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The New Workhorse for the World From Massey Ferguson

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO) announces it is introducing the first new tractors in its new Global Series. The MF 4708 and MF 4709 are the first new models in a ground-breaking new 60hp to 130hp global family. These are the initial tractors in a new Global Series that will eventually offer three ranges, four different transmissions and be available in footstep, semi-platform and cab versions.

“It’s taken the best brains in Massey Ferguson to design and build this brand new range of workhorse tractors,” says Campbell Scott, Director Sales Engineering and Brand Development. “These state-of-the-art tractors are the result of a $350 million investment in a completely new, clean sheet design. They are developed specifically to provide utterly dependable operation in a wide range of applications to meet the needs of a diverse range of farmers world-wide.

MF 4709 Global Series tractor

MF 4709 Global Series tractor

“Unlike the majority of other tractors in the sector, which are based on earlier designs and components, the Massey Ferguson Global Series has been designed and built in the 21st Century and is purpose-built for modern applications. While using the very latest, advanced engineering and manufacturing tools and techniques, they still retain our traditional straightforward operation, dependability and value for money,” he says “ and in addition, we have sought where possible to use existing design technology and components from our hugely successful MF 5600 series, which are not only specially developed for the modern era, they allow us to provide local parts and service most efficiently across our whole range of tractors, wherever they are in the world”

More than 90% of the parts and components in the Global Series are entirely new -designed and engineered specifically for the tractors. Combined laboratory and field testing has reached over 36,000 hours and, reflecting the global nature of the new machines, prototypes have been tested in brutal conditions from Arizona in the USA to Lusaka in Zambia.

The first models will make their public debut at Massey Ferguson’s Vision Of The Future event. The 82hp, MF 4708 will then go on sale in Africa and the Middle East, while the 95hp MF 4709 will be launched for Turkey, and the rest of Europe later in the year

MF 4708 and MF 4709 features:

  • MF 4708, 82hp 4 cylinder model for Africa and Middle East markets
  • MF 4709, 95hp, Euro-compliant 3 cylinder model for Turkey and rest of Europe
  • Latest rugged and advanced engines: MF 4709 powered by an AGCO POWER 3.3 litre, three cylinder turbocharged Euro-compliant engine
  • MF 4708 equipped with an AGCO POWER 4.4 litre, four cylinder turbocharged, Tier 2 mechanical fuel injected unit for African and Middle-Eastern applications  Both engines are renowned for their reliability and for delivering , high torque and fuel efficiency
  • Completely new mechanical gearbox combines modern design and engineering with straightforward operation. Developed by Massey Ferguson engineers in Beauvais, France they offer 8F/8R in the MF 4708 and 12F/12R in the MF 4709. Both are equipped with mechanical reverse shuttle
  • Robust rear axle based on existing, proven design from the very latest MF 5600 Series. The modern, heavy duty, structural casting design contains new inboard reduction units and oil-immersed brakes
  • Choice of purpose-built 2WD or 4WD front axles with hydrostatic steering, offering excellent manoeuvrability and enhanced traction
  • Efficient, modern open-centre high pressure hydraulic system employs a tandem pump to supply the pressure and flow required to control and power the latest implements
  • Responsive electronic hitch control combines straightforward lever operation with advanced electronic control and reliability of the most modern systems. Maximum 3,000kg rear linkage lift capacity helps handle equipment with ease
  • 540 rpm speed Independent PTO, with easy operation by a three-position rocker switch for optimum reliability
  • The initial MF 4708 and MF 4709 models are available with comfortable, footstep or semi-platform operator environments with logical and easy to use controls. A fully approved ROPS frame and optional sun canopy are fitted to protect the operator.

Massey Ferguson Delivers Further Enhancements to Harvest Support Service

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), has introduced the innovative Harvest Promise compensation scheme for operators of current production MF combines.

In the event of eligible MF combines being immobilised due to non-delivery of critical parts within 24 hours, the scheme compensates the customer should a contractor or replacement machine need to be hired to continue the harvest. Under the scheme, a refund of 35 Euros/ha will be made to the customer up to a maximum total of 3,500 Euros.

