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Beauvais tractor manufacturing facility wins France’s Factory of the Year Award 2016

AGCO’s Massey Ferguson Manufacturing Facility at Beauvais, France, has been presented with France’s prestigious Factory of the Year 2016 award.

The Beauvais site in Picardy beat ten other shortlisted factories from a wide range of industries in France to win the title.

Moundir Rachidi, Member of the Jury, Eric Odièvre, HR Director AGCO France, Spain, Portugal, Africa and Middle East, Thierry Lhotte, Vice President Marketing Massey Ferguson EAME, Olivier Dussart, Manager Manufacturing Engineering & APS AGCO Beauvais, Philippe Kerbat, Manager Quality Beauvais Site, Xavier Arruego, Communication Officer Beauvais Site, Boussad Bouaouli, Vice President Manufacturing AGCO Beauvais, Laurence Barbaray, Member of the Jury ( ©Pascal Guittet )

Moundir Rachidi, Member of the Jury, Eric Odièvre, HR Director AGCO France, Spain, Portugal, Africa and Middle East, Thierry Lhotte, Vice President Marketing Massey Ferguson EAME, Olivier Dussart, Manager Manufacturing Engineering & APS AGCO Beauvais, Philippe Kerbat, Manager Quality Beauvais Site, Xavier Arruego, Communication Officer Beauvais Site, Boussad Bouaouli, Vice President Manufacturing AGCO Beauvais, Laurence Barbaray, Member of the Jury ( ©Pascal Guittet )

The Factory of the Year Awards are organised by “L’Usine Nouvelle”, the leading industrial magazine in France. In selecting the overall Factory of the Year Award winner, the Jury looked for a facility that has demonstrated an in-depth transformation initiative and delivered significant performance gains including increases in productivity, quality, competitiveness and market share. Key partner of the awards event and a member of the judging panel is Boston Consulting Group, a leading global management and business strategy specialist.

Operated by Massey Ferguson’s parent company, AGCO, which is headquartered in Duluth in the United States, the AGCO Beauvais site designs and manufactures Massey Ferguson tractors from 75-400 hp. It is France’s largest producer and exporter of farm machinery. Some 14,500 tractors leave the assembly lines each year, 85% of which are shipped to markets all over the world. In the last 12 months, four new MF tractor ranges built at the plant have been unveiled for global markets.

The Factory of the Year award recognises the AGCO Beauvais facility’s successful and wide-ranging reorganisation project known as MF Fast Forward. The plant has seen significant productivity gains through the implementation of Lean Manufacturing processes, 5S good housekeeping techniques and the Hoshin Kanri Continuous Improvement Strategy.

factoryIn addition, the Jury highlighted the site’s Quality Transformation Initiative and the clear commitment of Beauvais employees to the transformation process. Latest in-house figures from the plant show a rise in manufacturing quality levels, while Massey Ferguson’s Customer Satisfaction Index reveals improvements in perceived quality by end-users. For example, non-conformances in the production process have been reduced by more than 40% during the last two years from what was already a very good base. Massey Ferguson’s comprehensive Customer Satisfaction survey reveals that in respect of tractor product quality at the point of delivery, the ‘positive answers’ ratio from end-users has moved up to 94% in less than five years.

“It is a privilege and honour to win this coveted award,” says Richard Markwell, Vice President and Managing Director, Massey Ferguson, Europe, Africa, Middle East. “It is a tribute to our 2500-strong workforce at Beauvais who have been the architects of the factory’s major transformation over the last five years. This latest accolade is yet another milestone in our relentless pursuit of continuous improvement to ensure our customers get the very best products for their farm businesses.”

“The award comes in addition the prize won by the Beauvais site earlier this year as France’s Best Foreign Exporter,” he continues. “High-quality manufacturing is at the heart of the renowned reliability and dependability of Massey Ferguson equipment. This, coupled with our leading design and engineering, is ensuring that our famous ‘Triple Triangle’ brand continues to move ahead. Massey Ferguson’s market share increased again across the Europe, Africa, Middle East region last year – the 6th consecutive year we have increased this figure.”

Commenting, Boussad Bouaouli, Vice-President Manufacturing Beauvais says: “The Beauvais Quality Transformation Initiative is part of AGCO’s global objective to be N°1 in Perceived Quality and was considered an outstanding achievement by the Factory of the Year Award Jury members. It illustrates every single employee’s dedication to deliver ‘best in class quality’ for each individual tractor on the production the line. We are thrilled to receive the title of Factory of the Year and congratulate all our employees in Beauvais. This award is truly the result of their commitment and hard work.”

Massey Ferguson Wins Prestigious Export Award in France Le prix de L’Exportateur Etranger

Massey Ferguson has been presented with France’s prestigious Foreign Exporter award (Le prix de L’Exportateur Etranger). The award recognises the major contribution that the Beauvais Tractor Manufacturing Facility in Picardy makes to the country’s economy and cites the plant as a leading example of a foreign company established and investing in France.

©Fotagora - Olivier Boucherat

©Fotagora – Olivier Boucherat

The Export Grand Prix Awards are organised by BFM Business, France’s Economics TV and Radio news channel. In selecting the Foreign Exporter award-winner, the jury looks for a foreign company with significant activity in France, a strong record in new product launches and a recognised Brand in its sector. Key partner of the awards event and a member of the judging panel is Business France, a French government agency which helps businesses in France to boost their exports. At the Grand Prix ceremony in Paris, Muriel Pénicaud from Business France presented the Foreign Exporter prize to Massey Ferguson’s Richard Markwell, Vice-President and Managing Director Europe/Africa/Middle East.

