Posts Tagged ‘Massey Ferguson’
Vision of the Future, Melbourne 2014, showcased Massey Ferguson’s range of machinery and technology solutions for grounds care applications right through to modern broad acre farming operations.
With 4,500m2 of exhibition space and over 80 display units, information kiosks and multimedia displays all under one roof, Vision of the Future was a great opportunity for agricultural operators across the APAC region to see the latest in Massey Ferguson products and Fuse technologies before the busy Harvest period.
Running over three days, the event unveiled new Massey Ferguson products as part of a wider global release.
Vision of the Future – Melbourne featured a glimpse of the new generation of Massey Ferguson products now available in Australia and New Zealand, including the New 74-82 HP MF4700 Global Series and Massey Ferguson’s most powerful tractor yet, the new 270-370 HP MF8700 Series.
260 Massey Ferguson dealers from across the region along with over 400 customers were also introduced to the global series concept, unique in the farm machinery industry and a major component of Massey Ferguson’s Vision of the Future.
Massey Ferguson’s parent company, AGCO has already started the Global Series investment in new facilities and systems that will create a highly flexible network of manufacturing plants, enabling major units and complete tractors to be produced and assembled at multiple locations throughout the world to meet the demands of local markets.
“This is an exciting time for Massey Ferguson and our customers as we embark on a new generation of products that offer features and quality that will make them very attractive to Australian and New Zealand farmers and operators,” says Simon Hole, Director of Marketing, AGCO Australia.
Product specialists, parts specialists, dealers and finance representatives were available with the latest information and product knowledge about the exciting Massey Ferguson range and the future of Global Series.
Also featured at the event was the exciting and ongoing development in technology products.
Taking the central stage across the three day event, Fuse technology Product Manager Jeremy Duniam outlined the huge benefits of technologies currently available on Massey Ferguson products and the enormous market potential these products have, as well as their positive impact on the profitability and efficiency of farming worldwide.
“Fuse is a new generational open approach to precision agriculture for Massey Ferguson products. Fuse connects the entire crop cycle from enterprise planning to planting, crop care, and harvesting and grain storage. For Massey Ferguson customers it means access to seamless advance technology and data management that can be integrated into their current operations and service providers with immediate benefits and improvements in efficiencies into the future. It is an exciting time for advanced technologies”, Jeremy said.
Dealers and customers also got the opportunity to be amongst the first people in the world to test drive the new MF4700 Global Series, with several MF4708 models available at an off site testing location.
The Vision of the Future event was a huge success and the Massey Ferguson team at AGCO Australia thanks all APAC attendees, many of whom travelling from around Asia Pacific, New Zealand and regional Australia, for their positive participation in the event.
Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO) announces it is introducing the first new tractors in its new Global Series. The MF 4708 and MF 4709 are the first new models in a ground-breaking new 60hp to 130hp global family. These are the initial tractors in a new Global Series that will eventually offer three ranges, four different transmissions and be available in footstep, semi-platform and cab versions.
“It’s taken the best brains in Massey Ferguson to design and build this brand new range of workhorse tractors,” says Campbell Scott, Director Sales Engineering and Brand Development. “These state-of-the-art tractors are the result of a $350 million investment in a completely new, clean sheet design. They are developed specifically to provide utterly dependable operation in a wide range of applications to meet the needs of a diverse range of farmers world-wide.
“Unlike the majority of other tractors in the sector, which are based on earlier designs and components, the Massey Ferguson Global Series has been designed and built in the 21st Century and is purpose-built for modern applications. While using the very latest, advanced engineering and manufacturing tools and techniques, they still retain our traditional straightforward operation, dependability and value for money,” he says “ and in addition, we have sought where possible to use existing design technology and components from our hugely successful MF 5600 series, which are not only specially developed for the modern era, they allow us to provide local parts and service most efficiently across our whole range of tractors, wherever they are in the world”
More than 90% of the parts and components in the Global Series are entirely new -designed and engineered specifically for the tractors. Combined laboratory and field testing has reached over 36,000 hours and, reflecting the global nature of the new machines, prototypes have been tested in brutal conditions from Arizona in the USA to Lusaka in Zambia.
The first models will make their public debut at Massey Ferguson’s Vision Of The Future event. The 82hp, MF 4708 will then go on sale in Africa and the Middle East, while the 95hp MF 4709 will be launched for Turkey, and the rest of Europe later in the year
MF 4708 and MF 4709 features:
- MF 4708, 82hp 4 cylinder model for Africa and Middle East markets
- MF 4709, 95hp, Euro-compliant 3 cylinder model for Turkey and rest of Europe
- Latest rugged and advanced engines: MF 4709 powered by an AGCO POWER 3.3 litre, three cylinder turbocharged Euro-compliant engine
- MF 4708 equipped with an AGCO POWER 4.4 litre, four cylinder turbocharged, Tier 2 mechanical fuel injected unit for African and Middle-Eastern applications Both engines are renowned for their reliability and for delivering , high torque and fuel efficiency
- Completely new mechanical gearbox combines modern design and engineering with straightforward operation. Developed by Massey Ferguson engineers in Beauvais, France they offer 8F/8R in the MF 4708 and 12F/12R in the MF 4709. Both are equipped with mechanical reverse shuttle
- Robust rear axle based on existing, proven design from the very latest MF 5600 Series. The modern, heavy duty, structural casting design contains new inboard reduction units and oil-immersed brakes
- Choice of purpose-built 2WD or 4WD front axles with hydrostatic steering, offering excellent manoeuvrability and enhanced traction
- Efficient, modern open-centre high pressure hydraulic system employs a tandem pump to supply the pressure and flow required to control and power the latest implements
- Responsive electronic hitch control combines straightforward lever operation with advanced electronic control and reliability of the most modern systems. Maximum 3,000kg rear linkage lift capacity helps handle equipment with ease
- 540 rpm speed Independent PTO, with easy operation by a three-position rocker switch for optimum reliability
- The initial MF 4708 and MF 4709 models are available with comfortable, footstep or semi-platform operator environments with logical and easy to use controls. A fully approved ROPS frame and optional sun canopy are fitted to protect the operator.
Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), has introduced the innovative Harvest Promise compensation scheme for operators of current production MF combines.
In the event of eligible MF combines being immobilised due to non-delivery of critical parts within 24 hours, the scheme compensates the customer should a contractor or replacement machine need to be hired to continue the harvest. Under the scheme, a refund of 35 Euros/ha will be made to the customer up to a maximum total of 3,500 Euros.
Farmers and contractors in the Wimmera region of Western Victoria, Australia have a new partner supporting their businesses.
Traction AG has been appointed as the AGCO Dealer for the export focussed broad acre district that produces cereal, pulse and oilseed crops as well as some livestock.
New Dealer Principals Kym Grosser, Frank Delahunty and Peter Blair combine a vast range of expertise with backgrounds in engineering, machinery sales, business and farming. The Traction AG team have over 150 years of experience and are passionate about machinery that delivers performance, efficiency and productivity.
Celebrating the opening of the Horsham premises, 160 local farmers and contractors were invited to enjoy a social evening and meet with the Traction AG staff and AGCO representatives.
The event was a great opportunity for attendees to see the exciting AGCO range of products and speak with Traction AG staff and AGCO representatives about innovations and technology that can help them drive efficiencies in their farming operations.
AGCO Area Sales Manager West Victoria, Chris Browne was impressed with the increasing interest in efficient farming practices.
“It was great to see some new and familiar faces at the event and hear a lot of positive views on the increasing importance of technology and improved efficiencies in farming practices in the Wimmera region. There is a lot of enthusiasm for products that tick all the boxes in broad acre farming which is increasingly about economies of scale”, said Chris Browne,
Traction AG Business Manager Will de Fégely was keen to catch up with guests and also spoke of the increasing significance local farmers are giving to efficient farming systems
“It was a good opportunity for farmers to meet our staff and get a look at our new premises as well as the range of AGCO products. The region has increasing demand for technology that will drive down costs in broad acre farming. With our Horsham and Nhill branches, we are looking forward to meeting this demand for a complete product range that exceeds the expectations of customers and is backed up by reliable service support and a global parts network”, Will said.
Traction AG is set to open their Nhill branch in October during the Nhill Show. The team is looking forward to a bright future supporting the Wimmera farming community with products and service support that meet the demands of modern operators in the region.
Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), is focused on developing straightforward, intelligent farm machinery with broad appeal in the quest to increase crop yields and produce higher quality food with less assets.
Giving details on the brand’s outlook to 6,000 visitors at the company’s Vision of the Future event in Beauvais, France, Thierry Lhotte, Vice President Marketing, Massey Ferguson Europe/Africa/Middle East remarked: “To produce more from less, bio- and agri-technology will need to work together to achieve the necessary increases in food production to feed the world’s growing population. At the same time, farmers will need to strike a balance between a profitable business and a sustainable environment. Farm machinery must deliver a good return on their investment.”
He explained that in order to boost production, the three key challenges for farmers were the soil; environment and sustainability; and information and integration. A further major issue was the pressing need to encourage young people into agriculture.
“Soil is a key asset. It has to sustain crop growth, support larger loads to enable mechanisation, and permit infiltration and storage of water. In order to preserve soil and tackle the problems of compaction, erosion, water and nutrient management, a farmer will need to be more of an agronomist than ever before,” said Thierry.
“On the subject of environment and sustainability, the important areas are selection of the correct seed varieties, detailed land surveying and the optimum use of fertiliser which must come from the right source and be applied at the right rate, at the right time in the right place,” he continued.
“The entire food chain – from production to distribution – will benefit from increased information and integration. Collection and analysis of data from the field, for example, are crucial to develop optimum crop strategies and make the most of available land.”
“The entry of young people into farming is essential for agricultural security and must be encouraged,” Thierry emphasised. “The percentage of farms operated by under 35- year-olds in the EU is just 6%. Research has shown that farmers under 35 are one third more productive than their older counterparts.”
He then went on to give an insight into farm equipment developments of the future. “While power will continue to increase, ever-bigger monster machines are not the only solution,” he remarked. “Tractors below 100hp still account for 90% of the market in Africa and Middle East, 75% in Russia and just over half in Europe. The new farmer generation will continue to rely on these machines as all-round workhorses.”
“At Massey Ferguson, our aim is to produce dependable machines with broad appeal across all farm types. While they are straightforward, these machines are also smart – employing the most appropriate mechanisation and technology to suit a huge diversity of needs,” he said.
“Worldwide, the major trends are for modular and versatile machines, more comfort, ease-of-use and low cost of ownership. For emerging markets, the key issues are ease-of-use and repair, automation and connectivity, fuel efficiency and the requirement for engines to be less sensitive to fuel quality.” Looking further ahead, Thierry revealed some exciting ideas that could develop into the tractors of the future such as modular units with ‘add-on’ power units which could be used elsewhere on the farm for electricity supply. He also showed examples of tool carriers, master/slave concepts, hybrid/hydrogen engines, four-wheel-steer and an immersive cab.
“At Massey Ferguson, we don’t believe in technology simply for technology’s sake. Machinery is a big outlay and any engineering developments must provide farmers with a good return on their investment and help boost efficiency,” he said. “We will continue to stay close to our customers, listen to their ideas and ensure that our solutions are consistent with their expectations for farming in the real world.”