New Harvest Promise Compensation Scheme and Strategic Stocking Initiative Implemented

New Harvest Promise Compensation Scheme and Strategic Stocking Initiative Implemented

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New AGCO Dealer Dedicated to Supporting Innovation in Local Farming

Traction AG Horsham

Traction AG Horsham

Farmers and contractors in the Wimmera region of Western Victoria, Australia have a new partner supporting their businesses.

Traction AG has been appointed as the AGCO Dealer for the export focussed broad acre district that produces cereal, pulse and oilseed crops as well as some livestock.

New Dealer Principals Kym Grosser, Frank Delahunty and Peter Blair combine a vast range of expertise with backgrounds in engineering, machinery sales, business and farming. The Traction AG team have over 150 years of experience and are passionate about machinery that delivers performance, efficiency and productivity.

Celebrating the opening of the Horsham premises, 160 local farmers and contractors were invited to enjoy a social evening and meet with the Traction AG staff and AGCO representatives.

The event was a great opportunity for attendees to see the exciting AGCO range of products and speak with Traction AG staff and AGCO representatives about innovations and technology that can help them drive efficiencies in their farming operations.

TractionAg_1

Will de Fégely – Business Manager , Kym Grosser – Director and Head of Sales & Heath Miller – Farm Machinery Sales Manager

AGCO Area Sales Manager West Victoria, Chris Browne was impressed with the increasing interest in efficient farming practices.

“It was great to see some new and familiar faces at the event and hear a lot of positive views on the increasing importance of technology and improved efficiencies in farming practices in the Wimmera region. There is a lot of enthusiasm for products that tick all the boxes in broad acre farming which is increasingly about economies of scale”, said Chris Browne,

Traction AG Business Manager Will de Fégely was keen to catch up with guests and also spoke of the increasing significance local farmers are giving to efficient farming systems

“It was a good opportunity for farmers to meet our staff and get a look at our new premises as well as the range of AGCO products. The region has increasing demand for technology that will drive down costs in broad acre farming. With our Horsham and Nhill branches, we are looking forward to meeting this demand for a complete product range that exceeds the expectations of customers and is backed up by reliable service support and a global parts network”, Will said.

Traction AG is set to open their Nhill branch in October during the Nhill Show. The team is looking forward to a bright future supporting the Wimmera farming community with products and service support that meet the demands of modern operators in the region.

Future Farm Machinery Developments Must Deliver a Good Return on Investment

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), is focused on developing straightforward, intelligent farm machinery with broad appeal in the quest to increase crop yields and produce higher quality food with less assets.

Giving details on the brand’s outlook to 6,000 visitors at the company’s Vision of the Future event in Beauvais, France, Thierry Lhotte, Vice President Marketing, Massey Ferguson Europe/Africa/Middle East remarked: “To produce more from less, bio- and agri-technology will need to work together to achieve the necessary increases in food production to feed the world’s growing population. At the same time, farmers will need to strike a balance between a profitable business and a sustainable environment. Farm machinery must deliver a good return on their investment.”

Thierry Lhotte, Vice President Marketing, Massey Ferguson Europe/Africa/Middle Eas

Thierry Lhotte, Vice President Marketing, Massey Ferguson Europe/Africa/Middle East

He explained that in order to boost production, the three key challenges for farmers were the soil; environment and sustainability; and information and integration. A further major issue was the pressing need to encourage young people into agriculture.

“Soil is a key asset. It has to sustain crop growth, support larger loads to enable mechanisation, and permit infiltration and storage of water. In order to preserve soil and tackle the problems of compaction, erosion, water and nutrient management, a farmer will need to be more of an agronomist than ever before,” said Thierry.

“On the subject of environment and sustainability, the important areas are selection of the correct seed varieties, detailed land surveying and the optimum use of fertiliser which must come from the right source and be applied at the right rate, at the right time in the right place,” he continued.

“The entire food chain – from production to distribution – will benefit from increased information and integration. Collection and analysis of data from the field, for example, are crucial to develop optimum crop strategies and make the most of available land.”

“The entry of young people into farming is essential for agricultural security and must be encouraged,” Thierry emphasised. “The percentage of farms operated by under 35- year-olds in the EU is just 6%. Research has shown that farmers under 35 are one third more productive than their older counterparts.”

