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Fuse Technologies Strategy Presented to Massey Ferguson And Valtra Dealers as Part of South America Launch

By Rafael Antonio Costa

AGCO’s South American Massey Ferguson and Valtra Dealers gathered recently in Buenos Aires, Argentina, and Salvador, Brazil, for a comprehensive look at FuseTM Technologies: AGCO’s global precision farming technology strategy to provide farmers with seamless integration and connectivity across their operations.  By taking a more open approach to incorporating technology across the industry, Fuse will lead the way in providing solutions for the mixed fleet, multi partner farms of tomorrow.  Fuse provides new tools that allow the farmer to do this efficiently and effectively.

AGCO’s Matt Rushing and Eric Hansotia helped share the Fuse vision at the Massey Ferguson dealer training event in Argentina, with Bruce Hart and Rob Lindgren presenting to Valtra in Brazil.

AGCO’s Matt Rushing and Eric Hansotia helped share the Fuse vision at the Massey Ferguson dealer training event in Argentina, with Bruce Hart and Rob Lindgren presenting to Valtra in Brazil.

The Fuse message resonated with the South America dealers because there is arguably more coordination of machines in this region than anywhere else in the world. The capabilities Fuse Technologies is deploying over the next several years will ensure the machines are “talking” to each other, allowing the farmer to strip out the waste during the farming process.

Leading the way in the efforts to communicate the strategy, and enhancing the dealer’s knowledge base, is AGCO South America’s Advanced Technology Solutions (ATS) Product Marketing Manager, Rafael Antonio Costa.  Rafael was pleased with the number of dealers that attended the events—approximately 650 total—and the response to the Fuse Technologies strategy:

“The South American Fuse Technologies launches were very well received, and set the stage for what is to come in the next 3-5 years for AGCO’s dealers and customers.  It was encouraging to see the enthusiasm after the initial presentation, and the conversation that was generated as a result of the launch.  The dealer network in South America is professional and knowable of the technology solutions available to our customers.  This is imperative as we keep our farmers moving forward with new and innovative technologies.”

This recent dealer training reflects AGCO’s commitment to and global emphasis on precision farming technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

1-2-3 for Valtra Tractors at European Championships

Valtra tractors claimed the top 3 positions at the European Tractor Pulling Championships in Zele, Belgium.

Matti Herlevi driving Caesar was crowned European Champion in the Pro Stock category, while Jurian Duijn from the Netherlands took silver with Next Sensation and Johanna Herlevi third with Gangnam Style. This is the fifth time that Valtra tractors have made a clean sweep of the European Championships, although it has been several years since the last time. Matti Herlevi has now won the European Championships six times, while his father Pekka has won it four times and sister Johanna two times.

“We spent many hours in the garage last winter thinking of ways in which we could further improve our tractors. For example, we rebuilt our transmissions to make them more durable with fewer gears. We also increased the amount of valve lift in the engines, and we made deeper recesses in the pistons before the start of the season. We took some risks, in other words, but it was well worth it in the end,” says Matti Herlevi.

The competition was extremely tight, as it has been throughout the season. The tractors are separated by so little that the positions were decided by just a few centimetres. The tractors were also so well tuned that they all made it thought the first pull easily with the exception of Mud Patrol, which suffered a broken front axle. In the pull-off the tractors continued to pull so convincingly that in the end the top 15 tractors were separated by less than ten metres.

The Belgian organisers managed to keep the track dry and grippy despite rain showers the previous day. Around 10,000 spectators were on hand on both days to watch the championships.

Valtra Unlimited Studio Takes Customising To The Next Level

The new Valtra Unlimited customisation studio has opened at Valtra factory in Suolahti, Finland. The studio can fit any accessories and equipment that are not available directly from the production line during the normal manufacturing process.

As its name suggests, the Unlimited studio can fit any equipment that the customer orders as long as they work and that they comply with traffic regulations and requirements for type approval.

