Posts Tagged ‘Manon Ossevoort’
Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), has celebrated the launch of an ambitious mission to drive a tractor to the Geographical South Pole, the fulfillment of a dream for a Dutch theatre maker that also aims to inspire others to dare to dream.
Antarctica2 follows in the footsteps of Sir Edmund Hillary, who drove a specially adapted Ferguson TE20 to the South Pole in 1958.
But the 2014 mission, which departs Cape Town on 15th September for the 2350km journey, has enlisted the help of leading industry partners to take a wheeled tractor to Antarctica for the first time.
The MF 5610, modified by the engineering team at AGCO’s Beauvais tractor plant, will be driven by Manon Ossevoort, better known as Tractor Girl, who has already driven a tractor from her childhood home in the Netherlands to South Africa.
“It was my dream to drive a tractor to the end of the world, and I was inspired by Sir Edmund Hillary’s mission,” Manon explains, “I found that along the way my journey inspired other people to talk about their own dreams, so I set about collecting these dreams with the goal of taking them to the South Pole with me.”
When her original mission – which was undertaken largely with only local support –ended with Manon unable to make the final leg to Antarctica, she remained convinced that she had to finish it. She approached Massey Ferguson via its distributor in Holland, Mechatrac, and was assured of the company’s commitment to help her follow her dreams.
Support for Antarctica2 will be provided by partners including Massey Ferguson, Trelleborg, Castrol, AGCO Finance, AGCO Parts and Fuse Technologies. There are still opportunities for additional partners to join this exciting project, which will reach a global audience.
Richard Markwell, Vice President and Managing Director of Massey Ferguson EAME,who handed over the keys to the MF 5600 to Manon in a special ceremony at Beauvais, said: “I congratulate our Engineering Project Manager Olivier Hembert and his team, who worked in their spare time, along with AGCO Power in Finland, to adapt the tractor for conditions that are probably the toughest in the world.”
“As John F Kennedy said about the mission to the moon in 1962 – ‘We choose to do these things, not because they are easy, but because they are hard.’ This is Massey Ferguson, wanting to take on a challenge and work in the spirit to achieve not only easy things, but challenging things. On behalf of AGCO and the full team of sponsors, I wish Manon and her straightforward, dependable MF 5610 a safe and exciting journey to the South Pole.”
Expedition specialists Arctic Trucks will provide guidance and safety support with the help of two Toyota four- and six-wheel drive pick-up trucks, and has worked closely with Trelleborg and Massey Ferguson to develop tyre technology for the mission.
Gudmundur Gudjonsson, Arctic Trucks Project Manager for Antarctica explains: “Tyres are more efficient than tracks in this kind of expedition, being capable of higher forward speeds and using less fuel. They also provide suspension, which is beneficial to the environment as well as the vehicle and the driver.”
Under Arctic Trucks guidance, MF 5600 tractors have undergone extensive cold weather testing, while the expedition team has received polar training, including guidance from seasoned polar explorers Matty McNair and her daughter Sarah McNair-Landry who will be key team members for Antarctica2.
A technical support specialist and former Massey Ferguson photographic specialist Simon Foster complete the team.
The expedition will call on not only the straightforward and dependable engineering of the MF 5610 to endure temperatures down to minus 40deg centigrade, altitude of 3400m and deep, soft snow, but also AGCO’s impressive parts and technical capability.
Up to 1000kg of parts will be carried on the mission, a twice daily maintenance regime adhered to, and the Agcommand™ telematics system will relay performance information back to a 24 hour support team in Beauvais.
The latest broadcast and social media technology will also be employed in stark contrast to when Sir Edmund Hillary’s arrival at the South Pole was marked by at telegram of thanks to Harry Ferguson. Live streaming and regular updates via a dedicated website will keep the rest of the world in touch with the mission’s progress.When the MF 5610, with its Tractor Girl and her cargo of dreams on board, arrives at the South Pole around 7th December, it will be a testimony to the work of all the partners in the Antarctica2 project and their tireless commitment to its message – #BelieveInIt
In 2005, at an international theater festival in the Netherlands, Dutch storyteller and actor Manon Ossevoort performed her live narrative, “DO.” It’s a story about a girl on a tractor taking the dreams of many to the end of the world. So, when the story ended, Ossevoort drove out of the theater on a tractor and began a journey.
