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New AGCO Dealer Dedicated to Supporting Innovation in Local Farming

Traction AG Horsham

Traction AG Horsham

Farmers and contractors in the Wimmera region of Western Victoria, Australia have a new partner supporting their businesses.

Traction AG has been appointed as the AGCO Dealer for the export focussed broad acre district that produces cereal, pulse and oilseed crops as well as some livestock.

New Dealer Principals Kym Grosser, Frank Delahunty and Peter Blair combine a vast range of expertise with backgrounds in engineering, machinery sales, business and farming. The Traction AG team have over 150 years of experience and are passionate about machinery that delivers performance, efficiency and productivity.

Celebrating the opening of the Horsham premises, 160 local farmers and contractors were invited to enjoy a social evening and meet with the Traction AG staff and AGCO representatives.

The event was a great opportunity for attendees to see the exciting AGCO range of products and speak with Traction AG staff and AGCO representatives about innovations and technology that can help them drive efficiencies in their farming operations.

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Will de Fégely – Business Manager , Kym Grosser – Director and Head of Sales & Heath Miller – Farm Machinery Sales Manager

AGCO Area Sales Manager West Victoria, Chris Browne was impressed with the increasing interest in efficient farming practices.

“It was great to see some new and familiar faces at the event and hear a lot of positive views on the increasing importance of technology and improved efficiencies in farming practices in the Wimmera region. There is a lot of enthusiasm for products that tick all the boxes in broad acre farming which is increasingly about economies of scale”, said Chris Browne,

Traction AG Business Manager Will de Fégely was keen to catch up with guests and also spoke of the increasing significance local farmers are giving to efficient farming systems

“It was a good opportunity for farmers to meet our staff and get a look at our new premises as well as the range of AGCO products. The region has increasing demand for technology that will drive down costs in broad acre farming. With our Horsham and Nhill branches, we are looking forward to meeting this demand for a complete product range that exceeds the expectations of customers and is backed up by reliable service support and a global parts network”, Will said.

Traction AG is set to open their Nhill branch in October during the Nhill Show. The team is looking forward to a bright future supporting the Wimmera farming community with products and service support that meet the demands of modern operators in the region.

New Zealand AGCO Dealers Put on a Night to Remember

325 AGCO customers attended the Manfield launch of the MF6600 Series and Fendt 500 Vario.

One of the best arrays of AGCO products in New Zealand was on display at the recent Central New Zealand Customer evening held in Manfield and attended by a large gathering of 325 customers and dealer staff.

The event was an initiative of four local dealers – TFM Tractors, TRC Tractors Fielding and FieldTorque – presenting the audience with the Iseki brand and the surprise unveiling of the new MF6600 Series 120-140hp and Fendt 500 Vario 125hp-165hp tractors.

Also in attendance was AGCO staff, who offered a detailed overview of the new Fendt and Massey Ferguson tractors.

But it wasn’t all serious business – the audience was also entertained with a video of a “Top Gear” inspired hot lap that saw the Iseki, MF6600 and Fendt 500 go head to head at the nearby Manfield race track, followed later in the evening by a uniquely local comedic performance.

While it was a great opportunity to introduce exciting new product ranges, the evening was just as much a celebration for customers and a chance for dealers to show their appreciation of their support.

AGCO Australia staff invited to present and enjoy the evening were impressed by the great atmosphere and overwhelming support shown buy the large number of attendees.

“This has probably been one of the best dealer events I have attended. It was great to see the professionalism and dedication of the New Zealand dealers that organised the evening and the large number of customers that came along and had a great time”, said Paul Darcy, Director of Sales AGCO Australia.

Special mention was reserved for TRC, who were elevated to four star dealer status as part of AGCO’s program of dealer development.

AGCO Australia would like to thank TFM Tractors, TRC Tractors Fielding and FieldTorque for the great event and all New Zealand customers that participated.

Massey Ferguson Tractors Worth Their Salt

Leading Australian Shellfish Company Trusts Massey Ferguson Quality in Marine Conditions.

