Posts Tagged ‘Fuse’

Fuse® Technologies Farm Show Presence: Q1 2015 Round-up

By Whitney West

Fuse® Technologies continues to further educate and inform by participating in key regional events the first quarter of 2015. Customers had the opportunity to learn more about current technology products, hear from leaders in the industry, and visit with Fuse Technologies experts about what to expect in the coming months from AGCO technology products and services.


National Farm Machinery Show (February 11-14, 2015)

The National Farm Machinery show offered an array of cutting-edge agricultural products, equipment and services for the visitors to the Kentucky based show. Fuse Technologies was there offering our customers an opportunity to view the connected farm through our augmented reality experience. This walked visitors through the crop cycle beginning with planning to planting to harvesting and grain storage all through the lens of products offered within the Fuse Technologies portfolio.


World Ag Expo 2015 FuseWorld Ag Expo (February 10-12, 2015)

Held at the same time in Tulare, CA, World Ag Expo offered a view into the largest annual agricultural exposition. More than 1,400 exhibitors displayed the latest in farm equipment and technology. AGCO had a welcoming presence inviting visitors to our farm. Visitors learned about AGCO’s equipment and Fuse Technologies while visiting each turn of the crop cycle, and learned from industry experts on how to increase their profit potential over lunch.


SIMA (February 22-26, 2015)

This year’s SIMA event, held in Paris, hosted 1,740 exhibitors from 42 countries, and welcomed 238,848 professional visitors from 145 countries. New areas of interest included soil tillage, irrigation, beet harvesting, trailers and handling, and cereal harvesting. AGCO had much to celebrate with the successful mission of the recently returned team from the Antarctica2 expedition, an ambitious 5,000km round trip to the South Pole on a MF 5610. This is the first standard farm tractor to reach the Geographic South Pole overland. The tractor was fitted with AgCommand®, AGCO’s telematics solution, from the Fuse Technologies product portfolio. A special version was used on the Antarctica2 expedition to track the tractor and monitor its performance. The Antarctica2 MF 5610 expedition tractor was a highlight of Massey Ferguson’s stand at SIMA.

SIMA 2015 Fuse



Expodireto MFExpodireto (March 9-13, 2015)

Expodireto ValtraFuse Technologies was present at South America’s Expodireto. Held the second week of March, this was the 16th edition of the agricultural and technology farm show. Massey Ferguson and Valtra offered separate stands for visitors to interact with technology solutions, learn more about Fuse through the technology team and our interactive display, and spend time with their local dealer.


Precision Farming Expo (March 17-18, 2015)

Fuse Technologies, for the first time, participated in the Precision Farm Expo 2015. The second annual event returned to Oregon with a mission of “bringing clarity to farmers” through displays and presentations of currently available and near future agri-tech innovations. This expo was designed for those interested in learning how new and increasingly affordable technology solutions are becoming available to farmers of all sizes. Fuse presented their interactive Fused farm walking farmers through our current suite of technology solutions by crop cycle.


Fuse Technologies continues to make its way around the globe as we build on the continued strength of AGCO, and the technology products and services offered to support and enhance our customers’ bottom line. Please make plans to join us at an upcoming summer or fall farm show where you can learn more about all that Fuse has to offer. For a full list of upcoming events, click here.

To see more photos from recent events, visit our Facebook page.

To learn more about Fuse Technologies, visit the Fuse website.


Whitney West is a Sr. Marketing Communications Specialist for the global Advanced Technologies Solutions (ATS) group, helping to bring the Fuse Technologies message to our customers, dealers, stakeholders, employees and the media.


Challenger E Series Makes a Grand Entrance into the Australian & New Zealand Market

How do you get a tractor into the middle of Australia’s third largest city? Drive it down a river of course!


Challenger E Series making tracks on the Brisbane River


The long awaited Challenger E series made a dramatic entrance to the Australian and New Zealand region, surprising a gathering of Challenger Dealers on the banks of the Brisbane River.

Built upon three decades of Challenger’s tracked tractor leadership, the industry leading E Series demanded an unveiling that would leave a lasting impression with the dealership team and kick off the launch of this exciting new range with a bang.

