Posts Tagged ‘AGCO’
As Massey Ferguson® rolls out its newest tractor series, one Georgia farmer takes time from his busy schedule to try out a demo.
For Lee Powers, time is at a premium. Most days he’s out of the house around 5:30 a.m. to feed and check on at least one of his two herds that he raises on two separate tracks. He also owns a construction business with the majority of the work—mostly commercial buildings, such as doctors’ offices—located in metro Atlanta, approximately 50 miles east of his home and farmland.
Still, he scratched out a little time when Roger Harrod, his Massey Ferguson dealer at Georgia Deer Farm & Agri-Center in the small community of Roopville, approached him with a proposition.
Roger had a demo model of a new MF4609 tractor. It’s one of three models in the Massey Ferguson 4600 Series that has received considerable press and been eagerly awaited by many farmers for its reported versatility and leading-edge technologies, including a 3.3-liter, 3-cylinder engine that’s said to be extremely efficient and powerful.
“It’s a nice, all-around-size tractor for somebody like Lee,” says Roger. “It’s for guys who aren’t full-time farmers, but they want to keep their place up. I’d say it’s a good hay tractor—perfect for cutting and bush hogging.”
Lee is already a Massey Ferguson customer—the owner of two tractors, an MF573 and MF5455. “The 5455 is the best tractor I’ve ever had in the hay field. Period,” says Lee. “I’ve been on all kinds of tractors, and it has spoiled me.” He says he’s enjoyed the MF5455 so much because everything is right at his fingertips, there’s plenty of power, and the visibility is wonderful.
Since Lee first bought the land, Frank has helped with his son’s farms, a 100-acre spread in Carrollton, Ga., where they raise 50 Black Angus cattle, and a 40-acre tract with about 22 head of Herefords in Hogansville. With other side hay jobs they have acquired—including managing a 205-acre tract of land belonging to the city of Hogansville—Lee estimates they cut and bale around 700 acres of hay twice and sometimes three times per year.
That translates to lots and lots of hay, factors they kept in mind during their time with the MF4609. As it is with many farmers, fuel usage was near the top of their list of concerns. To that end, Lee and Frank were happy with the 3-cylinder AGCO Power engine. “It seems to be fuel-efficient,” says Frank. “I was able to bush hog all day on a full tank.”
They also were looking for something to provide the power they needed. “I have been very, very pleased with the power it has,” says Lee. “As far as pulling, it is perfect for running a 15-foot bush hog. We were even cutting some wet stuff, and it was pulling through there just fine.”
The new power shuttle transmission was also a plus. “The transmission is smooth,” says Lee. “It’s like the cat’s meow. You can shift on the go, and the clutch is easy.”
Lee is already envisioning how an MF4609 might play a significant role on his farms, especially when it comes to raking, cutting and baling hay.
“There’s a 99.9% chance I’m going to buy that tractor,” he says.
To read the full story and to learn more about three key features of the MF4609 that separate it from the pack, visit http://www.myfarmlife.com/features/time-is-money/. To find out when you can check out a new Massey Ferguson 4600 Series tractor, contact your local dealer.
“There are only a few things we can control,” says hay grower Brett Bunker about farming. “So anything I can do to give me an advantage, I need to do it.”
Bunker says he gets the edge he needs with AGCO Buffered Acid Hay Preservative and his HayBoss G2™, a precision monitoring and automatic preservative application system. Both help guarantee his hay quality by dealing with moisture levels in his bales. They also help him maintain his growing cycle of four crops a year on the 1,000 acres near Delta, Utah, where he and his family grow alfalfa to sell to dairy farmers.
“If I get too much dew overnight, I can still bale and get my hay out of the field with a little higher moisture. Or if I need to bale before a rain and push it a little bit, I can do that instead of letting the storm hit, then letting it dry back down again.
“The quicker I can get hay off the field,” adds Bunker, “the better the hay and the quicker I can get growing on the next crop. [HayBoss] can save me anywhere from a half a day to even on the outside of five days.”