Operated by Massey Ferguson’s parent company, AGCO, which is headquartered in  Duluth in the United States, the Beauvais site designs and manufactures Massey Ferguson tractors from 80-400hp. It is France’s largest producer and exporter of farm machinery. Some 14,500 tractors leave the assembly lines each year, 85% of which are shipped to markets all over the world.  In the last 12 months, four new MF tractor ranges built at the plant have been unveiled for global markets.

“We are thrilled and honoured to win this coveted award,” says Richard Markwell. “It is a testament to the hard work and dedication of our 2500-strong workforce at Beauvais and the global strength of the Massey Ferguson Brand. The Brand has universal appeal and farmers in all parts of the world are choosing our agricultural equipment to help run their businesses.”

“AGCO continues to make major investments in the Beauvais facility and we are renowned as a global centre of innovation, engineering and manufacturing excellence,” he remarks. Our manufacturing expertise and agility coupled with our wide-ranging, high-quality product line ensures we stay ahead of competitors, meet our customers’ expectations and continue to maintain our lead as France’s number one producer and exporter of farm equipment.”

Massey Ferguson MF 4700 Series cab tractors set the new multi-purpose tractor benchmark

Three new models in the Massey Ferguson MF 4700 Series are the first standard farm tractors for generations, from any manufacturer, which have been developed specifically for the demanding 75hp to 100hp sector.

Fitted with cabs and offering powers of 75hp, 85hp and 95hp, the brand new MF 4700 Series tractors are purpose designed and built for the 75hp to 100hp sector, featuring the most up to date engine, transmission, cab and driveline technology.

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“Designed by engineers in Massey Ferguson’s Beauvais facility, the MF 4700 Series are not only completely new tractors, they also introduce an entirely original concept in modern tractor development,” says Campbell Scott, Director, Marketing Services.

“The MF 4700 Series are the first, and only, tractors available that have been totally designed in the 21st Century to deliver the straightforward, rugged and reliable operation for users in the 75hp to 130hp sector.

“They not only introduce modern technology to this size of tractor for the first time, but they are also purpose-built for this important sector. And, of course, they benefit from over half a Century of Massey Ferguson’s experience of producing pioneering, straightforward and dependable tractors,” he adds.

The MF 4700 Series offers best in class comfort and control from a completely new, spacious, air-conditioned cab built in the new Beauvais 2 facility. The cab is equipped to the highest specifications providing the most modern features and controls in the sector.

All the new tractors are powered by the latest technology AGCO Power 3.3 litre, three cylinder engines. Well proven in other Massey Ferguson tractors, these efficient engines deliver high power and torque with exceptional economy and meet the strict Stage IV/Tier 4 regulations with maintenance free Selective Catalytic Reduction (SCR) technology.

An engine speed memory is standard and is activated by simply pressing a button in the cab.

Massey Ferguson has developed an efficient 12 x 12 mechanical gearbox specifically for the MF 4700 Series. This is equipped with a synchronised reverse shuttle, with hydraulic clutch activation for easy shifting as standard.

The renowned Powershuttle control lever is an option that provides finger-tip direction changes and comes with a button on the gear lever to activate the clutch. This is similar to that used on larger Massey Ferguson tractors and comes with Comfort Control to allow operators to adjust the sensitivity of the shift.

Four-wheel drive is provided by a centre-mounted shaft tucked neatly under the centre of the gearbox and engine. It is engaged electro-hydraulically and is disengaged automatically at speeds more than 14km/hr and activated again as speeds drop.

All the new tractors are equipped with a new open-centre hydraulic system. This uses a tandem pump to supply the pressure and flow required to operate the latest implements.

The powerful three point linkage’s 3,000kg lift capacity handles modern implements with ease. The modern, well-proven electronic linkage control (ELC) system is operated by a convenient ‘mouse’, which fits neatly into the hand and provides straightforward and efficient operation.

The MF 4700 Series make ideal loader tractors and are fully compatible with the Massey Ferguson 900 and 900X ranges, which offer a wide choice of lift capacity, height and controls.

Danish cyclists all set for trip to Beauvais tractor plant

Sixty cyclists from Denmark are due to set off on the exciting ‘MF Tour de Beauvais 2015’ this Saturday 27 June.

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In a trip scheduled to last seven days, the intrepid riders will be pedalling 1226 km from Brørup in Southern Denmark to the AGCO manufacturing facility in Beauvais France, centre of Massey Ferguson tractor production in Europe.

From Denmark, the tour will pass through the Netherlands and Belgium before crossing the border into France at Hestrud. We’ll keep you up to date with their progress and you can also follow their journey on the Massey Ferguson Global Facebook page.

Cab Models in Massey Ferguson Global Series Set To Be Built In Beauvais

After the successful launch of its ground-breaking MF Global Series tractors last year, Massey Ferguson has announced the cabbed versions of the MF 4700 Series will be produced in AGCO’s Beauvais manufacturing facility in France.

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Production of the new Global Series cab models provides the Beauvais plant with an annual potential for an additional 2500 tractors. The plant currently produces the MF 5600, MF 6600, MF 7700 and MF 8700 tractors from 80hp to 400hp and the current average annual production is about 16,500 units.

“The cab model is eagerly-awaited by our European distribution network,” says Thierry Lhotte, Massey Ferguson Vice President Marketing for Europe, Africa and Middle East. “We have had many requests for information from customers. This gives us full confidence we can achieve the annual production target of 2500 additional tractors for the Beauvais plant. This product satisfies a segment of the market currently not covered and should contribute to a net market share gain for the brand.”

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