MF2615 Utility Tractor

Shellfish Culture’s MF2615 pulling a haul of oysters back to shore

Massey Ferguson tractors are versatile machines usually found working in a paddock, assisting farmers improve efficiencies and output.

But the versatility of MF tractors means that they are also suitable for applications that may seem a little surprising.

Shellfish farming in Tasmania, Australia’s southernmost state, is one such unique application.

With one of the most isolated stretches of pristine ocean lapping its’ shores, Tasmania is the perfect place to farm shellfish and reliable, quality built tractors are needed to do it.

Local Tasmanian company, Shellfish Culture, has been operating Australia’s first Pacific oyster hatchery since 1979. Thirty five years on, the company is at the forefront of innovation and excellence in aquaculture, growing from a cooperative to now the largest shellfish seed producing company in Australia.

Shellfish Culture uses Massey Ferguson tractors in their harvesting and management of oyster farms. Impressed by the quality and reliability of their older MF435 compared to other brand tractors, the company later purchased a new MF2615. Both tractors spend a lot of hours in salt water, instead of high and dry on a paddock.

The tractors are driven from the farm’s beaches into the sheltered water as part of the farm’s regualar operations. They are used to haul oyster baskets and barges back onto the shore and spend many hours partially submerged.

The tractors are washed down daily and checked regularly during routine maintenance by staff and are proving to be reliable workhorses in the corrosive salt water conditions, compared to the company’s previous tractors.

MF tractors are an integral part of the company’s production of high quality oysters that find their way into markets and on dinner plates around the world.

MF445 to Help With Typhoon Recovery – AGCO Australia Donates Tractor to Philippine Department of Agriculture

In November 2013, typhoon Yolande caused catastrophic destruction when it hit the Philippines. The powerful storm left a scarred landscape and immense hardship for local families and businesses.

AGCO Australia is very pleased to donate a MF445 fitted with a rotovator and harrow to the Department of Agriculture Regional Office in Leyte.  Leyte is a small island 800kms from Manila that was severely affected by the typhoon.

The donation was presented at an official handover ceremony in mid-December, with government dignitaries and media representatives at Quezon City, Manila.

The tractor will be utilised in the enormous cleanup, which will involve rebuilding shattered local infrastructure, clearing debris and removing fallen trees.

We would also like to thank our distributors, Equity Machineries Inc., who assisted with the co-ordination of this much appreciated donation.

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Bong (L), Peter (C) and Mark (R) present the MF445 to Department of Agriculture Officials in Manila

Old Fendt Favorit Still Going Strong in NSW, Australia.

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At regional machinery exhibition with his wife, Darryl Lush took a test drive on a new Fendt 626 Favourit and thought “someday I want to have this Fendt on my farm”. That was some 30 years ago.

Fendt produced only 65 Favorit 626 models, with an estimated six units exported to Australia. Two of these tractors would end up at Darryl’s 2200 hectare property near Gunnedah, northern NSW.

Darryl grows wheat, canola, sorghum and cotton and also operates a small construction business undertaking earthworks mainly in the region, but from time to time has ventured as far as Melbourne. It was this business that first introduced Darryl to Fendt tractors – he has been hooked ever since.

Finding a tractor that was be suitable for his business proved difficult. After approaching several other manufacturers with little success, fortuitously,  a neighbor suggested Darryl take a look at Fendt. A suggestion that had lasting result.

Darryl’s first Fendt was a Favourit 612 LS, which gave him many years of faithful service. His next,was the first of two Favorit 626 LS. The 626 gave him the edge over many of his competitors in construction.

“On large construction sites I would have some friendly competition with other operators, but at the end of the day the 626 would always be more capable” He said proudly.

Today, Both Darryl and his 626 put in fewer hours, pulling a chaser bin during harvest and occasionally small construction jobs in the local area.

“I am very attached to my 626 Favorit, but if someone makes me a good offer, enough that I could buy a new 900 Vario, I would probably be weak,” laughs Darryl.

Images of Darryl’s Favorit 626 are available on Fendt Global.

 

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