If a customer wants a tractor painted gold, or a driver’s seat covered in special leather, the Unlimited studio can oblige. In practice most equipment wishes will be related to the tasks to be performed by the customer’s tractor, such as auxiliary hydraulics, reversing cameras, forest equipment, central lubrication systems, flashing lights etc. In addition to customised features, all Unlimited tractors come with stylish Unlimited floor mats, seat covers, steering wheel logo and decal.

Initially the Unlimited service was offered only in Finland, but from autumn 2013 Valtra begin offering it also to customers across and beyond Europe. Customers can order Unlimited options directly from their Valtra dealer, so neither the customer nor the salesperson has to transport the tractor back and forth to fit additional equipments. In principle, everything from the initial order to warranty matters are handled by the same place.

For more information and an overview of the most popular Unlimited accessories visit www.valtra.com/unlimited.

Alcohol lock
An alcohol lock is only one example of the Unlimited studio offering. In many municipalities this safety feature is required on tractors used for road maintenance.

AGCO ATS Dealer Training in Christchurch – Innovative Solutions for New Zealand Farmers

AGCO’s New Zealand Dealers gathered recently in Addington, Christchurch, for comprehensive training in Advanced Technology Solutions (ATS) including System 110 Guidance, System 150 and System 350 Auto steering and AGCO’s telemetry system, Agcommand.

 AGCO’s extensive dealer network gives farmers access to the resources and benefits of these new and emerging agricultural products. Dealer training empowers dealers with the knowledge and expertise needed to provide customers with high end precision farming solutions and the know how to suit progressive farmers. AGCO’s precision farming technologies enable farmers and contractors to optimise their operations, reduce input costs and achieve greater efficiency and profitability.

IMG_0745

 In New Zealand, the highly professional dealer group attending the training included dealer principals, sales staff and technical support staff. All were given the opportunity to evaluate the systems on display in real time with a mix of Valtra, Fendt and Massey Ferguson tractors equipped with AGCO’s technology products.

 Taking an active role in enhancing dealers’ knowledge base, AGCO Australia’s ATS Product Manager, Jeremy Duniam, was pleased with the training that included classroom style learning as well as practical demonstrations of the products.

 “The dealer training was extremely productive and was received very well by all participating. It is always rewarding to see dealer staff remain behind after the day sessions have finished to spend more time getting familiar with the systems. The dealer network in New Zealand is very professional in their approach. Their knowledge of ATS solutions will equip New Zealand farmers with innovative technology solutions, which is the future of farming.” Jeremy said.

 This recent dealer training reflects AGCO’s commitment to and global emphasis on precision ag technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse technology strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

AGCO ATS Dealer Training in Christchurch – Innovative Solutions for New Zealand Farmers

IMG_0745

AGCO’s New Zealand Dealers gathered recently in Addington, Christchurch, for comprehensive training in Advanced Technology Solutions (ATS) including System 110 Guidance, System 150 and System 350 Auto steering and AGCO’s telemetry system, Agcommand.

AGCO’s extensive dealer network gives farmers access to the resources and benefits of these new and emerging agricultural products. Dealer training empowers dealers with the knowledge and expertise needed to provide customers with high end precision farming solutions and the know how to suit progressive farmers. AGCO’s precision farming technologies enable farmers and contractors to optimise their operations, reduce input costs and achieve greater efficiency and profitability.

In New Zealand, the highly professional dealer group attending the training included dealer principals, sales staff and technical support staff. All were given the opportunity to evaluate the systems on display in real time with a mix of Valtra, Fendt and Massey Ferguson tractors equipped with AGCO’s technology products.

Taking an active role in enhancing dealers’ knowledge base, AGCO Australia’s ATS Product Manager, Jeremy Duniam, was pleased with the training that included classroom style learning as well as practical demonstrations of the products.

“The dealer training was extremely productive and was received very well by all participating. It is always rewarding to see dealer staff remain behind after the day sessions have finished to spend more time getting familiar with the systems. The dealer network in New Zealand is very professional in their approach. Their knowledge of ATS solutions will equip New Zealand farmers with innovative technology solutions, which is the future of farming.” Jeremy said.

This recent dealer training reflects AGCO’s commitment to and global emphasis on precision ag technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse technology strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

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