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Exciting New AGCO Partnership Promises Breakthrough Innovation

As part of the FuseTM Technologies “open approach” to precision farming, AGCO has maintained a focus on developing new industry partnerships as well as expanding existing partnerships – all to provide our customers with the best possible solutions. Recently, AGCO and Appareo Systems have agreed to enter a joint venture, building on the existing Intelligent Agricultural Solutions (IAS) business structure, to allow for breakthrough agricultural innovation. This collaboration will focus on the need for more advanced electronic technology centered around data collection, wireless communication, advanced sensors and intelligent machine control.  AGCO and Appareo joint venture

The joint venture will develop technology for advanced machine control systems, sensing applications, automated subsystems, machine prognostics and machine health monitoring, specific protein and grain control systems, and development of innovative electromechanical devices and systems. This will provide AGCO and Appareo Systems a key vehicle to deliver advanced technology and equipment management solutions, supporting a variety of crop types and markets globally.

“Global agriculture is going through a period of revolutionary change. The need for more advanced electronic technology focused on data collection, wireless communication, advanced sensors/sensor fusion and intelligent machine control has grown exponentially. As we continue to build on AGCO’s Fuse strategy, we intend to leverage the new partnership with Appareo as a key driver in building the most adept and most open data system available to the industry”, said Eric Hansotia, Senior Vice President, Global Harvesting, Advanced Technology Solutions (ATS). “As the agricultural industry shifts, there is a greater need for more advanced technology, and we anticipate that this partnership will provide breakthrough innovation making our customers more profitable while supporting their mixed fleet operations.”

Visit www.appareo.com to learn more about Appareo’s developments in agriculture.

For more information about the Fuse Technologies open approach, click here.

To see the full press release about the new joint venture between Appareo and AGCO, click here.

Massey Ferguson Wins Award for Long Standing Contribution to Zambia’s Development

Massey Ferguson has been recognised by the government of Zambia for its enduring contribution to the country’s commercial development.

Vice President, Guy Scott presented the farm machinery manufacturer with the Award for Long Standing Brand at Zambia’s 50th Anniversary Independence Ball in Lusaka.

Sue Chuzu, Marketing and Communications Manager, AGCO Zambia receives the Award for long standing Brand

Sue Chuzu, Marketing and Communications Manager, AGCO Zambia receives the Award for long standing Brand

Massey Ferguson tractors, harvesting machinery and farm equipment have been helping to develop the country’s agriculture for over 60 years. Today, the brand and its familiar red-liveried machines continue to play a major role in Zambian farming.

MF tractors are the country’s top selling models with an estimated 20% market share.  Massey Ferguson is also an integral part of AGCO’s Future Farm and Training Centre initiative based at Chalimbana near Lusaka.

“This Award Ball gives the government an opportunity to congratulate individuals, families, companies and brands on their impact on the economic, social, historical and financial development of our country,” commented Vice President Scott. He said that the government wished to recognise and commend those who have demonstrated “prolonged existence and performance within the areas of commerce, trade and industry and, specifically, those who have maintained excellence and continuity over the years.”

Receiving the award on behalf of Massey Ferguson, Sue Chuzu, Marketing and Communications Manager, AGCO Zambia said: “It’s a great honour and privilege for us to receive the award. We would like to thank the farmers who have supported Massey Ferguson throughout its long presence in Zambia and also the Zambian government for creating a conducive environment which has helped agriculture to thrive.”

Massey Ferguson was one of only four organisations to receive the Long Standing Brand Award

AGCO Joins National Technician Accreditation Scheme

AGCO is pleased to announce that technicians employed by dealerships handling one or more of its four principal machinery brands within the United Kingdom and Ireland will be able to register on a nationally-recognised technician accreditation scheme developed and backed by the AEA and IAgrE, with support from BAGMA.

AGCO Training Centre

AGCO Training Centre

Known as the Landbased Technician Accreditation scheme (LTA), the programme has become available to all AGCO dealer technicians following independent assessment and accreditation of the training and facilities provided by AGCO to technicians supporting its Challenger, Fendt, Massey Ferguson and Valtra farm machinery brands.

The move to have AGCO’s training programmes recognised at a national level, accredited to the same standards of other leading farm machinery manufacturers and suppliers, was spearheaded by Freddie Pullan, Manager, Technical Training UK and Ireland for AGCO Ltd.

“The LTA Scheme provides a clear and accepted means of benchmarking, monitoring and assessing the competence of technicians employed nationwide within the landbased sector,” commented Mr Pullan. “AGCO was keen to ensure that the training it provides to technicians employed by Challenger, Fendt, Massey Ferguson and Valtra dealers matched this standard, providing a clear and documented career path for AGCO apprentices and technicians wishing to progress within the agricultural engineering industry.”

In consultation with scheme administrator, IAgrE, AGCO’s training programmes were scrutinised and fine-tuned to ensure that they satisfied the accreditation criteria laid down by the LTA scheme. Independent assessment was carried out on behalf of IAgrE by consultant, David Kershner, with accreditation centre approval being granted to AGCO, taking effect in September 2014.

Agricultural engineers employed by AGCO dealers are now able to follow a nationally-recognised four-tier progression from apprentice (LTA1) through to master technician (LTA4), passing through technician (LTA2) and advanced technician (LTA3) tiers as they progress.

Upward movement from one tier to the next involves satisfactory completion of a range of general and product-specific training courses across a number of different categories, as laid down by the LTA scheme. All technicians attaining LTA3 standard become eligible for IAgrE membership and Engineering Technician (Eng Tech) registration, on payment of an annual fee.

