Posts Tagged ‘Fuse Technologies’
To help producers overcome farming’s many challenges—as well as adapt to favorable market conditions—AGCO has recently introduced Fuse® Connected Services. Backed by AGCO Parts, AGCO Service and AGCO Advanced Technology Solutions (ATS), Fuse Connected Services combines the right machines, technology, parts, service and support to help customers optimize their operations and maximize uptime. It is a key delivery mechanism of AGCO’s overall approach to precision agriculture.
According to Eric Hansotia, senior vice president, global crop cycle, ATS and dealer tech support at AGCO, Fuse Connected Services is designed to help growers improve overall farm efficiency through preventative maintenance, machine condition monitoring and year-round consultation—all of which are designed to lower input costs, increase equipment uptime and improve yields.
“Using Fuse Connected Services, a producer can control and/or monitor his entire operation, either on his own or with the help of his AGCO dealer. This means making sure machines are up and running when they need to be, coordinated in the right place at the right time, with a seamless ability to use and transfer data,” Hansotia explains, noting that two levels of Fuse Connected Services will be introduced through North American AGCO dealers over the next three years.
Level one of the new service enables customers to conduct self-monitoring, data transfer and operation support from the global Fuse Contact Center via phone, live chat and email. The second-level package offers proactive, remote condition monitoring by dealer experts, off-season inspections and reviews, operational consultation and operator training.
“Unlike some manufacturers,” explains Hansotia, “AGCO believes that machines and precision farming systems need to ‘talk’ to each other, no matter the color. Consequently, Fuse provides mixed-fleet farming operations with improved access to farm data and better connections to trusted service providers.”
Plus, says Hansotia, AGCO not only understands the producer’s need to choose the partners that work best for his or her operation, the company also respects the right to data privacy. “Fuse is also the only solution that provides two distinct data ‘pipes’—one for machine data and one for agronomic data,” he says. “Farmers don’t have to share their farm data with AGCO to use our products or connect with other trusted partners.
“At AGCO,” Hansotia continues, “we acknowledge that the grower owns all equipment and crop data generated by his or her equipment. Through Fuse Connected Services, we want to make sure our customers have the best tools and support to manage their operations via whatever product or partner they choose.”
By: Amanda Wemette
Precision agriculture technologies can provide multiple benefits to producers through input savings, improved time, labor and equipment management, and environmental benefits. Automatic section control (ASC) technology, available for use on sprayers, planters, spreaders, and other application equipment, works by automatically turning sections of equipment off in areas where inputs have been previously applied or in unwanted zones (e.g. environmentally sensitive areas such as grassed waterways).
Research at Auburn University found that ASC can provide a 4.3% average savings on inputs with a payback period of less than 2 years for most application equipment. These savings are a result of reduced overlap at headlands and within point rows. In return, farmers can expect savings between $1.50/ac/yr to $25.00/ac/yr for this technology depending upon crop, management, and field shape and size.
Automatic guidance systems, which reduce overlap and input usage, can save approximately 10% on input savings with farmers seeing a possible 15% to 30% overall savings when using both ASC and automatic guidance systems together. Additional benefits of automatic guidance systems include reducing the concentration time needed during driving, which in turn leads to less fatigue and an increased ability to focus on other tasks.
Yield maps can be used not only to evaluate current and new management practices, but also as a data source for development of site-specific management strategies (e.g. management zones, variable-rate seeding and nutrient prescription maps, etc.).
Furthermore, the adoption of variable-rate technology to vary inputs can provide additional savings and yield benefits to producers by placing the ideal amount of inputs in the right place.
With machine and fleet management, you gain a higher level of understanding about the efficiency, performance and logistics of your entire operation from a computer or mobile device – putting fleet and asset information at your fingertips and enabling you to make big-picture decisions about your operation.
Amanda Wemette is a Sr. Marketing Communications Specialist for AGCO’s Advanced Technology Solutions group, focusing on bringing AGCO’s Fuse precision farming technologies and services to market . Connect with Amanda on Twitter @AmandaWemette.
To see the benefits of precision agriculture, try our simple payback calculator.
For more information on AGCO’s precision farming products, data management policy and Fuse Connected Services, please visit www.AGCOcrop.com/Fuse.
By: Ben Craker
Recently I had the opportunity to talk with Kevin Harwood and Ryan Considine, the hosts of Mutual Mobile’s Tech Table podcast. Mutual Mobile is a consulting firm specializing in mobile solutions and is one of AGCO’s key partnerships for delivering best-in-class precision farming technology solutions to AGCO’s customers and dealers. Normally the podcasts feature guests discussing topics related to Android, iOS, the web and where new technology is headed. For my recent visit the hosts branched out a little to learn how farm technologies are changing, and the impact the Internet of Things (IoT) will have on the day to day life of the average farmer. We talked about how products like Auto-Guide™ and VarioGuide have become must-haves for farm operations of nearly any size.
Data, of course, was a main topic of discussion. We talked about the coming evolution in the way farms are managed, such as how innovative products like Go-Task™ and VarioDoc allow farmers to get information to and from machines easily so they can pass it securely to the software tools and trusted advisors they choose. Enabling data to flow to the right places for quick and accurate analysis will enable growers to manage their fields on a nearly plant by plant basis. We also discussed how the stream of information coming off machines and into tools like AgCommand® will allow new levels of uptime and productivity. Should farmers elect to share this machine information with their dealers, a new level of uptime can be unlocked through remote monitoring and analysis of machine performance.
