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New MF 300 Xtra Series tractors available, in Africa and Middle East Regions, exclusively through official Massey Ferguson Dealers

The recently-launched MF 300 Xtra tractors with exclusive features and comprehensive after-sales support are now available to purchase new exclusively through the official MF Dealer Network.

This range of 50-85hp multi-purpose, entry-level tractors strengthens Massey Ferguson’s position in the lower horsepower sector and offers customers even greater choice.

New MF 300 Xtra Series tractors available exclusively through official Massey Ferguson Dealers: The MF 385 Xtra Working with a 7 Tine Cultivator in Zambia, Africa

New MF 300 Xtra Series tractors available exclusively
through official Massey Ferguson Dealers: The MF 385
Xtra Working with a 7 Tine Cultivator in Zambia, Africa.

“Massey Ferguson’s extensive Distributor and Dealer Network is trained by us and is qualified to provide sales and full back-up for our products,” says Thierry Lhotte, Massey Ferguson Vice-President Marketing, Europe/Africa/Middle East. “The new MF 300 Xtra tractors and the wide-ranging after-sales services we offer are available only from accredited Massey Ferguson Dealers. They alone are authorised to sell and support brand-new MF 300 Xtra models which come equipped with exclusive features including sun canopy, front weights, drawbar and trailer tipping pipe.”

“Our highly-professional Massey Ferguson Dealer Network is what sets us apart and protects our customers,” Mr Lhotte emphasises. “Through these outlets, Massey Ferguson customers have access to the complete range of the MF 300 Xtra Tractor Series, 12-month warranty supported by fully qualified MF Dealer technicians, genuine AGCO Parts, maintenance and service programmes, training and advice. Only official outlets holding a Massey Ferguson franchise can offer our factory-backed support.”

To complement the six new MF 300 Xtra tractor models, a new line of Massey Ferguson-branded implements is available including disc harrows, fixed-disc ploughs, subsoilers, planters, trailers and a transport box. Again, these are only offered through the official MF Distribution Network.

“Massey Ferguson and its accredited MF Distribution Network have the tools, the technical knowledge, the specialist programmes, the logistics and the right people to offer world-class support. This is what creates the bond of trust with owners and operators, and is a position we strongly guard in the interests of our customers and their farming operations,” remarks Thierry Lhotte.

Vision of the Future event at the AGCO Future Farm in Zambia – A youth perspective

By Nyasha Mudukuti, AGCO Africa Ambassador 2016

Under the theme “Vision of the Future” AGCO held a farm mechanisation event between the 6th and 8th of April 2016 at its Future Farm in Zambia. l had the opportunity to take part – and when I arrived l thought for a moment l was not in Africa. It was the most majestic agricultural place l have ever been to and it reminded me of the farms l once saw in Iowa, USA. For me, to see this farm in Africa was like a wakeup call to the African agriculture sector. In short, it’s just a state of the art farming center.Vision of the Future

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AGCO Training Centre Completed

AGCO Africa and Middle East Management team celebrated the handing over of the keys to the eagerly anticipated AGCO Future Farm Africa mechanization training centre in a ceremony with local staff in Lusaka last week. “AGCO’s new state-of-the-art regional mechanization training centre will promote best practice in modern farming technology” said Steve Clarke, Vice President, Strategic Marketing & Brand Governance EAME, “Standing in the building today, I have seen how far we have come to maintain AGCO’s global training centre standards. This centre is the first of its kind in Africa and it will help us to boost the standards of our distribution network across the continent”.

Open for business! AGCO team (from left to right), Jaco Orsmond, Steve Clarke, Nuradin Osman and Jason Burbidge get their hands on the keys to the AGCO Future Farm Training Centre from Liege construction.

Open for business! AGCO team (from left to right), Jaco Orsmond, Steve Clarke, Nuradin Osman and Jason Burbidge get their hands on the keys to the AGCO Future Farm Training Centre from Liege construction.

The construction of AGCO’s Training Centre in Zambia at the AGCO Future Farm, was completed mid November 2015. The new training center is strategically located in the capital city Lusaka and is close to the International Airport, making it easily accessible for the whole East and Southern African region. “It is a milestone for AGCO to have the regional training center building completed,” explained Nuradin Osman, AGCO Director of Operations, Africa & Middle East, “Overall this is a huge achievement for the Africa Strategy. We set out to do something a little different in Africa and being able to have this infrastructure will help us build capacity of the highest global standards within the region, it is beyond amazing!

