Posts Tagged ‘Massey Ferguson’

AGCO Australia hosts the Next Generation of Agriculture Leaders

As innovation in precision farming becomes increasingly important to Australian and New Zealand farming practices, the latest innovations in guidance technology are vital in any young graduate’s university curriculum.

With Fuse Technologies at the forefront of this innovation, AGCO Australia recently played host to a group of Bachelor of Business (Agribusiness) students from Geelong’s Marcus Oldham College.

Students were taken through a detailed information session by Advanced Technologies Product Manager Jeremy Duniam, followed by a question and answer session and a chance to take a closer look at some of the other exciting AGCO products.

Marcus-Oldham Fuse Technologies

Marcus Oldham students during their Fuse Technologies presentation.


Accompanying the students, Senior Lecturer Des Umbers said that it was vital graduates are exposed to advancements in on and off farm technologies to prepare them for best practice farming methods.

“Agribusiness courses can’t afford to have students graduate without an understanding of the latest technologies and innovations. It will help them in the future if they intend to work at large corporate farms or their own operations as well as help the older generation of farmers adapt,” says Des Umbers

Attending the visit was Marcus Oldham student Alex Baum already has a strong interest in precision farming. His family operates an 18,000 acre property in Western Australia and applies no-till “tram lining”  to help reduce input costs and make fertiliser application more efficient.

“I am passionate about precision farming, it is really important on the farm as we try to save on inputs where we can. We need to add significant amounts of fertilizer – reducing those costs with efficient application is really important,” says Alex Baum.

AGCO Broad Acre manager Fergal Meehan was impressed by the quality of the student group and their positive attitude, seeing a bright future for the next generation of farm managers, contractors and consultants.

“It is great to see such an enthusiastic group embarking on a career in agriculture keen to learn about exciting advancements in precision farming. It was also a great opportunity for AGCO to showcase our industry leading technology to the next generation of agriculture leaders,” says Fergal Meehan.


Marcus Oldham College students visit AGCO Australia






High Five to Dorset Contractor

Nick Green, Operations Director of HIGHWOOD in Dorchester, England, was very pleased to hand over the keys to five Massey Ferguson 7600 series to prominent Dorset contractor Philip Trim of Philip Trim Contractors, Bere Regis.

These tractors are in addition to his current fleet of MF tractors and have replaced an MF 6490 and an MF 8650 to bring him up to date with the latest Massey Ferguson product. This fleet purchase includes two MF 7626s, two 7620s and an MF 7618. Philip has tried other makes, but has a proven faith in MF benefiting from their class leading fuel economy, output, power management, comfort and reliability.


Mr Trim’s extensive fleet of MF tractors is a common sight throughout Dorset, Somerset and Hampshire. Philip celebrated his 25yr anniversary in 2012 and has grown his business from a David Brown 1212 to the size and range of field and road operations that he has now. With shrewd investment in reliable and up to date equipment together with a close working relationship with a loyal customer base, has ensured he has progressed to the efficient and professional company that he has.

Philip Trim said “I have to be comfortable that the product I am buying and the dealer I buy it from is 100%. I cannot afford downtime within my operations and the reliability I receive from the tractors is crucial. Highwood’s Aftersales team do not let me down and was a main consideration in making my decision.” He continues, “The tractors are extremely reliable despite being worked very hard and the massive saving on fuel is important when running a large fleet.”

Highwood has long supported Philip with his MF fleet to keep each tractor at its maximum potential and has shown his faith in the backup of these machines by ordering such a number.

All his tractors benefit from the protection of Massey Ferguson’s excellent MANAGER Extended Warranty program and although little used, is essential to ensure minimum downtime and to give fixed costs with no unexpected bills.

Nick Green, Highwood Operations Director said “We are delighted to continue to supply Philip Trim with Massey Ferguson tractors; a relationship which started in 2006. The excellent range of MF tractor’s we have available coupled with the Highwood’s team dedication to offering a first class service has made it easy for Philip to pledge his business.”

When speed is of the essence

Whites Farm is at the hub of a sizeable farming operation in and around the village of Helions Bumpstead, near Haverhill, South Cambridgeshire, England.