He then went on to give an insight into farm equipment developments of the future. “While power will continue to increase, ever-bigger monster machines are not the only solution,” he remarked. “Tractors below 100hp still account for 90% of the market in Africa and Middle East, 75% in Russia and just over half in Europe. The new farmer generation will continue to rely on these machines as all-round workhorses.”

“At Massey Ferguson, our aim is to produce dependable machines with broad appeal across all farm types. While they are straightforward, these machines are also smart – employing the most appropriate mechanisation and technology to suit a huge diversity of needs,” he said.

“Worldwide, the major trends are for modular and versatile machines, more comfort, ease-of-use and low cost of ownership. For emerging markets, the key issues are ease-of-use and repair, automation and connectivity, fuel efficiency and the requirement for engines to be less sensitive to fuel quality.” Looking further ahead, Thierry revealed some exciting ideas that could develop into the tractors of the future such as modular units with ‘add-on’ power units which could be used elsewhere on the farm for electricity supply. He also showed examples of tool carriers, master/slave concepts, hybrid/hydrogen engines, four-wheel-steer and an immersive cab.

“At Massey Ferguson, we don’t believe in technology simply for technology’s sake. Machinery is a big outlay and any engineering developments must provide farmers with a good return on their investment and help boost efficiency,” he said. “We will continue to stay close to our customers, listen to their ideas and ensure that our solutions are consistent with their expectations for farming in the real world.”

Tractors for the New Generation of Farmers World Premiere for Massey Ferguson Global Series

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), is unveiling the groundbreaking new MF Global Series tractors at its exciting Vision of the Future event in Beauvais, France.

Backed by an investment of over $350 million from its parent company AGCO, and the result of more than six years of research and development, the Massey Ferguson Global Series is a brand-new product line of 60-130hp tractors which will ultimately be assembled at multiple manufacturing sites and sold globally.

MF 4709 Global Series tractor

MF 4709 Global Series tractor

“With its forward-looking perspective, our Vision of the Future event is the perfect platform for the world public debut of these new machines,” comments Richard Markwell, Massey Ferguson Vice President and Managing Director Europe/Africa/Middle East (EAME). “This is the largest manufacturing and new product development project in the history of AGCO and is an extremely significant evolution for the Massey Ferguson brand. It signals the biggest extension to our tractor line-up for many years. Massey Ferguson boasts impeccable credentials to spearhead the ambitious Global Series project with unrivalled experience and understanding of designing, manufacturing and selling tractors in international markets.”

“As modern agriculture becomes ever more challenging and hungry for efficient and appropriate mechanisation, these tractors represent a new source of power for world agriculture. Designed from the outset for global distribution, they will offer an array of specification, options and features to suit customers no matter where in the world they farm,” Mr Markwell continued.

Multi-national engineering teams worked on a clean-sheet design. Their brief was to take the concept of the utility tractor and re-engineer it from the ground up whilst incorporating the classic Massey Ferguson design tenets of straightforward, dependable operation. Around 90% of the components are completely new. More than 36,000 hours of lab and field testing have seen prototype models show their paces in Africa, Asia, Europe and the Americas.

In a concept unique in the farm machinery industry, the thrust of the manufacturing strategy is to create a highly flexible network of plants where major units and complete tractors can be produced and assembled at multiple locations throughout the world. Plants in the network include Canoas in Brazil, Chennai in India, Manisa in Turkey and Changzhou in China. At Changzhou, a brand-new state-of-the-art factory has been built to act as an anchor facility for both tractor manufacturing and for the supply of major components. Wholly owned and operated by AGCO, the plant is equipped with all the very latest machine tools, assembly processes and systems as distributed extensively in AGCO factories worldwide.

The Massey Ferguson Global Series will be introduced on a phased approach basis over the next five years. Rugged, dependable, easy-to-operate and maintain, they will be available as footstep, semi-platform, platform and cab versions. The first model – the 82hp MF 4708 – is already in production for African markets and the next model up, the MF 4709 will be launched in other EAME markets later this year.

“The Global Series is designed by our experienced engineering teams, built by using cutting-edge manufacturing and quality techniques and fully backed and supported in the field,” adds Mr Markwell. “These tractors are set to become the machines of choice for the new generation of farmers all over the world.”

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