precision farming industry

Between the 15th and 16th September, over 1,000 Mackenzie University students visited the AGCO stand during a Job Fair sponsored by the university – one of the largest and most traditional of Brazil. At the AGCO stand, students could learn about the evolution of technology in the field, interacting with the Fuse Technologies totem. AGCO´s professionals explained our global connectivity strategy, positioning our company as a leader in the development of technologies focused on farmers.

Learning about Massey Ferguson technology solutions at Vision of the Future

Learning about Massey Ferguson technology solutions at Vision of the Future

On the opposite side of the globe, the Massey Ferguson Vision of the Future events were held in the Asia Pacific (APAC) and the Europe, Africa, Middle East (EAME) regions. In Europe, the Fuse message was an integral part of cutting-edge technology conversations such as the latest in drone technology. Onsite demonstrations showed how guidance, telemetry and ISOBUS compatibility can allow Massey Ferguson customers to produce more with less. EAME hosted a Fendt Field Day as well, and recently participated at Agrosalon in Russia. At each event, customers had the opportunity to interact with AGCO technology products and learn more about the Fuse connected strategy. The 2014 tradeshow season will conclude with EIMA (International Agricultural and Gardening Machinery Exhibition) in Italy in November.

In addition to the unveiling of several new Massey Ferguson tractor models, Massey Ferguson Vision attendees in Australia were educated about the Fuse Technologies strategy and what to expect from AGCO technology products in the future. You can read more about the Australia event here. APAC also hosted a Massey Ferguson customer event.

To see more photos from recent events, visit our Facebook page.

To learn more about Fuse Technologies, click here.

2014 Farm Progress Show a Success!

Another Farm Progress Show has come and gone, and what an accomplishment it was! This year visitors noticed something different on the AGCO lot. We turned the entire AGCO lot into a scaled-down version of a farm to demonstrate new ways to tackle the complex challenges of farming. We offered up the latest innovations from our brands, plus we showed how to get more from your operations using AGCO’s next-generation approach to precision ag technology.

AGCO Farm

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AGCO Educational Series at the 2014 Farm Progress Show

Farm Progress Show AGCO

 

 

 

 

 

 

As we gear up for the 2014 Farm Progress Show, we’re excited to share the full schedule of our educational series, a new addition to the AGCO lineup. The Fuse Technologies Pavilion, located on lot #1002, will be hosting a number of presentations covering a range of issues concerning technology, productivity and profitability. Presentations include:

  • Who’s Watching Your Data? Corporations are interested in your agronomic data. What’s your position? We’ll help you decide by offering perspectives on the issue of data privacy. Wednesday, 10:00 a.m.
  • There’s a Problem with Your Shoe! The secret to minimizing grain loss and maintaining a clean sample in higher- yielding, higher-moisture corn is in managing your combine’s shoe load. In this session, AGCO’s Kevin Bien explains why and offers solutions. Tuesday, 11:00 a.m. and Wednesday, 3:00 p.m.
  • Advancement of Rural Cell Internet Coverage. Expanded cell coverage will enable new technologies on the farm. How can you profit? Tuesday, 2:00 p.m.
  • Getting the Most out of Tillage. An informative presentation on the history of tillage, alternative tillage methods and how to optimize your tool’s performance. Tuesday, 3:00 p.m. Wednesday, 11:00 a.m.
  • Reduce Compaction. Increase Yield. Soil compaction has been proven to reduce yield by as much as 10 to 15%. In this session, we’ll talk about technologies that can help reduce compaction, including tracks systems, large flotation tires and automatic tire inflation. Tuesday, 10:00 a.m.
  • It’s All About the Kitchen! Managing job stress is an important aspect of farmer health and productivity. Here we make the business case for operator comfort and discuss recent equipment advancements, including cab and front axle suspension, ballasting techniques and guidance systems. Wednesday, 2:00 p.m.
  • Turning Trash into Treasure. There are dollars to be made with the trash your combine leaves behind. In this session, we’ll discuss the emerging biomass market – what it is, how you can profit and how to get started. Tuesday, 1:00 p.m.
  • Right Place. Right Product. Right Time. Accurate product placement is critical to the successful growth of a crop. This session will not only discuss the various product delivery options available but a number of other application- specific technologies that help deliver higher yields. Wednesday 1:00 p.m.

Please make sure to come early as seating is limited.

Not able to attend Farm Progress this year? Follow AGCO coverage on our Facebook, Twitter, Instagram, and YouTube accounts.

 

Other important information:
2014 Farm Progress Show: August 26 – 28, 2014; Boone, Iowa
AGCO: Lot #1002

Technology Experts Were at Agritechnica to Showcase Precision Farming Products

By Bernhard Schmitz

AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.

Fuse Interactive Smart Farm

The Fuse Technologies interactive smart farm operated on a video game platform and showed how Fuse products help growers in each phase of the crop cycle.

Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.

The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.

After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.

Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.

Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.

To see photos from Agritechnica 2013, visit our Facebook page.
To learn more about Fuse Technologies, click here.

Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.

At Your Command

As recently as a decade ago, most farmers didn’t give much thought to the notion that their tractor could have GPS-guided automated steering. Most sure didn’t think they needed it. Now, producers rave that automated steering has taken a lot of stress out of farming’s long hours, while increasing efficiencies.

The experts at AGCO are certain the same kind of appreciation will come as a result of AgCommand™, the company’s new telemetry system.  AgCommand can log and transmit numerous bits of information about an operation’s machinery to a web site easily accessible to the farmer or others involved in the operation.  AgCommand is only a part of AGCO’s larger Fuse™ initiative that encompasses all aspects of AGCO’s technology offerings. It will enable farmers to optimize their farms through current and future AGCO products and services. To learn more about Fuse, click here.

The data becomes a big tool for the farmer and can translate into improved equipment and overall operational efficiencies. Here are just a few examples:

A farm manager in the office (or the machine operator) might receive a message via the AgCommand web site that one of their tractors is experiencing wheel slippage. If there is slippage, maybe conditions in the field aren’t right yet for cultivation. The producer may have to check for compaction in areas where slippage occurs.

Monitors on the combine might tell the operator or manager—in real time—that they are experiencing grain loss. The combine setup can be adjusted before any more grain is lost.

A farm’s machinery dealer can be tied into the AgCommand monitoring system. They can see when service intervals are going to hit—when more filters and fluids are going to be needed and have them on hand. If the farmer does his own servicing, the dealer can automatically ship supplies directly to the farmer.

For more information and to download the AgCommand mobile app free, go to http://www.myfarmlife.com/first-gear/next-generation-tools/.

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