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Massey Ferguson Helps Showcase Innovations From a Small Island

Massey Ferguson helped provide a taste of British farming and food production to more than 250 leading journalists attending the International Federation of Agricultural Journalist’s Congress in North East Scotland.

‘Innovations from a Small Island’, the congress provided a packed programme of seminars, visits and events showcasing the UK’s world-leading farming, food and drink producers. As a principal sponsor of the event, Massey Ferguson ensured these influential writers and photographers from around the world not only learned about the UK advanced food and farming industry, but passed it on to their global farming audience.

DSC2279_ifajvisit_harvesting_mikemclarensfarmMassey Ferguson sponsored the ‘Market Makers’ farm tours that demonstrated how its equipment is being employed by producers of diverse range of crops and livestock north-east Scotland. These farms are renowned for the highest quality potatoes, fruit, berries and vegetables as well as cereals and beef and lamb.

“We are honoured to help showcase the work of some of not just Scotland’s, but Europe’s leading farmers,” says Campbell Scott, Massey Ferguson’s Director, Sales Engineering and MF Brand Development. “It was a pleasure to see how these leading journalists were eager to see these progressive, professional businesses and learn more about their knowledge of agriculture and see examples of the finest crop and animal husbandry.”

Winners Honoured in Food and Farming Industry Awards

In a glittering ceremony for the prestigious Food and Farming Industry Awards, Lorna Robinson of Cloughbane Farm Foods and Peter Mitchell of OSI Food Solutions were announced as winners in the Massey Ferguson-sponsored Retailer of the Year and Food Buyer of the Year.

Cloughbane - Retailer“As long-term supporters of these awards, Massey Ferguson is delighted to be part of the event for the 10th year,” said David Sleath, AGCO and Massey Ferguson sales director, UK and Ireland, who attended the ceremony.

The judges commended Lorna Robinson for a highly successful diversification project with the opening of a farm shop. The passion, innovation and commitment from family members and staff, their highly proficient grasp of marketing, advertising and brand-building made the Cloughbane Farm Foods shop an outstanding winner of the Retailer of the Year for 2014.

Food Buyer of the Year, Peter Mitchell emphasises that shortening the supply chain and building relationships with suppliers is the key to success for his profession. He has played an important part in helping businesses like McDonalds to manage a more efficient beef supply chain in order to demonstrate traceability and build confidence.

Helen Hyman of Farndon Fields Farm was named regional winner of the Food Buyer category.

“With their emphasis on entrepreneurial spirit and innovation, the awards encourage the development of new thinking and ideas into British food and agriculture – vital for the future of our industry,” David Sleath added.

Red Tractor, supported by Massey Ferguson, is launching an exciting new campaign

Red Tractor, supported by Massey Ferguson in the United Kingdom, is launching an exciting new campaign called Sunday Lunch Heroes, backed by ITV celebrity chef Dean Edwards.

Promoting quality food and sustainable farming, consumers in the UK are being asked to nominate their ‘Sunday Lunch Hero’ for a chance to win Sunday lunch cooked in their own home by Dean Edwards.

For more information on Red Tractor Scheme: www.redtractor.org.uk/sundaylunch
Why not follow the campaign on Twitter: @RedTractorFood

 

 

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