Posts Tagged ‘data’

Harnessing the Power of Data as a Service Enabler

If you haven’t noticed, data is a pretty hot topic in the agricultural industry right now. With the rapid growth and adoption of precision farming products such as guidance, telematics, rate and section control, etc. – there has been, in parallel, a massive amount of data generated from global farming operations resulting from the outputs of these products. All of this data has created a wealth of opportunity for growers, agronomists, manufacturing companies, and other invested parties. However, many players in the Ag industry are still working to understand the best ways to utilize this data, so that these emerging opportunities can be fully realized.

Depending on where you sit in the realm of agriculture, there are different types of farm data that can be used in different ways to generate useful information. In the case of AGCO (being a machinery producer), we have identified an area where we believe there is an opportunity for our customers, dealers and AGCO to all become better. Our main interest as a company is utilizing machine data as a service enabler for our customers. Last month, AGCO announced a new service program that it will be rolling out to all AGCO dealers over the next few years. This program is called Fuse® Connected Services, and utilizes data coming from AGCO machines (with the customer’s permission) to provide enhanced services to AGCO customers.

The new service offering is enabled through AGCO’s telematics product, AgCommand®, and is delivered in the form of three service package offerings. Examples of some services that are provided include:

  • Proactive condition monitoring (remotely)
  • Machine Alerts (based on AGCO recommended thresholds)
  • Machine performance and efficiency reviews (Off-season consultation)
  • Full management of machine maintenance
  • Technology review and seasonal training

Through use of machine data and AGCO’s network of resources, AGCO dealers are able to turn data into useful information that can be used to help customers run machines more efficiently, identify training needs, maximize uptime and more. The idea behind this is simple; managing a farm operation is a lot of work. The logistics and planning aspect of farminTech Tuesday Datag alone is enough to keep growers occupied. Having to worry about potential machine breakdowns, maintenance and operator training on top of that can hinder efficiency by taking time away from other value added activities a farmer is responsible for. AGCO dealers can help manage and monitor customer machines so that the customer does not have to worry about his/her machines and operators being ready to execute during crunch time, freeing the farmer to focus on agronomic decisions. Rather than selling customers a radio modem that gives them data points about their machines, AGCO dealers will provide them with services and information that result in actionable insights and recommendations based on the dealer’s expert analysis of the customer’s machine data. This will result in greater uptime, efficiency and profitability for our customers. It will also enhance the service capability of our dealers and even provide AGCO with another means to improve the quality and design of our machines.

The idea of using machine data as a service enabler has already been seen in other industries. Construction companies such as Caterpillar have been doing it for a while now. Telecommunications provider Verizon has a robust program in place for optimizing fleet operations, and has even started something similar in the automotive industry. Verizon’s Hum monitors your vehicle and lets you know if anything goes wrong. Furthermore, it will even recommend repairs and provide you with estimates as to how much the repair may cost.

Consider this—if companies such as Verizon have identified a market opportunity on consumer and commercial vehicles, imagine the opportunity in agriculture. For the most part, a vehicle gets you from point A to point B. Agricultural equipment does much more than that. Growers buy specific machinery to generate a return for their operation. Agricultural equipment is more so a tool than a vehicle. Thus, the value of maximizing the performance of that tool is quite important to owners as it more directly impacts their income and livelihood.
AGCO is taking a big step forward with Fuse Connected Services. We are already piloting this program today in NA, EAME and SA, with dealer availability beginning Q1 of 2016.

For more information on AGCO’s precision farming products, data management policy and Fuse Connected Services, please visit


Ryan Johnson is a Sr. Global Marketing Specialist for AGCO’s Advanced Technology Solutions group, focusing on bringing AGCO’s Fuse precision farming technologies and services to market .

It’s Your Farm and Your Data: AGCO’s Data Management Approach

By Carla Gasparin

Partnerships through connectivity solutions, and utilizing industry standards, are key enablers for today’s farmers. With Fuse®, AGCO is pioneering an open approach to precision farming built on adherence to industry data standards and a growing list of partnerships. Fuse is AGCO’s precision farming and precision machine management strategy that allows farmers freedom and flexibility in their choices of machinery, farm management and agronomy software, and service providers – while providing unique solutions for managing their valuable data.Data Management

A rapidly growing area of machine technology is remote connectivity, with solutions integrated into products that communicate equipment performance information and wirelessly send agronomic (task) information from the field to the office and from the office to the field. In order to preplan, manage and analyze agronomic data, AGCO offers the wireless transfer of task data from the machine terminal to the office computer through a unique data pipe, separate from raw machine data. AGCO recognizes and respects customers’ data privacy rights and acknowledges that all equipment and crop data generated during a grower’s operation belongs to the grower. An AGCO customer can choose between task and fleet management products and data paths to wirelessly transfer operational information:

