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Challenger E Series Makes a Grand Entrance into the Australian & New Zealand Market

How do you get a tractor into the middle of Australia’s third largest city? Drive it down a river of course!

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Challenger E Series making tracks on the Brisbane River

 

The long awaited Challenger E series made a dramatic entrance to the Australian and New Zealand region, surprising a gathering of Challenger Dealers on the banks of the Brisbane River.

Built upon three decades of Challenger’s tracked tractor leadership, the industry leading E Series demanded an unveiling that would leave a lasting impression with the dealership team and kick off the launch of this exciting new range with a bang.

Local challenger dealers were invited to  a social evening at a restaurant overlooking the Brisbane River in Brisbane’s business district. As guest presenters introduced the new ground breaking E Series with informative presentations and videos, Challenger dealers would have been excused for assuming the evening was following a familiar schedule.

Drifting down the river under the cover of darkness, on a barge set up as a stage, the Challenger E series was poised to disrupt that familiarity.

Arriving at its destination with precision timing, the floating E series nudged closer towards the dealer group now congregating on the restaurant’s balcony and was revealed in a coordinated show of lights, smoke and the beat of ACDC’s thunderstruck.

And thunderstruck the crowd was. The unique unveiling was captured by a contingent of photographers as well as the dealership group and onlookers, with hands quickly diving into pockets in search of iphones to capture the sight.

Speaking after the event, key organiser of the E series launch and Challenger Product Manager Jeremy Duniam said that the evening went as planned.

“There were a couple of dealers that had a suspicion of what was going to happen, but most were stunned when the tractor was lit up and floating only metres from the river bank.”

“It was an exciting way to introduce the exciting new Challenger E Series,” Jeremy said.

A behind the scenes video of the spectacular unveiling will be available soon on AGCO Blog and www.facebook.com/ChallengerAg

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AGCO Brands Win Big at SIMA 2015

This year’s SIMA Paris International Agri Business Show was a triumph for AGCO’s core brands. Massey Ferguson debuted two new tractors and showcased the MF 5610 tractor that journeyed to the South Pole. Challenger’s MT775E was the winner of the “Machine of the Year XXL” award. The new Fendt 300 Vario was named “Machine of the Year” in the category for tractors below 150 hp. And the new Valtra T Series won the “Machine of the Year” award in the 180–280 hp category.

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Valtra New T

SIMA is one of the largest indoor agricultural industry shows in the world. This year, the event focused on a theme of “Innovation First!” and brought together 1,700 companies from 42 countries with an emphasis on three key topics: people and territories, equipment and crops.

AGCO embraced innovations in communication by sharing this year’s SIMA experience through social media. Those who weren’t able to attend the show could follow the #AGCO25 hashtag on Twitter and Instagram, and additional news and videos can be found on the company’s social media portal created specifically for the event.

AGCO, now in its 25th year as a global leader in the agriculture industry, had a powerful presence at SIMA as an exhibitor. The company is living the “Innovation First!” concept through its cutting-edge Fuse™ Technologies — a platform that brings together machines, technology products, support, training and dealer services to ensure that farmers’ operations are optimized, coordinated and seamlessly connected through all phases of the crop cycle.

 

Workhorses: From MF135 to MF8670

For being named the 2013 Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year, James Cooley received use of a Massey Ferguson® tractor for one year. He chose the MF8670, known for its continuously variable transmission (CVT), fuel efficiency and comfort.

Cooley and the MF8670

Cooley and the MF8670

It is not, however, his first Massey Ferguson. “We love Masseys,” says Cooley. “We’ve got 17 of the old 135s” used for bringing out peaches and light work. For parts, he calls on Nance Tractor and Implements in McConnells, S.C.

Adds Cooley, the vintage workhorse “was Massey’s special tractor, Daddy always said. The 135 is a tractor that everybody can drive. It’s easy to maintain regarding its parts and availability of them.”

As for his new MF8670, which Cooley calls the “Cadillac of tractors,” he plans to put it to work preparing peach and strawberry land. “We’ll use it for making the soil loose and ready for the roots to spread out on the peach trees,” he says. “And we’ll use it for fixing the ground for the strawberries.

“The view is remarkable,” continues Cooley. “It’s a smooth ride and the turning radius is remarkable. And, of course, it [has] unmatched power.”