So if you are interested in technology and the future of farming from data to drones, check out the February Tech Table podcast from Mutual Mobile to see what we discussed. There is also a great archive of other podcasts covering a wide variety of technology innovation with topics like the connected car, the Internet of Things and technology in healthcare.
For more information about Fuse, AGCO’s open approach to precision agriculture, visit www.AGCOcorp.com/Fuse.
Ben Craker is a Manager of Product Management Data, Partners and Standards for AGCO’s Advanced Technology Solutions group. Connect with Ben on Twitter @crakerb.
By Abby Burton
AGCO was invited to testify in front of the House Agriculture Committee that took place October 28, 2015. In announcing the Full Committee public hearing, Big Data and Agriculture: Innovation and Implications, Chairman K. Michael Conaway explained that the hearing would be a forum for stakeholders to explain what big data means to their business and how it is changing the agriculture marketplace.
As one of five expert witnesses, and representing the only machinery company on the panel, Matt Rushing, vice president, Global Advanced Technology Solutions (ATS) Product Line at AGCO, offered perspective into the area of agriculture data: what it is, the potential it holds for helping growers increase productivity, some challenges the industry faces and, most importantly, the exciting opportunity to help growers leverage their data effectively.
In Rushing’s written and verbal testimony on behalf of AGCO, he explained how new, precision agriculture technologies are creating tremendous amounts of data that has so far not been utilized by most growers. Being able to harness this generated data has the potential to be the next big driver in productivity gains. Smart, connected machines and growers’ ability to effectively manage and use farm data is at the forefront of the next farming revolution. With these changes, states AGCO’s testimony, shared standards for accessing, processing and ownership of this data must be agreed upon.
The testimony highlights some challenges, and what AGCO is doing in the space. With challenges such as technical barriers and adoption, it is up to leaders in the ag industry to develop and advocate for technology that achieves a secure, standardized yet adaptable environment, and keeping data sharing choices open, so growers can use it how they want to maximize its potential. Ownership is a key piece of farm data discussion. AGCO asserts that the farmer owns and should have control and responsibility for the data generated by his or her operation. In an effort to further respect growers’ data privacy choices, AGCO has separated its data pipelines; one for machine data, and on for more sensitive agronomic data. The agronomic data pipeline is not aggregated, evaluated or stored by AGCO other than to facilitate the transfer between the machine and the software chosen by the grower.
“Agriculture data is the ultimate grower tool to minimize risk and increase profitability while enabling them to become better stewards of the land,” said Rushing in the testimony. “AGCO’s focus is on helping growers make sense of their data, and we were honored to be asked to testify representing the machinery side of the industry,” he said.
AGCO’s testimony closes in saying it is an exciting time to be a part of the agriculture industry, and calls attention to “an unprecedented level of cooperation among farmer advocacy groups, industry associations, biotech companies, equipment manufacturers and technology providers – all coming together to help growers utilize data to feed the world.”
To download a white paper of Matt Rushing’s testimony, click here.
Click here to view the recorded hearing.
For more information about Fuse, AGCO’s open approach to precision agriculture, visit www.AGCOtechnologies.com.
Abby Burton is a marketing communications specialist for AGCO’s Advanced Technology Solutions group, focusing on delivering the Fuse message to customers, dealers, employees and investors.
By Ben Craker
A key aspect of the Fuse strategy is to seek out new and innovative technologies to integrate into machines. AGCO understands how quickly new technologies change and develop. This means no one company will be able to provide all the different solutions farmers will want on their own. Partnering allows AGCO to focus on developing core machines and on technologies that have become integral to the machine. A good example of this is the recent announcement for the new VarioGuide and Auto-Guide systems. We have taken the approach that no one will be better at steering a machine built by AGCO than AGCO. However, we are not experts in the development of GNSS receivers, so we have partners like NovAtel, Topcon, and Trimble to provide industry leading receivers with their own unique features that connect into the AGCO machines and technology products.
Following the Fuse open partnering strategy, earlier this month a team from AGCO, including Chris Rhodes and Ben Craker from Advanced Technology Solutions and Darren Goebel from Global Crop Care, traveled to Silicon Valley to meet with a variety of tech startups that are focused on agriculture. The Royse Law Firm has created an incubator for these new companies to help them take their innovative ideas to market. Silicon Valley is perhaps the global epicenter for innovation but often the creative people, who have developed a new product or service, don’t have the funding or industry experience to grow their business beyond a fairly small scale. This is where Roger Royce and his “incubator” come in. The AgTech Innovation Network connects startup businesses with potential investors or partners like AGCO to help companies get past the new-idea phase and into the market.
As AGCO looks to the horizon and the next technologies that will change the way farms operate, startups in Silicon Valley will likely play a big role. Through participation with the groups like the AgTech Innovation Network and Farm2050, AGCO will learn about these emerging technologies first hand and integrate them into products promptly to help growers become more productive, efficient and sustainable. At last week’s meeting AGCO made connections with companies in areas from fleet and employee management, to food freshness monitoring and traceability, to enhanced wireless communications in remote areas and localized weather information.
While not every product or service fits exactly into the current AGCO portfolio, many of them could be adapted to provide new and exciting tools for growers with AGCO equipment. For instance, some of the sensor technology developed for a robotic fruit harvester may have other uses in application equipment. This is part of the purpose of the incubator, to expose the products to different people who may have slightly different viewpoints on what they could be best used for, or what markets would really see a demand for the technology. It was a very exciting meeting with a lot of companies for the AGCO partnering team to follow up with on future possibilities.
Ben Craker is a Manager for AGCO’s Advanced Technology Solutions group, focusing on Global Partnerships and Standards for Fuse Technologies. Connect with Ben on Twitter @crakerb.