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Posts Tagged ‘Challenger’

Technology Experts Were at Agritechnica to Showcase Precision Farming Products

By Bernhard Schmitz

AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.

Fuse Interactive Smart Farm

The Fuse Technologies interactive smart farm operated on a video game platform and showed how Fuse products help growers in each phase of the crop cycle.

Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.

The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.

After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.

Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.

Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.

To see photos from Agritechnica 2013, visit our Facebook page.
To learn more about Fuse Technologies, click here.

Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.

AGCO ATS Dealer Training in Christchurch – Innovative Solutions for New Zealand Farmers

AGCO’s New Zealand Dealers gathered recently in Addington, Christchurch, for comprehensive training in Advanced Technology Solutions (ATS) including System 110 Guidance, System 150 and System 350 Auto steering and AGCO’s telemetry system, Agcommand.

 AGCO’s extensive dealer network gives farmers access to the resources and benefits of these new and emerging agricultural products. Dealer training empowers dealers with the knowledge and expertise needed to provide customers with high end precision farming solutions and the know how to suit progressive farmers. AGCO’s precision farming technologies enable farmers and contractors to optimise their operations, reduce input costs and achieve greater efficiency and profitability.

IMG_0745

 In New Zealand, the highly professional dealer group attending the training included dealer principals, sales staff and technical support staff. All were given the opportunity to evaluate the systems on display in real time with a mix of Valtra, Fendt and Massey Ferguson tractors equipped with AGCO’s technology products.

 Taking an active role in enhancing dealers’ knowledge base, AGCO Australia’s ATS Product Manager, Jeremy Duniam, was pleased with the training that included classroom style learning as well as practical demonstrations of the products.

 “The dealer training was extremely productive and was received very well by all participating. It is always rewarding to see dealer staff remain behind after the day sessions have finished to spend more time getting familiar with the systems. The dealer network in New Zealand is very professional in their approach. Their knowledge of ATS solutions will equip New Zealand farmers with innovative technology solutions, which is the future of farming.” Jeremy said.

 This recent dealer training reflects AGCO’s commitment to and global emphasis on precision ag technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse technology strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

AGCO ATS Dealer Training in Christchurch – Innovative Solutions for New Zealand Farmers

IMG_0745

AGCO’s New Zealand Dealers gathered recently in Addington, Christchurch, for comprehensive training in Advanced Technology Solutions (ATS) including System 110 Guidance, System 150 and System 350 Auto steering and AGCO’s telemetry system, Agcommand.

AGCO’s extensive dealer network gives farmers access to the resources and benefits of these new and emerging agricultural products. Dealer training empowers dealers with the knowledge and expertise needed to provide customers with high end precision farming solutions and the know how to suit progressive farmers. AGCO’s precision farming technologies enable farmers and contractors to optimise their operations, reduce input costs and achieve greater efficiency and profitability.

In New Zealand, the highly professional dealer group attending the training included dealer principals, sales staff and technical support staff. All were given the opportunity to evaluate the systems on display in real time with a mix of Valtra, Fendt and Massey Ferguson tractors equipped with AGCO’s technology products.

Taking an active role in enhancing dealers’ knowledge base, AGCO Australia’s ATS Product Manager, Jeremy Duniam, was pleased with the training that included classroom style learning as well as practical demonstrations of the products.

“The dealer training was extremely productive and was received very well by all participating. It is always rewarding to see dealer staff remain behind after the day sessions have finished to spend more time getting familiar with the systems. The dealer network in New Zealand is very professional in their approach. Their knowledge of ATS solutions will equip New Zealand farmers with innovative technology solutions, which is the future of farming.” Jeremy said.

This recent dealer training reflects AGCO’s commitment to and global emphasis on precision ag technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse technology strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

AGCO Appoints New Full Line Dealer for Griffith, New South Wales, Australia

Justin James, Darryl Serafin (Owner and Director), Robert Zappala and Bryce Martyn

Celebrated for its rich agricultural industries, vineyards, orchards and cereal production, Griffith situated in South Western New South Wales, has a new full line AGCO dealer for the town and surrounding areas.

At an evening event marking the beginning of the company’s promising new relationship with AGCO were 130 local guests and AGCO representatives from management, sales and technical support.

From humble beginnings in 1996, well-known local Darryl Serafin has built a successful business offering outstanding service and support for different tractor and machinery brands while developing extensive experience in the Australian agricultural industry.

His awareness of different challenges and factors affecting farming practices has made Serafin Ag Pro the success it is today. With 22 experienced and fully equipped staff, Darryl and his team understand the importance and urgency of ensuring customers continue to operate in the field.

Previously a dealer for various other tractor  brands, Serafin Ag Pro is now on board with AGCO and can supply recognised major brands including Massey Ferguson, Challenger, Fendt, Gleaner and Iseki.


 

 

Centre Targets Sustainable Improvements

On show at the Soil and Water Management Centre, the Challenger TerraGator 2104 is equipped with many soil-friendly featuresAs preserving water and improving soil becomes increasingly vital, Challenger is supporting the Soil and Water Management Centre in the UK.

Created in response to a report on the current status of soil and water management, the Centre, based at Harper Adams University College in Shropshire in the English Midlands, aims to provide ‘sustainable improvements’ in farming and ecosystem efficiency through better knowledge co-ordination, transfer and development.

Challenger has committed to backing the Centre for three years and will be involved in knowledge transfer days, ongoing research and extensive educational programmes for farmers and agronomists.

“Challenger’s mission statement: ‘Your Soil, Our Territory’ fits particularly well with the project,” explained Martin Hamer, Challenger Manager National Sales, UK. “Our tracked machines are already helping farmers to look after their most valuable resource – the land.”

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