“Often, the producer can’t wait for things like the dew to dry, and we understand that,” says Jeff Roberts, president of Harvest Tec, the company that manufactures HayBoss and AGCO Buffered Acid Hay Preservative, and markets them through AGCO Parts. “The main benefit with HayBoss and the preservative is that extended operating window, by raising the level of moisture at which hay can be baled.”
Roberts adds that HayBoss provides the producer peace of mind. Its moisture monitoring and application offer accuracy unmatched in the industry, and they work seamlessly with Hesston balers.
“The AGCO Buffered Acid Hay Preservative is also made with the same care and consistency. That makes it far more reliable than other brands and totally safe for animals, the environment, the operators and their equipment.
“With HayBoss,” Roberts continues, “the grower gains confidence that their window is expanded into the upper ranges … as high as 27% moisture for large square balers and slightly higher for round and small square bales. That,” he adds, “has the potential to be a good contributor to overall profitability.”
What you don’t know could help you. Case in point: the option to lease farm equipment.
Not that there’s anything wrong with making a purchase, but a relatively small number of producers and custom operators are familiar with the benefits of a lease.
According to Clancey McCray, AGCO senior marketing specialist for high-horsepower tractors, programs and promotions, only about 10% of Massey Ferguson customers utilize the lease option. However, a lease may be a better fit for producers who want to preserve their capital resources, including credit, for other investments or prefer to trade in their equipment frequently.
“People who lease are generally those who want to have more capital available,” McCray says. “A lease allows you to use a piece of equipment without owning it. In essence, you’re only paying for the cost of use,” she adds, noting that leases are especially appealing to custom operators. “Of course, you don’t have any equity at the end of the lease period.”
That’s not to say a producer can’t have the best of both worlds—leasing a machine to try it out or acquire it when times are a little tight and then purchasing it later. “Most leases we offer are for a term of three years, but the customer always has the first option to buy,” McCray explains.
Leasing versus buying isn’t a decision you need to make by yourself, though. Consider the list of benefits below, then consult your tax adviser, talk to your Massey Ferguson dealer, and compare the offers from AGCO Finance. A little knowledge could go a long way to making you even more successful.
Consider a purchase if:
- You want the security of owning a physical asset like a combine or tractor, knowing that your payments result in direct ownership of collateral.
- You plan on keeping the machine for a few years (usually at least five).
- You keep your equipment well maintained, which helps retain its value and helps with resale or trade-in.
- The hours of use typically exceed the restrictions on a lease.
- You can benefit from tax credits that help offset the additional expenses of purchasing the tractor.
Consider a lease if:
- You want to preserve capital for other expenses or investments in your business.
- You have limited funds for a down payment or the higher payments a purchase would require.
- You like to trade often to benefit from the technology and efficiency available in new equipment.
- You plan to expand or reduce the size of your operation and need the flexibility to match equipment needs to farm size.
- You’re nearing retirement and don’t want to be locked into a large capital investment.
- You prefer to keep newer equipment in the fleet to reduce downtime.
Whether you purchase or lease, learn more about innovative Massey Ferguson equipment at myFarmLife.com.
AGCO is proud to support the OIC International Youth Investment Summit: The Road to Economic Growth, held in Accra, Ghana last week.
At the event Louisa Parker, Manager Institutional Funding and Stakeholder Relations, Africa & Middle East, presented details of exclusive research that shows how young people are transforming agriculture across the world.
Commissioned by Massey Ferguson – AGCO’s global brand – the report highlights how a New Generation of young people is choosing farming as a career, because it offers a bright future. Young people’s enthusiasm, energy and optimism, says the report, is combined with a growing demand for food across the world. This open-minded New Generation is ready to embrace the opportunities that come their way.
The research also shows that across the world younger farmers are taking over family farms and revolutionising the way they are operated. Countries such as Brazil and China and those in Africa are at the forefront of this change.
