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AGCO Brands Win Big at SIMA 2015

This year’s SIMA Paris International Agri Business Show was a triumph for AGCO’s core brands. Massey Ferguson debuted two new tractors and showcased the MF 5610 tractor that journeyed to the South Pole. Challenger’s MT775E was the winner of the “Machine of the Year XXL” award. The new Fendt 300 Vario was named “Machine of the Year” in the category for tractors below 150 hp. And the new Valtra T Series won the “Machine of the Year” award in the 180–280 hp category.

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Valtra New T

SIMA is one of the largest indoor agricultural industry shows in the world. This year, the event focused on a theme of “Innovation First!” and brought together 1,700 companies from 42 countries with an emphasis on three key topics: people and territories, equipment and crops.

AGCO embraced innovations in communication by sharing this year’s SIMA experience through social media. Those who weren’t able to attend the show could follow the #AGCO25 hashtag on Twitter and Instagram, and additional news and videos can be found on the company’s social media portal created specifically for the event.

AGCO, now in its 25th year as a global leader in the agriculture industry, had a powerful presence at SIMA as an exhibitor. The company is living the “Innovation First!” concept through its cutting-edge Fuse™ Technologies — a platform that brings together machines, technology products, support, training and dealer services to ensure that farmers’ operations are optimized, coordinated and seamlessly connected through all phases of the crop cycle.

 

MF 8737 wins Tractor of the Year finalist Award

Massey Ferguson is honoured to receive a Tractor of the Year 2015 finalist Award at the EIMA Show in Bologna, for its powerful MF 8737.

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“Massey Ferguson is always proud when our tractors are nominated by members of the jury, which is made up of experts from leading magazines across Europe,” says Campbell Scott, Director Sales Engineering & Brand Development.

“We are, however, not surprised that the MF 8737 was nominated for Tractor of the Year, because its predecessor the MF 8690, took the title in 2009. This was the first agricultural tractor to employ efficient, maintenance-free selective catalytic reduction (SCR) technology to control exhaust emissions.

“The MF 8737 builds on these very strong foundations, combining well-proven quality with new features to provide even better performance and productivity with outstanding fuel economy.”

The MF 8700 Series tractors are available in two levels of specification – Efficient or  Exclusive – to suit users’ businesses, budget and workload.

International award for Challenger’s MT800E Steerable 3-Point Linkage

Challenger’s exclusive Steerable 3-Point Hitch will be presented as a technical innovation at the Italian EIMA International machinery show, in Bologna (November 12 to 16, 2014).

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Optionally available on all Challenger MT800E series models, including the flagship MT875E, the new steerable hitch design improves turning performance under load and allows the operator to manage how the implement trails the tractor in tillage and row crop applications.

Pivoting on the differential rear axle housing, the new geometry allows for 118mm steering cylinder travel, resulting in more precise control of the hitch lateral position. In addition, steering cylinders now connect at a distance of 389mm (219mm on C-Series models) from the pivot point, boosting the steering torque capability to a new 109,249 Nm (20% more than C-Series models).

The two operating modes are set using the TMC Display. The Manual mode provides for a fixed steering position. The Float mode provides dampening of implement movements and offset draft reduction.

Providing excellent manoeuvrability for better field contour following, benefits include reduced machine stress by dampening implement lateral shocks, a 25% reduction in turning radius with mounted implements, while the reduction in the power necessary for steering the implement helps to reduce slippage by up to 5%.

Product marketing manager Luca Cattani for tracked and articulated tractors is delighted to receive this accolade. “The unique Steerable 3-Point Hitch option is popular in all markets from South Africa to Central Europe where our customers understand and favour Challenger’s competitive advantage in applying 100% power to the ground.”

Find Challenger in Hall 14, stand B3 or at the ‘novità tecnica’ stand located at the “Quadriportico” area within the EIMA show in Bologna.

Massey Ferguson Wins Award for Long Standing Contribution to Zambia’s Development

Massey Ferguson has been recognised by the government of Zambia for its enduring contribution to the country’s commercial development.

Vice President, Guy Scott presented the farm machinery manufacturer with the Award for Long Standing Brand at Zambia’s 50th Anniversary Independence Ball in Lusaka.

Sue Chuzu, Marketing and Communications Manager, AGCO Zambia receives the Award for long standing Brand

Sue Chuzu, Marketing and Communications Manager, AGCO Zambia receives the Award for long standing Brand

Massey Ferguson tractors, harvesting machinery and farm equipment have been helping to develop the country’s agriculture for over 60 years. Today, the brand and its familiar red-liveried machines continue to play a major role in Zambian farming.

MF tractors are the country’s top selling models with an estimated 20% market share.  Massey Ferguson is also an integral part of AGCO’s Future Farm and Training Centre initiative based at Chalimbana near Lusaka.

“This Award Ball gives the government an opportunity to congratulate individuals, families, companies and brands on their impact on the economic, social, historical and financial development of our country,” commented Vice President Scott. He said that the government wished to recognise and commend those who have demonstrated “prolonged existence and performance within the areas of commerce, trade and industry and, specifically, those who have maintained excellence and continuity over the years.”

Receiving the award on behalf of Massey Ferguson, Sue Chuzu, Marketing and Communications Manager, AGCO Zambia said: “It’s a great honour and privilege for us to receive the award. We would like to thank the farmers who have supported Massey Ferguson throughout its long presence in Zambia and also the Zambian government for creating a conducive environment which has helped agriculture to thrive.”

Massey Ferguson was one of only four organisations to receive the Long Standing Brand Award

MF 6600 Series Wins Silver Award at Cereals 2014, UK

Massey Ferguson is delighted to have been awarded a Silver award for its MF 6600 range of tractors at the inaugural IMMA awards at this year’s Cereals event in Cambridgeshire, England.

The IMMAs are a totally new machinery awards scheme that recognises the best new farm equipment on the market today.

Campbell Scott, Director Sales Engineering and MF Brand Development EAME, and Lindsay Haddon, Advertising and Sales Promotion Manager, Massey Ferguson, UK and Ireland.

Campbell Scott, Director Sales Engineering and MF Brand Development EAME, and Lindsay Haddon, Advertising and Sales Promotion Manager, Massey Ferguson, UK and Ireland.

This new initiative organised by the Cereals Event and supported by the AEA, The Institution of Agricultural Engineers, The Royal Agricultural University and Farmers Weekly, recognises the very best in agricultural engineering.

The independent panel of judges awarded the honours based on the following criteria – Innovation, cost-effectiveness and value.

The judging panel consisted of a number of high profile names from the world of agriculture: Professor Dick Godwin, Harper Adams University (soils and cultivation); Professor Toby Mottram, Royal Agricultural University (robotics); Peter Redman (IAgrE); Prof Paul Miller, NIAB (sprayer expert); Phillip Clappison, Farmers Weekly Contractor of the Year; Roger Lane-Nott (AEA) and David Cousins, Farmers Weekly.

Massey Ferguson submitted their entry back in April, in a comprehensive application that was co-ordinated by Lindsay Haddon, Advertising and Sales Promotion Manager for Massey Ferguson in the UK and Ireland. The package included not only technical information, but supporting collateral such as video, images and customer testimonial.

The MF 6600 award was highlighted by the following closing statement “Ruggedly powerful engines and intelligent design ensure all models in the MF 6600 range have a high power-to-weight ratio for extraordinary all-round machine ability and agility in all applications. The Massey Ferguson DNA clearly runs through the MF 6600 range, with the same familiar, contemporary styling and a presence that makes every Massey Ferguson tractor stand out from the crowd.”

The judging panel clearly agreed!

 

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