“AGCO is committed to supporting an initiative which provides encouragement and recognition for dealers and technicians who voluntarily commit to continual professional development.” commented Mr Pullan. “We believe that the Landbased Technician Accreditation scheme will bring sustained improved efficiencies within dealers’ service departments and further boost customers’ perceptions and confidence in technicians working on their tractors and other farm machines,”

“We are delighted that AGCO has joined the LTA scheme,” commented Alastair Taylor, chief executive of the Institution of Agricultural Engineers (IAgrE). “The move will give service engineering technicians employed across the AGCO network the opportunity to gain professional recognition nationwide for their important work.

“We very much look forward to welcoming AGCO’s first LTA3 technicians as members of IAgrE as well as handling their registration as Engineering Technicians with the Engineering Council. It is only right and proper that skilled technicians performing such important work are recognised as professionals. We believe that AGCO customers will reap the benefit of having their farm machinery serviced by technicians who are at the top of their game.”

AGCO Dealer Bryant Tractors Celebrates 35 Years of Service in New Zealand’s Northland Region

From the Auckland Harbour Bridge to the northern-most tip of the New Zealand, AGCO dealer Bryant Tractors has proudly served the Northland Farming industry for 35 years.

From humble beginnings employing just four people, the locally owned Whangarei business owned and operated by Murray Bale and Keith Martin is the largest independent agricultural dealership in New Zealand’s Northland region.

Celebrating their success and thanking their loyal and large customer base, the Bryant Tractor team invited over 320 guests to a function at Whangarei’s Toll stadium.

Bryant Tractors

Bryant Tractors Team

Guests enjoyed a buffet dinner, live entertainment and listened to the inspirational story of New Zealand Paralympic champion swimmer, Cameron Leslie.

The spacious facilities of the Northlands Rugby Union home ground also allowed Bryant tractors to display a large range of the latest AGCO products which guest were able mill around while catching up over a social drink or two.

Congratulating the Bryant Tractors team for their long history of service, Guest Speaker AGCO NZ Manager Peter Scott outlined AGCO’s Vision of the Future and an overview of the NZ tractor market.

Commenting after the event, Peter said “Bryant Tractors has been a fixture in the local agricultural industry for a generation, consistently providing the Northland region with professional service and support and  offering a range of AGCO products that meet the demands of modern farming practices in New Zealand.”

Attending the event customers Ian and Coleen Taylor took the opportunity to pass on their best wishes to Murray and Bryant tractors staff.

“We thoroughly enjoyed seeing all the machinery Bryant Tractors had on display, it is amazing what a change there has been even in our lifetime! We were very interested to hear the story of AGCO, its impressive results, with such rapid growth throughout the world.  We look forward to seeing what is coming off the production line next,” Ian and Coleen Taylor said.

Murray and Keith thanked their customers and made special mention of past and current staff who have contributed to the success of Bryant Tractors including co-founder Bill Bryant.

AGCO congratulates Bryant Tractors for 35 years of dedicated professional service and looks forward continuing a successful partnership in the vibrant New Zealand agricultural industry.

 

 

Vision of the Future – Melbourne, Australia 2014

MF4700 Global Series

MF4700 Global Series at Vision of the Future, Melbourne 2014

Vision of the Future, Melbourne 2014, showcased Massey Ferguson’s range of machinery and technology solutions for grounds care applications right through to modern broad acre farming operations.

With 4,500m2 of exhibition space and over 80 display units, information kiosks and multimedia displays all under one roof, Vision of the Future was a great opportunity for agricultural operators across the APAC region to see the latest in Massey Ferguson products and Fuse technologies before the busy Harvest period.

Running over three days, the event unveiled new Massey Ferguson products as part of a wider global release.

Vision of the Future – Melbourne featured a glimpse of the new generation of Massey Ferguson products now available in Australia and New Zealand,  including the New 74-82 HP MF4700 Global Series and Massey Ferguson’s most powerful tractor yet, the new 270-370 HP MF8700 Series.

260 Massey Ferguson dealers from across the region along with over 400 customers were also introduced to the global series concept, unique in the farm machinery industry and a major component of Massey Ferguson’s Vision of the Future.

Massey Ferguson’s parent company, AGCO has already started the Global Series investment in new facilities and systems that will create a highly flexible network of manufacturing plants, enabling major units and complete tractors to be produced and assembled at multiple locations throughout the world to meet the demands of local markets.

“This is an exciting time for Massey Ferguson and our customers as we embark on a new generation of products that offer features and quality that will make them very attractive to Australian and New Zealand farmers and operators,” says Simon Hole, Director of Marketing, AGCO Australia.

Product specialists, parts specialists, dealers and finance representatives were available with the latest information and product knowledge about the exciting Massey Ferguson range and the future of Global Series.

Also featured at the event was the exciting and ongoing development in technology products.

Taking the central stage across the three day event, Fuse technology Product Manager Jeremy Duniam outlined the huge benefits of technologies currently available on Massey Ferguson products and the enormous market potential these products have, as well as their positive impact on the profitability and efficiency of farming worldwide.

“Fuse is a new generational open approach to precision agriculture for Massey Ferguson products.  Fuse connects the entire crop cycle from enterprise planning to planting, crop care, and harvesting and grain storage. For Massey Ferguson customers it means access to seamless advance technology and data management that can be integrated into their current operations and service providers with immediate benefits and improvements in efficiencies into the future. It is an exciting time for advanced technologies”, Jeremy said.

Fuse Technologies Presentation to Massey Ferguson Dealers

Fuse Technologies Presentation to Massey Ferguson Dealers

Dealers and customers also got the opportunity to be amongst the first people in the world to test drive the new MF4700 Global Series, with several MF4708 models available at an off site testing location.

The Vision of the Future event was a huge success and the Massey Ferguson team at AGCO Australia thanks all APAC attendees, many of whom travelling from around Asia Pacific, New Zealand  and regional Australia, for their positive participation in the event.

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