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Fuse Technologies From Massey Ferguson Spans The Globe

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is proud to announce AGCO’s Fuse Technologies fitted to high horsepower tractors from Massey Ferguson are now in use across all five continents with the delivery of a new MF 8737 to Australia.

The 370hp (400hp max) flagship tractor from the MF 8700 range has been fitted with AGCO’s Auto-Guide™ 3000 steering system and AgCommand™ telemetry system. It will be used for tillage and controlled traffic farming applications at a large farming enterprise near Melbourne.

Guillaume Dutartre, Campbell Scott and Aymeric Vaudez

Guillaume Dutartre, Campbell Scott and Aymeric Vaudez

Powered by a six cylinder, 8.4 litre AgcoPower engine, the MF 8737 features the Dyna VT stepless transmission with Dynamic Tractor Management, and is ideal for the most demanding farming tasks.

Massey Ferguson has dedicated sales and service specialists for Fuse Technologies in Australia, and this tractor joins other high tech units working as far afield as Japan and South America.

“Massey Ferguson is one of the world’s best known farm machinery brands and we have been helping farmers across the globe become more efficient and more productive for years” commented Campbell Scott, Director Sales Engineering and Brand Development. “Auto-Guide™ 3000, available to MF users via AGCO’s Fuse Technologies, is helping farmers now all around the world to cut costs and farm in a more efficient way.”

Fuse Technologies helps minimise downtime while improving the overall farm enterprise through wireless connectivity and diagnostic services.

Auto-Guide™ 3000 is a full featured, hands free steering system capable of delivering sub-metre, decimetre, and centimetre accuracy. Guidance systems are proven to offer an average of 12% in fuel savings, as well as savings in inputs and labour.

The AgCommand™ telemetry system is a leading edge data recording and transmission tool that optimises fleet performance by monitoring and reporting vehicle position, history and status, and is viewable on a desktop computer, laptop or tablet.

Massey Ferguson’s Fuse Technologies specialist Aymeric Vaudez explains: “On large farming enterprises, AgCommand™ telemetry allows managers to track tractors working remotely, and monitor service information to ensure that such important power units can perform to the optimum.”

“Businesses can also use AgCommand™ to assess the productivity of farming operations and identify any drop in efficiency so that performance can be improved.” adds Guillaume Dutartre, Marketing Specialist for Massey Ferguson Technology.

Sharing AGCO’s Precision Farming Technology Offering with Customers Around the Globe

FuseTM Technologies had a comprehensive presence at tradeshows around the globe late summer and fall this year. AGCO customers had a chance to interact with current precision farming technology products, talk with Fuse experts, and hear a little about what to expect from AGCO technologies in the future.

Fuse Technologies tower at Farm Progress Show

The augmented reality experience at Farm Progress Show 2014

The North America region represented Fuse Technologies at several shows – often despite unseasonably chilly and rainy weather conditions. Fuse was in attendance at InfoAg, MAGIE Show and Husker Harvest Days, and the sun came out just in time at Ohio Farm Science Review for successful field demonstrations using Auto-GuideTM 3000 and FieldStar® II. A visit to the virtual farm through the augmented reality experience at Farm Progress Show was a big hit with show attendees. You can see a sample of the full Farm Progress Show 2014 experience here.   Fuse was also represented at the United States capitol at CAPA’s (the Coalition for the Advancement of Precision Agriculture) inaugural Precision Ag Forum in September. Read more about that event here.

Expointer MF and Valtra technology

Massey Ferguson and Valtra technology stands at Expointer in South America

In South America, Expointer had interactive Fused Farm displays, representing AGCO’s technology solutions for Massey Ferguson and Valtra. The Fuse strategy was presented in an exclusive area of the stand for both brands. The essence of the strategy was displayed by a touch screen totem, showing all of AGCO’s technology products, the product benefits to customers, and AGCO’s vision for precision agriculture in the future. The technology stands also featured a video wall that showed customer testimonies, discussing the positive points of having AGCO technology products (guidance, telemetry, etc.) in his machine. Another attraction was the AgCommand App simulator, also running in a touch screen totem, where customers could check some of the benefits of the system. In general customers provided very positive feedback about AGCO’s Fuse initiative.

