Posts Tagged ‘AgCommand’

Harnessing the Power of Data as a Service Enabler

If you haven’t noticed, data is a pretty hot topic in the agricultural industry right now. With the rapid growth and adoption of precision farming products such as guidance, telematics, rate and section control, etc. – there has been, in parallel, a massive amount of data generated from global farming operations resulting from the outputs of these products. All of this data has created a wealth of opportunity for growers, agronomists, manufacturing companies, and other invested parties. However, many players in the Ag industry are still working to understand the best ways to utilize this data, so that these emerging opportunities can be fully realized.

Depending on where you sit in the realm of agriculture, there are different types of farm data that can be used in different ways to generate useful information. In the case of AGCO (being a machinery producer), we have identified an area where we believe there is an opportunity for our customers, dealers and AGCO to all become better. Our main interest as a company is utilizing machine data as a service enabler for our customers. Last month, AGCO announced a new service program that it will be rolling out to all AGCO dealers over the next few years. This program is called Fuse® Connected Services, and utilizes data coming from AGCO machines (with the customer’s permission) to provide enhanced services to AGCO customers.

The new service offering is enabled through AGCO’s telematics product, AgCommand®, and is delivered in the form of three service package offerings. Examples of some services that are provided include:

  • Proactive condition monitoring (remotely)
  • Machine Alerts (based on AGCO recommended thresholds)
  • Machine performance and efficiency reviews (Off-season consultation)
  • Full management of machine maintenance
  • Technology review and seasonal training

Through use of machine data and AGCO’s network of resources, AGCO dealers are able to turn data into useful information that can be used to help customers run machines more efficiently, identify training needs, maximize uptime and more. The idea behind this is simple; managing a farm operation is a lot of work. The logistics and planning aspect of farminTech Tuesday Datag alone is enough to keep growers occupied. Having to worry about potential machine breakdowns, maintenance and operator training on top of that can hinder efficiency by taking time away from other value added activities a farmer is responsible for. AGCO dealers can help manage and monitor customer machines so that the customer does not have to worry about his/her machines and operators being ready to execute during crunch time, freeing the farmer to focus on agronomic decisions. Rather than selling customers a radio modem that gives them data points about their machines, AGCO dealers will provide them with services and information that result in actionable insights and recommendations based on the dealer’s expert analysis of the customer’s machine data. This will result in greater uptime, efficiency and profitability for our customers. It will also enhance the service capability of our dealers and even provide AGCO with another means to improve the quality and design of our machines.

The idea of using machine data as a service enabler has already been seen in other industries. Construction companies such as Caterpillar have been doing it for a while now. Telecommunications provider Verizon has a robust program in place for optimizing fleet operations, and has even started something similar in the automotive industry. Verizon’s Hum monitors your vehicle and lets you know if anything goes wrong. Furthermore, it will even recommend repairs and provide you with estimates as to how much the repair may cost.

Consider this—if companies such as Verizon have identified a market opportunity on consumer and commercial vehicles, imagine the opportunity in agriculture. For the most part, a vehicle gets you from point A to point B. Agricultural equipment does much more than that. Growers buy specific machinery to generate a return for their operation. Agricultural equipment is more so a tool than a vehicle. Thus, the value of maximizing the performance of that tool is quite important to owners as it more directly impacts their income and livelihood.
AGCO is taking a big step forward with Fuse Connected Services. We are already piloting this program today in NA, EAME and SA, with dealer availability beginning Q1 of 2016.

For more information on AGCO’s precision farming products, data management policy and Fuse Connected Services, please visit


Ryan Johnson is a Sr. Global Marketing Specialist for AGCO’s Advanced Technology Solutions group, focusing on bringing AGCO’s Fuse precision farming technologies and services to market .

New performance enhancing features for Massey Ferguson combine harvesters

Along with two new MF Activa models, Massey Ferguson is further enhancing the specifications and features on its combine harvester range to improve operation and performance for the 2016 season.

