Posts Tagged ‘Challenger’

AGCO Looks to the Future of Agriculture at the 2015 Farm Progress Show

Earlier this month, we traveled to Decatur, Illinois, for the 62nd Farm Progress Show—the largest outdoor farm equipment show in the United States. Our exhibit included a 61,000-square-foot scaled-down farm that showcased the newest innovations in farm equipment, crop life cycle demonstrations, and a productivity lab.

We introduced attendees to the SOLOTM AGCO Edition Unmanned Aerial Vehicle, the X-Edition Challenger tractor (a limited-edition, all-black model), our all-new 3300 Command Series corn heads, the Massey Ferguson 6600M Series tractors, and Fuse Connected Services.

Here are some of the highlights from the show:

Fuse Tower








Challenger X-Edition

Challenger X-Edition








Fendt 900 Series

Fendt 900 Series
























To view additional pictures from the AGCO Farm, check out our Facebook photo album.

If you weren’t able to visit us in The Prairie State, we’ll be at Husker Harvest Days in Grand Island, Nebraska, and Big Iron Farm Show in West Fargo, North Dakota, both September 15-17, and AGRITECHNICA in Hanover, Germany, November 10-14.

See AGCO’s Latest Innovations at Farm Progress Show

Farm Progress Show





2015 is the biggest year yet for technology in the history of AGCO, and we’re bringing our newest innovations to the Farm Progress Show! We’ll be introducing six new products and services as part of AGCO’s Fuse strategy. Come see how AGCO’s Fuse Technologies and technology-enabled services can help you:

  • Revolutionize the way you manage your operation
  • Make decisions based on actionable data
  • Eliminate guess work

Introducing a new approach to farm optimization

We’ve got a great lineup planned, including a 61,000-square-foot, scaled-down version of a farm to demonstrate how we’re tackling the complex challenges in farming. You’ll also have the opportunity to see the latest innovations from all of our brands.

Here’s a sneak peak at a few other highlights:

  • Live, Pre-Owned Equipment Certification
  • FUSE Observation Deck & Giveaway
  • Headland Management Demo Experience
  • And more!

Visit the Fuse Tower on the AGCO lot between Second and Third Street, at Central Progress Avenue.

Can’t make it to the Farm Progress Show? Follow us on FacebookTwitter and Instagram for show updates.

Fuse® Technologies at the Future Farm opening in Zambia

By Dr. Bernhard Schmitz

AGCO’s Fuse® Technologies strategy and precision farming products were presented during the recent Future Farm opening in Zambia. Visitors learned about AGCO’s technology offerings that are currently available for the future farm:

  • All technology enabled machines were equipped with Auto-GuideTM
  • All technology enabled machines were equipped with AGCO’s telemetry system, AgCommand®.
  • The open approach of the Fuse strategy was perfectly demonstrated with the presence of Precision Decision next to the Fuse tent. Precision Decision offers services around precision agriculture such as soil sampling.
AGCO’s Fuse<sup>®</sup> Technologies strategy and precision farming products were presented during the recent Future Farm opening in Zambia.

AGCO’s Fuse® Technologies strategy and precision farming products were presented during the recent Future Farm opening in Zambia.

The Future Farm perfectly showcases AGCO’s open approach by exemplifying how different agricultural business partners are brought together to connect and demonstrate the best farming practices for Africa.

To follow the latest updates about the Future Farm, connect with @AGCOcorp on Twitter and follow the hashtags #FutureFarm and #AGCOAfrica.


Dr. Bernhard Schmitz is a Commercial Manager for AGCO’s Advanced Technology Solutions group, focusing on Fuse precision farming products for the EAME region.

Challenger E Series Makes a Grand Entrance into the Australian & New Zealand Market

How do you get a tractor into the middle of Australia’s third largest city? Drive it down a river of course!


Challenger E Series making tracks on the Brisbane River


The long awaited Challenger E series made a dramatic entrance to the Australian and New Zealand region, surprising a gathering of Challenger Dealers on the banks of the Brisbane River.

Built upon three decades of Challenger’s tracked tractor leadership, the industry leading E Series demanded an unveiling that would leave a lasting impression with the dealership team and kick off the launch of this exciting new range with a bang.

Local challenger dealers were invited to  a social evening at a restaurant overlooking the Brisbane River in Brisbane’s business district. As guest presenters introduced the new ground breaking E Series with informative presentations and videos, Challenger dealers would have been excused for assuming the evening was following a familiar schedule.

Drifting down the river under the cover of darkness, on a barge set up as a stage, the Challenger E series was poised to disrupt that familiarity.

Arriving at its destination with precision timing, the floating E series nudged closer towards the dealer group now congregating on the restaurant’s balcony and was revealed in a coordinated show of lights, smoke and the beat of ACDC’s thunderstruck.

And thunderstruck the crowd was. The unique unveiling was captured by a contingent of photographers as well as the dealership group and onlookers, with hands quickly diving into pockets in search of iphones to capture the sight.

Speaking after the event, key organiser of the E series launch and Challenger Product Manager Jeremy Duniam said that the evening went as planned.

“There were a couple of dealers that had a suspicion of what was going to happen, but most were stunned when the tractor was lit up and floating only metres from the river bank.”

“It was an exciting way to introduce the exciting new Challenger E Series,” Jeremy said.

A behind the scenes video of the spectacular unveiling will be available soon on AGCO Blog and



AGCO Brands Win Big at SIMA 2015

This year’s SIMA Paris International Agri Business Show was a triumph for AGCO’s core brands. Massey Ferguson debuted two new tractors and showcased the MF 5610 tractor that journeyed to the South Pole. Challenger’s MT775E was the winner of the “Machine of the Year XXL” award. The new Fendt 300 Vario was named “Machine of the Year” in the category for tractors below 150 hp. And the new Valtra T Series won the “Machine of the Year” award in the 180–280 hp category.



Valtra New T

SIMA is one of the largest indoor agricultural industry shows in the world. This year, the event focused on a theme of “Innovation First!” and brought together 1,700 companies from 42 countries with an emphasis on three key topics: people and territories, equipment and crops.

AGCO embraced innovations in communication by sharing this year’s SIMA experience through social media. Those who weren’t able to attend the show could follow the #AGCO25 hashtag on Twitter and Instagram, and additional news and videos can be found on the company’s social media portal created specifically for the event.

AGCO, now in its 25th year as a global leader in the agriculture industry, had a powerful presence at SIMA as an exhibitor. The company is living the “Innovation First!” concept through its cutting-edge Fuse™ Technologies — a platform that brings together machines, technology products, support, training and dealer services to ensure that farmers’ operations are optimized, coordinated and seamlessly connected through all phases of the crop cycle.


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