Posts Tagged ‘Matt Rushing’
Since the launch of AGCO’s FuseTM Technologies strategy last summer, Fuse has continued to gain traction in global media—from product announcements to new strategic partnerships. Last month, Eric Hansotia, Senior Vice President Global Harvesting and Advanced Technology Solutions (ATS), and Matt Rushing, Vice President of Product Management, ATS and Electronics Functional Group globally, discussed the future of precision farming and the challenges facing today’s growers on 21st Century Television.
21st Century Television is an award winning business show that provides its business viewers an in depth opportunity to find solutions to industry problems from some of the top business leaders from across the world. With more than 5000 companies participating on over 500 shows, 21st Century Television airs on cable networks that reach over 100 million viewers worldwide. The Fuse Technologies segment aired in nearly 50 countries across 4 continents.
On the show, Eric and Matt provided an overview of Fuse Technologies—AGCO’s global corporate initiative that addresses all aspects of precision farming technology and how farmers can optimize their operations through AGCO products and new services. They discussed how improvements in precision farming technology will be key for solving today’s farming challenges.
Fuse Technologies Strategy Presented to Massey Ferguson And Valtra Dealers as Part of South America Launch
By Rafael Antonio Costa
AGCO’s South American Massey Ferguson and Valtra Dealers gathered recently in Buenos Aires, Argentina, and Salvador, Brazil, for a comprehensive look at FuseTM Technologies: AGCO’s global precision farming technology strategy to provide farmers with seamless integration and connectivity across their operations. By taking a more open approach to incorporating technology across the industry, Fuse will lead the way in providing solutions for the mixed fleet, multi partner farms of tomorrow. Fuse provides new tools that allow the farmer to do this efficiently and effectively.
The Fuse message resonated with the South America dealers because there is arguably more coordination of machines in this region than anywhere else in the world. The capabilities Fuse Technologies is deploying over the next several years will ensure the machines are “talking” to each other, allowing the farmer to strip out the waste during the farming process.
Leading the way in the efforts to communicate the strategy, and enhancing the dealer’s knowledge base, is AGCO South America’s Advanced Technology Solutions (ATS) Product Marketing Manager, Rafael Antonio Costa. Rafael was pleased with the number of dealers that attended the events—approximately 650 total—and the response to the Fuse Technologies strategy:
“The South American Fuse Technologies launches were very well received, and set the stage for what is to come in the next 3-5 years for AGCO’s dealers and customers. It was encouraging to see the enthusiasm after the initial presentation, and the conversation that was generated as a result of the launch. The dealer network in South America is professional and knowable of the technology solutions available to our customers. This is imperative as we keep our farmers moving forward with new and innovative technologies.”
This recent dealer training reflects AGCO’s commitment to and global emphasis on precision farming technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.
By Bernhard Schmitz
AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.
Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.
The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.
After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.
Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.
Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.
Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.
The newest assisted-steering technology from AGCO, Auto-Guide 3000, offers integration across a range of agricultural equipment brands. Auto-Guide 3000 is part of AGCO’s larger Fuse™ initiative that encompasses all aspects of AGCO’s technology offerings. It will enable farmers to optimize their farms through current and future AGCO products and services. To learn more about Fuse, click here.
The new system is also compatible with all GLONASS satellites, in addition to WAAS, OmniSTAR XP, G2 and HP subscription, and RTK GNSS signals. In fact, its high quality and reliability were driven by extensive testing at nine different AGCO manufacturing sites around the globe.
“Auto-Guide 3000 has been the most extensively tested guidance product that has come from AGCO to date,” says Matt Rushing, vice president, product management, AGCO Advanced Technology Solutions (ATS) and Electronics Functional Group (EFG). “It’s a solution that both customers and dealers can place a high level of confidence in.”
Ease of use is key, notes Rushing. “AGCO has taken steps to design its next generation of guidance solutions to be simple to operate.” With Auto-Guide 3000, he adds, “it’s also fully scalable from sub-meter to centimeter accuracy.”
It’s getting to the point that assisted steering is a standard requirement for most large farmers in North America. Steering and guidance are the most basic precision-ag functions and are the foundation for almost every operation in the growing cycle.
One of the greatest benefits of the Auto-Guide 3000 is that it can be integrated right into the same C1000 tractor monitor that the operator uses to control his tractor, White planter or Hesston® by Massey Ferguson baler. The system also features straight-line, pivot and contour modes, and works with the C2100 monitor in Massey Ferguson combines.
This eliminates the need for an extra monitor in the cab and helps the operator focus on the field, since all the information he or she needs is in one location. However, notes Rushing, for more advanced characteristics and functionality, an optional monitor is available that offers a larger screen and more dedicated functions.
Auto-Guide 3000 is currently available as a factory-installed option on select Massey Ferguson and other AGCO-made tractors and combines, and on Hesston by Massey Ferguson self-propelled windrowers. It’s also offered as an aftermarket add-on.