Posts Tagged ‘Fuse Technologies’

Harnessing the Power of Data as a Service Enabler

If you haven’t noticed, data is a pretty hot topic in the agricultural industry right now. With the rapid growth and adoption of precision farming products such as guidance, telematics, rate and section control, etc. – there has been, in parallel, a massive amount of data generated from global farming operations resulting from the outputs of these products. All of this data has created a wealth of opportunity for growers, agronomists, manufacturing companies, and other invested parties. However, many players in the Ag industry are still working to understand the best ways to utilize this data, so that these emerging opportunities can be fully realized.

Depending on where you sit in the realm of agriculture, there are different types of farm data that can be used in different ways to generate useful information. In the case of AGCO (being a machinery producer), we have identified an area where we believe there is an opportunity for our customers, dealers and AGCO to all become better. Our main interest as a company is utilizing machine data as a service enabler for our customers. Last month, AGCO announced a new service program that it will be rolling out to all AGCO dealers over the next few years. This program is called Fuse® Connected Services, and utilizes data coming from AGCO machines (with the customer’s permission) to provide enhanced services to AGCO customers.

The new service offering is enabled through AGCO’s telematics product, AgCommand®, and is delivered in the form of three service package offerings. Examples of some services that are provided include:

  • Proactive condition monitoring (remotely)
  • Machine Alerts (based on AGCO recommended thresholds)
  • Machine performance and efficiency reviews (Off-season consultation)
  • Full management of machine maintenance
  • Technology review and seasonal training

Through use of machine data and AGCO’s network of resources, AGCO dealers are able to turn data into useful information that can be used to help customers run machines more efficiently, identify training needs, maximize uptime and more. The idea behind this is simple; managing a farm operation is a lot of work. The logistics and planning aspect of farminTech Tuesday Datag alone is enough to keep growers occupied. Having to worry about potential machine breakdowns, maintenance and operator training on top of that can hinder efficiency by taking time away from other value added activities a farmer is responsible for. AGCO dealers can help manage and monitor customer machines so that the customer does not have to worry about his/her machines and operators being ready to execute during crunch time, freeing the farmer to focus on agronomic decisions. Rather than selling customers a radio modem that gives them data points about their machines, AGCO dealers will provide them with services and information that result in actionable insights and recommendations based on the dealer’s expert analysis of the customer’s machine data. This will result in greater uptime, efficiency and profitability for our customers. It will also enhance the service capability of our dealers and even provide AGCO with another means to improve the quality and design of our machines.

The idea of using machine data as a service enabler has already been seen in other industries. Construction companies such as Caterpillar have been doing it for a while now. Telecommunications provider Verizon has a robust program in place for optimizing fleet operations, and has even started something similar in the automotive industry. Verizon’s Hum monitors your vehicle and lets you know if anything goes wrong. Furthermore, it will even recommend repairs and provide you with estimates as to how much the repair may cost.

Consider this—if companies such as Verizon have identified a market opportunity on consumer and commercial vehicles, imagine the opportunity in agriculture. For the most part, a vehicle gets you from point A to point B. Agricultural equipment does much more than that. Growers buy specific machinery to generate a return for their operation. Agricultural equipment is more so a tool than a vehicle. Thus, the value of maximizing the performance of that tool is quite important to owners as it more directly impacts their income and livelihood.
AGCO is taking a big step forward with Fuse Connected Services. We are already piloting this program today in NA, EAME and SA, with dealer availability beginning Q1 of 2016.

For more information on AGCO’s precision farming products, data management policy and Fuse Connected Services, please visit


Ryan Johnson is a Sr. Global Marketing Specialist for AGCO’s Advanced Technology Solutions group, focusing on bringing AGCO’s Fuse precision farming technologies and services to market .

AGCO Looks to the Future of Agriculture at the 2015 Farm Progress Show

Earlier this month, we traveled to Decatur, Illinois, for the 62nd Farm Progress Show—the largest outdoor farm equipment show in the United States. Our exhibit included a 61,000-square-foot scaled-down farm that showcased the newest innovations in farm equipment, crop life cycle demonstrations, and a productivity lab.

We introduced attendees to the SOLOTM AGCO Edition Unmanned Aerial Vehicle, the X-Edition Challenger tractor (a limited-edition, all-black model), our all-new 3300 Command Series corn heads, the Massey Ferguson 6600M Series tractors, and Fuse Connected Services.

Here are some of the highlights from the show:

Fuse Tower








Challenger X-Edition

Challenger X-Edition








Fendt 900 Series

Fendt 900 Series
























To view additional pictures from the AGCO Farm, check out our Facebook photo album.

If you weren’t able to visit us in The Prairie State, we’ll be at Husker Harvest Days in Grand Island, Nebraska, and Big Iron Farm Show in West Fargo, North Dakota, both September 15-17, and AGRITECHNICA in Hanover, Germany, November 10-14.

See AGCO’s Latest Innovations at Farm Progress Show

Farm Progress Show





2015 is the biggest year yet for technology in the history of AGCO, and we’re bringing our newest innovations to the Farm Progress Show! We’ll be introducing six new products and services as part of AGCO’s Fuse strategy. Come see how AGCO’s Fuse Technologies and technology-enabled services can help you:

  • Revolutionize the way you manage your operation
  • Make decisions based on actionable data
  • Eliminate guess work

Introducing a new approach to farm optimization

We’ve got a great lineup planned, including a 61,000-square-foot, scaled-down version of a farm to demonstrate how we’re tackling the complex challenges in farming. You’ll also have the opportunity to see the latest innovations from all of our brands.

