Posts Tagged ‘Canada’
Dr. John Varty, a professor who taught agriculture and environmental history courses through the MacMillan Center at Yale University, is setting out to chronicle how and why agriculture production has changed in Canada as farmers work to meet the demands of an increasing global population. As Varty travels across the country, driving a Massey Ferguson 1660 compact tractor, he will explore a variety of agriculture-related subjects, from the enduring family farm to the new generation of farmers to food production and land-use changes. The trip will be filmed, and the footage used to produce a documentary. Varty will depart June 30 from Atlantic Tractors and Equipment Ltd., the Massey Ferguson dealership in Charlottetown, Prince Edward Island, Canada.
“There have been a fair number of books and documentaries released in recent years that explore how food is produced,” explains Varty. “There are two poles of thought that much of this literature would have us believe. The first is the idea that our food is right on the edge of becoming nonexistent via corporate involvement. And, on the other end of that scale there seems to be this type of white-knight story, where someone is supposed to ride in and save us all. The truth of the matter is that the majority of farmers in Canada are still working out of a family unit, and I want to talk with these farmers to learn more about the challenges they face each day.”
Massey Ferguson, which is sponsoring the tractor ride, has a deep connection to Canadian agriculture, dating back more than 150 years. In 1847, Daniel Massey opened a small workshop to build farm implements in Newcastle, Ontario. Ever since then, Massey Ferguson has been a pioneer in the agriculture equipment industry, developing innovative equipment that farmers count on to help overcome the obstacles and challenges they encounter in the field. And, although a lot has changed in agriculture since 1847, one thing hasn’t: the tremendous pride the Massey Ferguson brand has in its Canadian heritage.
“What Dr. Varty is undertaking is truly a unique project in every sense of the word. Given our Canadian history, it made perfect sense to get involved with this effort,” says Rajesh Joshi, director of marketing at Massey Ferguson. “It’s not every day you hear about an individual who wants to hit the road to connect with farmers to better understand who they are, what they do and how they work. It’s just as much our responsibility as it is anyone else’s in agriculture to help consumers understand how and why the industry has evolved.”
During the tractor ride, Varty will visit more than 20 Massey Ferguson dealerships throughout Prince Edward Island, Nova Scotia, New Brunswick, Quebec and Ontario.
As Varty travels from town to town, he will make additional stops that coincide with local events, such as art festivals, music festivals, theater festivals and sporting events, among others. At each stop, farmers, food company officials, government representatives, community leaders and university professors will be invited to share their respective thoughts and ideas as they relate to food and food production in Canada.
“Our travels will include a hay wagon featuring a small cabin that replicates a 1950s’-style bungalow to provide us shelter and sleeping quarters,” says Varty. “I’ll conduct the majority of my interviews with people in a seating area on the wagon. While we’re going to invite people on board to share their thoughts and ideas, I also envision some creative uses for the wagon as well, such as inviting a local band to use it as a grandstand. I really don’t know what to expect until we depart from Charlottetown. That’s when all of the experiences, interviews and personal stories we’ll use in the documentary will truly begin.”
Additional amenities on the hay wagon include a freshwater tank and solar-generated electricity for lighting and laptop usage.
Varty’s interest in Canadian agricultural history extends beyond the classroom. He has numerous family members who have carried on the family’s five-generation farm in east-central Ontario. The tractor ride will wind through the back roads of Canada, reaching Leamington, Ontario, Canada, by the end of August.
Do you live in Canada? Are you interested in seeing Dr. Varty during his trip? Visit the website to see a full map of Dr. Varty’s stops, and plan your trip to visit Dr. Varty and the Massey Ferguson tractor. http://www.tractorcanada.com.
Have you ever noticed how true winners seem to find each other and join forces to make things happen? This has been the case for two truly innovative products in Canada – the RoGator® and BASF’s HEAT® herbicide.
Our top-of-the-line self-propelled sprayer and BASF’s innovative new herbicide are enjoying a co-promotion across the western part of Canada. BASF is featuring the RoGator in all of its print advertising, positioning our machine as the applicator of choice for use when applying HEAT herbicide, which features a unique class of chemistry designed for burndown of targeted weeds and grasses for pre-seed and chemfallow applications.
In the first quarter of 2011, BASF held a contest across western Canada in which growers signed up in record numbers to win a one-year lease on a RoGator 1194 self-propelled sprayer and a case of HEAT herbicide.
The prize winner was chosen in April: Gordie Mueller of Humboldt, Saskatchewan, who manages a 3,500-acre farming operation that grows canola, peas, wheat, oats, barley and lentils. As the winner, Mueller gets to use a 1194 Self-Propelled RoGator for one year or 200 hours – whichever comes first, in addition to winning enough BASF HEAT herbicide and MERGE® to treat 640 acres. The total value of the prize is more than $54,000.
Upon winning, Mueller said the prize was a “pretty big shock!” He even added that he was intending to switch to a high-clearance sprayer next year, so this win was an absolutely perfect fit for him.
The RoGator is a common sight across the prairies of Canada, providing application of a wide variety of fertilizers and crop-protection products for wheat, canola and other crops common to that country. With large tracts of land to cover – often when racing the clock to make timely applications in a short timeframe – the RoGator is a natural choice for Canadian farmers and professional applicators alike.
Paired together, the RoGator and HEAT herbicide are simply unbeatable. Check out http://www.applylikeapro.com/AboutUs/Testimonials/ to see what customers are saying about the RoGator and www.agsolutions.ca/heat on BASF’s HEAT Herbicide.
Be on the look out for our next co-promotion. In the meantime – what are some of the winning combinations you’ve put together with your AGCO machines?
Congratulations to Brett Bohachewski of Aylsham Agro in Aylsham, Saskatchewan, for being named Canada’s 2010 AGCO Operator of the Year. The announcement was made at last night’s Canadian Association of Agri-Retailers (CAAR) in Edmonton, Alberta, where Brett was on hand to take possession of a new Harley-Davidson motorcycle. With the amount of acres Brett has covered in a timely and precise manner, it’s hard to believe he’s only been a custom applicator for four years. In 2010, Brett covered more than 65,000 acres. His attention to detail and commitment to a job well done has quickly earned Brett serious field credibility among his peers and customers.
In addition to the long hours that Brett puts to the job, he also finds time to be an integral part of his community, acting as a full-time volunteer at the fire department and as a floor hockey coach for individuals with special needs. In fact, Brett is developing a system that will allow visually impaired individuals to play goalie with limited assistance.
In Canada, Operator of the Year was established by AGCO Canada Ltd to recognize the outstanding achievements and professionalism of the agriculture industry’s premier custom applicators. Agri-retailers from across the country submitted some of their best custom applicators.
Brett’s commitment on and off the field exemplifies what it means to be AGCO Application Equipment’s 2010 Operator of the Year. Thanks to everyone who participated. To see this year’s finalists, visit http://www.applylikeapro.ca