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Massey Ferguson Children’s Character “Little Grey Fergie” Opens a Dedicated Attraction at Norway Theme Park

The Land of the Little Grey Fergie  – Gråtassland – opened in grand style in Stavanger Norway on 4 June.

This fantastic brand-new attraction area at the Kongeparken in Stavanger is a celebration of the children’s character ‘Little Grey Fergie’ (Gråtass) which is based on an original Ferguson TE 20 tractor. Over the last 20 years the original story of his adventures, written by Morten Myklebust, has grown into two feature film hits, a TV series, several stage shows and DVDs, plus a brand-new production filmed in England which is available on the itnernet and features a full-size live-action tractor.

Photo Kjersti R. DolvikUltra-modern technology has been employed at Kongeparken, one of Scandinavia’s foremost theme parks, to ensure Little Grey Fergie comes to life for visitors. “It’s like walking into the movie!” says Håkon Lund, CEO of Kongeparken.

Visitors will be welcomed by the character himself and will also be able to meet the animals on the farm at the petting zoo. An exciting tractor ride takes visitors through the captivating story of Little Grey Fergie and his friends. There are also play tractors and an old country store. Bringing things right up to date, there is the chance to experience one of the very latest Massey Ferguson tractors especially adjusted for kids.

Massey Ferguson Norwegian dealer – Eiksenteret – and the dealership chain are key partners in this exciting new project along with Fantasifabrikken A/S, the production company behind Gråtass.

With the opening of Gråtassland in Stavanger, the Ferguson TE 20 is effectively returning to its origins in Norway. More than 60 years ago not far from the town, Christian Eik started to import the tractor into the country from England. His pioneering work played an important part in laying the foundations for mechanised agriculture in Norway.

“As importers of Massey Ferguson today, we want to make sure that the history of the Little Grey Fergie is embraced, along with the Massey Ferguson brand name,” says Trond Kjempekjenn, General Sales Manager, AGCO Norway/ Eikmaskin a/s. “We have a very good partnership with Kongeparken – Fergie is in the best hands. Gråtassland will be a great place for the whole family to enjoy. Fergie has many fans both in Norway and abroad. Children and grown-ups alike can now share their fun with him as he returns ‘home’ to Stavanger.”

Find out more on Gråtassland at www.kongeparken.no
You can watch the live-action series at www.littlegreyfergie.com

London Premiere For Little Grey Fergie

Thursday 17 October at London’s Soho Hotel sees the first screening of the brand-new children’s series ‘Little Grey Fergie’ featuring the adventures of a full-size, live-action Ferguson TE20 tractor.

MFLittleFergiefilminginUK photoFilmed on location at a Warwickshire farm, this new show is an English version of the popular Norwegian children’s story and TV series ‘Gråtass’. Over the last 15 years, the original story has grown like topsy with not only the TV series but two feature film hits, nine theatrical productions, several more books, DVDs and spin-off articles.

Aimed at pre-school kids, the new adventures of Little Grey Fergie are set on a farm near Coventry in England in the present day with English farm animals, settings and characters.

Production company, Farmyard Stories shot the series on a farm not far from Massey Ferguson’s UK Sales operations at Abbey Park Stoneleigh and only 20 km from the site of the original Coventry factory where the TE20s were built between 1946 and 1956.

A new star for the series is a shiny red, ultra-modern MF 7600 which adds 21st century tractor power to the narrative. Creator of the programmes, Morten Mycklebust is very excited about the launch of the new series. “Massey Ferguson is one of the world’s most recognised brands,” he remarks. “We’re really pleased that our films are giving a completely new generation of youngsters the opportunity to learn about and enjoy the brand and its history.”

“We fully support the development of the Little Grey Fergie character,” says Campbell Scott, Massey Ferguson Brand Development Manager. “The stories are captivating and we’re sure kids and their families will love him.”

The films have no dialogue – the tales are told through action, sound effects and music – so they will be understood all over the world. You can watch the first adventure at www.littlegreyfergie.com from 18 October.

Little Grey Fergie Cultivates European Audience

The hugely popular Little Grey Fergie Norwegian TV show is set to expand across Europe with filming starting in England this summer. With the full support of Massey Ferguson, the producers are currently looking closely at farm locations in the Cotswolds, one of the country’s most picturesque regions.

“Many farmers will remember a ‘Fergie’ with fond affection,” says Campbell Scott, Brand Development Manager. “The Little Grey Fergie is one of the most important foundations on which Massey Ferguson has built its current success and it’s a great privilege to be involved in such a charming and fun television programme.

“They are great stories. Fergie’s always getting into scrapes and adventures with ‘Gramps’ as well as having to avoid the clutches of the ‘evil’ scrap men – Hubert and Hieronemus – who want to steal him. Like all good childrens’ stories there’s moral to the tales and good, in the form of Fergie who is the star, always wins. Although aimed at 4-6 year olds, the programmes are likely to also appeal to even the grown up children!”

Originally created from story books by Morten Myklebust, Little Grey Fergie is one of the most popular TV franchises in Norway. Along with two hit TV series and two full length feature films, the stage show has played to nearly half million people at theatres and farms across the country. There are also plans to even develop a Little Grey Fergie theme park.

The star of the show, Little Grey Fergie, is an actual Ferguson T20 – one of more than half a million of the tractors produced between 1946 and 1956 at Banner Lane, Coventry in the UK as well as in Detroit in the USA.

The T20 was the tractor that delivered affordable and reliable mechanisation to the world, introducing ‘power farming’ to a new generation of farmers. It was also the first large volume tractor to be equipped with the ground-breaking three-point linkage and ‘Ferguson System’ hydraulics.

Little Grey Fergie is not alone, but one of many thousands still in regular use on farms and smallholdings across the globe. Indeed, the ultra reliable and rugged T20 continues to play a key role in introducing ‘power farming’ to a new generation of emerging and subsistence farmers in developing countries.