Posts Tagged ‘DLG’
Back in March, the DLG (Deutsche Landwirtschafts-Gesellschaft or German Agricultural Society) Committee for Work Management and Process Technology convened at Fendt in Marktoberdorf, Germany. Attendees took advantage of the opportunity to discuss current issues in the field of electronics in agricultural equipment with Fendt experts.
Dr. Bernhard Schmitz from Fendt Product Marketing and responsible for the area of electronics, gave the guests a detailed presentation of the new electronics concept, the Fendt Variotronic. He pointed out that a neutral test performed by the trade magazine top agrar has proven that the new electronics concept and, in particular, the VarioGuide automatic steering system live up to the typically high Fendt standards.
In his lecture “Experience Variotronic”, Rainer Vogt from the Fendt Sales Promotion team focused on the user-friendly menus together with the flat menu structure and practical touch technology. The flat menu hierarchy is evident in the small number of terminal pages, despite a greater number of functions. In the Fendt Variotronic, the tractor controls, ISO bus implement control, VarioGuide automatic steering and VarioDoc documentation have been consolidated in the terminal and can all be operated using the same operating logic.
Rainer Hofmann, Head of Fendt Electronics Development, gave a lecture in his function as Chairman of the AEF, an international, manufacturer-independent platform for electronics in agricultural equipment. Dr. Heribert Reiter, Managing Director Research and Development, reported about current issues at Fendt and made clear that compliance with legal emissions standards is a great challenge for the entire industry and demands a good deal of time and money. Roland Schmidt, Fendt Marketing Director, presented the Fendt product portfolio in detail and focused on the topic of efficiency.
The DLG committee for Work Management and Process Technology, comprised of practicing farmers and representatives from science, consultation services and industry, meets twice a year to discuss current issues in business management.
If you had a day to meet with the top experts at Fendt, what would you want to talk about?
In mid-January, this year’s DLG (German Agricultural Society) trainees visited Fendt in Marktoberdorf. A full programme gave the trainees the opportunity to take a closer look at the Fendt brand.
The corporate structure, mission and philosophy of the Fendt brand were the focus of the discussion with Peter-Josef Paffen, Spokesman for the Fendt Management. Roland Schmidt, Fendt Marketing Director, who went through the DLG-trainee programme before he began his career at Fendt, informed the trainees about the tasks and challenges in the area of marketing, and further topics, such as “Prospects at Fendt” and a tour of the factory rounded out the visit. The trainees made good use of the opportunity to learn more about Fendt and discovered that a total of 25 Fendt tractors were at work on their farms at home.
The DLG trainee program was founded in 1997 with the aim of training young people for management and executive positions in the agricultural industry. Every year since then, 15 to 20 university and college graduates from the agricultural sector go through the nine-month programme. In addition to the seminar weeks, in which topics such as personnel management or policy management are on the agenda, there are also two three-month company internships, which focus on training. These internships can be selected from a pool of over 160 companies in the upstream and downstream areas of the agricultural sector and numerous farming businesses. Fendt has been a partner of this programme from the very beginning.
Have you ever visited one of the AGCO manufacturing locations?