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New AGCO Dealer Dedicated to Supporting Innovation in Local Farming

Traction AG Horsham

Traction AG Horsham

Farmers and contractors in the Wimmera region of Western Victoria, Australia have a new partner supporting their businesses.

Traction AG has been appointed as the AGCO Dealer for the export focussed broad acre district that produces cereal, pulse and oilseed crops as well as some livestock.

New Dealer Principals Kym Grosser, Frank Delahunty and Peter Blair combine a vast range of expertise with backgrounds in engineering, machinery sales, business and farming. The Traction AG team have over 150 years of experience and are passionate about machinery that delivers performance, efficiency and productivity.

Celebrating the opening of the Horsham premises, 160 local farmers and contractors were invited to enjoy a social evening and meet with the Traction AG staff and AGCO representatives.

The event was a great opportunity for attendees to see the exciting AGCO range of products and speak with Traction AG staff and AGCO representatives about innovations and technology that can help them drive efficiencies in their farming operations.

TractionAg_1

Will de Fégely – Business Manager , Kym Grosser – Director and Head of Sales & Heath Miller – Farm Machinery Sales Manager

AGCO Area Sales Manager West Victoria, Chris Browne was impressed with the increasing interest in efficient farming practices.

“It was great to see some new and familiar faces at the event and hear a lot of positive views on the increasing importance of technology and improved efficiencies in farming practices in the Wimmera region. There is a lot of enthusiasm for products that tick all the boxes in broad acre farming which is increasingly about economies of scale”, said Chris Browne,

Traction AG Business Manager Will de Fégely was keen to catch up with guests and also spoke of the increasing significance local farmers are giving to efficient farming systems

“It was a good opportunity for farmers to meet our staff and get a look at our new premises as well as the range of AGCO products. The region has increasing demand for technology that will drive down costs in broad acre farming. With our Horsham and Nhill branches, we are looking forward to meeting this demand for a complete product range that exceeds the expectations of customers and is backed up by reliable service support and a global parts network”, Will said.

Traction AG is set to open their Nhill branch in October during the Nhill Show. The team is looking forward to a bright future supporting the Wimmera farming community with products and service support that meet the demands of modern operators in the region.

On-Farm Data Security

In this new era where mass amounts of data are being compiled on the farm and off, growers want to know they have control. But, that’s not a given.

In this new era where mass amounts of data are being compiled on the farm and off, growers want to know they have control.

In this new era where mass amounts of data are being compiled on the farm and off, growers want to know they have control.

“It’s still a bit of the wild, wild west right now,” says Joe Russo, who helped pioneer what would become precision farming 28 years ago as an agricultural meteorologist at Penn State University. “The sharing of information can be good or bad, but those responsible for generating the data—the farmers—their permission should be required for any use.

“Your data is your most important source of information,” says Russo. “It defines you, and represents your economic position and intellectual property. There is no doubt in my mind who owns it.”

Ownership notwithstanding, who can use that data is often subject to less-than-transparent practices. Consider that many companies, including some agricultural equipment manufacturers, bury an “opt out” clause in the fine print of documents concerning a purchase or service agreement. In such cases, the onus is on the customers, who must search for and find such a clause, then purposefully decline in order to maintain their privacy. If not, the company providing the equipment or service can use or even share a farm’s data with third parties.

The inverse of that practice, one employed by all AGCO brands, is to ask the customer to opt in to share data. “We don’t allow ourselves to have access to the customer’s information without approval,” says Jason O’Flanagan, senior marketing specialist for AGCO’s Advanced Technology Solutions (ATS).

“We’ve isolated ourselves so the farmer trusts in the fact AGCO is there as an assistant along the way,” says O’Flanagan, noting that if the customer gives AGCO permission to use the data, the dealer and company can monitor the operation of their machinery, helping with maintenance and warning of possible problems. He adds that the collection of such data, by sharing it with AGCO engineers, also helps develop innovations faster.