Local challenger dealers were invited to  a social evening at a restaurant overlooking the Brisbane River in Brisbane’s business district. As guest presenters introduced the new ground breaking E Series with informative presentations and videos, Challenger dealers would have been excused for assuming the evening was following a familiar schedule.

Drifting down the river under the cover of darkness, on a barge set up as a stage, the Challenger E series was poised to disrupt that familiarity.

Arriving at its destination with precision timing, the floating E series nudged closer towards the dealer group now congregating on the restaurant’s balcony and was revealed in a coordinated show of lights, smoke and the beat of ACDC’s thunderstruck.

And thunderstruck the crowd was. The unique unveiling was captured by a contingent of photographers as well as the dealership group and onlookers, with hands quickly diving into pockets in search of iphones to capture the sight.

Speaking after the event, key organiser of the E series launch and Challenger Product Manager Jeremy Duniam said that the evening went as planned.

“There were a couple of dealers that had a suspicion of what was going to happen, but most were stunned when the tractor was lit up and floating only metres from the river bank.”

“It was an exciting way to introduce the exciting new Challenger E Series,” Jeremy said.

A behind the scenes video of the spectacular unveiling will be available soon on AGCO Blog and



The Fuse Strategy: Partnership focus and openness through industry organizations

By Ben Craker

It is hard to read through any farming magazines without seeing an article about new technology or how big data is driving the next revolution in agriculture. The period we are in now is often described as a hinge point where the market will fundamentally shift as the result of new disruptive technology. The information age of farming is upon us with new players in the ag sector from places like Silicon Valley. The machines farmers use to grow the food and fiber to feed the world are advancing at a pace like never before with new technologies seeming to be announced almost daily. This change in the industry is what led AGCO to develop FuseTM Technologies, our next generation approach to precision agriculture.

A key focus of the Fuse strategy is partnering with industry leading companies. AGCO has a history of working with leading technology companies to integrate advanced technology components and features into our equipment. Examples include Raven rate and section control products on RoGators and TerraGators, Beeline for the original Auto-Guide system, Topcon in more recent years for machine guidance, terminals, and telematics. The Fuse strategy formalizes the partnering process and provides direction for how AGCO will partner with tech companies. This allows AGCO to focus on the development of the machine and a few core features, while still integrating best in class technology from innovators and leaders in the industry.

One of the most exciting developments in the partnering strategy has been the recent formation of the Intelligent Agricultural Solutions (IAS) joint venture with Appareo. This unique to the industry partnership will provide AGCO direct access to a leading technology company to help in the development of advanced sensors and communications while helping to fuel future research and development. The capabilities of the IAS team and their passion for creating new technologies that will fundamentally change the precision farming industry are very exciting and work has already begun on some truly innovative ideas.

AGCO is also participating in Farm2050 with companies like Google, DuPont and Flextronics to help AgTech startups get access to capital, design, manufacturing, distribution and general industry knowledge to bring new technologies to the market to help meet the world’s growing demand for food and fiber. The mission of the group is to enable new startups to quickly get to market and really accelerate technology in the ag industry. Farm2050 is a little different than the traditional venture capital group in that the participants are providing something other than just funding to the startups – companies like AGCO are providing agriculture industry expertise. AGCO’s participation in this group is a great example of how we are looking for the next generation of technology to integrate into our machines as part of the Fuse strategy.

Participation in industry organizations is also a good example of how the Fuse open approach and partnering strategy is benefiting the industry. Through groups like the Agricultural Industry Electronics Foundation (AEF) and AgGateway, AGCO is playing an active role in making farmers’ lives easier. AGCO employees have worked alongside employees from some of our fiercest competitors to standardize machine to machine communication through the ISO11783 standard. Since the original roll out of the standard and introduction of ISOBUS equipment the group has continued to improve on the standard and will be launching additional tools at the SIMA show in France at the end of the month, delivering independent verification of functionalities within the ISO11783 standard.

Similar work is going on within the AgGateway group where people from a wide variety of companies involved in the ag industry, from seed and chemical companies to software providers and ag retailers, have come together to help advance eBusiness in agriculture. A key part of that is making sure everyone is speaking the same language. The AgGateway Precision Ag Council, of which AGCO is an active member, is building on the ISO11783 standard to help make it easier for famers to manage all the data they log on their machines or create in a Farm Information Management System (FMIS). Today almost any grower can tell you about the difficulties of getting one brand to talk to another or trying to coordinate information between different FMIS platforms. Later this year AgGateway plans to roll out a tool to help streamline this process and enable growers to really start creating meaningful information they can use to drive fact based decisions in their precision farming operations.

