Posts Tagged ‘Beauvais’
After the successful launch of its ground-breaking MF Global Series tractors last year, Massey Ferguson has announced the cabbed versions of the MF 4700 Series will be produced in AGCO’s Beauvais manufacturing facility in France.
Production of the new Global Series cab models provides the Beauvais plant with an annual potential for an additional 2500 tractors. The plant currently produces the MF 5600, MF 6600, MF 7700 and MF 8700 tractors from 80hp to 400hp and the current average annual production is about 16,500 units.
“The cab model is eagerly-awaited by our European distribution network,” says Thierry Lhotte, Massey Ferguson Vice President Marketing for Europe, Africa and Middle East. “We have had many requests for information from customers. This gives us full confidence we can achieve the annual production target of 2500 additional tractors for the Beauvais plant. This product satisfies a segment of the market currently not covered and should contribute to a net market share gain for the brand.”
The MF 5610 tractor which spearheaded the gruelling Antarctica2 expedition to the South Pole in December received a rapturous hero’s welcome on its return home to the French City of Beauvais on 13 February.
Crowds turned out to honour the tractor at special homecoming ceremonies held at the AGCO manufacturing plant, where it was designed and built, and at the Town Hall where Madame Caroline Cayeux, Mayor of Beauvais welcomed it back on behalf of the City.
Special guests at the ceremonies were the Antarctica2 Expedition’s Ambassador and Lead Driver, Manon Ossevoort, Lead Mechanic, Nicolas Bachelet and Cameraman, Simon Foster. In taking Manon safely to the South Pole, the MF 5610 not only helped her realise her 12-year dream to drive a tractor ‘to the end of the world.’ but also became the first standard farm tractor equipped with tyres to reach the Geographic South Pole overland.
At the Beauvais plant, Manon officially handed back the tractor’s keys to Richard Markwell, Vice President and Managing Director Massey Ferguson Europe, Africa and Middle-East, who had previously presented them to her on 29 July, 2014. “We are all so proud of our tractor and the incredible achievement of Manon and her Antarctica2 team,” said Richard. “Our warmest congratulations on their courage and their determination as well as, of course, their belief in the Massey Ferguson brand. Employees here at Massey Ferguson along with a global audience of millions followed the team’s battle across the ice as news of their exploits unfolded like an adventure story each day. It was exciting and inspiring to see one of the tractors designed and built in this factory making both history and headlines around the world.”
Thanking Massey Ferguson for believing in her dream and supporting the expedition with the supply of the MF 5610, Manon said: “It’s feels good to deliver the tractor safely back to its home. We drove it hard for 28 days across 5000 km and, overall, clocked up 760 hours engine running time – that’s more than many farms would do in two years of normal work. Throughout, it was strong, steady and sure – a tribute to the MF staff who design and build the machines here at Beauvais. Thank you for letting me borrow your brilliant tractor!”
After the factory ceremony, the tractor made its way under police escort to the Beauvais Town Hall plaza to be greeted by Caroline Cayeux, Mayor of Beauvais
“I know I speak for all our citizens in Beauvais when I say that we are brimming with pride to see a tractor produced here reach the South Pole. What an accomplishment!” the Mayor remarked. “Massey Ferguson is an industrial icon in our City and the Antarctica2 achievement is a true testimony to the skills and knowhow of the employees at AGCO Massey Ferguson in Beauvais. Bravo and congratulations from us all.”
The MF 5610 will be one of the star exhibits on the Massey Ferguson stand at the SIMA Show in Paris 22-26 February.
Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO) is pleased to announce the full partnership of the European Council of Young Farmers at its Vision of the Future event in Beauvais, France, 19-29 August 2014.
The farm machinery manufacturer is already a key sponsor of CEJA, which represents around two million European young farmers, and is working closely with the group in support of a range of projects at international, regional and local level.
Joining CEJA President, Matteo Bartolini in speaking at Vision of the Future were CEJA Vice-Presidents, Paola del Castillo, Matthias Daun, Alan Jagoe, and Laurent Poirier who made presentations in their native languages to the variety of international audiences attending over the ten days of the event.
“Vision of the Future is a wonderful opportunity for CEJA to meet farmers and promote a greater understanding of our work in Europe,” said Matteo Bartolini. “We are dedicated to the future of farming and the role of young people in its development. This event is a melting pot of new and innovative ideas, something which we relish as an organisation.”
Commenting, Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development said: “We are delighted that CEJA is partnering us at our showcase event. The young generation is the engine of innovation and fully comprehends the value of change. This is the inspiration behind MF’s partnership with CEJA – a relationship we hope to consolidate further into the future.”
In his keynote speech on the Common Agricultural Policy (CAP), Matteo Bartolini said: “The reformed CAP 2014-2020 promises to be ‘fairer’, ‘greener’ and ‘younger’, and, for the first time in the history of the CAP, we had the introduction of a mandatory measure for all Member States targeted only at young farmers under the direct payments Pillar,” he remarked.
“But our job is not done! We need to continue to find ways to assist young people to progress in agriculture. Young farmer numbers are still very low despite their increased productivity in comparison to older counterparts. Only 7.5% of European farmers are under the age of 35, and one third are over 65! We need to help young farmers to overcome the barriers of access to land, capital and credit and give wings to the ambitions of our young European entrepreneurs.”
“Generational renewal has to be at the heart of public policies, as this is the only way to ensure sustainable food production and respond to increasing food demand in the future,” said Matteo. “With its work, CEJA makes sure that the voice of young farmers is heard by all Brussels-based policy-makers and that young farmers are at the centre of discussions on future farming policy developments.”
CEJA co-ordinates seminars, conferences, public debates and written reports, and directs the concerns of young farmers towards the European institutions.
A regular column from CEJA is published every month on the Massey Ferguson web site: www.masseyferguson.com
The tractor and the two Italian adventurers Gianni Brovida and Leonardo Cavazzi were given a rapturous welcome by the people of Beauvais and the proud workers in AGCO’s Beauvais factory as they lauded this magnificent effort… and all for a good cause, to help poor orphans in Africa.
Showing no signs of fatigue or discomfort, Gianni and Leonardo were welcomed by Thierry Lhotte, VP Sales and Marketing, Massey Ferguson – EAME together with the Deputy Mayor of Beauvais in the main square before attending a private function within the “Mairie”.
The guys enjoyed a tour of the factory, where the MF 7624 was built only a few months ago, before setting off on the final leg of the journey back through France to Italy.
We wish these gallant adventurers well on their way back home!
Farmers of l’Oise region in Northern France created an impressive spectacle for the passing Tour de France competitors and their massive support and media entourage as they crossed l’Oise district near Beauvais on the 5th round of the world renowned cycle race.
“The objective was to create a giant dynamic smiley face” explains Xavier Arruego , Marketing Communications Manager “ to put emphasis on the superb agricultural produce of the l’Oise region. As the main farm machinery manufacturer inBeauvais, the Oise district and the Picardie region, Massey Ferguson tractors were naturally selected to show the close association between the quality produce produced in l’Oise and the quality tractors built inBeauvais”
It is estimated that hundreds of millions of viewers globally who eagerly follow the race will have seen this proud display. The 26 tractors were even given an impressive official escort by motorcycle Gendarmes as they left the factory to take up their position ready for the event.