Knowing up front who has access to your data is imperative, says O’Flanagan. “Would you give just anyone your W-2 or your tax return?” he asks. “Ninety-nine-point-nine percent of people would say ‘No.’ When someone else takes your yield and application maps, and planning maps, you are giving them a complete view of how your farm works. You need to know who has that information, and you need to trust them to use that data carefully.”

For more, see http://www.myfarmlife.com/advantage/data-security-on-the-farm/.

To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcotechnologies.com/.

New Fuse Technologies Website Provides Comprehensive Information In One Convenient Place

Fuse Technologies new websiteAGCO is excited to announce the launch of the new and improved Fuse™ Technologies website. The updated site provides more in-depth information related to the Fuse strategy and our technology products, supplementing the technology information on our brand websites today.

The new Fuse website will continue to provide strategic information about Fuse, plus several new features:

  • A new Support and Training section to assist customers with setup, calibration and operation of AGCO technology products
  • A listing of all AGCO technology products in one convenient location
  • Current news stories and upcoming events related to Fuse
  • A mobile friendly site experience: learn about Fuse on your desktop, tablet or mobile device
  • Information about the Fuse Contact Center
  • Easy access for customers to visit their brand website or contact their local dealer

Plans for expanding the Fuse site are already underway. Stay tuned for updates through the end of this year.

The Fuse website will continue to evolve as a resource to support our customers, our brands, our sales teams and our dealers. Visit www.agcotechnologies.com to explore the new site today!

DuPont Pioneer and AGCO Partner to Wirelessly Deliver Real-Time Farm Management Info

Since the launch of the Fuse Technologies platform in 2013, a key goal of the Fuse connected strategy has been to increase and enhance industry partnerships. By taking an open approach to development and partnerships, growers can work with service providers of their choosing. This gives growers more control of how they manage their operations, helping them to make better decisions.

DuPont Pioneer and AGCO recently announced a global collaboration to bring wireless data transfer technology solutions to farmers in leading agricultural markets, including the United States, Canada, Brazil and key European countries. The agreement will allow seamless interface of data and farm management information between AGCO equipment and EncircaSM services, the new whole-farm decision solutions offering from Pioneer that is designed to help growers improve their productivity and profitability.

Growers can choose to have data collected through AGCO’s VarioDoc, TaskDoc and AgCommand® systems wirelessly transferred to Pioneer EncircaSM services. AGCO’s VarioDoc and TaskDoc are task file management systems that allow growers to conveniently and securely transfer task files between their farm machines and office without the need for a data card, portable memory drive or the physical transfer of devices.

For more information about Fuse Technologies and AGCO’s new connected strategy, visit www.agcotechnologies.com.

To learn more about how AGCO is collaborating with DuPont Pioneer to bring this technology to market, see the full press release here.

AGCO Discusses the Future of Precision Farming on 21st Century Television

Since the launch of AGCO’s FuseTM Technologies strategy last summer, Fuse has continued to gain traction in global media—from product announcements to new strategic partnerships.  Last month, Eric Hansotia, Senior Vice President Global Harvesting and Advanced Technology Solutions (ATS), and Matt Rushing, Vice President of Product Management, ATS and Electronics Functional Group globally, discussed the future of precision farming and the challenges facing today’s growers on 21st Century Television.

AGCO Fuse Technologies on 21st Century Television

AGCO’s own Eric Hansotia & Matt Rushing discuss the future of precision farming on 21st Century Television.

21st Century Television is an award winning business show that provides its business viewers an in depth opportunity to find solutions to industry problems from some of the top business leaders from across the world. With more than 5000 companies participating on over 500 shows, 21st Century Television airs on cable networks that reach over 100 million viewers worldwide. The Fuse Technologies segment aired in nearly 50 countries across 4 continents.

On the show, Eric and Matt provided an overview of Fuse Technologies—AGCO’s global corporate initiative that addresses all aspects of precision farming technology and how farmers can optimize their operations through AGCO products and new services. They discussed how improvements in precision farming technology will be key for solving today’s farming challenges.

To view the video, click here. For more information about Fuse Technologies, visit www.agcotechnologies.com.

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