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New AGCO Dealer Dedicated to Supporting Innovation in Local Farming

Traction AG Horsham

Traction AG Horsham

Farmers and contractors in the Wimmera region of Western Victoria, Australia have a new partner supporting their businesses.

Traction AG has been appointed as the AGCO Dealer for the export focussed broad acre district that produces cereal, pulse and oilseed crops as well as some livestock.

New Dealer Principals Kym Grosser, Frank Delahunty and Peter Blair combine a vast range of expertise with backgrounds in engineering, machinery sales, business and farming. The Traction AG team have over 150 years of experience and are passionate about machinery that delivers performance, efficiency and productivity.

Celebrating the opening of the Horsham premises, 160 local farmers and contractors were invited to enjoy a social evening and meet with the Traction AG staff and AGCO representatives.

The event was a great opportunity for attendees to see the exciting AGCO range of products and speak with Traction AG staff and AGCO representatives about innovations and technology that can help them drive efficiencies in their farming operations.

TractionAg_1

Will de Fégely – Business Manager , Kym Grosser – Director and Head of Sales & Heath Miller – Farm Machinery Sales Manager

AGCO Area Sales Manager West Victoria, Chris Browne was impressed with the increasing interest in efficient farming practices.

“It was great to see some new and familiar faces at the event and hear a lot of positive views on the increasing importance of technology and improved efficiencies in farming practices in the Wimmera region. There is a lot of enthusiasm for products that tick all the boxes in broad acre farming which is increasingly about economies of scale”, said Chris Browne,

Traction AG Business Manager Will de Fégely was keen to catch up with guests and also spoke of the increasing significance local farmers are giving to efficient farming systems

“It was a good opportunity for farmers to meet our staff and get a look at our new premises as well as the range of AGCO products. The region has increasing demand for technology that will drive down costs in broad acre farming. With our Horsham and Nhill branches, we are looking forward to meeting this demand for a complete product range that exceeds the expectations of customers and is backed up by reliable service support and a global parts network”, Will said.

Traction AG is set to open their Nhill branch in October during the Nhill Show. The team is looking forward to a bright future supporting the Wimmera farming community with products and service support that meet the demands of modern operators in the region.

Purpose-Built Power

In most instances, compromise is a good thing. That’s not necessarily true, however, when you are talking about agricultural engines. According to Matt Rushing, AGCO director of product management for global engines and global electronics, nearly every company but AGCO shares most of their engines with other applications. Consequently, trade-offs on performance and price are generally the result.

The AGCO Power 9.8-liter, 7-cylinder in-line diesel engine used in the Massey Ferguson 9500 Series combines as a good example of an engine built specifically for ag.

The AGCO Power 9.8-liter, 7-cylinder in-line diesel engine used in the Massey Ferguson 9500 Series combines as a good example of an engine built specifically for ag.

“That’s not the case with the AGCO POWER engines Massey Ferguson® uses to power the majority of its tractors and harvest equipment,” says Rushing. “We purposely build our engines for particular agricultural products.”

In contrast, Rushing says many of Massey Ferguson’s competitors are forced to build a line of engines for multiple applications—from excavators and marine usage to trucks and forestry machines. “They really have to design their engine families with those things in mind. When you do that, you’re going to have to compromise somewhere.”

As a result, he continues, “one group of customers is often penalized in terms of cost, size or performance, because the engine has to be built a certain way for another specific group of customers … whether that involves using a certain type of cooler, a certain SCR dosing system or even special internal components.” However, because AGCO POWER engines are designed and built for agricultural applications, the machines can often be built smaller to allow for greater ease of handling or provide greater visibility than if an off-the-shelf engine were fitted under the hood.

As one example, Rushing points to the AGCO POWER 9.8-liter, 7-cylinder in-line diesel engine used in the Massey Ferguson 9500 Series combines. “It’s basically one cylinder longer than the 8.4-liter engine we use in the 8600 Series tractors, so that gives us and our customers a lot more parts commonality for lower maintenance costs. Yet, the in-line design gives us as much torque and power as we had with the [12.5-litre] Cat, while leaving space for all the turbos, after-treatment components and in-line cooling systems that are required to meet current emissions standards.”

See more about how this saves farmer customers time, money and fuel at http://www.myfarmlife.com/advantage/purpose-built-power/.

Glossary of Benefits

Cab comfort is just one of the carryovers from high horsepower models that sets Massey Ferguson compact, utility and midsize tractors apart.