Technology job fair Brazil

Job fair attendees in Brazil could learn about Fuse Technologies and the precision farming industry

Between the 15th and 16th September, over 1,000 Mackenzie University students visited the AGCO stand during a Job Fair sponsored by the university – one of the largest and most traditional of Brazil. At the AGCO stand, students could learn about the evolution of technology in the field, interacting with the Fuse Technologies totem. AGCO´s professionals explained our global connectivity strategy, positioning our company as a leader in the development of technologies focused on farmers.

Learning about Massey Ferguson technology solutions at Vision of the Future

Learning about Massey Ferguson technology solutions at Vision of the Future

On the opposite side of the globe, the Massey Ferguson Vision of the Future events were held in the Asia Pacific (APAC) and the Europe, Africa, Middle East (EAME) regions. In Europe, the Fuse message was an integral part of cutting-edge technology conversations such as the latest in drone technology. Onsite demonstrations showed how guidance, telemetry and ISOBUS compatibility can allow Massey Ferguson customers to produce more with less. EAME hosted a Fendt Field Day as well, and recently participated at Agrosalon in Russia. At each event, customers had the opportunity to interact with AGCO technology products and learn more about the Fuse connected strategy. The 2014 tradeshow season will conclude with EIMA (International Agricultural and Gardening Machinery Exhibition) in Italy in November.

In addition to the unveiling of several new Massey Ferguson tractor models, Massey Ferguson Vision attendees in Australia were educated about the Fuse Technologies strategy and what to expect from AGCO technology products in the future. You can read more about the Australia event here. APAC also hosted a Massey Ferguson customer event.

To see more photos from recent events, visit our Facebook page.

To learn more about Fuse Technologies, click here.

The Fuse Contact Center Team: Supporting Our Customers Through the Entire Crop Cycle

As a supplement to the precision farming product support offered by our dealers, the FuseTM Contact Center is focused on providing the best experience for our customers. Supporting products such as AGCO’s guidance systems, telemetry tools including AgCommand®—and others—our team is extensively and continuously trained and certified to guarantee we can deliver the best support to our customers around the globe.

Fuse Contact Center agents

The Fuse Contact Center team is trained to assist customers with setup, calibration, and operational support on AGCO precision farming technology products.

Delivering support in a timely manner is critical in the agriculture business. Customers often call when they are in the middle of an operation. Having an expert to guide customers step-by-step on how to perform a specific task when they need the assistance can greatly reduce their downtime.

Providing this level of service is an important strategic initiative for AGCO, but what matters the most is what our customers think. Here is what some growers are saying about their experiences with the Fuse Contact Center:

 

When I call I get the same guy every time. So I don’t have to go through the same story again.
-Terry H., Iowa, USA

The Fuse Contact Center called me back in a couple days to make sure my problem was resolved!
-Carl S., Arkansas, USA

“I needed help with settings on the GPS. They understood what I was talking about. Give it a try.”
-Colin L., Ontario, Canada

 

The Fuse Contact Center is open seven days a week, nineteen hours a day. Customers can call toll-free within their local region and receive support in eleven languages. Live chat is also available.

The Fuse Contact Center is a key part of the Fuse Technologies strategy to provide growers with the expertise and answers to run their operation more efficiently. Visit AGCOtechnologies.com to view a complete list of regional toll free numbers, products and supported languages.

New AGCO Dealer Dedicated to Supporting Innovation in Local Farming

Traction AG Horsham

Traction AG Horsham

Farmers and contractors in the Wimmera region of Western Victoria, Australia have a new partner supporting their businesses.

Traction AG has been appointed as the AGCO Dealer for the export focussed broad acre district that produces cereal, pulse and oilseed crops as well as some livestock.