So whether is it is leveraging long standing partnerships with precision farming companies, looking for new innovative technologies to integrate into AGCO machines or participating with groups working to standardize the data flow in the precision agriculture world, it is an exciting time to be involved in precision agriculture. By focusing on partnerships and openness, in addition to its own technological advancements, AGCO is positioned to be a leader in the greatest advancement in agriculture since the introduction of the internal combustion engine.

To learn more about the Fuse strategy, and read our latest news and announcements, visit


Ben Craker is a Manager for AGCO’s Advanced Technology Solutions group, focusing on Global Partnerships and Standards for Fuse Technologies. Connect with Ben on Twitter @crakerb.


AgCommand®: Keeping Customer Benefits in Mind

By Vic Rexroade

Released in 2010, AGCO’s AgCommand® solution has been a leading edge farm equipment data recording tool that helps users optimize fleet performance, monitor operating costs and generate reports. Since AgCommand’s release and adoption into the telematics market we have learned a lot from AgCommand’s utilization in the ag industry from our users and dealers. AgCommand is an ever evolving product, and expanding on what we’ve heard from our user base, this past November we released more updates to the website and mobile app.


Visit to learn more about AgCommand® and the AgCommand mobile app.

The current challenge to gathering so much data from an advanced piece of AGCO equipment is how we interpret this data and make it more user friendly. Our solution to this in our November update was to renovate and simplify the user interface in the AgCommand website and mobile app to help each look and feel more appealing to our AgCommand users. We also implemented an automatic Weekly Status Report that will deliver to users a quick snapshot of vehicle productivity, performance, and maintenance. We have also restructured a few of our reports to help users understand data coming from the machine more clearly. By leveraging AGCO’s strength and experience in telematics, we can help our customers optimize their entire fleet and operation, even if they can’t be on site with every machine 24/7.

Be on the lookout for more exciting AgCommand updates in 2015, which will feature enhanced dealer capabilities to better serve our customers’ needs for uptime and efficiency.

To learn more about FuseTM Technologies, visit


Vic Rexroade is a Senior Product Management Specialist for AGCO’s Advanced Technology Solutions group, focusing on Telematics and Data for Fuse Technologies.


Exciting New AGCO Partnership Promises Breakthrough Innovation

As part of the FuseTM Technologies “open approach” to precision farming, AGCO has maintained a focus on developing new industry partnerships as well as expanding existing partnerships – all to provide our customers with the best possible solutions. Recently, AGCO and Appareo Systems have agreed to enter a joint venture, building on the existing Intelligent Agricultural Solutions (IAS) business structure, to allow for breakthrough agricultural innovation. This collaboration will focus on the need for more advanced electronic technology centered around data collection, wireless communication, advanced sensors and intelligent machine control.  AGCO and Appareo joint venture

The joint venture will develop technology for advanced machine control systems, sensing applications, automated subsystems, machine prognostics and machine health monitoring, specific protein and grain control systems, and development of innovative electromechanical devices and systems. This will provide AGCO and Appareo Systems a key vehicle to deliver advanced technology and equipment management solutions, supporting a variety of crop types and markets globally.

“Global agriculture is going through a period of revolutionary change. The need for more advanced electronic technology focused on data collection, wireless communication, advanced sensors/sensor fusion and intelligent machine control has grown exponentially. As we continue to build on AGCO’s Fuse strategy, we intend to leverage the new partnership with Appareo as a key driver in building the most adept and most open data system available to the industry”, said Eric Hansotia, Senior Vice President, Global Harvesting, Advanced Technology Solutions (ATS). “As the agricultural industry shifts, there is a greater need for more advanced technology, and we anticipate that this partnership will provide breakthrough innovation making our customers more profitable while supporting their mixed fleet operations.”

Visit to learn more about Appareo’s developments in agriculture.

For more information about the Fuse Technologies open approach, click here.

To see the full press release about the new joint venture between Appareo and AGCO, click here.

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