Posts Tagged ‘AGCO’
REN Machinery, one of the longest serving machinery dealers in Warragul, Australia, has changed hands after 53 years of supporting their local community.
AGCO Managing Director and Vice President ANZ Warwick McCormick, along with staff, thanked the French family, the late Earl French and more recently Gary French, for their long involvement in supporting the various brands AGCO manufactures and distributes throughout Australia.
Taking over the Dealership and inheriting a tradition of service and professionalism from the French family, two local residents, Justin Kay and Brad Kinrade will now represent the Massey Ferguson, Fendt, Valtra and Iseki brands in Warragul and the surrounding districts
AGCO’s decision to appoint and support Justin and Brad in their new venture is an encouraging sign of the transition to a new generation of locally owned and operated dealerships that continue to support their local communities.
Justin and Brad thanked AGCO Australia for the confidence shown in their future plan to develop the local business and for the opportunity to be part of the ever increasing growth and diversity in products required for modern day farming practices.
“The brands that AGCO offer are all of premium quality and offer one of the most extensive product lines available to professional farmers, large and small alike and contractors in the Warragul region. We have confidence in the agricultural industry and look forward to offering these quality brands to existing and new R.E.N Machinery customers,” Justin and Brad said.
REN Machinery will continue operations from their existing Warragul premises.
The AGCO marketing team for Australia and New Zealand recently visited the Mazaris property in Werribee South, Australia, to get a better understanding of how Massey Ferguson has evolved alongside farmers.
The productive region is a tightly knit community only a short distance from the populous Melbourne, with furrows of vegetables growing to the roads edge, rich soil and good irrigation networks. The area supplies around 70% of lettuces consumed in Australia and has experienced adaption and change brought about through drought and tight market conditions.
Settling in the area in the 1930′s, Great Grand Father Mazaris purchased a Fergie to assist in tilling and to borrow an old cliche, the rest is history. Through four generations, the Mazaris’ have continued their connection with Massey Ferguson. The horsepower of their most recent purchase, the MF 7495, allows for deeper tilling and increased speed while maintaining greater fuel efficiencies. The evolution of MF tractor technology is increasingly important on the Mazaris property as the cost of diesel inputs outstrip produce prices
The ability to do more with less looks likely to continue the Mazaris and Massey Ferguson connection for another generation to come.
The prime agricultural area of Liverpool Plains and Upper Hunter Valley in Australia has a new AGCO dealer, North West Farm Machinery.
Known for its black soil that supports a mixture of broad acre cropping, livestock grazing and horse studs, the Liverpool Plains and Upper Hunter Valley has been home to North West Farm Machinery since Dealer Principle Roger Moylan opened the Quirindi business in 2003.
Roger’s passion and knowledge of farm equipment extends from the early years on his parent’s farm to over 23 years working in farm machinery sales. Employing 15 dedicated, local employees, Roger is also committed to supporting his local community, providing professional service in all aspects of the purchase and servicing of farming equipment, from Singleton to Gunnedah.
At the recent Dealer open day, visitors were welcomed to tour the business facilities and see the range of high quality Massey Ferguson, Fendt and Iseki products that North West Farm Machinery will offer. Positioning the business for future growth, North West Farm Machinery will provide a highly competitive product range and servicing for the broad variety of local farming demands and applications.
The AGCO team’s efforts to create an impressive display of equipment at the LAMMA Show, alongside comfortable accommodation for visitors were rewarded with the HSBC Cup for the Best Outdoor Stand at the event.
LAMMA is now acknowledged as the UK’s premier machinery showcase, and AGCO’s events team made an early decision to ensure that its brands – Challenger, Fendt, Massey Ferguson and Valtra – would really make an impact at the 2013 event. At the same time the stand was designed to also provide top quality information and comfort for visitors.
“We started preparing for the show back in April 2012 and, although January is a great time to meet our customers, we know the weather is sometimes not the best. As this year proved,” says Andrew Rawson, Advertising and Promotions Manager.
“Our aim was to provide the best environment to show off all the equipment, offer loads of information as well as create areas where customers and dealers could have a hot drink and get out of the cold. Despite erecting five igloo-shaped marquees on the stand, even we didn’t anticipate just how cold it would be this year!”
At LAMMA 2013 AGCO doubled the size of its stand because it feels it is the ‘right show, at the right time and in the right place’, which attracts a huge audience and results in a lot of business. “We also support the plans to move the event to Peterborough next year – it’s clear to see it’s outgrown the current location,” adds Mr Rawson. “We have had assurances from the organiser that apart from the move everything else will stay the same – and retaining the same formula of free entry for visitors, with value for money for exhibitors, but on a larger site means it will just get better.”
Mixed farmers from central NSW Australia, Roger Booth & Kirsten Hutchings were the happy if not surprised winners of a Massey Ferguson MF20-MD ATV. The Couple went into the running to win the 20hp diesel powered 4×4 ATV unit after entering the recent MF9500 Series Combine competition. Ignoring calls from an unfamiliar number for 3 days, Kirsten was in disbelief when she was finally delivered the good news that she had won the ATV worth $16,500. The MF20-MD made a very welcomed Christmas present when the whole family picked it up on Christmas eve from local dealer Serafin Ag Pro, Griffith. Congratulations Roger, Kirsten and family.