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AGCO Celebrates 25 Years of History, Hundreds of Years of Experience

AGCO commenced celebrating its 25th year this week at the SIMA Paris International Agri-Business Show, where visitors learned not only about the company’s past achievements, but also the principles that will help shape the equipment industry for the next 25 years.

“As a company focused entirely on agriculture, and as a global business selling and supporting products in more than 140 countries, we’re acutely aware of our responsibility to help farmers everywhere meet the productivity challenges of the future,” said Gary L. Collar, senior vice president, general manager of Asia Pacific.SIMA AGCO

AGCO is deliberately evolving from being a provider of machines and structures to being a provider of total solutions. Total farming solutions that provide more productivity, efficiency and analytical insight are achieved by using the power of modern technology to create networks in systems that in the past were collections of separate components.

“We plan to be the best in the industry at helping farmers meet the food needs of a growing population,” said Dr. Rob Smith, senior vice president and general manager of Europe, Africa and Middle East. “Increased grain production is a very large part of this. Also very important is the long-lasting and widespread shift toward more protein-heavy diets containing more meat, milk and eggs.”
AGCO is uniquely equipped to serve the world’s farmers. AGCO can plant and harvest grains with its well-known tractors, harvesters and implements. And AGCO can help preserve and protect the grain worldwide in GSI storage and handling systems. AGCO products also assist in the harvest of hay, forages and other livestock feed crops necessary to produce the additional meat, milk and eggs global consumers are demanding. And through GSI, AGCO provides the feeding, watering and livestock production systems needed to produce the desired protein much more efficiently.

During its first 25 years, AGCO was not content to compete primarily in the most developed markets and, therefore, has become an aggressive leader in emerging markets.

For additional coverage on AGCO’s presence at SIMA, please visit sima.agcocorp.com.

 

Technology Experts Were at Agritechnica to Showcase Precision Farming Products

By Bernhard Schmitz

AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.

Fuse Interactive Smart Farm

The Fuse Technologies interactive smart farm operated on a video game platform and showed how Fuse products help growers in each phase of the crop cycle.

Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.

The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.

After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.

Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.

Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.

To see photos from Agritechnica 2013, visit our Facebook page.
To learn more about Fuse Technologies, click here.

Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.

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