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CEJA’s Latest Campaign to Target the New Parliament – a Q & A

What might the European parliamentary elections mean for farming? In this month’s regular column from CEJA (European Council of Young Farmers), Massey Ferguson speaks to President, Matteo Bartolini about the possible outcomes and finds out more about CEJA’s latest campaign to target the new parliament.

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MF: The European elections are just around the corner (22-25 May). Can you tell us a little more about them and why they are important?

MB: If you are a citizen of the European Union, then you are eligible to vote for one of your MEP candidates. 751 MEPs will then be elected to represent you and your region in the European Parliament for the next five years. They will have the power to amend, approve or reject a majority of EU legislation. The number of MEPs is in fact decreasing this year from the current number of 766 to 751 (750 MEPs and a President). Although you may still think 750 is a high number, it is not a lot to represent over 500 million citizens! We are yet to get a clear idea of the anticipated results of the elections but it seems there may be a move to the right this time. Although this should not pose much of a risk to agricultural support, it may mean a more conservative approach to a number of upcoming free trade agreement negotiations between the EU and other regions which could have an impact on European farmers.

MF: The European Parliament is made up of a number of different Committees, which is the most relevant for CEJA?

MB: This is the Committee for Agriculture and Rural Development (COMAGRI). COMAGRI’s current members have had a significant impact on the shape of the new Common Agricultural Policy (CAP) and, therefore, can influence EU policy and decision-making which have a direct and important impact on European farmers. This is particularly the case since the structural changes to the EU decision-making processes made in 2009 which strengthened the Parliament’s powers, notably in agriculture.

For the full article, please visit: http://int.masseyferguson.com/ceja-column-7.aspx
If you would like to get in touch with Mr. Bartolini or CEJA, email allusers@ceja.eu.

Massey Ferguson Wows the Crowds at Discover AGCO Show

More than 7,250 farmers, contractors and guests from as far afield as Cornwall and Scotland travelled to the Discover AGCO show at the National Exhibition Centre (NEC) Birmingham, on 26th and 27th February to view the extensive range of equipment from Massey Ferguson.

61462The largest individual manufacturer event ever held in the UK, Discover AGCO showcased $18 million worth of equipment, bringing together a complete line-up of machinery from AGCO’s leading brands including the world famous Massey Ferguson brand, along with support services provided by AGCO Parts and AGCO Finance.

Held in 15,000m² space in two halls at the NEC, Discover AGCO treated guests to a machinery show experience more akin to that found at large European exhibitions. Indeed, the event provided the opportunity for customers to see the entire Massey Ferguson lineup, from Power Generators and lawn equipment, right up to our 400 horsepower MF 8700 series and our top of the range harvesting collection.  Visitors were welcomed onto the stand to talk to senior staff, Area Sales Managers and Sales Support staff. Colleagues from the Beauvais factory in France also joined us to promote the forthcoming Vision of the Future event and give support to our UK team.

The event employed more than $1 million worth of audiovisual equipment to put on a wide range of presentations, including a video tracing the company’s development and achievements from its foundation to the present day. There were also presentations by Campbell Scott, Director of Brand Development for Massey Ferguson, as well as a commentary in the centrally-positioned ‘Ultimate Dealership’. A full seminar programme, addressing farm management, agronomy and livestock issues, was fully booked by visitors before the event.

David Sleath, Director Sales UK and Ireland told us, “The indoor facilities at the NEC provided the opportunity to show our massive range of equipment to our customers in a professional space, in a business-like manner and without any distractions. As well as being able to look closely at specific machines, customers could also talk to senior executives, staff and specialists in comfort, in great detail about their specific needs and, in many cases, with their dealers at the same event,” adds Mr Sleath.

One customer, Chris Gardner, from Mill Farm Ashorne, in Warwickshire, who runs a specialist grassland and agricultural contracting business, praised the show for the choice of venue and its professional approach. “The NEC is an excellent venue – warm and dry! We found the show was well laid out and I really appreciated the way we were able to take a long, detailed look, at the equipment, without feeling we were being hassled by salesmen, there was no ‘hard sell’. But as soon as we did want extra information somebody was always available to provide what we wanted.”

Sam Mercer, Sales Director of the Reekie Group, travelled to Birmingham with two coach loads of customers from its depots at Perth, Stirling and Cupar. “It was a long way to come from Central Scotland, more than six hours travelling, but it was well worth it. It was good for our customers to see not only what Massey Ferguson has to offer but the other services and products available.”

“Our customers said the show put over a very professional image. The feedback on the way home was all positive – they found it interesting and informative and, despite the long journey, well worth the visit,” Sam told us.

