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Antarctica2 expedition sets off for South Pole challenge

(19.55 CET, 22 November 2014, Novo Runway, Antarctica): After three years’ meticulous planning and preparation, the exciting Antarctica2 tractor expedition departed into the vast icescape today for its 5000 km journey to the South Pole and back.

In buoyant mood and excited about the challenges ahead, the multi-national team left for this modern-day polar adventure with their red Massey Ferguson MF 5610 tractor forging a path across the snow. Following a period of storms and a wind chill factor down to minus 50 degrees C, the weather conditions for departure were good, and clear skies made for the perfect start to the expedition.

The exciting tractor expedition departed into the vast icescape for its 5000 km journey.

The exciting tractor expedition departed into the vast icescape for its 5000 km journey.

For ‘Tractor Girl’, Manon Ossevoort, it is the beginning of a dream come true as she realises her long-held ambition to take a tractor to ‘the end of the world.’

“It seemed like such an impossibly big dream but it’s all falling into place – now it’s mission possible!” said 38-year-old  Manon, Expedition Ambassador and Lead Driver. “I’m like a child on Christmas morning – full of excitement and anticipation.”

“As tractor supplier to the expedition, we are thrilled to see the team finally depart on this once-in-a-lifetime challenge,” remarks Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development. “It’s a bold mission and promises to be a fascinating story of strength, endurance and team work. Our MF 5610 is ready to face the extreme elements and repeat the achievement of our TE20 tractors which took explorer Sir Edmund Hillary to the South Pole in 1958.”

In a message to the Antarctica2 team congratulating them on  their departure, Campbell  said: “The hopes and aspirations of the entire worldwide family of our famous red brand, together with the pride, skill, legacy and vision inherited from our founders ride with you as you travel. We wish you a safe  journey.”

The expedition team will be up against temperatures as low as minus 50 degrees C, altitude up to 3400m, with both soft snow and hard-packed ice underfoot. Along the way, they can expect to face strong winds, raging blizzards and whiteouts. Depending on conditions, the expedition is scheduled to reach the Geographical South Pole sometime in early December.

www.AntarcticaTwo.com
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Massey Ferguson Helps Showcase Innovations From a Small Island

Massey Ferguson helped provide a taste of British farming and food production to more than 250 leading journalists attending the International Federation of Agricultural Journalist’s Congress in North East Scotland.

‘Innovations from a Small Island’, the congress provided a packed programme of seminars, visits and events showcasing the UK’s world-leading farming, food and drink producers. As a principal sponsor of the event, Massey Ferguson ensured these influential writers and photographers from around the world not only learned about the UK advanced food and farming industry, but passed it on to their global farming audience.

DSC2279_ifajvisit_harvesting_mikemclarensfarmMassey Ferguson sponsored the ‘Market Makers’ farm tours that demonstrated how its equipment is being employed by producers of diverse range of crops and livestock north-east Scotland. These farms are renowned for the highest quality potatoes, fruit, berries and vegetables as well as cereals and beef and lamb.

“We are honoured to help showcase the work of some of not just Scotland’s, but Europe’s leading farmers,” says Campbell Scott, Massey Ferguson’s Director, Sales Engineering and MF Brand Development. “It was a pleasure to see how these leading journalists were eager to see these progressive, professional businesses and learn more about their knowledge of agriculture and see examples of the finest crop and animal husbandry.”

MF 6600 Series Wins Silver Award at Cereals 2014, UK

Massey Ferguson is delighted to have been awarded a Silver award for its MF 6600 range of tractors at the inaugural IMMA awards at this year’s Cereals event in Cambridgeshire, England.

The IMMAs are a totally new machinery awards scheme that recognises the best new farm equipment on the market today.

Campbell Scott, Director Sales Engineering and MF Brand Development EAME, and Lindsay Haddon, Advertising and Sales Promotion Manager, Massey Ferguson, UK and Ireland.

Campbell Scott, Director Sales Engineering and MF Brand Development EAME, and Lindsay Haddon, Advertising and Sales Promotion Manager, Massey Ferguson, UK and Ireland.

This new initiative organised by the Cereals Event and supported by the AEA, The Institution of Agricultural Engineers, The Royal Agricultural University and Farmers Weekly, recognises the very best in agricultural engineering.

The independent panel of judges awarded the honours based on the following criteria – Innovation, cost-effectiveness and value.

The judging panel consisted of a number of high profile names from the world of agriculture: Professor Dick Godwin, Harper Adams University (soils and cultivation); Professor Toby Mottram, Royal Agricultural University (robotics); Peter Redman (IAgrE); Prof Paul Miller, NIAB (sprayer expert); Phillip Clappison, Farmers Weekly Contractor of the Year; Roger Lane-Nott (AEA) and David Cousins, Farmers Weekly.

Massey Ferguson submitted their entry back in April, in a comprehensive application that was co-ordinated by Lindsay Haddon, Advertising and Sales Promotion Manager for Massey Ferguson in the UK and Ireland. The package included not only technical information, but supporting collateral such as video, images and customer testimonial.

The MF 6600 award was highlighted by the following closing statement “Ruggedly powerful engines and intelligent design ensure all models in the MF 6600 range have a high power-to-weight ratio for extraordinary all-round machine ability and agility in all applications. The Massey Ferguson DNA clearly runs through the MF 6600 range, with the same familiar, contemporary styling and a presence that makes every Massey Ferguson tractor stand out from the crowd.”

The judging panel clearly agreed!

 

MF 8700 Storms Into the Final!

The mighty 400hp MF 8737 – Massey Ferguson’s most powerful tractor ever – has stormed into the final of this year’s Tractor of the Year competition.

mf8700Packed with an impressive array of features which deliver real benefits to the farmer, the MF 8737 scored well in the preliminary rounds. It’s now set to put up an equally spirited performance as the International Jury make their final decisions in the run-up to EIMA Bologna (November) where the top prize will be awarded.

“Our goal is to win,” claimed Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development. “This is the strongest of performers and will match anything else out there in this power class. We are now eager to get the machine onto the field and kick-off with the test-drive stage.”

MF 7600 wins Machine of the Year 2012 – Day Three, Agritechnica 2011

The Massey Ferguson 7600 Dyna-VT has won the title prestigious Machine of the Year Award at the Agritechnica Show. The tractor, which made its debut at the event, took top honours in the medium to high-horsepower (180hp to 260hp) category in the awards, organised by the DLV publishing company.

In this video, Campbell Scott, Director Sales Engineering and Brand Development, Florian Tschirschnitz and Christian Forster, tell us all about what makes the MF 7600 range a multiple award winner.

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