Cab comfort is just one of the carryovers from high horsepower models that sets Massey Ferguson compact, utility and midsize tractors apart.

With continuous introductions of customer-focused innovations, Massey Ferguson® builds upon a history that spans three centuries and its full line of equipment. Listed here are just a few of the latest advancements available on its compact, utility and midsize tractors, and how they can make the work you do more productive, safer and comfortable.

More choices, more options. With 28 different models between 22.5 and 150 engine HP within seven different series, choices in compact and midsize tractors are nearly unlimited—especially with the option of 2- or 4-wheel-drive on a number of models, cab or open platform, and a choice of transmissions. In many cases, there’s even a choice between premium, deluxe and classic versions within the same horsepower class. Massey Ferguson allows you to purchase what you need—no more and no less.

Steel construction. From the largest Massey Ferguson tractors to the smallest 1700E Series offerings, you’ll find fenders, hoods and platforms made from steel for rugged durability, as well as stability and comfort on uneven ground.

Dedicated engines. Except for a few light-duty models, all Massey Ferguson tractors are equipped with direct-injection diesel engines that deliver dependable power and torque. The 4600, 5600 and 6600 series tractors, in fact, are all powered by AGCO POWER™ engines, which are specifically designed for agricultural applications—not for dual-purpose uses in forklifts and other machines. Such dedicated design allows for better per-liter performance and smaller, power-packed engines, translating into more powerful tractors and roomier cabs.

Innovative transmissions. Each Massey Ferguson tractor is matched with the best transmission available. For instance, the GC1700 Series offers a standard two-range hydrostatic transmission, while the 12-speed power shuttle in the 4600 Series allows for faster forward/reverse shuttling and speed choices. The venerable Dyna-4 is standard equipment in the 5600 and 6600 Series. This semi-powershift, which automatically and smoothly shifts gears, has four Dynashift ratios that can be shifted up or down under full load within four electro-hydraulically selected main ranges. The 6600 offers two other choices, including the Dyna-6 (same as Dyna-4 but with 24 speeds) and the Dyna-VT CVT, making it the first mid-range tractor to offer a continuously variable transmission.

High-flow hydraulics. Class-leading hydraulic systems move more gallons of oil per minute, so attachments like loaders and implements deliver fast operation and quick response. The use of multiple pumps also means you never have to sacrifice productivity in one system, such as steering, to get extra power to another. Mid-range tractors offer a choice of open center or closed center hydraulics to meet the specific needs of the customer.

Ultimate comfort. Massey Ferguson engineers recognize that comfort translates into productivity. That’s why you’ll find features like a flat deck that adds roominess as well as safety, cabs borrowed from our high-horsepower models and otherwise unheard-of options on a midsize tractor, like cab suspension and a suspended front axle.

For more information on Massey Ferguson compact, utility and mid-sized tractors, visit masseyferguson.us.

Benchmark for Power

Featuring the most powerful tractors ever made by Massey Ferguson, the new 8700 Series delivers ground-hugging torque and fuel efficiency unsurpassed in conventional tractor design. But the advantages don’t end there: All five models in the series also feature a number of other industry-leading components, including additional performance-enhancing innovations in engine technology, high-capacity hydraulics and ergonomic cab design.

To begin with, the new AGCO POWER™ 8.4-liter, 6-cylinder engine delivers 270 to 370 max engine HP. “Add to that,” says Ash Alt, AGCO field marketing manager, high-horsepower tractors, “the Engine Power Management [EPM] system provides a boost of an additional 30 HP that allows for faster engine response, providing more torque and more power to the application.”

The Dyna-VT continuously variable transmission (CVT) has also been updated. “Still providing the unmatched performance without the need to shift, clutch or change ranges,” says Alt, “the CVT on the 8700 Series further reduces fuel consumption, as well as wear and tear on the operator and equipment.”

The hydraulics on the 8700 Series are also best-in-class. Oil flow has been increased by more than 17% to 54 gallons per minute. “Couple that with industry-leading oil flow management,” adds Alt, “and the hydraulics on 8700 tractors provide greater capacity and precision, and faster response.”

The new CYCLAIR cooling system increases overall tractor performance “by maximizing air flow through a series of coolers and out through a redesigned hood,” says Alt. “Vents in the hood split the air flow to expel hot air, while directing cool, fresh air towards the main radiator.”

