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Neat and nimble compact tractors from Massey Ferguson

Massey Ferguson is strengthening its position in the Compact tractor sector with the launch of two new models at the EIMA Show, Bologna. The 46hp, MF 1747 and 38hp, MF 1740 are available with either a hydrostatic transmission with cab, or in platform versions with a manual transmission.

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MF 1747 HC and 1740 HC models offer a fully hydrostatic transmission and are fitted with a full safety cab as standard. The three-range transmission is controlled electrically and operated by a floor pedal, along with a left-hand shuttle lever, providing fingertip direction changes. A cruise control button allows operators to set the forward speed, which is then maintained automatically.

The MF 1747 A and 1740 A models have a mechanical gearbox and come equipped with a ROPS platform as standard. The gearbox provides 12 forward and 12 reverse speeds, with Synchro reverse shuttle lever.

These versatile tractors meet the exacting demands of agricultural, amenity and horticultural users, offering the power and transmission choice to excel in a wide range of work with the hydraulic flow and control to handle modern implements with ease.

EIMA Show sees full public debut for new Global Series tractors

Italy’s EIMA Show will see the first fully-public showing of Massey Ferguson’s groundbreaking MF Global Series tractors.

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Backed by an investment of over $350 million and developed from a clean-sheet design, the  Global Series is a brand-new product line of 60-130hp tractors for worldwide markets.

Initially, two non-cab models  – the 82hp MF 4708 and 95hp MF 4709 – are being made available. The MF 4708 is designed for Africa and Middle East markets while the Euro-compliant MF 4709 has been launched for Europe. Cab models are also at an advanced stage of development and set for introduction within the next two years.

“Global in outlook but local in approach, these new workhorse tractors are creating much excitement amongst the farming community,” says Thierry Lhotte, Massey Ferguson Vice President Marketing Europe/Africa/Middle East.

“Featuring a modular design which can be adapted to suit the widest range of farm needs worldwide, they deliver exactly the right level of mechanisation and features for customers – from small livestock and mixed farming enterprises to specialist growers and large fleet operators. These breakthrough new models truly reflect Massey Ferguson’s global status and its vision for a new range of tractors for a new generation of farmers.”

MF 8737 wins Tractor of the Year finalist Award

Massey Ferguson is honoured to receive a Tractor of the Year 2015 finalist Award at the EIMA Show in Bologna, for its powerful MF 8737.

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“Massey Ferguson is always proud when our tractors are nominated by members of the jury, which is made up of experts from leading magazines across Europe,” says Campbell Scott, Director Sales Engineering & Brand Development.

“We are, however, not surprised that the MF 8737 was nominated for Tractor of the Year, because its predecessor the MF 8690, took the title in 2009. This was the first agricultural tractor to employ efficient, maintenance-free selective catalytic reduction (SCR) technology to control exhaust emissions.

“The MF 8737 builds on these very strong foundations, combining well-proven quality with new features to provide even better performance and productivity with outstanding fuel economy.”

The MF 8700 Series tractors are available in two levels of specification – Efficient or  Exclusive – to suit users’ businesses, budget and workload.

Sharing AGCO’s Precision Farming Technology Offering with Customers Around the Globe

FuseTM Technologies had a comprehensive presence at tradeshows around the globe late summer and fall this year. AGCO customers had a chance to interact with current precision farming technology products, talk with Fuse experts, and hear a little about what to expect from AGCO technologies in the future.

Fuse Technologies tower at Farm Progress Show

The augmented reality experience at Farm Progress Show 2014

The North America region represented Fuse Technologies at several shows – often despite unseasonably chilly and rainy weather conditions. Fuse was in attendance at InfoAg, MAGIE Show and Husker Harvest Days, and the sun came out just in time at Ohio Farm Science Review for successful field demonstrations using Auto-GuideTM 3000 and FieldStar® II. A visit to the virtual farm through the augmented reality experience at Farm Progress Show was a big hit with show attendees. You can see a sample of the full Farm Progress Show 2014 experience here.   Fuse was also represented at the United States capitol at CAPA’s (the Coalition for the Advancement of Precision Agriculture) inaugural Precision Ag Forum in September. Read more about that event here.

Expointer MF and Valtra technology

Massey Ferguson and Valtra technology stands at Expointer in South America

In South America, Expointer had interactive Fused Farm displays, representing AGCO’s technology solutions for Massey Ferguson and Valtra. The Fuse strategy was presented in an exclusive area of the stand for both brands. The essence of the strategy was displayed by a touch screen totem, showing all of AGCO’s technology products, the product benefits to customers, and AGCO’s vision for precision agriculture in the future. The technology stands also featured a video wall that showed customer testimonies, discussing the positive points of having AGCO technology products (guidance, telemetry, etc.) in his machine. Another attraction was the AgCommand App simulator, also running in a touch screen totem, where customers could check some of the benefits of the system. In general customers provided very positive feedback about AGCO’s Fuse initiative.

Technology job fair Brazil

Job fair attendees in Brazil could learn about Fuse Technologies and the precision farming industry

Between the 15th and 16th September, over 1,000 Mackenzie University students visited the AGCO stand during a Job Fair sponsored by the university – one of the largest and most traditional of Brazil. At the AGCO stand, students could learn about the evolution of technology in the field, interacting with the Fuse Technologies totem. AGCO´s professionals explained our global connectivity strategy, positioning our company as a leader in the development of technologies focused on farmers.

Learning about Massey Ferguson technology solutions at Vision of the Future

Learning about Massey Ferguson technology solutions at Vision of the Future

On the opposite side of the globe, the Massey Ferguson Vision of the Future events were held in the Asia Pacific (APAC) and the Europe, Africa, Middle East (EAME) regions. In Europe, the Fuse message was an integral part of cutting-edge technology conversations such as the latest in drone technology. Onsite demonstrations showed how guidance, telemetry and ISOBUS compatibility can allow Massey Ferguson customers to produce more with less. EAME hosted a Fendt Field Day as well, and recently participated at Agrosalon in Russia. At each event, customers had the opportunity to interact with AGCO technology products and learn more about the Fuse connected strategy. The 2014 tradeshow season will conclude with EIMA (International Agricultural and Gardening Machinery Exhibition) in Italy in November.

In addition to the unveiling of several new Massey Ferguson tractor models, Massey Ferguson Vision attendees in Australia were educated about the Fuse Technologies strategy and what to expect from AGCO technology products in the future. You can read more about the Australia event here. APAC also hosted a Massey Ferguson customer event.

To see more photos from recent events, visit our Facebook page.

To learn more about Fuse Technologies, click here.

MF 8700 Storms Into the Final!

The mighty 400hp MF 8737 – Massey Ferguson’s most powerful tractor ever – has stormed into the final of this year’s Tractor of the Year competition.

mf8700Packed with an impressive array of features which deliver real benefits to the farmer, the MF 8737 scored well in the preliminary rounds. It’s now set to put up an equally spirited performance as the International Jury make their final decisions in the run-up to EIMA Bologna (November) where the top prize will be awarded.

“Our goal is to win,” claimed Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development. “This is the strongest of performers and will match anything else out there in this power class. We are now eager to get the machine onto the field and kick-off with the test-drive stage.”

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