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New AGCO Dealer Dedicated to Supporting Innovation in Local Farming

Traction AG Horsham

Traction AG Horsham

Farmers and contractors in the Wimmera region of Western Victoria, Australia have a new partner supporting their businesses.

Traction AG has been appointed as the AGCO Dealer for the export focussed broad acre district that produces cereal, pulse and oilseed crops as well as some livestock.

New Dealer Principals Kym Grosser, Frank Delahunty and Peter Blair combine a vast range of expertise with backgrounds in engineering, machinery sales, business and farming. The Traction AG team have over 150 years of experience and are passionate about machinery that delivers performance, efficiency and productivity.

Celebrating the opening of the Horsham premises, 160 local farmers and contractors were invited to enjoy a social evening and meet with the Traction AG staff and AGCO representatives.

The event was a great opportunity for attendees to see the exciting AGCO range of products and speak with Traction AG staff and AGCO representatives about innovations and technology that can help them drive efficiencies in their farming operations.

TractionAg_1

Will de Fégely – Business Manager , Kym Grosser – Director and Head of Sales & Heath Miller – Farm Machinery Sales Manager

AGCO Area Sales Manager West Victoria, Chris Browne was impressed with the increasing interest in efficient farming practices.

“It was great to see some new and familiar faces at the event and hear a lot of positive views on the increasing importance of technology and improved efficiencies in farming practices in the Wimmera region. There is a lot of enthusiasm for products that tick all the boxes in broad acre farming which is increasingly about economies of scale”, said Chris Browne,

Traction AG Business Manager Will de Fégely was keen to catch up with guests and also spoke of the increasing significance local farmers are giving to efficient farming systems

“It was a good opportunity for farmers to meet our staff and get a look at our new premises as well as the range of AGCO products. The region has increasing demand for technology that will drive down costs in broad acre farming. With our Horsham and Nhill branches, we are looking forward to meeting this demand for a complete product range that exceeds the expectations of customers and is backed up by reliable service support and a global parts network”, Will said.

Traction AG is set to open their Nhill branch in October during the Nhill Show. The team is looking forward to a bright future supporting the Wimmera farming community with products and service support that meet the demands of modern operators in the region.

Work Smarter with AGCO+ Plus

AGCO+ Plus makes stocking up on parts easier.

AGCO+ Plus makes stocking up on parts easier.

Want to stock up on parts or other equipment? Or pay for repairs or preventative maintenance to maximize uptime during planting, harvest or other critical times of the year? The new AGCO Plus+ financing solution allows customers to proactively manage their cash flow, providing convenient billing and a flexible payment plan that meets the needs of farmers.

Available through AGCO dealers, the new program features a speedy application process for customers, with approval often available in as little as five minutes. In addition to competitive rates on financing, special programs and offers may also be available to customers who purchase with their AGCO Plus+ account.

The new program continues its roll out through North America, so check with your local dealer for details. AGCO Plus+ is designed to help you access the genuine AGCO Parts, service and expertise you’ve come to expect from your dealer. It’s all about helping you work smarter.

For more information on AGCO Plus+, visit AGCOparts.com/AGCOplus.

Bale With Confidence

“There are only a few things we can control,” says hay grower Brett Bunker about farming. “So anything I can do to give me an advantage, I need to do it.”

Bale with confidence.

Bale with confidence.

Bunker says he gets the edge he needs with AGCO Buffered Acid Hay Preservative and his HayBoss G2™, a precision monitoring and automatic preservative application system. Both help guarantee his hay quality by dealing with moisture levels in his bales. They also help him maintain his growing cycle of four crops a year on the 1,000 acres near Delta, Utah, where he and his family grow alfalfa to sell to dairy farmers.

“If I get too much dew overnight, I can still bale and get my hay out of the field with a little higher moisture. Or if I need to bale before a rain and push it a little bit, I can do that instead of letting the storm hit, then letting it dry back down again.

“The quicker I can get hay off the field,” adds Bunker, “the better the hay and the quicker I can get growing on the next crop. [HayBoss] can save me anywhere from a half a day to even on the outside of five days.”

“Often, the producer can’t wait for things like the dew to dry, and we understand that,” says Jeff Roberts, president of Harvest Tec, the company that manufactures HayBoss and AGCO Buffered Acid Hay Preservative, and markets them through AGCO Parts. “The main benefit with HayBoss and the preservative is that extended operating window, by raising the level of moisture at which hay can be baled.”

Roberts adds that HayBoss provides the producer peace of mind. Its moisture monitoring and application offer accuracy unmatched in the industry, and they work seamlessly with Hesston balers.

“The AGCO Buffered Acid Hay Preservative is also made with the same care and consistency. That makes it far more reliable than other brands and totally safe for animals, the environment, the operators and their equipment.