“We are now really seeing the benefits of AGCO’s recent significant investment in the harvesting facility at Breganze in Italy. This has introduced state-of-the-art manufacturing techniques and equipment that are further enhancing quality and reliability,” says Adam Sherriff Manager Marketing Massey Ferguson.



“Customers are now also gaining from the investment in Europe’s most modern combine paint facility. This superior finish improves durability and increases the residual value of the combines,” he adds.

Faster unloading for MF Activa S combines

For the 2016 season MF Activa S, five or six straw-walker combines, will be equipped with a longer discharge auger providing faster unloading speeds.

Models with the Multi Crop Separator have a 5m long auger and unload at 105 litres/sec, while those without have a 4.5m long auger and unloading speeds of 85 litres/sec. The sectional concave, which can be changed through the stone trap, is now is a factory-fit option that increases threshing versatility in range of crops.

ParaLevel option for two-wheel drive combines

The unique Massey Ferguson ParaLevel system is now available as an option on two-wheel drive versions of the MF Beta 7360 PL and MF Beta 7370 PL combines.

The cost effective ParaLevel system will benefit farms, which have slight slopes up to 15% and rolling land, to improve output and grain sample without the need to invest in four-wheel drive.

ParaLevel also offers the distinct advantage of still allowing wide tyres up to 800/65 R 32s to be fitted and remain within 3.5m width for transport on the MF 7360 Beta.

AgCommand hardware standard on Massey Ferguson Beta combines

Massey Ferguson Beta combines are now supplied with the AgCommand telemetry hardware as standard. Options now also included a new Rockinger trailer hitch and factory-fit Sectional concave.

All MF Activa and MF Beta Flatland Combines are available with wear resistant components as well as in rice specification for added flexibility and, if necessary, without the straw chopper.

New Generation 9.2m wide PowerFlow header

Massey Ferguson is introducing a New Generation 9.2m (30ft) wide version of the PowerFlow header, equipped with the same SuperFlow auger first seen on the 10.74m wide version. At 762mm in diameter, the auger provides 41% more working area than any other design.

This offers unrivalled crop collection from the moving belts with a superb, even ‘heads first’ feed into the elevator. PowerFlow is proven to increase output in oilseed rape up to 70% and boost performance in other crops.

MF Centora eight straw-walker Combines and the MF Delta Hybrid machines are now fitted with a new yield meter, two central greasing points one on each side of the machine, as well as additional work lights and remote power points. A host of other small changes have been introduced to increase durability and for better operational efficiency.

Fuse® Technologies at the Future Farm opening in Zambia

By Dr. Bernhard Schmitz

AGCO’s Fuse® Technologies strategy and precision farming products were presented during the recent Future Farm opening in Zambia. Visitors learned about AGCO’s technology offerings that are currently available for the future farm:

  • All technology enabled machines were equipped with Auto-GuideTM
  • All technology enabled machines were equipped with AGCO’s telemetry system, AgCommand®.
  • The open approach of the Fuse strategy was perfectly demonstrated with the presence of Precision Decision next to the Fuse tent. Precision Decision offers services around precision agriculture such as soil sampling.
AGCO’s Fuse<sup>®</sup> Technologies strategy and precision farming products were presented during the recent Future Farm opening in Zambia.

AGCO’s Fuse® Technologies strategy and precision farming products were presented during the recent Future Farm opening in Zambia.

The Future Farm perfectly showcases AGCO’s open approach by exemplifying how different agricultural business partners are brought together to connect and demonstrate the best farming practices for Africa.

To follow the latest updates about the Future Farm, connect with @AGCOcorp on Twitter and follow the hashtags #FutureFarm and #AGCOAfrica.


Dr. Bernhard Schmitz is a Commercial Manager for AGCO’s Advanced Technology Solutions group, focusing on Fuse precision farming products for the EAME region.

