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China Opens Third AGCO Brand Store in Heilongjiang

AGCO China’s third Exclusive Brand Store – Harbin Honghan Technology Development Co. Ltd. grandly opened in Nenjiang County, Heihe, Heilongjiang Province on Sept 29th. Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing attended the opening ceremony with his commercial team and cut the ribbon. Around 80 guests attended the event. 

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

“The opening of Honghan marks a successful step of AGCO’s Exclusive Brand Store into North-East China. As AGCO China builds up 3 stores of this new mode within just half a year, the company is striving to serve mass Chinese customers more comprehensively and deeply, through a more unified image, a higher level of quality and a more considerate set of facilities.” Commented Fred Yang, AGCO Vice President & Managing Director, China, “Along with a further expansion of AGCO’s dealer network and deepening of our cooperation model, we will aim to provide an all-in-one service to our customers, to fulfill our sacred mission of satisfying customers’ needs with higher standards.”

The store covers an area of 2,000 sq. meters totally with the building occupying 300 sq. meters, following a traditional “store in the front & yard in the back” operation mode. The ground floor has the reception and parts displaying area, while the meeting rooms and main administrative area are located on the 2nd floor. In the show zone of the backyard with the size of more than 1,000 sq. meters, local hot sellers — 4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are magnificently displayed. A full, yet detailed function design not only meets daily needs of sales, service and parts supply, but also brings customers the most considerate and all-around product appreciation and purchasing experience.

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

“AGCO has been consistent in offering best-quality and most suitable products to all regions in order to meet various demands from customers.” Commented Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing, “Nenjiang County is one of the main grain production zones of Heilongjiang and has been developed into National Non-GMO soybean production protection zone and Non-GMO soybean food development zone in recent years. With the store opened in Nenjiang, AGCO is not only meeting a vast demand for agricultural machines from local farmers, but also undoubtedly unleashing a strong and stable power for Heilongjiang’s autumn harvest. This will increase farmers’ revenue and help local agriculture economy move forward.”

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

During the opening ceremony, Mr. Li Nan, General Manager of Honghan delivered six Massey Ferguson Combine MF-T7 units to Mr. Wang Shumin, Nenjiang Liming Cooperative onsite, with total price equivalent to about 13 million RMB. In addition, two more coops have ordered products onsite as well which cost approximately 10 million RMB in total.

It’s All About Family

Big congratulations to Dave Turner, Service Technician at Massey Ferguson dealership Highwood’s, Somerset, UK. Dave has just celebrated an incredible fifty years as a Technician at the Yeovil Depot. In 1966 Dave graduated from college with a 1st Class certificate in Agricultural machinery, maintenance and repair and had the original certificates to show us. Dave had some fascinating stories to tell us, “Over fifty years you get to meet all kinds of Dave Turner _RTpeople and machinery” Dave told us, “I actually retired two years ago but I like to keep my hand in and my mind active. I remember how I used to race around the countryside with my colleague, Salesman Jim Tooze, he’d sell them and I’d support them. We were a proper double act.”

We asked Dave how life in the workshop differs now from fifty years ago, he explains, “The biggest difference over the years has been speed. Machinery has advanced so much and the pace of life has quickened. Customers need their equipment as soon as possible so we have to fix things quickly, there’s little downtime. It’s so important to retain driver and customer relations, it may put pressure on us but it’s all part of the service.

We asked Dave what he most enjoyed about the job, he tells us “It’s all about the people. I’ve been lucky, I’ve worked closely with dealers, customers and colleagues and all have supported me over the years. It really is an extended family working for Massey Ferguson, it’s all about family.”

Ben Manning, Group Aftersales Manager at Highwood’s comments “The modern professionalism of the manufacturer, dealership staff, customers and drivers have all impressed on Dave the move forward in agricultural engineering, it’s imperative that we have people like Dave working to meet our consistently high standards of support.”

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