For more on the Cooley farm, see http://www.myfarmlife.com/features/farmer-of-the-year-coming-out-on-top/.

My experience as AGCO‘s Africa Ambassador at Africa Summit 2015

Written by: Jean Kaahwa, AGCO Africa Ambassador 2015

AGCO Africa Summit 2015On the night of 16th January 2015, I said warm goodbyes to my immediate family and they wished me all the best in Berlin, Germany. As I set off to the airport I kept having flashbacks of my journey in the agriculture sector from the time when I was dreaming of turning that idle swamp into a productive fish farm, how the dream materialized, my growth in the agribusiness sector and eventually heading to Berlin as AGCO‘s Africa Ambassador for 2015.

I travelled from Uganda via Istanbul and was received warmly by a gentleman in Berlin. I was amazed at the beauty and scenery of the city that met me. At the hotel I bumped into Sue Musunga Chuzu, who was AGCO‘s first Africa Ambassador in 2012, and I immediately felt at home.

I later met the warm and friendly AGCO team and AGCO Africa Ambassador 2014, Joy Jelimo Chelagat as well. Joy and I toured Berlin together the next day and also visited the Africa Summit venue.

On the morning of the 4th AGCO Africa Summit I was nervous. However, I received some encouraging words from Mr. Nuradin Osman, Managing Director Africa and Middle East of AGCO, and Dr. Amrita Cheema, one of the moderators of the conference, just before the program started.

Looking at the conference agenda made me feel like I had to listen to every word spoken as I found the topics and presentations practical, applicable and contextual for the smallholder farmers like me in Africa. Read the rest of this entry »

Darmac Ag Sales and Service Appointed Fendt Dealer for the Yarra Valley and Beyond

Established in 2005, Darmac Ag Sales & Service is located in the fertile and richly soiled hills of Silvan, in Victoria’s Yarra Valley region, have recently become AGCO Australia’s newest Fendt dealer.

Expanding steadily into a highly professional and skilled operation, the Darmac Ag team offers a range of products and services to local Farmers as well small property owners and municipal councils beyond their immediate region.

Darmac Ag’s successful business expansion and dedication to professional service has resulted in their recent appointment as the Yarra Valley region’s new Fendt dealer.

Darmac Ag Dealer Principal Darren McIntyre with AGCO Australia’s Chris Dalton.

Darmac Ag Dealer Principal Darren McIntyre with AGCO Australia’s Chris Dalton.

Fendt technology, comfort and innovation has been coupled with a dedicated sales and service team at the fully equipped facilities of Darmac Ag. The highly experienced staff and dealer principal, Darren McIntyre, are excited at the opportunity of offering Fendt’s industry leading products and technology.

Already making inroads with municipal councils beyond the Yarra Valley, Darmac Ag attracted the attention of Boroondara council, previous Fendt owners, who became Darmac Ag’s first Fendt Sale.

Encouraged by Fendt’s low maintenance, favourable operating lease and Darmac Ag’s solid service and support, Boroondara purchased two Fendt 312 Series Varios.

“They will be utilised maintaining parks and gardens. The 312’s are really ideal for these sorts of applications as any operator can get into them. The Vario transmission makes switching between tasks and on road travel really straight forward,” Darren says.

According to Darren, other models in the Fendt range are also ideally matched to Darmac’s local farming conditions and give Darmac Ag a machinery solution for most local operators.

“The 90 HP Fendt 200 Series Vario are ideal for the local orchard, vineyard and strawberry farmers, with high levels of comfort and fuel efficiency matched with the advanced Vario transmissions,” says Darren.

Local Area Sales Manager for AGCO Australia Chris Dalton was pleased to be a part of the appointment and sees a lot of opportunities for the Fendt range with local customers.

“There are a lot of good operators in the area and there is demand for quality, reliable machines that are well supported with parts and service. Fendt innovation and technology together with Darmac Ag’s proven track record of professional service are a great combination,” says Chris.

Darmac Ag Dealer Principal Darren McIntyre with AGCO Australia’s Chris Dalton

The Darmac Ag Team: Trevor Phelan – Parts and Service, Darren McIntyre and Sales Manager David Hodgson.

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