Ossevoort’s odyssey led her through Europe, the Balkans and down through the continent of Africa. Along the way, she performed her story and collected, on little slips of paper, the dreams and hopes of the people she met.
After four years and more than 23,000 miles, Ossevoort reached the Cape of Good Hope. “I literally missed my boat,” she says. The ship she had planned to take to Antarctica—the symbolic end of the world—had canceled its trip. “I had no sponsors, nothing,” says Ossevoort. “But I had thousands of dreams in the back of my tractor that I had promised to bring to the South Pole, a continent where there’s never been war.”
Cue Massey Ferguson. The company has a unique connection to Antarctica. Sir Edmund Hillary and his team drove three Ferguson TE20 tractors to the pole in 1958. That same year also marked the introduction of the Massey Ferguson brand. Sponsoring another trek to the South Pole on Massey Ferguson tractors seemed like a perfect way to celebrate both milestones.
Ossevoort and a Massey Ferguson assembled team of specialists have begun polar training in Iceland and northern Canada with a new Massey Ferguson 5600 Series tractor that has been modified to create “the ultimate polar-expedition tractor,” she says. The expedition plans to sail to Antarctica in December 2014, where it will follow the same path as Hillary’s expedition.
Ossevoort explains what she’ll do with the stories she’s collected on her journey: “I’ll symbolically finish my epic story at the geographical South Pole by building a snowman with the ‘dreams of the world’ in its belly.”
Preparations for Antarctica 2014 from Massey Ferguson are progressing well. The MF 5600 tractor that ‘Tractor Lady’ Manon Ossevoort will drive to the South Pole in 2014 is built and currently being prepared for its arduous journey.
Staff at Massey Ferguson are also assembling a team of top specialists to support Manon and the MF 5600 tractor. These include top polar explorers, experienced expedition leaders, a highly trained tractor technician along with back up from other specialists.
“Massey Ferguson is very proud to be involved in this great adventure,” says Campbell Scott, Massey Ferguson’s Brand Development Manager. “The project is part of our heritage and follows in the tractor tracks of Sir Edmund Hillary, who completed the same journey on a Ferguson Tractor 55 years ago. It will be the 56th anniversary of that significant event when Manon’s MF 5600 reaches the South Pole in 2014.”
‘Tractor Lady’ Manon has undertaken polar training in Northern Canada as well as initial tractor testing on a glacier in Iceland, along with members of the MF team.
Manon said, “I am very excited about what we have achieved so far and how the project is proceeding. In recent months I have managed to keep quite a big secret – that is Tractor Lady is soon to become Tractor Mama! The birth of my baby is another whole new adventure for me personally. But I am really determined to complete the journey and finish the story I have been creating for the past nine years.”
Massey Ferguson is delighted with Manon’s special news, adds Mr Scott. “Naturally we share the joy of Manon and her partner, Rogier and send them every best wishes for the future and look forward to our continued progress towards the South Pole together,” he adds.
Massey Ferguson is one of the main sponsors of an expedition to reach the South Pole in 2014, using modern day tractors. This will emulate the achievement of Sir Edmund Hillary, who completed the first journey and reached the South Pole using three Ferguson tractors in 1958. It is planned that three MF 5600 tractors will reach the South Pole 56 years after Sir Edmund Hillary’s achievement. This will also be the 56th Anniversary year of the birth of the Massey Ferguson brand name.
Speaking at Massey Ferguson’s SIMA Show press conference in Paris, Richard Markwell, Vice President and Managing Director, Massey Ferguson EAME, introduced the lead driver, Manon Ossevoort, and explained her longstanding mission to take a tractor to the South Pole.
Renowned international experts have already been engaged to assist with the expedition, said Mr Markwell who confirmed initial planning and trials for the event are now well underway. Full details will be made available over the coming months as the plans turned into reality.