Technology an important part of Agrishow 2015

By Rafael Antonio Costa

For the first time in 22 editions, Agrishow – one of the world’s largest and most comprehensive agricultural technology trade shows – saw a decline in total sales volume over the previous year (1.8 billion in business). According to show organizers, high interest rates and political/economic uncertainty were responsible for the loss of business. Yet despite the downturn, the show was still exciting for AGCO customers, with two AGCO brands (Massey Ferguson and Valtra) bringing new launches to the show:


  • Sugar Cane Harvester (BE1035e)
  • New rotary combine class 6 (BC6800)

Massey Ferguson:

  • New rotary combine class 6 (BC6800)
  • Planter Fertilizer (MF 700 CS)
Inside the “war room” at the AGCO Ribeirão factory

Inside the “war room” at the AGCO Ribeirão factory

Technology played an important role at both stands, especially at Valtra for the new sugar cane harvester launch, including:

  • Automatic guidance through Auto-GuideTM 3000 – critical to a sugar cane harvesting operation, and comes standard.
  • AgCommand® – also comes standard, and enables dealers to monitor the sugar cane harvesters for their customers (with their permission).

The new harvesting machines will have a tracking service included as part of the AgCommand technology, which will allow the AGCO Ribeirão factory to better support the first machines in the field and ensure our customers have the machines working at the maximum efficiency possible – a key component of the Fuse strategy.

Inside the “war room” at the AGCO Ribeirão factory

Inside the “war room” at the AGCO Ribeirão factory

A “war room” was assembled at the factory site to support the 35 machines forecasted to be produced this year. In the war room, specialists track the status of the sugar cane harvesters sold with AgCommand® installed. The room counts on a 42’’ TV and a workbench with the Auto-GuideTM 3000 system installed, to speed and facilitate technical support.


To see photos from Agrishow 2015, visit our Facebook album.

To learn more about Fuse, visit


Rafael Antonio Costa is a Product Marketing Manager for AGCO’s Advanced Technology Solutions group in South America. He is based in Mogi das Cruzes, Sao Paulo.


AGCO Australia hosts the Next Generation of Agriculture Leaders

As innovation in precision farming becomes increasingly important to Australian and New Zealand farming practices, the latest innovations in guidance technology are vital in any young graduate’s university curriculum.

With Fuse Technologies at the forefront of this innovation, AGCO Australia recently played host to a group of Bachelor of Business (Agribusiness) students from Geelong’s Marcus Oldham College.

Students were taken through a detailed information session by Advanced Technologies Product Manager Jeremy Duniam, followed by a question and answer session and a chance to take a closer look at some of the other exciting AGCO products.

Marcus-Oldham Fuse Technologies

Marcus Oldham students during their Fuse Technologies presentation.


Accompanying the students, Senior Lecturer Des Umbers said that it was vital graduates are exposed to advancements in on and off farm technologies to prepare them for best practice farming methods.

“Agribusiness courses can’t afford to have students graduate without an understanding of the latest technologies and innovations. It will help them in the future if they intend to work at large corporate farms or their own operations as well as help the older generation of farmers adapt,” says Des Umbers

Attending the visit was Marcus Oldham student Alex Baum already has a strong interest in precision farming. His family operates an 18,000 acre property in Western Australia and applies no-till “tram lining”  to help reduce input costs and make fertiliser application more efficient.

“I am passionate about precision farming, it is really important on the farm as we try to save on inputs where we can. We need to add significant amounts of fertilizer – reducing those costs with efficient application is really important,” says Alex Baum.

AGCO Broad Acre manager Fergal Meehan was impressed by the quality of the student group and their positive attitude, seeing a bright future for the next generation of farm managers, contractors and consultants.

“It is great to see such an enthusiastic group embarking on a career in agriculture keen to learn about exciting advancements in precision farming. It was also a great opportunity for AGCO to showcase our industry leading technology to the next generation of agriculture leaders,” says Fergal Meehan.


Marcus Oldham College students visit AGCO Australia






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