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China Opens Third AGCO Brand Store in Heilongjiang

AGCO China’s third Exclusive Brand Store – Harbin Honghan Technology Development Co. Ltd. grandly opened in Nenjiang County, Heihe, Heilongjiang Province on Sept 29th. Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing attended the opening ceremony with his commercial team and cut the ribbon. Around 80 guests attended the event. 

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

“The opening of Honghan marks a successful step of AGCO’s Exclusive Brand Store into North-East China. As AGCO China builds up 3 stores of this new mode within just half a year, the company is striving to serve mass Chinese customers more comprehensively and deeply, through a more unified image, a higher level of quality and a more considerate set of facilities.” Commented Fred Yang, AGCO Vice President & Managing Director, China, “Along with a further expansion of AGCO’s dealer network and deepening of our cooperation model, we will aim to provide an all-in-one service to our customers, to fulfill our sacred mission of satisfying customers’ needs with higher standards.”

The store covers an area of 2,000 sq. meters totally with the building occupying 300 sq. meters, following a traditional “store in the front & yard in the back” operation mode. The ground floor has the reception and parts displaying area, while the meeting rooms and main administrative area are located on the 2nd floor. In the show zone of the backyard with the size of more than 1,000 sq. meters, local hot sellers — 4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are magnificently displayed. A full, yet detailed function design not only meets daily needs of sales, service and parts supply, but also brings customers the most considerate and all-around product appreciation and purchasing experience.

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

“AGCO has been consistent in offering best-quality and most suitable products to all regions in order to meet various demands from customers.” Commented Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing, “Nenjiang County is one of the main grain production zones of Heilongjiang and has been developed into National Non-GMO soybean production protection zone and Non-GMO soybean food development zone in recent years. With the store opened in Nenjiang, AGCO is not only meeting a vast demand for agricultural machines from local farmers, but also undoubtedly unleashing a strong and stable power for Heilongjiang’s autumn harvest. This will increase farmers’ revenue and help local agriculture economy move forward.”

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

During the opening ceremony, Mr. Li Nan, General Manager of Honghan delivered six Massey Ferguson Combine MF-T7 units to Mr. Wang Shumin, Nenjiang Liming Cooperative onsite, with total price equivalent to about 13 million RMB. In addition, two more coops have ordered products onsite as well which cost approximately 10 million RMB in total.

The European Commission is Set to See a New President & New Commissioners – Q & A With CEJA

In this month’s regular column from CEJA (European Council of Young Farmers), President, Matteo Bartolini discusses the prospects under the new regime.

Jean-Claude Juncker

Jean-Claude Juncker

MF: Can you give us a brief description of the role of the European Commission?

MB: This is the EU’s executive body and stands for the interests of Europe as a whole. It is led by one President and 27 Commissioners (one from each of the 28 EU member states), known as the ‘College of Commissioners’ which meets once a week. A new team of Commissioners is appointed every five years, with the next one due to start their term on 1 November 2014. The President-Elect Jean-Claude Juncker has already been nominated by the Council, elected by the European Parliament and has, in turn, chosen all 27 nominees from candidates put forward by their member states and assigned them a policy area. This list must now be approved by the European Parliament.

MF: What is Jean-Claude Juncker’s background?

MB: Mr Juncker is an experienced politician with 17 years as Luxembourg’s Prime Minister under his belt as well as institutional experience in terms of his background as President of the Eurogroup. He is said to be an idealist and European federalist, but also a deal-broker with a knack for achieving consensus. The President of the Commission is arguably the most influential position of all institutional jobs, considering that the European Commission has the sole right of initiation of all EU law. However, there is a close second in the form of the President of the Council. This is a leader who sets the agenda for the work of the European Council and brokers consensus between member states. A few weeks ago, Donald Tusk, Poland’s Prime Minister, was elected by the Council to be the head of the Euro Summit as well as Council President.

For the full article, please click here
If you would like to get in touch with Mr. Bartolini or CEJA, email allusers@ceja.eu.

AGCO Joins National Technician Accreditation Scheme

AGCO is pleased to announce that technicians employed by dealerships handling one or more of its four principal machinery brands within the United Kingdom and Ireland will be able to register on a nationally-recognised technician accreditation scheme developed and backed by the AEA and IAgrE, with support from BAGMA.

AGCO Training Centre

AGCO Training Centre

Known as the Landbased Technician Accreditation scheme (LTA), the programme has become available to all AGCO dealer technicians following independent assessment and accreditation of the training and facilities provided by AGCO to technicians supporting its Challenger, Fendt, Massey Ferguson and Valtra farm machinery brands.

The move to have AGCO’s training programmes recognised at a national level, accredited to the same standards of other leading farm machinery manufacturers and suppliers, was spearheaded by Freddie Pullan, Manager, Technical Training UK and Ireland for AGCO Ltd.

“The LTA Scheme provides a clear and accepted means of benchmarking, monitoring and assessing the competence of technicians employed nationwide within the landbased sector,” commented Mr Pullan. “AGCO was keen to ensure that the training it provides to technicians employed by Challenger, Fendt, Massey Ferguson and Valtra dealers matched this standard, providing a clear and documented career path for AGCO apprentices and technicians wishing to progress within the agricultural engineering industry.”

In consultation with scheme administrator, IAgrE, AGCO’s training programmes were scrutinised and fine-tuned to ensure that they satisfied the accreditation criteria laid down by the LTA scheme. Independent assessment was carried out on behalf of IAgrE by consultant, David Kershner, with accreditation centre approval being granted to AGCO, taking effect in September 2014.

