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CEJA Partners Massey Ferguson in Vision of the Future Event

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO) is pleased to announce the full partnership of the European Council of Young Farmers at its Vision of the Future event in Beauvais, France, 19-29 August 2014.

The farm machinery manufacturer is already a key sponsor of CEJA, which represents around two million European young farmers, and is working closely with the group in support of a range of projects at international, regional and local level.

CEJA conference at Vision of the Future 2014

CEJA conference at Vision of the Future 2014

Joining CEJA President, Matteo Bartolini in speaking at Vision of the Future were CEJA Vice-Presidents, Paola del Castillo, Matthias Daun, Alan Jagoe, and Laurent Poirier who made presentations in their native languages to the variety of international audiences attending over the ten days of the event.

“Vision of the Future is a wonderful opportunity for CEJA to meet farmers and promote a greater understanding of our work in Europe,” said Matteo Bartolini. “We are dedicated to the future of farming and the role of young people in its development. This event is a melting pot of new and innovative ideas, something which we relish as an organisation.”

Commenting, Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development said: “We are delighted that CEJA is partnering us at our showcase event. The young generation is the engine of innovation and fully comprehends the value of change. This is the inspiration behind MF’s partnership with CEJA – a relationship we hope to consolidate further into the future.”

In his keynote speech on the Common Agricultural Policy (CAP), Matteo Bartolini said: “The reformed CAP 2014-2020 promises to be ‘fairer’, ‘greener’ and ‘younger’, and, for the first time in the history of the CAP, we had the introduction of a mandatory measure for all Member States targeted only at young farmers under the direct payments Pillar,” he remarked.

“But our job is not done! We need to continue to find ways to assist young people to progress in agriculture. Young farmer numbers are still very low despite their increased productivity in comparison to older counterparts. Only 7.5% of European farmers are under the age of 35, and one third are over 65! We need to help young farmers to overcome the barriers of access to land, capital and credit and give wings to the ambitions of our young European entrepreneurs.”

“Generational renewal has to be at the heart of public policies, as this is the only way to ensure sustainable food production and respond to increasing food demand in the future,” said Matteo. “With its work, CEJA makes sure that the voice of young farmers is heard by all Brussels-based policy-makers and that young farmers are at the centre of discussions on future farming policy developments.”

CEJA co-ordinates seminars, conferences, public debates and written reports, and directs the concerns of young farmers towards the European institutions.

A regular column from CEJA is published every month on the Massey Ferguson web site: www.masseyferguson.com

Cape North Adventure Visits Beauvais

In a further landmark on its epic journey, the MF 7624 Gold tractor stopped off in Beauvais on its return route back to Italy from Cape North.

The tractor and the two Italian adventurers Gianni Brovida and Leonardo Cavazzi were given a rapturous welcome by the people of Beauvais and the proud workers in AGCO’s Beauvais factory as they lauded this magnificent effort… and all for a good cause, to help poor orphans in Africa.

Showing no signs of fatigue or discomfort, Gianni and Leonardo were welcomed by Thierry Lhotte, VP Sales and Marketing, Massey Ferguson – EAME together with the Deputy Mayor of Beauvais in the main square before attending a private function within the “Mairie”.

The guys enjoyed a tour of the factory, where the MF 7624 was built only a few months ago, before setting off on the final leg of the journey back through France to Italy.

We wish these gallant adventurers well on their way back home!

A Big Smile from Massey Ferguson

Farmers of l’Oise region in Northern France created an impressive spectacle for the passing Tour de France competitors and their massive support and media entourage as they crossed l’Oise district near Beauvais on the 5th round of the world renowned cycle race.

“The objective was to create a giant dynamic smiley face” explains Xavier Arruego , Marketing Communications Manager “ to put emphasis on the superb agricultural produce of the l’Oise region. As the main farm machinery manufacturer inBeauvais, the Oise district and the Picardie region, Massey Ferguson tractors were naturally selected to show the close association between the quality produce produced in l’Oise and the quality tractors built inBeauvais”

It is estimated that hundreds of millions of viewers globally who eagerly follow the race will have seen this proud display. The 26 tractors were even given an impressive official escort by motorcycle Gendarmes as they left the factory to take up their position ready for the event.

Now, we wish good luck to all the competitors as they speed their way across the rest of France.

 

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