In addition to the CVT and EPM, the new AGCO POWER engine also employs features such as high-pressure common-rail fuel injection and twin turbochargers, to help deliver more torque and greater efficiency at lower engine speeds. In combination with third-generation Selective Catalytic Reduction (SCR) and cooled Exhaust Gas Recirculation (cEGR) technologies, the new power plant further reduces fuel usage and engine wear.

Also increasing the versatility of the tractors, the 8700 Series offers the option of a factory-installed front 3-point hitch and 1,000-rpm PTO. The front 3-point hitch has a lift capacity of 11,023 pounds, while new monobloc weights for front ballast are also available. The 8700 Series tractors also feature a redesigned, rear 3-point quick hitch that’s easier to use and offers an increased lift capacity of 26,355 pounds.

Inside the cab, the 8700 Series tractors blend comfort, noise reduction and operator-friendly ergonomics, all of which reduce operator fatigue. Easier to read and navigate, the new dashboard contains a Setup and Information Screen (SIS) that is 50% larger and offers 10 times better resolution and intuitive functionality. Cab updates also include relocated B-pillar controls for added convenience.

“These new 8700 Series tractors,” says Alt, “are not only the most powerful tractors ever built by Massey Ferguson, but the most intuitive and productive in their class. They’re the result of multiple engineering achievements developed with the needs of our customers in mind all the way.”

For more information on Massey Ferguson compact, utility and mid-sized tractors, visit masseyferguson.us.

From The Land Up

Tommy Porter chokes up when he talks about the land. As he tops a hill, he leans on a young oak tree. Eyes misting. Cheeks flushing. Spring green hay fields and cattle pastures roll out behind him.

Porter owns these 600 acres and another 308 down the road. He raises beef cattle, poultry and hogs, but he subscribes to the belief that he’s a borrower, a steward.

“The bank and I may hold this property, but we’re here for a short time,” he says.

“To be able to tend to part of God’s creation, that means something to me.”

Just 30 miles to the southwest sits the glass-and-steel, corporate skyline of Charlotte. It’s North Carolina’s largest, most metropolitan city. Here on the outskirts of the town of Concord, however, Porter has carved out his peace.

By the late 1970s, he and his wife Vicki were ready to chase the dream and started their cattle herd with five cows. In the mid-1980s, they bought 200 acres of corn and soybeans, and converted them to pasture.

In 30-plus years, they have grown the herd to 350 Hereford-Angus cows and calves. Along the way, Porter invested in the chicken business, expanding that operation to 68,000 broiler pullets and 30,000 broiler egg layers for Tyson Foods. The third leg of the livestock operation includes 2,200 large, white sows that breed between 102 and 105 pigs per week for Murphy-Brown.

Porter’s family has been a large part of his farm’s success. Growing up, his sons, Derek and Jared, and his daughter, Erin, performed daily chores and remained interested in the farm. Even though they’ve all got other full-time careers these days, Derek, a firefighter, still works the farm on his days off. And Jared’s wife, Colleen, now manages the layer houses.

“Tommy started with a dream,” says Chip Blalock, executive director of Sunbelt Ag Expo. “He didn’t inherit anything. He did it all the old fashioned way from scratch.” Judges considered the scope of Porter’s success a major factor when naming him the 2011 Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year.

Part of Porter’s award as Farmer of the Year included the year-long use of any Massey Ferguson tractor serviced by Statesville Ag and Turf. He says he selected the MF5465 for its size. The 100 pto horsepower is the perfect fit for spreading fertilizer on his hay fields, then cutting and baling it when the time is right.

“It’s nice and roomy,” says Tommy, which is no surprise considering it has one of the largest cabs in its class. And the 61 square feet of glass translates to an immense amount of visibility. Another feature they really love is that the cab has its own suspension. “It makes a big difference when you spend 8 or 10 hours riding in something that’s comfortable,” says Tommy.

With one hand, they can move smoothly through the gears of the clutchless Dyna 4, 16-speed transmission. And because the environment, and quite frankly the economy, are so important to the Porters, the AGCO Power engine, with exceptional fuel economy and low emissions, makes a great deal of sense.

Because in the past there were no large Massey Ferguson dealers near the Porters, their farm has used John Deere equipment. But this honeymoon period with the MF5465 has made a believer of Derek, who uses it the most.

“Every time he uses it,” says Tommy, “he makes a point to say, ‘I really like that tractor. I like it better than the John Deere.’”

Read the full story at http://www.myfarmlife.com/features/from-the-land-up/.

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