Posts Tagged ‘Fuse’
In this new era where mass amounts of data are being compiled on the farm and off, growers want to know they have control. But, that’s not a given.
“It’s still a bit of the wild, wild west right now,” says Joe Russo, who helped pioneer what would become precision farming 28 years ago as an agricultural meteorologist at Penn State University. “The sharing of information can be good or bad, but those responsible for generating the data—the farmers—their permission should be required for any use.
“Your data is your most important source of information,” says Russo. “It defines you, and represents your economic position and intellectual property. There is no doubt in my mind who owns it.”
Ownership notwithstanding, who can use that data is often subject to less-than-transparent practices. Consider that many companies, including some agricultural equipment manufacturers, bury an “opt out” clause in the fine print of documents concerning a purchase or service agreement. In such cases, the onus is on the customers, who must search for and find such a clause, then purposefully decline in order to maintain their privacy. If not, the company providing the equipment or service can use or even share a farm’s data with third parties.
The inverse of that practice, one employed by all AGCO brands, is to ask the customer to opt in to share data. “We don’t allow ourselves to have access to the customer’s information without approval,” says Jason O’Flanagan, senior marketing specialist for AGCO’s Advanced Technology Solutions (ATS).
“We’ve isolated ourselves so the farmer trusts in the fact AGCO is there as an assistant along the way,” says O’Flanagan, noting that if the customer gives AGCO permission to use the data, the dealer and company can monitor the operation of their machinery, helping with maintenance and warning of possible problems. He adds that the collection of such data, by sharing it with AGCO engineers, also helps develop innovations faster.
Knowing up front who has access to your data is imperative, says O’Flanagan. “Would you give just anyone your W-2 or your tax return?” he asks. “Ninety-nine-point-nine percent of people would say ‘No.’ When someone else takes your yield and application maps, and planning maps, you are giving them a complete view of how your farm works. You need to know who has that information, and you need to trust them to use that data carefully.”
To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcotechnologies.com/.
AGCO is excited to announce the launch of the new and improved Fuse™ Technologies website. The updated site provides more in-depth information related to the Fuse strategy and our technology products, supplementing the technology information on our brand websites today.
The new Fuse website will continue to provide strategic information about Fuse, plus several new features:
- A new Support and Training section to assist customers with setup, calibration and operation of AGCO technology products
- A listing of all AGCO technology products in one convenient location
- Current news stories and upcoming events related to Fuse
- A mobile friendly site experience: learn about Fuse on your desktop, tablet or mobile device
- Information about the Fuse Contact Center
- Easy access for customers to visit their brand website or contact their local dealer
Plans for expanding the Fuse site are already underway. Stay tuned for updates through the end of this year.
The Fuse website will continue to evolve as a resource to support our customers, our brands, our sales teams and our dealers. Visit www.agcotechnologies.com to explore the new site today!
Since the launch of the Fuse Technologies platform in 2013, a key goal of the Fuse connected strategy has been to increase and enhance industry partnerships. By taking an open approach to development and partnerships, growers can work with service providers of their choosing. This gives growers more control of how they manage their operations, helping them to make better decisions.
DuPont Pioneer and AGCO recently announced a global collaboration to bring wireless data transfer technology solutions to farmers in leading agricultural markets, including the United States, Canada, Brazil and key European countries. The agreement will allow seamless interface of data and farm management information between AGCO equipment and EncircaSM services, the new whole-farm decision solutions offering from Pioneer that is designed to help growers improve their productivity and profitability.
Growers can choose to have data collected through AGCO’s VarioDoc, TaskDoc™ and AgCommand® systems wirelessly transferred to Pioneer EncircaSM services. AGCO’s VarioDoc and TaskDoc are task file management systems that allow growers to conveniently and securely transfer task files between their farm machines and office without the need for a data card, portable memory drive or the physical transfer of devices.
For more information about Fuse Technologies and AGCO’s new connected strategy, visit www.agcotechnologies.com.
To learn more about how AGCO is collaborating with DuPont Pioneer to bring this technology to market, see the full press release here.
Since the launch of AGCO’s FuseTM Technologies strategy last summer, Fuse has continued to gain traction in global media—from product announcements to new strategic partnerships. Last month, Eric Hansotia, Senior Vice President Global Harvesting and Advanced Technology Solutions (ATS), and Matt Rushing, Vice President of Product Management, ATS and Electronics Functional Group globally, discussed the future of precision farming and the challenges facing today’s growers on 21st Century Television.
21st Century Television is an award winning business show that provides its business viewers an in depth opportunity to find solutions to industry problems from some of the top business leaders from across the world. With more than 5000 companies participating on over 500 shows, 21st Century Television airs on cable networks that reach over 100 million viewers worldwide. The Fuse Technologies segment aired in nearly 50 countries across 4 continents.
On the show, Eric and Matt provided an overview of Fuse Technologies—AGCO’s global corporate initiative that addresses all aspects of precision farming technology and how farmers can optimize their operations through AGCO products and new services. They discussed how improvements in precision farming technology will be key for solving today’s farming challenges.
Dairy farmers present at the 2014, Alltech Farm Innovation Series are interested in learning about nutrition analysis, agronomy and technical developments that can impact their ability to produce more and become more efficient in their dairy operations. The companies Alltech, Big Ass Solutions, AGCO and Farm Credit have partnered to bring experts from all fields to discuss the latest technology with Series participants.
AGCO National Accounts Sales Manager Russ Green discusses the AGCO’s Fuse Technologies strategy which is a commitment to customers to provide solutions that optimize, coordinate and seamlessly connect their equipment and their farm. It demonstrates that by giving growers the right tools, solutions and support, they can farm smarter. Our goal is to insure that our solutions enable producers to link machines and management for technical and agronomic decisions and actions. Examples of producer savings in performance were presented that could improve customer revenues up to $6,800 per day.
To learn more about these events and even attend one in your area this week, please visit: http://www.alltech.com/about/events/farm-innovation-series.