Agricultural engineers employed by AGCO dealers are now able to follow a nationally-recognised four-tier progression from apprentice (LTA1) through to master technician (LTA4), passing through technician (LTA2) and advanced technician (LTA3) tiers as they progress.

Upward movement from one tier to the next involves satisfactory completion of a range of general and product-specific training courses across a number of different categories, as laid down by the LTA scheme. All technicians attaining LTA3 standard become eligible for IAgrE membership and Engineering Technician (Eng Tech) registration, on payment of an annual fee.

“AGCO is committed to supporting an initiative which provides encouragement and recognition for dealers and technicians who voluntarily commit to continual professional development.” commented Mr Pullan. “We believe that the Landbased Technician Accreditation scheme will bring sustained improved efficiencies within dealers’ service departments and further boost customers’ perceptions and confidence in technicians working on their tractors and other farm machines,”

“We are delighted that AGCO has joined the LTA scheme,” commented Alastair Taylor, chief executive of the Institution of Agricultural Engineers (IAgrE). “The move will give service engineering technicians employed across the AGCO network the opportunity to gain professional recognition nationwide for their important work.

“We very much look forward to welcoming AGCO’s first LTA3 technicians as members of IAgrE as well as handling their registration as Engineering Technicians with the Engineering Council. It is only right and proper that skilled technicians performing such important work are recognised as professionals. We believe that AGCO customers will reap the benefit of having their farm machinery serviced by technicians who are at the top of their game.”

Further Boost for 10+ Parts Catalogue Website

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), has announced key new developments to its on-line10+ Parts catalogue for tractors.

“10+ Live enables customers using older Massey Ferguson tractors to find and identify a comprehensive range of the most important and frequently used parts for their machines,” explains Nick Rew, Manager Aftersales Marketing, Later Lifecycle.

The 10+ Parts range covers parts for Massey Ferguson tractors that have been out of production for at least ten years such as the popular 85hp MF 4245 first produced in 1997

The 10+ Parts range covers parts for Massey Ferguson tractors that have been out of production for at least ten years such as the popular 85hp MF 4245 first produced in 1997

“With the latest updates to the website, visitors can now search for their favourite MF heritage tractors and register on-line to see prices, place enquiries with their preferred Massey Ferguson dealer and have access to special offers and product updates,” he says. “Featuring mobile phone and tablet-friendly format, the site’s straightforward navigation ensures users find the required part in just a few clicks.”

The 10+ Parts range covers parts for Massey Ferguson tractors that have been out of production for at least ten years. Typically, these include MF 100, MF 200, MF 300 MF500, MF 2000, MF 3000, MF 4200 and MF 6100 Series but there are also a limited number of key service and repair parts on the website catalogue covering more recent machines such as the MF 6200, MF 8200, MF 5400 and MF 6400 (Tier 2) tractor ranges.

The 10+ Parts offer is another strand in Massey Ferguson’s promise to provide support for MF machines throughout their lifetime. 10+ Parts are not a second line but the original Massey Ferguson Engineering-approved parts for these older machines. The range recognises the specific requirements for older models and provides an economic repair solution allowing users to maintain their machines at peak performance.

To view the catalogue and register, go to: www.masseyferguson.com or 10plus.masseyferguson.com

Available in English and French, with scheduled releases for Spanish, Italian, German, Swedish, Danish, Turkish, Norwegian and Finnish progressively through until December 2014.

Countdown Begins for Tractor Expedition to South Pole

The MF 5610 tractor set to journey to the South Pole in five weeks’ time has successfully completed stringent tests in Iceland.

Known as Antarctica2, the adventurous mission to drive a tractor to the Geographical South Pole is the dream of Manon Ossevoort, aka ‘Tractor Girl’, who will pilot the specially-prepared MF 5610 on the 2350km expedition across treacherous snow and ice. In doing so, she and her expert back-up team will echo the achievement of Sir Edmund Hillary who trekked to the South Pole using three Ferguson tractors in 1958.

MF5610_AntarcticaTrial_is_Sept14-2835_87677 (1)The Antarctica2 expedition is being organised to highlight the need for sustainable food security through the provision of accessible technologies and innovative services to allow future farmers to meet the world’s growing requirement for food.

Modified by the engineering team at AGCO’s Beauvais tractor plant, the MF 5610 completed its final testing over a two-week period in Iceland. “The tractor performed extremely well in our trials,” says Massey Ferguson Engineering Project Manager, Olivier Hembert. “It will have to endure temperatures down to minus 40 degrees centigrade, altitude of 3400 metres and tackle deep, soft snow. This kind of environment calls for straightforward, dependable engineering for which Massey Ferguson is renowned. Previous tests in Iceland and France were made to check its performance in  polar ground conditions and at very low temperatures.”

Throughout the journey, the tractor’s AgCommandTM telematics system will relay performance information back to a 24-hour support team in Beauvais. “The clock is now ticking for this long-planned project to become reality,” adds Olivier. “We are very excited about monitoring our tractor’s progress across the challenging icescape and ensuring its technical and mechanical stamina to accomplish the mission.”

Livestreaming and regular updates via a dedicated website will keep the rest of the world in touch with the adventure’s progress. The tractor and team depart Novo Base in East Antarctica around 24 November and are scheduled to arrive at the South Pole around 15 December.

Support for Antarctica2 is being provided by partners including Massey Ferguson, Trelleborg, AGCO Finance, Castrol, AGCO Parts, Fuse Technologies and Mechatrac.

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