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MF 6600 Series Wins Silver Award at Cereals 2014, UK

Massey Ferguson is delighted to have been awarded a Silver award for its MF 6600 range of tractors at the inaugural IMMA awards at this year’s Cereals event in Cambridgeshire, England.

The IMMAs are a totally new machinery awards scheme that recognises the best new farm equipment on the market today.

Campbell Scott, Director Sales Engineering and MF Brand Development EAME, and Lindsay Haddon, Advertising and Sales Promotion Manager, Massey Ferguson, UK and Ireland.

Campbell Scott, Director Sales Engineering and MF Brand Development EAME, and Lindsay Haddon, Advertising and Sales Promotion Manager, Massey Ferguson, UK and Ireland.

This new initiative organised by the Cereals Event and supported by the AEA, The Institution of Agricultural Engineers, The Royal Agricultural University and Farmers Weekly, recognises the very best in agricultural engineering.

The independent panel of judges awarded the honours based on the following criteria – Innovation, cost-effectiveness and value.

The judging panel consisted of a number of high profile names from the world of agriculture: Professor Dick Godwin, Harper Adams University (soils and cultivation); Professor Toby Mottram, Royal Agricultural University (robotics); Peter Redman (IAgrE); Prof Paul Miller, NIAB (sprayer expert); Phillip Clappison, Farmers Weekly Contractor of the Year; Roger Lane-Nott (AEA) and David Cousins, Farmers Weekly.

Massey Ferguson submitted their entry back in April, in a comprehensive application that was co-ordinated by Lindsay Haddon, Advertising and Sales Promotion Manager for Massey Ferguson in the UK and Ireland. The package included not only technical information, but supporting collateral such as video, images and customer testimonial.

The MF 6600 award was highlighted by the following closing statement “Ruggedly powerful engines and intelligent design ensure all models in the MF 6600 range have a high power-to-weight ratio for extraordinary all-round machine ability and agility in all applications. The Massey Ferguson DNA clearly runs through the MF 6600 range, with the same familiar, contemporary styling and a presence that makes every Massey Ferguson tractor stand out from the crowd.”

The judging panel clearly agreed!

 

Massey Ferguson Machines Scoop More Top Awards

Honours have gone to Massey Ferguson farm equipment at AGROmashExpo in Hungary and the Polagra-Premiery International Fair in Poland.

Frédéric Moreau, Business Manager Massey Ferguson - Central Europe and the Korbanek family. A gold medal went to the MF 5612 tractor at the Poznan International Fair in Poland.

Frédéric Moreau, Business Manager Massey Ferguson – Central Europe and the Korbanek family. A gold medal went to the MF 5612 tractor at the Poznan International Fair in Poland.

The MF 5611 tractor and MF 9812 row-crop planter both received prestigious International Premium Awards at AGROmashExpo in Budapest, Hungary’s biggest agricultural exhibition. The MF 5612 won a coveted Gold Medal at Poznan’s Polagra-Premiery Fair which this year attracted more than 40,000 visitors.

In making the awards, the jury in Budapest described the MF 5611 as having broad appeal in Hungary and made special mention of its AutoDrive system, Dyna transmission and reliable AGCO POWER engine. The MF 9812 planter was praised for its planting accuracy, robust construction and narrow transport width.

In Poland, the Gold Medal is awarded to modern, innovative products manufactured using the latest technologies. Professor Grzegorz Skrzypczak, PhD, Rector of the University of Life Sciences in Poznan chaired the jury.

“We are thrilled to receive these three awards which provide further testament to the fact that we are delivering the straightforward, dependable machines that farmers need to produce their crops no matter where they are in the world,” says Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development.

Winners Honoured in Food and Farming Industry Awards

In a glittering ceremony for the prestigious Food and Farming Industry Awards, Lorna Robinson of Cloughbane Farm Foods and Peter Mitchell of OSI Food Solutions were announced as winners in the Massey Ferguson-sponsored Retailer of the Year and Food Buyer of the Year.

Cloughbane - Retailer“As long-term supporters of these awards, Massey Ferguson is delighted to be part of the event for the 10th year,” said David Sleath, AGCO and Massey Ferguson sales director, UK and Ireland, who attended the ceremony.

The judges commended Lorna Robinson for a highly successful diversification project with the opening of a farm shop. The passion, innovation and commitment from family members and staff, their highly proficient grasp of marketing, advertising and brand-building made the Cloughbane Farm Foods shop an outstanding winner of the Retailer of the Year for 2014.

Food Buyer of the Year, Peter Mitchell emphasises that shortening the supply chain and building relationships with suppliers is the key to success for his profession. He has played an important part in helping businesses like McDonalds to manage a more efficient beef supply chain in order to demonstrate traceability and build confidence.

Helen Hyman of Farndon Fields Farm was named regional winner of the Food Buyer category.

“With their emphasis on entrepreneurial spirit and innovation, the awards encourage the development of new thinking and ideas into British food and agriculture – vital for the future of our industry,” David Sleath added.

Award Success for Massey Ferguson MF 5600 at LAMMA 2013

The Massey Ferguson MF 5600 Series was honored with an Award of Merit for the Best New Product or Innovation at the LAMMA, UK show 2013. The tractors, which made their UK debut at the event, attracted many positive comments from throngs of visitors to the busy stand.


“The MF 5600 Series brings together straight-forward operation with some sophisticated features that provide great comfort and control,” says Andy Prosser, Manager Sales Support, who accepted the Award at the event.
“We are proud to win this award because it supports our conviction that these tractors, which introduce a unique brake-pedal activated neutral, not only set the benchmark for loader operations but also in terms of engine power, torque and maneuverability.”All models are powered by a ground-breaking three cylinder AGCO POWER engine, which is a compact design that uses just diesel, while still meeting the stringent emissions regulations with a maintenance-free DOC. The Dyna-4 ECO 16/16 transmission offers superb control, effortless clutch less shifting between speeds and direction and now the option of AutoDrive automatic changing.

Operators will also appreciate the new, spacious cab that is the based on that used on the larger MF 7600 range. This boasts a new right-hand console and controls that provide simple operation and can be specified with a Slimline, Visio or Standard roof as well as being fitted in two positions to exactly suit all customers’ requirements.
The MF 5600 Series sets the new standard for loader operations. The three cylinder engine’s compact dimension ensures excellent maneuverability and combines with the transmission’s ease of operation, with a new joystick not only operating the loader, but also changes direction with the same lever. A new automatic high-flow 100 liter/min hydraulic option also speeds up cycle times.