“With HayBoss,” Roberts continues, “the grower gains confidence that their window is expanded into the upper ranges … as high as 27% moisture for large square balers and slightly higher for round and small square bales. That,” he adds, “has the potential to be a good contributor to overall profitability.”

Read the full story as well as tips on baling quality hay at http://www.myfarmlife.com/advantage/bale-with-confidence/.

AGCO Parts, NA Makes Waves in Customer Experience

Picture of Jennifer McMahan (Whitfield), Director of Customer Experience for AGCO Parts, NA

Jennifer McMahan (Whitfield), Director of Customer Experience for AGCO Parts, NA

AGCO Parts recently presented “Changing the Customer Experience: An AGCO Case Study,” to attendees of the Association of Equipment Manufacturers (AEM) Customer Support Seminar in Milwaukee. The AEM Customer Support Seminar invites industry leaders to provide presentations, case studies and examples of technology working with dealer networks, the workforce and customers for company excellence.

Jennifer McMahan (Whitfield), Director of Customer Experience for AGCO Parts, NA, spoke to industry participants on Sept. 26 about how focusing on customer experience instead of customer service can transform an organization.

“Customer service needs to be effective, efficient and responsive since it builds your customers’ confidence in doing business with you,” said McMahan. “But, customer experience is more than just great customer service, it’s how your customers ‘feel’ about doing business with your company. It’s making sure you have the right people, the right process and the right tools to support your customers’ needs. The ultimate goal of customer experience is reached when your customers become an advocate of your brand.”

Jennifer spoke to a crowd of more than 120 industry leaders about how AGCO Parts, NA has begun to transform its customer experience system through evaluating how AGCO’s people, processes and tools are affecting the dealer network they work with, as well as their customers. “Before, we gave it our best effort and we didn’t have documented processes,” she said. “We had limited cross-functional alignment and communication — informal expectations. Our data and our systems were not aligned with our dealers.” McMahan added, “But now, we have made significant investments to create targeted performance metrics, process adherence and clearly documented expectations. We are investing in tools and systems to be better aligned with our dealers and have monthly scorecards for better transparency of information.”

Jennifer presented a pyramid with several steps to achieving customer advocacy, and noted that we still have a long way to go to truly reach the top in customer experience. But, according to the results we have seen recently, we are well on our way. In 2010, we (AGCO Parts, NA) received best-in-class awards from the North American Service-Parts Conference in recognition for its service, quality and safety.

Additionally, according to the 2011 Heavy Equipment Parts Manager Survey of agriculture and construction companies by Carlisle Research, AGCO Parts experienced a double-digit increase in overall satisfaction. In addition, overall availability satisfaction rose 10 points, and new-model availability increased 12 points, according to the survey.

“It makes a difference if you take the time to be your own customer,” concluded McMahan. She challenged the attendees to take a hard look at the way customers interface with each of their companies to encourage the same growth that AGCO Parts continues to strive toward.

Do you have a customer experience story of a time when a company’s people, processes, and tools resulted in an outstanding customer experience?  Share your story with us on Facebook.

New AGCO Equipment Purchases Can Mean Up to $500 in AGCO Parts Cash

The AGCO Parts Field Rewards program offers farmers in North America the opportunity to earn up to $500 in AGCO Parts cash with the purchase of any new AGCO Brand equipment from June 1, 2011, through July 31, 2011.Field Rewards Logo

The AGCO Parts Cash can be used to buy genuine original equipment manufacturer (OEM) AGCO Parts. Farmers can count on the consistent OEM quality, dealer availability and competitive prices of authentic AGCO Parts all with a 12-month warranty. AGCO Parts has been recognized for its best-in-class parts quality by the North American Service-Parts Conference, a leading symposium for the service-parts divisions of prominent original equipment manufacturers in North America.

Farmers can utilize their AGCO Cash for preventative farm equipment maintenance as they prepare for the busy fall harvest season. With preventative maintenance, farmers are able to maximize farm equipment uptime and improve productivity.

In addition to earning AGCO Parts Cash when purchasing new farm equipment, farmers can also enroll their new equipment in the AGCO Parts preventative maintenance program called PM360, and receive additional offers to keep their equipment in top shape. For more on the PM360 program, visit www.agcopm360.com.

AGCO Cash is a certificate redeemable at participating North American AGCO Parts dealers. AGCO Parts Cash cannot be combined with any other promotions. One AGCO Cash certificate per transaction. One redemption per address during each redemption period. $500 AGCO Cash certificate requires the minimum purchase of $1,000 in AGCO Parts.

For more on the Field Rewards program, please contact your local AGCO Parts dealer or visit www.AGCOparts.com.

How will you use your AGCO Parts cash?

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