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Major award for Little Grey Fergie theme park attraction

Congratulations to the Land of the Little Grey Fergie at Norway’s Kongeparken which scooped a top prize at the Thea Awards in Los Angeles, considered by many to be the Oscars of the Themed Entertainment Industry.

This fantastic attraction area at the Kongeparken in Stavanger, one of Scandinavia’s foremost theme parks, is a celebration of the children’s character ‘Little Grey Fergie’ (Gråtass) which is based on an original Ferguson TE20 tractor.

littlegreyfergie

Against stiff international competition, the team behind Gråtassland were thrilled to receive the Thea Award for New Park Land on a Limited Budget.

Over the last 20 years the original story of Little Grey Fergie’s adventures, written by Morten Myklebust, has grown into several television series, two feature films, ten music albums, live shows and more than 15 books.

Inspired by this success, Gråtassland opened in 2014. It was an instant hit and has been drawing big crowds ever since.

The Thea jury commented: “The charming Little Grey Fergie Land engages adults and children alike. It immerses them in the world of the Little Grey Fergie and is an ideal mix of real environments and fantasy. It celebrates history, modern times and fantasy – all with a goal of entertaining, and teaching about animals, farming and the importance of taking care of our environment…….This is a tremendous success that never strays from the story or the goal of the project.”

TractorsHåkon Lund, CEO of Kongeparken said: “It’s a great honour to receive the award and gain this recognition for our work. In designing Gråtassland, our aim was to engage visitors by changing the focus away from the attraction, to the experience. At its heart is an exciting tractor ride wrapped up in the tale of a much-loved icon telling the story of the Massey Ferguson Brand and its history.”

The international Themed Entertainment Association (TEA) and its awards were created to recognize achievement and talent at visitor attractions and experiences in the leisure and travel sector.

Find out more on Gråtassland at www.kongeparken.no

You can watch the live-action series at www.littlegreyfergie.com

Massey Ferguson Children’s Character “Little Grey Fergie” Opens a Dedicated Attraction at Norway Theme Park

The Land of the Little Grey Fergie  – Gråtassland – opened in grand style in Stavanger Norway on 4 June.

This fantastic brand-new attraction area at the Kongeparken in Stavanger is a celebration of the children’s character ‘Little Grey Fergie’ (Gråtass) which is based on an original Ferguson TE 20 tractor. Over the last 20 years the original story of his adventures, written by Morten Myklebust, has grown into two feature film hits, a TV series, several stage shows and DVDs, plus a brand-new production filmed in England which is available on the itnernet and features a full-size live-action tractor.

Photo Kjersti R. DolvikUltra-modern technology has been employed at Kongeparken, one of Scandinavia’s foremost theme parks, to ensure Little Grey Fergie comes to life for visitors. “It’s like walking into the movie!” says Håkon Lund, CEO of Kongeparken.

Visitors will be welcomed by the character himself and will also be able to meet the animals on the farm at the petting zoo. An exciting tractor ride takes visitors through the captivating story of Little Grey Fergie and his friends. There are also play tractors and an old country store. Bringing things right up to date, there is the chance to experience one of the very latest Massey Ferguson tractors especially adjusted for kids.

Massey Ferguson Norwegian dealer – Eiksenteret – and the dealership chain are key partners in this exciting new project along with Fantasifabrikken A/S, the production company behind Gråtass.

With the opening of Gråtassland in Stavanger, the Ferguson TE 20 is effectively returning to its origins in Norway. More than 60 years ago not far from the town, Christian Eik started to import the tractor into the country from England. His pioneering work played an important part in laying the foundations for mechanised agriculture in Norway.

“As importers of Massey Ferguson today, we want to make sure that the history of the Little Grey Fergie is embraced, along with the Massey Ferguson brand name,” says Trond Kjempekjenn, General Sales Manager, AGCO Norway/ Eikmaskin a/s. “We have a very good partnership with Kongeparken – Fergie is in the best hands. Gråtassland will be a great place for the whole family to enjoy. Fergie has many fans both in Norway and abroad. Children and grown-ups alike can now share their fun with him as he returns ‘home’ to Stavanger.”

Find out more on Gråtassland at www.kongeparken.no
You can watch the live-action series at www.littlegreyfergie.com

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