  • AgCommand®, AGCO’s telematic machine and fleet monitoring system, captures and wirelessly transfers equipment status, location and performance data to a unique user interface used by farmers and AGCO dealers to provide machine optimization, performance monitoring and machine uptime. Customers and dealers can access data through the AgCommand website and app on an iOS smart device. Telemetry focuses on keeping equipment in the field and ensuring the machine is optimized for the best performance. Focusing on minimizing downtime, AGCO uses technology to make sure farm equipment is not only continually moving, but also running optimized. Products that are never idle and providing the current status is the target. We develop solutions that help farmers to understand where his/her pieces of equipment are, and let him/her knows what operations it is doing.
  • Task data management is possible with a wide selection of AGCO’s partner Farm Management Information Systems including FarmWorks, Claas Agrocom Net, Helm, BASF and Land-Data Eurosoft AgrarOffice. Since 2010 the VarioDoc/TaskDoc offering from AGCO has been based on the ISO 11783-10 standard. AGCO’s task management solutions include wireless transfer of crop data in the form of work orders and work records. This can be done through an exchange server directly from a machine terminal through cellular connection or Bluetooth. AGCO is not locked into a single service provider or FMIS. We are the connectivity partner between the farmers and service providers, so our customers are free to choose which trusted advisors he/she wants to work with. It is important we offer capabilities that link service providers with our customers, more specifically to business data and field operations. It is important to respect customers’ choices, and let them to choose their service providers.

We in AGCO recognize that task and fleet management data are important information that should be handled differently. We want to make sure the farmers are connected to each step of the crop cycle, and also connected to AGCO dealers and service providers. The data collected in one operation can be used to create information that will be used in the next operation, from planning and planting, to growing, harvesting and storage. Fuse Technologies address each step of the growing cycle, focusing on adding new technologies on all AGCO equipment.

To learn more about the Fuse data privacy policy, visit


Carla Gasparin is a Manager for AGCO’s Advanced Technology Solutions group, working in  Product Management for Global Off-board Technologies for Fuse Technologies.

Challenger Technology – Agritechnica 2011

Gaston Marx, takes us on a tour of Challenger Technology at Agritechnica 2011. The AgCommand system can be installed on all machines, even if they are non-AGCO machines, to log data including fuel usage and data of work that has been completed yearly. From this information the user will be able to monitor and improve efficiency on their farm.

With The Power of Technology, the Impossible Becomes Imaginable

The current advancements in agricultural technology are changing the way farmers take care of business. With break through seed cloning techniques, crops are now able to withstand less water yet produce higher yields. But in my opinion the real technological break through in farming is the farmer’s ability to receive and record data. Erin Hutchinson from CropLife says “Continuous technological advances in agriculture aim to make us more efficient, more effective, more profitable and better managers; the ultimate goal being to get the highest amount of outputs with the least amount of inputs. It’s about working smarter, not necessarily harder.”

With machine’s capability to diagnostically communicate with each other as well as to the Back Office, farmers have the ability to record endless amounts of data they can use for future reference. Now with the ability to save an exorbitant amount of overhead on seeds, fertilizer, time and currently one input that is getting more expensive all the time, fuel!

AGCO’s solution is AGCOMMAND and it offers farmers a wide variety options on how to save data and money. Customers have the ability to see engine hours, fuel consumption, operator efficiency, field specific information and service needs. If your tractor leaves the ‘Geofence’ an alert can be sent to the farmer’s cell phone via SMS message or email. Utilizing Google maps, the farmer can see precisely where their machines are located along with a fleet summary showing if vehicle is off, parked, stopped, idle, working headland turning, or being transported. Growers also have the option to share their information with their local AGCO dealer, letting the dealer plan an upcoming maintenance and schedule the service call in advance.

Hutchinson continues to say “Diagnostic systems will allow buyers to look at all machine efficiencies daily, monthly and annually including idle time, travel time, spreading or spraying time, fuel consumption, gallon used per acre, etc.” Adding AGCOMANND to your fleet of tractors and combines is a no-brainer! It has never been easier to track your return on investment on your Challenger, Fendt, Massey Ferguson, Valtra or competitor’s equipment!

To learn more, watch a guided tour of AGCOMMAND.

How much money could you be saving using AGCOMMAND?

Join Us on Twitter