Major Updates for AgCommand® Fleet Management Technology Product

AGCO has released several key updates to its industry-leading farm fleet management tool, AgCommand as available for use with Massey Ferguson machines.

35459-(1)The updates will streamline wireless data capabilities for customers and improve dealers’ customer service opportunities, resulting in customer and dealer time savings, and greater visibility into farm operations.

A key component of AGCO’s new global technology strategy, FuseTM Technologies, AgCommand is AGCO’s global telematics and asset management tool. It offers complete fleet management with machine performance reports, wireless communication, theft recovery and a web-based application for easy access to data, along with iPad® and iPhone® mobile apps. AgCommand helps connect mixed fleets for any size of operation.

Key updates include:

  • Machine and Account Management functionality improvements that allow customers to ‘hide’ parked machines, and allow large operators to make their operation visible to multiple dealers. Dealers can now easily reflect transferred ownership of machines sold aftermarket.
  • New mobile app features – including more detailed historical reports, improved map view and navigation, weather radar and improved dealer access to AgCommand’s at-a-glance dashboard which will provide dealers with the ability to receive turn-by-turn directions to a customer’s machine.
  • Report enhancements and additions – including a new report to see machine hours by date and improved search capabilities within reports

For more information about AgCommand and Fuse Technologies, AGCO’s connected precision farming strategy, visit http://agcotechnologies.com.

Massey Ferguson Machines Scoop More Top Awards

Honours have gone to Massey Ferguson farm equipment at AGROmashExpo in Hungary and the Polagra-Premiery International Fair in Poland.

Frédéric Moreau, Business Manager Massey Ferguson - Central Europe and the Korbanek family. A gold medal went to the MF 5612 tractor at the Poznan International Fair in Poland.

Frédéric Moreau, Business Manager Massey Ferguson – Central Europe and the Korbanek family. A gold medal went to the MF 5612 tractor at the Poznan International Fair in Poland.

The MF 5611 tractor and MF 9812 row-crop planter both received prestigious International Premium Awards at AGROmashExpo in Budapest, Hungary’s biggest agricultural exhibition. The MF 5612 won a coveted Gold Medal at Poznan’s Polagra-Premiery Fair which this year attracted more than 40,000 visitors.

In making the awards, the jury in Budapest described the MF 5611 as having broad appeal in Hungary and made special mention of its AutoDrive system, Dyna transmission and reliable AGCO POWER engine. The MF 9812 planter was praised for its planting accuracy, robust construction and narrow transport width.

In Poland, the Gold Medal is awarded to modern, innovative products manufactured using the latest technologies. Professor Grzegorz Skrzypczak, PhD, Rector of the University of Life Sciences in Poznan chaired the jury.

“We are thrilled to receive these three awards which provide further testament to the fact that we are delivering the straightforward, dependable machines that farmers need to produce their crops no matter where they are in the world,” says Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development.

Massey Ferguson Tractors Worth Their Salt

Leading Australian Shellfish Company Trusts Massey Ferguson Quality in Marine Conditions.

MF2615 Utility Tractor

Shellfish Culture’s MF2615 pulling a haul of oysters back to shore

Massey Ferguson tractors are versatile machines usually found working in a paddock, assisting farmers improve efficiencies and output.

But the versatility of MF tractors means that they are also suitable for applications that may seem a little surprising.

Shellfish farming in Tasmania, Australia’s southernmost state, is one such unique application.

With one of the most isolated stretches of pristine ocean lapping its’ shores, Tasmania is the perfect place to farm shellfish and reliable, quality built tractors are needed to do it.

Local Tasmanian company, Shellfish Culture, has been operating Australia’s first Pacific oyster hatchery since 1979. Thirty five years on, the company is at the forefront of innovation and excellence in aquaculture, growing from a cooperative to now the largest shellfish seed producing company in Australia.

Shellfish Culture uses Massey Ferguson tractors in their harvesting and management of oyster farms. Impressed by the quality and reliability of their older MF435 compared to other brand tractors, the company later purchased a new MF2615. Both tractors spend a lot of hours in salt water, instead of high and dry on a paddock.

The tractors are driven from the farm’s beaches into the sheltered water as part of the farm’s regualar operations. They are used to haul oyster baskets and barges back onto the shore and spend many hours partially submerged.

The tractors are washed down daily and checked regularly during routine maintenance by staff and are proving to be reliable workhorses in the corrosive salt water conditions, compared to the company’s previous tractors.

MF tractors are an integral part of the company’s production of high quality oysters that find their way into markets and on dinner plates around the world.

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