AGCO, through Massey Ferguson, already has unparalleled expertise and local knowledge of African agriculture, which it has amassed over many generations. It is now strengthening its commitment to the continent with investments, totally $100 million, in number of initiatives, which are aimed at creating employment, helping to develop infrastructure and improve mechanisation, as well as providing wider access to education and training.
In Lusaka, Zambia AGCO has created a new 150ha (330 acre) Model Farm and Learning Centre, where it is putting its development commitment and ideas into action. This centre offers education and training to African farmers, at all levels, to provide a better understanding about soils, agronomy, crop protection and mechanisation techniques to boost sustainable productivity.
AGCO’s eventual aim is to transfer the knowledge and infrastructure being developed at the Zambian Model farm and Learning Centre across Africa. Exporting the core knowledge and expertise from Zambia will help establish the ‘Future Farm’ concept to provide further education and agricultural development across the continent. At the same time the project aims to ‘pull in’ other partners with AGCO to help develop the much-needed infrastructure and supply industry. Appropriate farm mechanisation is seen as the key to unlocking Africa’s agricultural potential. Investment in farm machinery technology accompanied, importantly, by education will provide the catalyst for rural development. Farm machinery boosts efficiency and helps increase yields, while also relieving workers from the drudgery of manual labour currently employed in many areas to cultivate the land and tend crops.
This is highlighted in the song ‘Youth In Agriculture’, written and performed by the MEGA Fame Foundation, an NGO from Ghana. The catchy tune and memorable lyrics aim to convey the message that a country’s health and development largely depend on farming; and by taking an active role in agriculture young Africans can help in the fight against hunger. The music video to promote the song and message was filmed using the support and resources of Massey Ferguson’s Audio Visual team at the Model Farm and Learning Centre in Zambia. The lively video shows the band performing with help from young farm staff and village children. The video, which was screened at the Summit, can be viewed here.
Elsewhere across the continent, AGCO initiatives are creating a wide range of new jobs with on-the-job training, as well as improving the infrastructure and support for farmers. Local assembly of Massey Ferguson tractors for the African market has now started with a joint venture operation in Algeria. This has already created a wide range of jobs at all levels – from highly trained engineers through to trainees. It is also boosting the local economy and offering further employment opportunities through the value chain.
Meanwhile AGCO continues to invest in developing its own business and facilities in the region and has recently built and opened a new Parts Distribution Centre in Johannesburg, South Africa as well as a new regional office in Cape Town. It is also working on a variety of projects to improve its distribution network in North, West and East Africa.
AGCO Australia’s Five Star Incentive Program is aimed at the development of dealers both large and small. The program identifies specific areas where dealers can improve their businesses, streamline operations and increase profitability through professionalism and growth.
Successful participants in the program gathered at the picturesque North Queensland resort town of Port Douglas, Australia where representatives from AGCO presented them with results from the 2012 program and plans for 2013. Dealers were also invited to tour the World Heritage listed Great Barrier Reef, as well as attend a formal function.
Opening the Meeting, AGCO Managing Director and Vice President ANZ Warwick McCormick outlined future possibilities for dealers emphasizing AGCO’s global product strength which now extends to grain storage and handling facilities.
Also in attendance, Gary Collar, APAC Senior Vice president and General Manger, outlined the cooperative approach of the program and strategic initiatives for 2013, while also presenting awards to dealers acknowledging their ongoing participation.
Key features of the 2013 program requirements include the addition of AGCOSHOP as well as a greater emphasis on dealer websites and social media. AGCOSHOP will allow dealers to better service their local parts market and supply parts to not only AGCO brand products, but a wide range of parts and accessories for other brands of tractors and implements.
Congratulations to all participating dealers for their efforts throughout 2012. AGCO looks forward to this continued partnership with dealers which improves the supply of quality products to customers, enhances after sales support and will drive business improvement well into 2014.