It is a mainly arable business extending in all to around 1000ha, comprising five main blocks that are 11 miles apart. For this part of the eastern counties, the rotation is a familiar one – winter wheat, winter barley, oilseed rape, spring barley and beans. There are no livestock.

Brian Blackmore FB

The farm relies on a MF 9407 S telehandler for a range of tasks and is rarely idle. Farm foreman Brian Blackmore explains: “The telehandler’s main duties include loading grain, moving fertiliser and filling grain stores at harvest time. Other odd jobs around the farm include moving dirt and rubble and it has a work platform with cage.

“The machine is just one year old now and the only outgoings during that time have been one service and the diesel,” he adds.

“It’s very straightforward to use, with very good all-round visibility, and has plenty of power for the jobs we use it for. The service back-up is also very good – only on the odd occasion have we had to ask a question.

“The machine is very reliable – as was the one it replaced – also a Massey Ferguson – which we had for 10 years with no problems. In fact, we never had to call the dealer out once during that time, and it was only really the fact that the tyres were worn that the decision was taken to get a new one.

“However, the MF 9407 S is a lot quicker on the road – capable of 40km/h. Loading grain is faster and smoother and the boom extender is also quick and easy to use.”

A Massey Ferguson wind has blown in North Jutland

In December 2014, the owner of Bejstrup, Mr. Per Kold Kristiansen, one of the largest contractor in Denmark, held an “Open House” to celebrate its 60th birthday. More than 3000 visitors attended the event.

Their large business is involved with contracting, construction, municipal areas as well as a signage shop. They operate from 3 locations in North Jutland.


The recent owner of 22 x MF tractors was really proud to show its new contingent of Massey Ferguson tractors. In fact, the new AGCO partner used to be a New Holland customer for many years, and Bejstrup has decided to replace its NH fleet. Their future challenge is to aim for more AGCO products at Bejstrup – tractors and balers.

This successful story is due to the strong relationships built by AGCO Denmark as well as the Key accounts team and the local dealer, Hjallerup Maskinforretning.

Per Kold Kristiansen said “We can only confirm again that we have felt welcome at AGCO in general, and dialogue and trade negotiations to date have been characterized by a positive spirit and a quick response to various questions from our side. It has obviously been one of our toughest decisions to switch from New Holland to Massey Ferguson but high praise to all of you, for having made this process very smooth. This is especially something the drivers have noticed; also after the deal has taken place, we (Bejstrup) are taken seriously. All in all, we have only positive things to say.”

The Bejstrup team is so proud of its new tractors that the drivers have their name on the door and they NEVER wear dirty boots in the cab.

Matteo Bartolini President of CEJA looks at the prospects for simplification of the CAP.


MF: Why do we need a simplification of the Common Agricultural Policy (CAP)?

MB: The CAP is one of the European Union’s most far-reaching, complicated and intricate policies. More importantly, it is one of the EU’s most ‘common’ policies, spanning different geographical areas, landscapes, soil types and farming traditions. Not only that, but it is a policy which provides different amounts of income support to every single eligible farmer in the Union. This, understandably, makes it a lengthy and complex policy which can sometimes cause administrative burden for Member States, businesses and individual farmers. Therefore, it is essential that CAP Simplification is explored extensively. Now that the new CAP has been in place since the beginning of the year, the EU institutions want to look through what has been agreed and where improvements can be made, as well as what can be done better next time.

MF: What is the background to CAP simplification?

MB: The European Commissioner for Agriculture and Rural Development, Phil Hogan, has identified CAP Simplification as one of his priorities for 2015. This is also in the context of the new Commission’s Work Programme, headed up by Commission President Juncker, which highlights ‘Better Regulation’ as a core objective for EU policy. A first action plan on CAP Simplification was published in 2006, and since then there has been an ongoing CAP Simplification exercise. At the outset, the exercise will focus mostly on delegated and implementing acts, which help to put in place the detailed rules needed to implement the reformed CAP. Commissioner Hogan has already said that he will review the rules on environmental focus areas among more than 200 other Commission regulations that will be considered for simplification.

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