New Dealer Principals Kym Grosser, Frank Delahunty and Peter Blair combine a vast range of expertise with backgrounds in engineering, machinery sales, business and farming. The Traction AG team have over 150 years of experience and are passionate about machinery that delivers performance, efficiency and productivity.

Celebrating the opening of the Horsham premises, 160 local farmers and contractors were invited to enjoy a social evening and meet with the Traction AG staff and AGCO representatives.

The event was a great opportunity for attendees to see the exciting AGCO range of products and speak with Traction AG staff and AGCO representatives about innovations and technology that can help them drive efficiencies in their farming operations.

TractionAg_1

Will de Fégely – Business Manager , Kym Grosser – Director and Head of Sales & Heath Miller – Farm Machinery Sales Manager

AGCO Area Sales Manager West Victoria, Chris Browne was impressed with the increasing interest in efficient farming practices.

“It was great to see some new and familiar faces at the event and hear a lot of positive views on the increasing importance of technology and improved efficiencies in farming practices in the Wimmera region. There is a lot of enthusiasm for products that tick all the boxes in broad acre farming which is increasingly about economies of scale”, said Chris Browne,

Traction AG Business Manager Will de Fégely was keen to catch up with guests and also spoke of the increasing significance local farmers are giving to efficient farming systems

“It was a good opportunity for farmers to meet our staff and get a look at our new premises as well as the range of AGCO products. The region has increasing demand for technology that will drive down costs in broad acre farming. With our Horsham and Nhill branches, we are looking forward to meeting this demand for a complete product range that exceeds the expectations of customers and is backed up by reliable service support and a global parts network”, Will said.

Traction AG is set to open their Nhill branch in October during the Nhill Show. The team is looking forward to a bright future supporting the Wimmera farming community with products and service support that meet the demands of modern operators in the region.

On-Farm Data Security

In this new era where mass amounts of data are being compiled on the farm and off, growers want to know they have control. But, that’s not a given.

In this new era where mass amounts of data are being compiled on the farm and off, growers want to know they have control.

In this new era where mass amounts of data are being compiled on the farm and off, growers want to know they have control.

“It’s still a bit of the wild, wild west right now,” says Joe Russo, who helped pioneer what would become precision farming 28 years ago as an agricultural meteorologist at Penn State University. “The sharing of information can be good or bad, but those responsible for generating the data—the farmers—their permission should be required for any use.

“Your data is your most important source of information,” says Russo. “It defines you, and represents your economic position and intellectual property. There is no doubt in my mind who owns it.”

Ownership notwithstanding, who can use that data is often subject to less-than-transparent practices. Consider that many companies, including some agricultural equipment manufacturers, bury an “opt out” clause in the fine print of documents concerning a purchase or service agreement. In such cases, the onus is on the customers, who must search for and find such a clause, then purposefully decline in order to maintain their privacy. If not, the company providing the equipment or service can use or even share a farm’s data with third parties.

The inverse of that practice, one employed by all AGCO brands, is to ask the customer to opt in to share data. “We don’t allow ourselves to have access to the customer’s information without approval,” says Jason O’Flanagan, senior marketing specialist for AGCO’s Advanced Technology Solutions (ATS).

“We’ve isolated ourselves so the farmer trusts in the fact AGCO is there as an assistant along the way,” says O’Flanagan, noting that if the customer gives AGCO permission to use the data, the dealer and company can monitor the operation of their machinery, helping with maintenance and warning of possible problems. He adds that the collection of such data, by sharing it with AGCO engineers, also helps develop innovations faster.

Knowing up front who has access to your data is imperative, says O’Flanagan. “Would you give just anyone your W-2 or your tax return?” he asks. “Ninety-nine-point-nine percent of people would say ‘No.’ When someone else takes your yield and application maps, and planning maps, you are giving them a complete view of how your farm works. You need to know who has that information, and you need to trust them to use that data carefully.”

For more, see http://www.myfarmlife.com/advantage/data-security-on-the-farm/.

To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcotechnologies.com/.

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