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Challenger E Series Makes a Grand Entrance into the Australian & New Zealand Market

How do you get a tractor into the middle of Australia’s third largest city? Drive it down a river of course!

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Challenger E Series making tracks on the Brisbane River

 

The long awaited Challenger E series made a dramatic entrance to the Australian and New Zealand region, surprising a gathering of Challenger Dealers on the banks of the Brisbane River.

Built upon three decades of Challenger’s tracked tractor leadership, the industry leading E Series demanded an unveiling that would leave a lasting impression with the dealership team and kick off the launch of this exciting new range with a bang.

Local challenger dealers were invited to  a social evening at a restaurant overlooking the Brisbane River in Brisbane’s business district. As guest presenters introduced the new ground breaking E Series with informative presentations and videos, Challenger dealers would have been excused for assuming the evening was following a familiar schedule.

Drifting down the river under the cover of darkness, on a barge set up as a stage, the Challenger E series was poised to disrupt that familiarity.

Arriving at its destination with precision timing, the floating E series nudged closer towards the dealer group now congregating on the restaurant’s balcony and was revealed in a coordinated show of lights, smoke and the beat of ACDC’s thunderstruck.

And thunderstruck the crowd was. The unique unveiling was captured by a contingent of photographers as well as the dealership group and onlookers, with hands quickly diving into pockets in search of iphones to capture the sight.

Speaking after the event, key organiser of the E series launch and Challenger Product Manager Jeremy Duniam said that the evening went as planned.

“There were a couple of dealers that had a suspicion of what was going to happen, but most were stunned when the tractor was lit up and floating only metres from the river bank.”

“It was an exciting way to introduce the exciting new Challenger E Series,” Jeremy said.

A behind the scenes video of the spectacular unveiling will be available soon on AGCO Blog and www.facebook.com/ChallengerAg

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AGCO Brands Win Big at SIMA 2015

This year’s SIMA Paris International Agri Business Show was a triumph for AGCO’s core brands. Massey Ferguson debuted two new tractors and showcased the MF 5610 tractor that journeyed to the South Pole. Challenger’s MT775E was the winner of the “Machine of the Year XXL” award. The new Fendt 300 Vario was named “Machine of the Year” in the category for tractors below 150 hp. And the new Valtra T Series won the “Machine of the Year” award in the 180–280 hp category.

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Valtra New T

SIMA is one of the largest indoor agricultural industry shows in the world. This year, the event focused on a theme of “Innovation First!” and brought together 1,700 companies from 42 countries with an emphasis on three key topics: people and territories, equipment and crops.

AGCO embraced innovations in communication by sharing this year’s SIMA experience through social media. Those who weren’t able to attend the show could follow the #AGCO25 hashtag on Twitter and Instagram, and additional news and videos can be found on the company’s social media portal created specifically for the event.

AGCO, now in its 25th year as a global leader in the agriculture industry, had a powerful presence at SIMA as an exhibitor. The company is living the “Innovation First!” concept through its cutting-edge Fuse™ Technologies — a platform that brings together machines, technology products, support, training and dealer services to ensure that farmers’ operations are optimized, coordinated and seamlessly connected through all phases of the crop cycle.

 

AGCO Celebrates 25 Years of History, Hundreds of Years of Experience

AGCO commenced celebrating its 25th year this week at the SIMA Paris International Agri-Business Show, where visitors learned not only about the company’s past achievements, but also the principles that will help shape the equipment industry for the next 25 years.

“As a company focused entirely on agriculture, and as a global business selling and supporting products in more than 140 countries, we’re acutely aware of our responsibility to help farmers everywhere meet the productivity challenges of the future,” said Gary L. Collar, senior vice president, general manager of Asia Pacific.SIMA AGCO

AGCO is deliberately evolving from being a provider of machines and structures to being a provider of total solutions. Total farming solutions that provide more productivity, efficiency and analytical insight are achieved by using the power of modern technology to create networks in systems that in the past were collections of separate components.

“We plan to be the best in the industry at helping farmers meet the food needs of a growing population,” said Dr. Rob Smith, senior vice president and general manager of Europe, Africa and Middle East. “Increased grain production is a very large part of this. Also very important is the long-lasting and widespread shift toward more protein-heavy diets containing more meat, milk and eggs.”
AGCO is uniquely equipped to serve the world’s farmers. AGCO can plant and harvest grains with its well-known tractors, harvesters and implements. And AGCO can help preserve and protect the grain worldwide in GSI storage and handling systems. AGCO products also assist in the harvest of hay, forages and other livestock feed crops necessary to produce the additional meat, milk and eggs global consumers are demanding. And through GSI, AGCO provides the feeding, watering and livestock production systems needed to produce the desired protein much more efficiently.

During its first 25 years, AGCO was not content to compete primarily in the most developed markets and, therefore, has become an aggressive leader in emerging markets.

For additional coverage on AGCO’s presence at SIMA, please visit sima.agcocorp.com.

 

Challenger takes King of the Field award at SIMA 2015

Challenger’s MT775E has been voted as the winner of the Machine of the Year XXL award at the SIMA Show 2015. One of the most prestigious accolades for tractors incorporating innovative technology and overall performance, the selection was made by 19 independent agricultural journalists representing 17 European countries trade magazines.

Challenger_MT775E_MotY_HighResBuilt upon three decades of tracked tractor leadership from Challenger, the MT775E’s 9.8 litre, 7 in-line cylinder Tier 4 Final/Stage IV engine not only cuts fuel consumption by up to 5%, but also increases the maximum power by 15% to 438hp (56hp more than the MT765D).

Other MT775E highlights include 25% extra engine torque (1921Nm), a 43% increase in hydraulic oil flow (321lit/min), and the 53% larger fuel tank (659-litres) allows operators to spend more time in the field between refills for even higher levels of productivity.

The maximum ballasted weight of the tractor has risen 8% from 16,329kg to 17,690kg, and the belt contact area is increased 13% by 4.21m². This all adds up to 157% more for the MT775E when compared to the previous benchmark MT765D tracked tractor.

For more SIMA coverage, please visit: sima.agcocorp.com.

My experience as AGCO‘s Africa Ambassador at Africa Summit 2015

Written by: Jean Kaahwa, AGCO Africa Ambassador 2015

AGCO Africa Summit 2015On the night of 16th January 2015, I said warm goodbyes to my immediate family and they wished me all the best in Berlin, Germany. As I set off to the airport I kept having flashbacks of my journey in the agriculture sector from the time when I was dreaming of turning that idle swamp into a productive fish farm, how the dream materialized, my growth in the agribusiness sector and eventually heading to Berlin as AGCO‘s Africa Ambassador for 2015.

I travelled from Uganda via Istanbul and was received warmly by a gentleman in Berlin. I was amazed at the beauty and scenery of the city that met me. At the hotel I bumped into Sue Musunga Chuzu, who was AGCO‘s first Africa Ambassador in 2012, and I immediately felt at home.

I later met the warm and friendly AGCO team and AGCO Africa Ambassador 2014, Joy Jelimo Chelagat as well. Joy and I toured Berlin together the next day and also visited the Africa Summit venue.

On the morning of the 4th AGCO Africa Summit I was nervous. However, I received some encouraging words from Mr. Nuradin Osman, Managing Director Africa and Middle East of AGCO, and Dr. Amrita Cheema, one of the moderators of the conference, just before the program started.

Looking at the conference agenda made me feel like I had to listen to every word spoken as I found the topics and presentations practical, applicable and contextual for the smallholder farmers like me in Africa. Read the rest of this entry »

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