Posts Tagged ‘partnership’

Matteo Bartolini President of CEJA looks back on the Council’s achievements in 2014


Among the highlights of 2014 was the official launch of the CEJA-Massey Ferguson partnership. CEJA President, Matteo Bartolini (left) is pictured here with Richard Markwell, Massey Ferguson Vice-President and Managing Director Europe/Africa/Middle East at MF’s Vision of the Future event in Beauvais, France.

MF: Would you say that 2014 was a year of maintaining the momentum of CEJA’s work?

MB: 2014 has been a crucial year for CEJA. Following the achievements made in 2013 with the inclusion of a mandatory measure for young farmers in the new Common Agricultural Policy (CAP), it was essential that we ensured the implementation of this historic political agreement in an effective and concrete manner. In a similar vein, it was also important that we made use of the momentum that the CAP reform negotiations had given CEJA the previous year, and that we maintained an increasing amount of visibility and awareness of the age crisis in European farming. This was despite the retreat that agriculture, due to the end of CAP discussions, made from the central position it had been occupying in EU current affairs for the last two years. Progress has been  made on the policy front even beyond the remits of the CAP, including  putting the need to strengthen EU policy for young farmers at centre stage within the agricultural priorities of the Italian Presidency.

MF: What else was notable in 2014?

MB:  2014 witnessed the official launch of the CEJA-Massey Ferguson partnership. Among several joint events, we held a CEJA working group at the MF tractor plant in Beauvais, France. The event also included a tour of the tractor production facilities for a number of leading young farmers from across the EU. 2014 saw the end of an era as the previous European Commissioner for Agriculture, Dacian Cioloş, was replaced by Irishman Phil Hogan. In addition,  we saw an array of newly-elected MEPs take their seats on the Committee for Agriculture and Rural Development in the European Parliament. As well as this, CEJA welcomed a new Secretary General a year ago to assist what was then the newly-elected Board, with me at the helm as the new President. Despite all these changes, CEJA accomplished a number of achievements over the last 12 months and I am proud to say that the issue of young farmers was still high on the political agenda right through to the end of 2014.

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Exciting New AGCO Partnership Promises Breakthrough Innovation

As part of the FuseTM Technologies “open approach” to precision farming, AGCO has maintained a focus on developing new industry partnerships as well as expanding existing partnerships – all to provide our customers with the best possible solutions. Recently, AGCO and Appareo Systems have agreed to enter a joint venture, building on the existing Intelligent Agricultural Solutions (IAS) business structure, to allow for breakthrough agricultural innovation. This collaboration will focus on the need for more advanced electronic technology centered around data collection, wireless communication, advanced sensors and intelligent machine control.  AGCO and Appareo joint venture

The joint venture will develop technology for advanced machine control systems, sensing applications, automated subsystems, machine prognostics and machine health monitoring, specific protein and grain control systems, and development of innovative electromechanical devices and systems. This will provide AGCO and Appareo Systems a key vehicle to deliver advanced technology and equipment management solutions, supporting a variety of crop types and markets globally.

“Global agriculture is going through a period of revolutionary change. The need for more advanced electronic technology focused on data collection, wireless communication, advanced sensors/sensor fusion and intelligent machine control has grown exponentially. As we continue to build on AGCO’s Fuse strategy, we intend to leverage the new partnership with Appareo as a key driver in building the most adept and most open data system available to the industry”, said Eric Hansotia, Senior Vice President, Global Harvesting, Advanced Technology Solutions (ATS). “As the agricultural industry shifts, there is a greater need for more advanced technology, and we anticipate that this partnership will provide breakthrough innovation making our customers more profitable while supporting their mixed fleet operations.”

Visit to learn more about Appareo’s developments in agriculture.

For more information about the Fuse Technologies open approach, click here.

To see the full press release about the new joint venture between Appareo and AGCO, click here.

DuPont Pioneer and AGCO Partner to Wirelessly Deliver Real-Time Farm Management Info

Since the launch of the Fuse Technologies platform in 2013, a key goal of the Fuse connected strategy has been to increase and enhance industry partnerships. By taking an open approach to development and partnerships, growers can work with service providers of their choosing. This gives growers more control of how they manage their operations, helping them to make better decisions.

DuPont Pioneer and AGCO recently announced a global collaboration to bring wireless data transfer technology solutions to farmers in leading agricultural markets, including the United States, Canada, Brazil and key European countries. The agreement will allow seamless interface of data and farm management information between AGCO equipment and EncircaSM services, the new whole-farm decision solutions offering from Pioneer that is designed to help growers improve their productivity and profitability.

Growers can choose to have data collected through AGCO’s VarioDoc, TaskDoc and AgCommand® systems wirelessly transferred to Pioneer EncircaSM services. AGCO’s VarioDoc and TaskDoc are task file management systems that allow growers to conveniently and securely transfer task files between their farm machines and office without the need for a data card, portable memory drive or the physical transfer of devices.

For more information about Fuse Technologies and AGCO’s new connected strategy, visit

To learn more about how AGCO is collaborating with DuPont Pioneer to bring this technology to market, see the full press release here.

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