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Survey: Contractors Like to Drive Fendt

40 percent of contractors in Germany drive a Fendt tractor. In second place on the list of favourites is John Deere, followed by Case-IH, Deutz and New Holland.

Fendt: The most popular brand amongst contractors in Germany

Fendt: The most popular brand amongst contractors in Germany

More than 40 percent (%) of German contractors worked with a Fendt tractor in their businesses in 2013. In the previous year, Fendt was also the most widely used brand amongst German contractors.

The German tractor brand Fendt (40.4 percent) and the US brand John Deere (18.1 percent) are most frequently cited as the first, second or third preferred brand in German contracting enterprises. The brands Case-IH, Deutz and New Holland follow in the third to fifth places. These results correspond to those of the last market survey from 2012. Nearly two of ten contractors want to invest in a new or used tractor this year. The greatest interest here was in the brands Fendt (44.4 %) and John Deere (27.8 %).

A further result of the survey: The more tractors that are already present in a contracting business, the higher the percentage of investment plans for a new or used tractor. Contractors with 20 or more tractors have the most plans to invest. Of these, 42.9 percent want to buy a new tractor.

2,650 contractors surveyed

These figures originate from the LohnunternehmerScanner 2013/14 survey, which was carried out by the AgriDirect Deutschland GmbH from December 2013 up to and including January 2014. The business operations and future plans of 2,650 contractors were surveyed for this market scanner.

Source: Agrarheute from 5 March 2014

 

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