AGCO Technical Service Specialist Heiner Tschirpig with technicians from the Angolan and Ethiopian Massey Ferguson distributors on an MF7600 series advanced training course at the AGCO Future Farm in Zambia last week.

AGCO Technical Service Specialist Heiner Tschirpig with technicians from the Angolan and Ethiopian Massey Ferguson distributors on an MF7600 series advanced training course at the AGCO Future Farm in Zambia last week.

New MF entry-level tractors and implement range for Africa and Middle East

Massey Ferguson is introducing a new range of 50hp-85hp tractors for selected African and Middle East markets.

This latest move will further strengthen its product offering in the lower horsepower tractor sector in these territories and offer a broader choice to farmers looking for a rugged and reliable multi-purpose machine. In addition, to complement these new MF 300 Series tractors, a new line of Massey Ferguson-branded implements is also being unveiled for the region.

MF entry-level tractors and implement range for Africa and Middle East

MF entry-level tractors and implement range for Africa and Middle East

“Simple, yet powerful, the MF 300 Series tractors are tried and tested, with a strong reputation for straightforward operation and robust dependability – they are ideally-equipped to meet the tough challenges of African and Middle East agriculture,” says Thierry Lhotte, Massey Ferguson Vice-President Marketing, Europe/Africa/Middle East. “More than 1.5 million units based on this renowned design are already at work in the world.”

Affordable and economical to run, these entry-level ‘do anything’ tractors will have strong appeal as the main power source for smallholder farmers or local community groups looking to mechanise or upgrade their agricultural operations. The models can also be a valuable addition to a machinery fleet on larger farms or estates requiring a cost-effective workhorse.

Initially, a choice of six Massey Ferguson matched implements, covering cultivation, planting and transport, will be available for the MF 300 Series.

“As true multi-taskers, the MF 300 Series are equally adept at cultivation, planting, transport or yard duties, working across a wide range of farm sectors including arable, livestock and horticulture,” explains Thierry Lhotte. “Low cost of ownership, easy servicing and maintenance plus expert support from the Massey Ferguson local Distributor ensure a fully-sustainable and inclusive farm mechanisation package.”

Consisting of six models in total, three MF 300 Series models are set for release in early 2016 – the 50hp MF 345 two-wheel-drive (2WD), 75hp MF 375 (2WD) and 85hp MF 385 (2WD and 4WD).  The longer wheelbase 50hp MF 350 (2WD), 60hp MF 355 (2WD) and 60hp MF 360 (2WD) will follow later in the year.

Martha Chishala Maintains Order at AGCO’s Future Farm in Zambia

Earlier this month, we introduced you to Richard Chapple, Farm Manager at the AGCO Future Farm in Zambia. Today, we’d like to give you another glimpse into daily life at the farm by introducing Martha Chishala, Training Centre Coordinator.

Martha plays an integral part in keeping things running smoothly at the Zambia Future Farm. Her role includes organizing training events and ensuring everything related to training is in order—from updating trainer schedules, to ordering supplies, to coordinating work visas.

Evening Irrigation_Richard Chapple

She was on hand at the official launch of the Future Farm on May 27. “The official opening event was exciting, as there were so many great presentations and demonstrations of what AGCO plans to do in Africa and change the way of farming and agriculture,” she says. “It encouraged us all to embrace mechanised farming.”

Martha joined the AGCO Future Farm team in May of 2015, but she has already seen the impact it has had on the community. “The farm has created jobs for the local community and supports projects such as Chikumbuso Women and Orphans project, and it teaches children at a young age about the values of agriculture,” she says.

The farm faces many challenges, such as the area’s low water table, which can only sustain one winter crop per year. But Martha finds it rewarding to be part of this new age of farming, and she is learning that there is more to agriculture than just putting seed in the ground.

“I see a generation of farmers and changed mindset in regards to agriculture,” she says. “Growing up in Zambia we believed farming was for the uneducated, rural based-based older folk—something people do after retirement. I never considered a career prospect, but with empowerment through knowledge, all that is changing.”

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