Here’s a sneak peak at a few other highlights:

  • Live, Pre-Owned Equipment Certification
  • FUSE Observation Deck & Giveaway
  • Headland Management Demo Experience
  • And more!

Visit the Fuse Tower on the AGCO lot between Second and Third Street, at Central Progress Avenue.

Can’t make it to the Farm Progress Show? Follow us on FacebookTwitter and Instagram for show updates.

Rate and Section Control Technology Critical in the Next Wave of Precision Farming Evolution

By Matt Rushing

Rate and Section control technology is critical for farming in the future. Increasingly, it is becoming a requirement for farmers looking to reduce costs and improve yields. The adoption rate of this technology is high, but utilization is still low[1]. Why are farmers passing on the opportunity to lower their overall costs while also reducing negative impacts on the environment?  Education plays a major role, as does helping farmers understand what to do with the vast amount of data flowing from one stage of the crop cycle to the next.Rate and section control

Rate and section control is essential in controlling planting, seeding, pest management and nutrient application operations. Using Rate and Section control technologies such as Variable Rate Technology (VRT) and Automatic Section Control (ASC)  effectively allows the farmer to reduce overall costs by helping to avoid double applying inputs on areas the machine has already covered, as well as getting the right amount in the right place based on the field’s needs.

Variable Rate Technology (VRT):

  • Can help farmers optimize input costs by monitoring and varying different materials in the field to precisely plant seeds, apply fertilizer and chemicals based on prescriptions developed with the farmers trusted advisors
  • Variable rate systems also record how those inputs were applied. This information can then be used to create prescriptions for subsequent operations and track the effectiveness of different crop management strategies.

Automatic Section Control (ASC):

  • Avoid double coverage and eliminate wasted inputs due to overlap, field topography, soil conditions and obstacles
  • Makes managing headlands and pivot rows easier when planting and spraying
  • Allows spinner speed control for spreader application systems when applying fertilizer
  • Improves yield by preventing overcrowding point rows with plants when seeding

In planting, both of these technologies allow real-time monitoring of seeding or fertilizer delivery information and can help identify planter malfunctions by catching them early before they cause huge yield reductions. By seeing the results of singulation analysis, skips/multiples, spacing and quality of spacing, the farmer can make better decisions and implement corrective actions faster to improve overall efficiency and yield.

In spraying herbicides and pesticides, overlapping inputs increases chemical costs while risking potential harm to the environment. Effective use of these technologies also contributes to managing impacts to zones negatively affected by chemicals such as waterways and public areas. The reduced use of fuel and more economical application of fertilizer under precision agriculture indicate rate and section control technologies have the potential to play a huge role in reducing air and water pollution[2].

Rate and section control technology is one important piece of AGCO’s approach to precision agriculture, known as Fuse.  There are many opportunities for the industry and AGCO to teach and show the benefits of rate and section control technologies and encourage their adoption at a much faster rate through education and data management services.

To learn more about how AGCO is helping growers optimize operations and increase efficiency, visit


Matt Rushing is the Vice President for the Advanced Technology Solutions group (Fuse), responsible for AGCO’s Global ATS Product Line.




Training Days for the Fuse® Contact Center

By Jacob  Bates

6:00 AM: The alarm goes off for the first time.

6:45 AM: The alarm goes off for the fifth time.

8:07 AM: You find yourself in your classroom seat dreading the lecture you are about to receive, hoping that this isn’t the long awaited PowerPoint presentation that will lead to your demise.

9:24 AM: You find yourself slowly nodding off for your morning nap, the monotonous voice of your instructor providing a soothing tone that seems to induce a state of tranquility.

We all have fond memories of our mornings spent in the classroom from a young age, listening to the dull lectures where teachers and professors would dictate their intellectual knowledge to the students. (Well, maybe we tried to forget those parts.) But what we do remember are the exciting times when we got to actively engage in our learning and apply those seemingly boring theories in a hands-on environment. Those powerful learning opportunities allowed us to make use of intellectual concepts in a real world setting. In many cases the learning – or even the mistakes – that ensued was what stuck with us moving forward into our adult lives.

Fuse Contact Center Training 2

Fuse Contact Center agents get out of the classroom for interactive experiences in the field.

As adult learners, our learning process really isn’t much different than that of our youth. Recognizing these important educational concepts has helped AGCO’s Global Advanced Technology Solutions (ATS) Training team and other supporters within AGCO develop and implement a top-notch training platform for the agents at the Fuse® Contact Center. The Fuse Contact Center provides setup, calibration and operation assistance for customers using AGCO’s technology products. From the time an agent starts their role with the Fuse Contact Center, they are continuously educated. This begins with a solid foundation in the principles of Fuse Technologies products, AGCO’s machine and implements portfolio, and formal training in customer service skills.

Once this foundation has been laid, the agents take part in intensive field training activities where they have the opportunity to apply the concepts they’ve been learning in a real farming environment. As agents mature in their roles and areas of specialty within the group, the training continues to more advanced levels, allowing them to grow into the “expert” role for certain products that are supported. Back at the Fuse Contact Center the technologically advanced simulation systems allow the agents to maintain their skill level and provide the best support for customer calls.

Providing training in the field setting has been extremely rewarding. The constant level of enthusiasm and dedication that the agents show for Fuse Technologies is outstanding! They are always ready and excited to learn and apply new skills. This passion and product expertise has translated into world class customer service supporting operational, setup and calibration needs of customers using AGCO’s Fuse Technologies products – real people with real solutions, in real-time.


Jacob Bates is a Manager for AGCO’s Advanced Technology Solutions group, focusing on Global Service Training for Fuse Technologies. To learn more about the Fuse Contact Center, visit the Fuse website.


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