“This major event is a key opportunity for our dealer sales people to test-drive our latest tractors in the field and benefit from the know-how of MF technical experts,” says Campbell Scott, Massey Ferguson Brand Development Manager. “Here, they can drive the machines in real conditions and fully understand the customer experience.”

Among the machines showing their paces were the new MF 7600 Series, MF 6400 Series and MF 3600 Series tractors.

“Wherever you are in Europe, you are never far away from a Massey Ferguson dealer,” adds Campbell. “Through training events like this and our many other dealer programmes, we are continuously updating them on the latest developments in our products to ensure they provide the very highest standards of service to our customers.”