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Posts Tagged ‘LAMMA’

AGCO’s ‘Igloo Village’ Scoops Top LAMMA Show Award

The AGCO team’s efforts to create an impressive display of equipment at the LAMMA Show, alongside comfortable accommodation for visitors were rewarded with the HSBC Cup for the Best Outdoor Stand at the event.

LAMMA is now acknowledged as the UK’s premier machinery showcase, and AGCO’s events team made an early decision to ensure that its brands – Challenger, Fendt, Massey Ferguson and Valtra – would really make an impact at the 2013 event. At the same time the stand was designed to also provide top quality information and comfort for visitors.

“We started preparing for the show back in April 2012 and, although January is a great time to meet our customers, we know the weather is sometimes not the best. As this year proved,” says Andrew Rawson, Advertising and Promotions Manager.

“Our aim was to provide the best environment to show off all the equipment, offer loads of information as well as create areas where customers and dealers could have a hot drink and get out of the cold. Despite erecting five igloo-shaped marquees on the stand, even we didn’t anticipate just how cold it would be this year!”

At LAMMA 2013 AGCO doubled the size of its stand because it feels it is the ‘right show, at the right time and in the right place’, which attracts a huge audience and results in a lot of business. “We also support the plans to move the event to Peterborough next year – it’s clear to see it’s outgrown the current location,” adds Mr Rawson. “We have had assurances from the organiser that apart from the move everything else will stay the same – and retaining the same formula of free entry for visitors, with value for money for exhibitors, but on a larger site means it will just get better.”

Award Success for Massey Ferguson MF 5600 at LAMMA 2013

The Massey Ferguson MF 5600 Series was honored with an Award of Merit for the Best New Product or Innovation at the LAMMA, UK show 2013. The tractors, which made their UK debut at the event, attracted many positive comments from throngs of visitors to the busy stand.


“The MF 5600 Series brings together straight-forward operation with some sophisticated features that provide great comfort and control,” says Andy Prosser, Manager Sales Support, who accepted the Award at the event.
“We are proud to win this award because it supports our conviction that these tractors, which introduce a unique brake-pedal activated neutral, not only set the benchmark for loader operations but also in terms of engine power, torque and maneuverability.”All models are powered by a ground-breaking three cylinder AGCO POWER engine, which is a compact design that uses just diesel, while still meeting the stringent emissions regulations with a maintenance-free DOC. The Dyna-4 ECO 16/16 transmission offers superb control, effortless clutch less shifting between speeds and direction and now the option of AutoDrive automatic changing.

Operators will also appreciate the new, spacious cab that is the based on that used on the larger MF 7600 range. This boasts a new right-hand console and controls that provide simple operation and can be specified with a Slimline, Visio or Standard roof as well as being fitted in two positions to exactly suit all customers’ requirements.
The MF 5600 Series sets the new standard for loader operations. The three cylinder engine’s compact dimension ensures excellent maneuverability and combines with the transmission’s ease of operation, with a new joystick not only operating the loader, but also changes direction with the same lever. A new automatic high-flow 100 liter/min hydraulic option also speeds up cycle times.

Massey Ferguson DELTA Combine Wins Big at LAMMA

Massey Ferguson’s latest combine harvester, the MF 9280 DELTA scooped two awards at the LAMMA show in the UK last week which sets the stage for a very promising year. The MF DELTA was judged to be the Best New Product or Innovation at the show, receiving the ‘Maurice High Trophy’ AND the prestigious ‘Ivel Award’, for the new product or innovation that has the most positive impact on the environment.

Massey Ferguson LAMMA Award

Alan Haines, Massey Ferguson's Sales Support Specialist, Harvesting proudly accepts the Ivel Award on behalf of Massey Ferguson

The MF DELTA combine, available in the European market,  has the winning combination of conventional threshing and twin rotor separation technologies; ensuring superb grain samples, industry leading fuel efficiency and amazing versatility between crops and conditions. Add to this the fact that it is the world’s first combine with SCR (Selective Catalytic Reduction) e3 technology on a seven cylinder, 9.8 litre AGCO SISU POWER engine – it makes it the cleanest combine in the world also.

Alan Haines, Massey Ferguson’s Sales Support Specialist, Harvesting who accepted the awards says, “We were interviewed by a total of five different people during the show, with the panels including engineers, farmers and even an engineering student. It wasn’t easy to win this award.”

“The driveline design is simple and straightforward, which means it is ultra efficient. Also the threshing mechanism – from front to back – has been designed for smooth flow and to reduce power consumption,” he explains. “The judges also understood how the design of the unique Venturi Cleaning System manages to generate a large air volume, but again without the fan consuming any more power,” adds Alan.

What award would you give the Massey Ferguson DELTA Combine?

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